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Paymob and Woo Partner to Expand Digital Payments for MENA Merchants
Paymob and Woo Partner to Expand Digital Payments for MENA Merchants

CairoScene

time30-01-2025

  • Business
  • CairoScene

Paymob and Woo Partner to Expand Digital Payments for MENA Merchants

New integration simplifies payments for regional e-commerce businesses. Jan 30, 2025 Paymob, an infrastructure technology enabler has partnered with Woo, a leading ecommerce platform, becoming the first preferred payment provider for Woo in the MENA region. The integration embeds Paymob's checkout experience directly into the WooCommerce Marketplace, allowing merchants to seamlessly access a wide range of digital payment options. More than 50 global and local payment methods, including Apple Pay, Google Pay, and region-specific alternatives, are now available to businesses using WooCommerce. The payment solution is designed for mobile optimization and includes embedded 3D Secure authentication and PCI compliance to enhance security. Processing times have been streamlined, with next-day settlements (T+1) for most payment methods and instant settlements in select markets. Additional features, such as multi-currency support and retry options for failed transactions, aim to improve payment success rates and overall customer satisfaction. As part of the partnership, Paymob will soon be integrated into Woo's onboarding process, making it easier for new merchants to set up digital payments. The collaboration comes at a time of rapid e-commerce expansion in the MENA region, where the market is projected to reach $50 billion by 2025. Growth is being driven by increasing smartphone penetration, a young and tech-savvy population, and rising demand for digital payment solutions. Small and medium-sized enterprises (SMEs) are a critical force behind this expansion but often face challenges in scaling their businesses. The partnership seeks to equip SMEs with accessible and transformative digital tools that support their growth and financial inclusion. Founded in 2015, Paymob currently serves 390,000 merchants across the MENA region, providing payment solutions through its gateway, POS terminals, and Paymob app.

Paymob, Woo forge partnership to boost e-commerce in MENA
Paymob, Woo forge partnership to boost e-commerce in MENA

Zawya

time30-01-2025

  • Business
  • Zawya

Paymob, Woo forge partnership to boost e-commerce in MENA

Paymob has entered a landmark strategic partnership with Woo, the open-source e-commerce platform, to reshape the e-commerce landscape in the MENA region. Paymob became Woo's first preferred partner to launch in the region, embedding its services into the WooCommerce Marketplace, according to a press release. The partnership will offer seamless access for merchants to leverage a comprehensive suite of digital payment solutions. Through Paymob Checkout, merchants can integrate more than 50 global and local payment methods into their WooCommerce stores, including Apple Pay, Google Pay, and regional alternatives. Merchants also benefit from fast payment processing, with next-day settlements (T+1) for most methods and instant settlements in select markets. Such developed features, like multi-currency support and retry options for failed transactions, boost higher payment success rates and improve customer satisfaction. The integration will simplify store activation and enable users to start accepting payments quickly and efficiently. Omar El Gammal, EVP of Global Business Development at Paymob stated: 'Our partnership with WooCommerce is a major step forward in our mission to enable regional SMEs with transformative digital tools.' Web Griebel, General Manager of Payments at Woo, commented: 'We're excited about strengthening our partnership with Paymob to offer merchants in MENA a streamlined solution that helps them securely scale their businesses.' Karl Stjernstrom, Vic President of Global Alliances at Paymob, added: 'This integration with Woo reflects our focus on forging strategic alliances that drive innovation and unlock new growth opportunities for Paymob merchants in the MENA region and beyond.' MENA's e-commerce market is expected to grow to $50 billion by 2025, driven by increasing smartphone penetration, a growing young population, and rising demand for digital payment solutions. In December 2024, Paymob allowed its merchant network to accept Apple Pay in Egypt.

