Latest news with #WorldAssociationofNewsPublishers
Washington Post
05-05-2025
- Business
- Washington Post
AI developers should counter misinformation and protect fact-based news, global media groups say
GENEVA — A global group of broadcasters and publishers is calling on artificial intelligence developers to make sure their technology serves the public by helping to counter misinformation and protect the value of fact-based news. The Geneva-based European Broadcasting Union, an association of public broadcasters that's also known for running the popular Eurovision Song Contest , says it and the World Association of News Publishers and other partners want to cooperate with tech companies behind AI.
AsiaOne
24-04-2025
- Automotive
- AsiaOne
AsiaOne clinches 5 awards for online strategies at Digital Media Awards Asia 2025, Singapore News
AsiaOne bagged five awards, including Best News Website and Best Fact Checking Project, at the Digital Media Awards Asia 2025. The 16th edition of the Digital Media Awards Asia saw 193 entries from news content companies across Singapore, Indonesia, Australia, and more. Organised by World Association of News Publishers, the awards were created to recognise news organisations for leadership and innovation in the adoption of media strategies for the digital age. Winners were awarded on Wednesday (Apr 23) at Pullman Kuala Lumpur City Centre, as part of the Digital Media Asia conference, Asia-Pacific's largest regional digital news media event. AsiaOne wins Best News Website for coverage on Pope Francis' visit Before his recent passing, last year in September, Singapore had the honour of welcoming the late Pope Francis for a historic papal visit. It marked the head of the worldwide Catholic Church's first visit to Singapore. He was rounding up his 45th Apostolic Journey abroad and held a Holy Mass at the Singapore National Stadium to some 50,000 attendees. To chronicle this momentous occasion, AsiaOne created a dedicated microsite, collaborating with the Roman Catholic Archdiocese of Singapore to bring audiences a behind-the-scenes look at the human-interest stories that shaped Pope Francis' visit. This captured the efforts of everyday Singaporeans from diverse backgrounds and faiths, who also tended to the pontiff's arrival, safety, and accommodation arrangements. For this project, AsiaOne emerged as the winner for Best News Website under the small/medium media category. Investigative piece on OBU for Singapore-registered vehicles AsiaOne also won Best Fact Checking Project for What the Fuss: What you need to know about ERP2.0's Onboard Unit (OBU). When Singapore rolled out the ERP 2.0 system in 2023, the on-board unit (OBU) was created in tandem to improve operations, with advanced technology to facilitate traffic monitoring and management. However, the initial launch of the OBU met with negative feedback, particularly around the placement of the card reader. In hopes to inspire more nuanced perspectives, AsiaOne produced an informative video to showcase the features and installation process of the new OBU for ERP 2.0, detailing the various decisions that went into the making of the device in a bid to create more objective and balanced views in the adoption of the new OBU. Recognising the heroes behind Team Singapore athletes' triumph To highlight Team Singapore's commitment to uplifting the careers of local athletes, AsiaOne worked in partnership with the Ministry of Culture, Community and Youth (MCCY) to a cast a spotlight on the diverse group of professionals working behind-the-scenes to nurture sporting success. The campaign featured personal stories of sporting professionals such as a biomechanist, dietitian and more as they journey with athletes for a more holistic approach in the pursuit of high-performance sports. "We used data insights from AsiaOne's in-house research to guide our content development and focused on creating engaging, educational content that resonates with sports enthusiasts, youth, and parents. By showcasing athletes' personal stories through relatable interviews, each video ended on an inspiring note, highlighting their dreams for Singapore's sports scene. The video series was complemented by four branded editorial articles aligning with AsiaOne's Off-Centre, On Trend brand voice, offering refreshing, less mainstream angles," shared Lynette Phua, Director of Clients and Brands Partnership at AsiaOne. [[nid:698480]] For this collaboration, AsiaOne clinched the winning title of Best Native Advertising / Sponsored Content Campaign in the small/medium media category. AsiaOne: Silver Winner for Best Use of AI in the Newsroom, Revenue Strategy AsiaOne was also recognised for its effective use of AI tools to gather audience insights and conduct social listening. This informs the publisher's content strategy, enhancing its ability to create alternative angles, reinforcing its positioning as a publication that values stories that are Off Centre, On Trend. "Being 'Off Centre, On Trend' was never just a slogan for us, it is our continuous promise to deliver to users unique content that they want, not what we think they should have. By using AI to conduct social listening and behavioural analysis, we are able to