Latest news with #WonderfulPistachios
News18
3 days ago
- Health
- News18
83 Percent Of Indian Consumers Read Nutrition Labels Before Buying Snacks: Study
Last Updated: More than 60 per cent of people, especially in Delhi and Ahmedabad, consider choosing foods that have high nutritional content, reveals a study. A recent global study commissioned by Wonderful Pistachios, in collaboration with the research consultancy Material, has found that 83 per cent of Indian consumers read nutrition labels before buying snacks. The study observed that Millennials and Gen X are inclining towards conscious eating. More than 60 percent of people, especially in Delhi and Ahmedabad, consider choosing foods that have high nutritional content, reveals a study. The study, which surveyed 2,415 consumers across six cities, is a part of a global survey covering over 12,400 respondents across 10 countries. It also discovered that 58 per cent of urban Indian consumers choose snacks based on nutrition rather than taste, which is higher than the global average of 52 per cent. The research also showed a rising preference for healthy, protein-rich, and plant-based diets. According to the study, 86 per cent of people are looking for foods high in protein, and 69 per cent of them think plant-based proteins are just as effective as those from meat, which is far higher than the global average of 55 per cent. The study further revealed that one of the primary factors influencing these decisions is the desire for natural, heart-healthy snacks that provide energy and protein instead of just satisfying cravings. Particularly, nuts have been increasingly popular, as 86 per cent of Indians have bought them in the last six months, as compared to 79 per cent globally. He further said, 'This shift underscores the role foods like California pistachios can play in supporting healthier lifestyles through simple, wholesome snacking options." First Published: May 30, 2025, 16:42 IST
Fashion Value Chain
4 days ago
- Health
- Fashion Value Chain
Study Finds 58 Percent of Indians Prefer 'Nutrition' More than 'Taste' in Snacks, Exceeding the Global Average
A global study commissioned by Wonderful Pistachios, the world's largest grower and processor of California Pistachios, has revealed a significant shift in India's snacking culture that emphasizes that Indian consumers are seeking nutritious snacks as part of a healthy diet. The study, conducted across 10 countries with more than 12,400 respondents, found that 58% of urban Indian consumers now prioritise nutrition more than taste when it comes to purchasing snacks-above the global average of 52%. This growing inclination is especially prominent in cities like Delhi and Ahmedabad, where more than 60% of consumers base their food decisions on nutritional value. California Pistachios The research, conducted on 2,415 Indian consumers across six cities, highlights an evolving landscape where nutrition labels are being read more than ever before, with 83% of consumers reviewing them before purchase. Furthermore, 86% of respondents actively seek protein-rich foods, while 69% believe that plant-based protein is as good as meat-based alternatives, significantly outpacing the global average of 55%. Four core factors drive urban India's nutritional snack choices: being natural, heart-healthy, a source of protein, and providing energy-all of which come before indulgence or cravings. The popularity of nuts as a preferred snack has skyrocketed in India, with 86% of shoppers reporting nut purchases within a six-month period in 2023-compared to 79% globally. This trend is particularly notable among Millennials and Gen X, who are leading the charge towards mindful eating. In line with these preferences, California Pistachios offer a compelling nutritional profile, providing 6 grams of plant protein and 3 grams of fibre per 28g serving, along with all nine essential amino acids, making them a complete plant protein. Commenting on the findings, Shail Pancholi, spokesperson for California Pistachios in India, said, 'It's inspiring to see how Indian consumers are making smarter choices and placing a high value on nutrition, particularly protein-rich and natural foods. This shift underscores the role foods like California pistachios can play in supporting healthier lifestyles through simple, wholesome snacking options.' Once reserved for special occasions, the Wonderful Pistachios study highlights that nuts are now becoming part of an everyday diet, driven by a rising demand for healthier choices. This shift spans across age groups-from Gen Z to Baby Boomers-highlighting a collective move toward more conscious and