Latest news with #Women'sChampionsTrophy
Int'l Cricket Council
08-03-2025
- Business
- Int'l Cricket Council
ICC and Unilever announce groundbreaking partnership on International Women's Day to strengthen the future of women's cricket
Unilever personal care brands including Rexona and Dove become ICC's first dedicated partner for women's cricket in two-year partnership until the end of 2027 Partnership announced through a vibrant criiio cricket festival in Dubai coinciding with International Women's Day Rights-free images of the launch event are available to download from the ICC's Online Media Zone here The International Cricket Council (ICC) today announced a landmark two-year deal with Unilever's personal care brands including Rexona and Dove, marking the ICC's first dedicated commercial partner for women's cricket through until the end of 2027. Announced through a criiio cricket festival event in Dubai featuring 100 girls and coinciding with International Women's Day, the first-of-its-kind partnership marks a significant milestone for the sport, with two pioneering forces teaming up to boost the games' promising trajectory. Women's cricket continues to witness transformative growth at all levels, notably with the expansion of ICC events. This partnership strengthens the ICC's ambition to accelerate the development of women's cricket on a global scale, kicking off at the ICC Women's Cricket World Cup 2025 in India. The partnership will include other major events in the international calendar including Women's T20 World Cups, U19 Women's T20 World Cups and the inaugural Women's Champions Trophy in 2027. Rexona is the world's leading deodorant brand, with a purpose to inspire people to move more and give them confidence to break their limits. Ranging from the Flag Bearers programme to digital initiatives and experiences during event-time, ICC and Rexona will work across a range of activities that aims to break barriers and give confidence to women and girls on the world stage. Beyond major events, Rexona will play a pivotal role in enabling participation through a series of women's criiio festivals while also using its expertise in science and technology to lend support and collaborate on education programmes around women's hygiene. ICC Chairman, Jay Shah said: "This International Women's Day we are proud to announce a groundbreaking partnership with Unilever, which signifies a pivotal moment for women's cricket. By aligning with a global leader like Unilever and its personal care brands for the ICC's first ever women's partnership, we are not only securing valuable commercial support but also reinforcing the growing importance of women's sport on the world stage. 'This collaboration will empower female cricketers, inspire future generations, and contribute significantly to the continued growth and success of women's cricket globally." ICC Chief Commercial Officer, Anurag Dahiya said: "We are delighted to welcome Unilever's personal care brands, including Rexona and Dove to the ICC Commercial Partner Programme in this breakthrough partnership.' 'The ICC has taken the forward-thinking approach to pursue more partnerships with a focus on the women's game, and we are delighted to see this come to fruition through this exciting deal, which not only highlights the growing commercial appeal of women's cricket but also underlines ICC's position as one of the pioneers of the women's sport movement.' Rohit Jawa, CEO & Managing Director, Hindustan Unilever said: "This is an exciting opportunity for Rexona, one of our biggest Personal Care brands, to tap into a cultural moment, connect with new audiences, and importantly help drive women's cricket further. The partnership is an ideal fit for the brand, which aims to empower millions with the confidence to move more by delivering superior sweat and odour protection benefits.'' The partnership with ICC is forged by Unilever International – Unilever's whitespace partner and global business unit. ENDS
Int'l Cricket Council
08-03-2025
- Business
- Int'l Cricket Council
ICC and Unilever announce landmark partnership on International Women's Day to strengthen women's cricket
The two-year partnership, kicking off at this year's Women's Cricket World Cup in India and running until the end of 2027, marks the world cricket governing body's first dedicated commercial partners for the women's game. The first-of-its-kind association announced through a criiio cricket festival event in Dubai, featuring 100 girls and coinciding with the International Women's Day, will offer a major boost to the promising trajectory of the women's game. Strengthening ICC's ambitions to accelerate the development of the women's game on a global scale, the partnership between the two pioneering forces will include other major events in the international calendar such as Women's T20 World Cups, U19 Women's T20 World Cups, and the inaugural Women's Champions Trophy in 2027.
Int'l Cricket Council
14-02-2025
- Sport
- Int'l Cricket Council
Prize money announced for ICC Men's Champions Trophy 2025
The return of the ICC Men's Champions Trophy for the first time since 2017 will see the winners of the eight-team tournament earn US$2.24 million, as well as the trophy they will lift on 9 March. The runners-up will receive $1.12 million, while the losing semi-finalists walk away with $560,000 each, from the total prize pot of $6.9 million, a 53% increase from the 2017 edition. Every match counts at the ICC Men's Champions Trophy and each group match win is worth more than $34,000 to the victorious team. Teams that finished fifth or sixth will each earn $350,000 while the seventh and eighth-placed sides take home $140,000. In addition, all eight teams are assured of $125,000 each for competing in the ICC Men's Champions Trophy 2025. The first global cricket tournament to be hosted in Pakistan since 1996 promises to be a thrilling two-week competition, with matches played in Karachi, Lahore and Rawalpindi. The format of this year's tournament sees the eight teams divided into two groups of four, with the top two teams in each group progressing to the semi-finals. The ICC Men's Champions Trophy will take place every four years with the world's top eight ODI teams, with the Women's Champions Trophy launching in 2027 in a T20 format. ICC Chair Jay Shah said, "The ICC Men's Champions Trophy 2025 represents a pivotal moment for cricket, reviving a tournament that highlights the pinnacle of ODI talent, where every match is critical. The substantial prize pot underscores the ICC's ongoing commitment to investing in the sport and maintaining the global prestige of our events. Beyond the financial incentive, this tournament ignites fierce competition, captivates fans worldwide, and plays a vital role in fostering the growth and long-term sustainability of cricket for future generations." *All prize money is in US Dollars ENDS