clearly identify what matters to our audience. With this we take one step further to deliver our promise to our audiences," said Edmund Chua, Head of Consumer Insights and Analytics Group. Further, AI integration is utilised for revenue generation, with content classification for in-depth behavioural analysis and precise ad targeting. For the meaningful implementation of the technology, AsiaOne bagged the Silver award in two technical categories: Best Use of AI in the Newsroom as well as Best Use of AI in Revenue Strategy. Summary of AsiaOne Awards News media content Winner (small/medium media category): Microsite on Pope Francis' State Visit to Singapore Winner (small/medium media category): What the Fuss: What you need to know about ERP2.0's Onboard Unit (OBU) Winner (small/medium media category): Supporting the Next Bound of Sports in Singapore: Beyond the Dream AI Strategies Silver Winner: AI-Assisted Content Classification Model for In-Depth Behavioural Analysis and Precise Ad Targeting Silver Winner: AI-assisted Social Listening for Impactful News Coverage Chief Executive Officer of AsiaOne, Sean Ler shares: "Now in our third year since privatisation, AsiaOne seeks to achieve excellence in not only the news front, but also on the media solutions front". "It is no longer just about the art of content or having a seasoned creative director that ideates advertising solutions, but about being able to marry the art and science together. The art is still relevant, but it must be paired with the science which tells us where the consumption patterns are, about who and what people are talking about," remarked Ler, as he noted how AsiaOne adopts AI and technology to facilitate its decision-making processes, shaping its products to be more relatable to audiences and effective for clients.
The Star
24-04-2025
- Business
- The Star
Podcasts and puzzles boost news site engagement
KUALA LUMPUR: Podcasts, crossword puzzles, and affiliate businesses are increasingly engaging readers on news sites. Media experts say these elements contribute to loyalty, new revenue growth, and subscriptions. Lacey Ewin, Lead of Digital Commercial Strategy and Solutions at Singapore Mediacorp, said podcast listeners are highly engaged, adding that no other medium compares to its level of engagement. She said podcasts have helped sway undecided political supporters in the US during recent presidential elections. 'Podcasts allow you to not only capture your audience's attention but also convert products for your advertisers,' she said during the session 'Fresh Ideas for Revenue Diversification' at the World Association of News Publishers (WAN-INFRA) Digital Media Asia 2025 on Thursday (April 24). Podcast consumption in Asia is growing, with over 57% of Indonesians listening to more than an hour of podcasts weekly, 36% in Malaysia, and 31% in Singapore. 'You actively choose to put your AirPods in and spend 40 to 60 minutes with a host to learn and educate," she said. Podcasts also offer deep conversations on various topics and provide monetisation opportunities for publishers due to their trust and affinity with niche audiences. 'The reality is that a one-minute TikTok video cannot do everything podcasts can do,' she added. Jonathan Knight, Head of Games at The New York Times, shared how the publisher's investment in digital puzzles—from its iconic Crossword to the viral phenomenon Wordle—has evolved into a core business driver, attracting millions to NYT. 'We're driving new standalone subscriptions, but we're also driving bundle subscriptions from games, making it a powerful funnel. 'It's the fastest-growing advertising revenue segment in the company, bringing millions of new prospects into the portfolio," he said. Knight said the games division is crucial for acquiring and retaining subscribers. Data shows that users engaging with both news content and games during the same week have the strongest long-term retention profile. 'It's because games create a daily habit. They are thoughtful, human-made, crafted, edited puzzles,' he said. Knight said Wordle has created a shared daily experience, encouraging regular return visits and result-sharing. 'Bill Gates, the billionaire founder of Microsoft, plays Wordle every single day. If I start Wordle today, while someone else has been playing for three years, we're still having the same moment. 'It's a great way to stay connected with people,' he said. Christian Haneborg, chief commercial officer at Schibsted Marketing Services, shared how Verdens Gang (VG) transformed from a print-reliant entity into a digital powerhouse by introducing affiliate marketing as a third revenue pillar alongside advertising and subscriptions. 'Advertisements and user subscriptions will continue to be essential, but we need to explore new revenue sources. 'The affiliate division has emerged as one of VG's fastest-growing revenue streams, surpassing US$10mil in 2024 alone,' he said. Haneborg added that many see affiliate marketing as a risk to existing revenue, but they view it as complementary. 'The affiliate strategy has allowed VG to be flexible, leverage existing traffic to generate additional revenue, while demonstrating returns on investment to clients,' he said.