mindful eating. With a growing focus on natural, heart-healthy, protein-rich, and energy-supporting options, nutrition is clearly shaping the future of snacking in the country. For more information about California Pistachios, visit About California Pistachios California Pistachios are grown and distributed by The Wonderful Company, the worlds largest vertically integrated pistachio processor and marketer located in Californias Central Valley. California Pistachios are Non-GMO, providing a smart, healthy choice for consumers around the world. Sun-ripened in the moderate Mediterranean climate of California, these distinctively green nuts pack taste and contain antioxidants and over 30 different nutrients. California Pistachios in India are available under leading brands and private labels at retail outlets, grocery stores, and online platforms. For more information about California Pistachios India, visit –
Yahoo
20-05-2025
- Business
- Yahoo
Wonderful Pistachios sows integrated campaign targeting commuters
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Wonderful Pistachios, owned by The Wonderful Corporation, today (May 19) launched an integrated campaign to drive product demand ahead of what is expected to be one of the largest California harvests on record, according to information shared with Marketing Dive. At the center of 'The Don't Hold Back Snack' campaign is a media buy which includes video spots across cable, streaming, digital and social media, out-of-home (OOH) activations in nine markets, celebrity-hosted podcasts and point-of-sale (POS) displays at retailers. Additionally, Wonderful Pistachios will use 3D anamorphic billboards for the first time, which will be located in New York City and Philadelphia. The effort sees the marketer attempting to address a shift toward personalized, content-driven experiences with a focus on meeting consumers where they are. The OOH activations, which launch June 2, put a heavy emphasis on high-traffic commuter locations. Wonderful Pistachios's latest campaign includes a media buy meant to meet consumers where they are through in-person and digital activations. By focusing on OOH and mass transit, the brand is hoping to target on-the-go consumers who may be looking for a healthy and quick snacking option as more businesses return to the office. The nine markets included in the OOH push are Baltimore, Boston, Charlotte, Dallas-Fort Worth, Miami-Fort Lauderdale, Minneapolis-St. Paul, New York City, Philadelphia and Washington, D.C. 'Station dominations' at public transit hubs including Metro Center in Washington, D.C. and Columbus Circle in New York City will feature branded turnstiles, boarding platforms and staircases. In total, over 60 traditional billboards will be spread across the nine markets. 'The Don't Hold Back Snack' messaging centers around destigmatizing snacking — when the choice is pistachios — through satire while targeting busy consumers in five spots directed by Harold Einstein. In 'Bear Hug' a man is kept from snacking by a bear, but escapes after he finds out how healthy pistachios are. 'Cement Hands' has a similar message, with an office worker encasing her hands in cement to avoid snacking temptations. To meet the demand for content-driven experiences, the brand is partnering with a handful of podcasts to discuss the healthy snack. Featured podcasts include 'The Late Show Pod Show With Stephen Colbert,' 'The Lonely Island and Seth Meyers Podcast,' 'Conan O'Brien Needs a Friend,' 'Dear Chelsea,' 'The Bald and Beautiful,' 'Pardon the Interruption' and '4th&1 Podcast With Cam Newton.' 'The on-demand nature of this campaign allows us to reach audiences on their own terms – whether during commutes, workouts, or leisure time – maximizing exposure and impact,' said Diana Salsa, vice president of marketing at Wonderful Pistachios in press materials. Global demand for California pistachios have more than doubled in the past decade, with acreage growing 6% to 10% annually. The upcoming fall harvest could reach 1.6 billion pounds, potentially leading to a massive amount of inventory. The increase in demand can be in part attributed to the popularity on social media of pistachio-based treats like the Dubai chocolate bar. The brand's better-for-you messaging arrives as consumers have shown interest in the healthy snack category, which is expected to reach sales of $54.4 billion by 2035. In 2023, Wonderful Pistachios used TikTok to revive its 'Get Crackin' campaign. Previously, the brand leaned on pop culture and used 'Guardians of the Galaxy' character baby Groot to push plant-based protein. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