Paymob and Woo partner to revolutionize e-commerce in MENA
Paymob and Woo partner to revolutionize e-commerce in MENA

Zawya

time29-01-2025

  • Business
  • Zawya

Paymob and Woo partner to revolutionize e-commerce in MENA

Dubai, U.A.E – Paymob, the leading financial services enabler in MENA, announces it has entered a landmark strategic partnership with Woo, the open-source e-commerce platform, becoming Woo's first preferred partner to launch in the region. As a result of this collaboration, Paymob's checkout experience is now seamlessly embedded into the WooCommerce Marketplace, providing merchants with streamlined access to its comprehensive suite of digital payment solutions. This partnership underscores Woo's confidence in Paymob as a trusted partner to provide tailored payment solutions that meet the unique needs of regional merchants. Through Paymob Checkout, merchants can now integrate over 50 global and local payment methods into their WooCommerce stores, including Apple Pay, Google Pay, and regional alternatives. The solution is fully optimized for mobile, delivering a secure and seamless checkout experience with embedded 3D Secure and PCI compliance. Merchants also benefit from fast payment processing, with next-day settlements (T+1) for most methods and instant settlements in select markets. Enhanced features, such as multi-currency support and retry options for failed transactions, drive higher payment success rates and improve customer satisfaction. The integration reflects Paymob's leadership in delivering cutting-edge solutions to the region's merchants. Additionally, Paymob will soon be seamlessly integrated into Woo's onboarding experience, streamlining the setup process for new merchants. This integration will simplify store activation and enable users to start accepting payments quickly and efficiently. The e-commerce market in MENA is projected to grow to USD 50 billion by 2025, driven by increasing smartphone penetration, a growing young population, and rising demand for digital payment solutions. Small and medium enterprises (SMEs) are at the forefront of this transformation, yet many still face challenges in accessing tools that can help them scale effectively. Omar El Gammal, EVP of Global Business Development at Paymob stated 'Our partnership with WooCommerce is a major step forward in our mission to enable regional SMEs with transformative digital tools. By embedding Paymob into WooCommerce's ecosystem, we are creating a future where e-commerce growth is seamless and accessible to all.' Web Griebel, GM, Payments at Woo commented: 'We're excited about strengthening our partnership with Paymob to offer merchants in MENA a streamlined solution that helps them securely scale their businesses.' Karl Stjernstrom VP of Global Alliances at Paymob added: 'This integration with Woo reflects our focus on forging strategic alliances that drive innovation and unlock new growth opportunities for Paymob merchants in the MENA region and beyond.' As Woo's first preferred partner in MENA, Paymob's direct integration into the WooCommerce Marketplace reaffirms its position as a leading enabler of digital commerce success for MENA's SMEs. Launched in 2015, Paymob serves 390,000 merchants across the region with a comprehensive acceptance suite delivered via its gateway, POS terminals and Paymob app. About Paymob Paymob is the leading financial services enabler in MENA delivering innovative financial technologies to customers across the region. Its omnichannel gateway offers more than 50 payment solutions and empowers close to 390,000 merchants including local SMEs and regional and global brands like Decathlon, Vodafone, LG, Uber, IKEA, and Shahid with access to innovative financial services. Paymob was the first fintech company to receive the Central Bank of Egypt's (CBE) Payments Facilitator license in 2018. The company launched in the UAE in 2022 and received The CBUAE Retail Payment Services License in 2024. Paymob received Saudi Payments PTSP certification in May 2023 enabling it to launch its operation in KSA. In December 2023 Paymob was a granted PSP license in Oman. The Company is backed by global and regional investors including PayPal Ventures, Global Ventures, Kora Capital, Clay Point Capital, EBRD, Endeavor Catalyst, FMO, BII, Helios Digital Ventures, A15 and Nclude. For further information Dima Zalatimo, Head of PR & Communications, Paymob Dzalatimo@ About Woo Woo is the company behind WooCommerce, the world's leading ecommerce platform that powers more than 4 million online shops. Built on WordPress, WooCommerce's open-source software empowers anyone, anywhere, to sell anything with truly unlimited flexibility and control over how they build and evolve their business. Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees based around the world.

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