The Star
24-04-2025
- The Star
Asia-Pacific newsrooms share AI adoption journeys
KUALA LUMPUR: From creating customised reader personas to utilising an artificial intelligence-aided therapist for readers, news organisations from across the Asia-Pacific region have shared their journeys in adopting AI within newsrooms. Organised by the World Association of News Publishers (WAN-IFRA), an AI Showcase: Best Case Studies from the WAN-IFRA AI Catalyst Programme saw three news organisations presenting their prototypes at WAN-IFRA DIgital Media Asia 2025. The Star's senior news editor Razak Ahmad said the news organisation is working to create an AI-enhanced therapist based on 39 years of columns from the newspaper's weekly advice columnist, Dear Thelma. He said The Star has a rich dataset to train an AI that could authentically capture her voice and perspective. AI insights: Razak, Kwok and Tam sharing insights at the 2025 Digital Media Asia Conference by WAN-IFRA at Pullman Hotel, Kuala Lumpur. — FAIHAN GHANI/The Star 'Since April 1986, Thelma has guided readers through relationship troubles, career challenges and life's many other dilemmas. 'An AI-enhanced Thelma means we can respond to more reader submissions, potentially increasing reader engagement, especially among our younger, tech-savvy audience,' he said. A guiding principle for the project would be to ensure that any AI-generated content is clearly labelled and moderated by a qualified person before publication. Senior tech coordinator Kyle Kwok said it was important to continuously fine-tune the AI training model used in the project to ensure that it could accurately reflect Thelma's voice and perspective. 'We will have to continuously feed the most recent Dear Thelma articles to the AI model so that it will be up to date,' he said. Fellow editor Michelle Tam said time and tests would determine if the advice generated by the AI therapist can adequately help The Star's readers to navigate the complex landscape of their personal lives. She emphasised that the AI tools to be integrated with Dear Thelma would have human supervision to maintain the high level of credibility and readers' trust that The Star enjoys. She welcomed readers to share their problems with Dear Thelma by emailing lifestyle@ 'In addition to our wonderful human shoulder to cry on, you might even encounter a trained 'Ther-AI-phist' to lend you a helping hand in future,' she added. Session moderator, journalist and media innovator Fergus Bell said the newsroom AI Catalyst is an 18-month programme to support 128 newsrooms in their AI adoption journey. 'These experiments reveal what works, what doesn't, and what's next for newsrooms serious about AI,' he said, adding that these projects span multilingual, multiplatform, and resource-diverse newsrooms. Taiwan's United Daily News Group data development general manager Anson Mok said its organisation is creating a prototype exploring Gen AI's potential to offer content recommendations based on the readers' persona, which includes their demographics, behaviours and preferences. 'We defined 20 personas and use AI to analyse which type of content fits the personas,' he said. He said this prototype helps enhance audience segments, news value and content quality, as well as understanding and expanding the target audience. Sports editor at the Philippine Daily Inquirer Francis TJ Ochoa presented their prototype called the Newsroom Elves, which aims to improve efficiency in the print newsroom. 'The Editor's Desk Elf converts press releases into stories with headlines and summaries. 'It copyreads articles to check for spelling, grammar and punctuation and edits for clarity and brevity,' he said. He said it would leave the editorials with more time to focus on the narrative of news stories. Read the award-winning stories here:
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CNA
23-04-2025
- Business
- CNA
CNA wins gold for Best Use of Video and Best Podcast at Digital Media Awards Asia 2025
KUALA LUMPUR: CNA bagged two awards, a gold for Best Use of Video and silver for Best Podcast at the World Association of News Publishers (WAN-IFRA) Digital Media Awards Asia 2025. The awards were presented on Wednesday (Apr 23) at a ceremony at the Digital Media Asia (DMA) conference in Kuala Lumpur. For its 'Build Your Own News Influencer' project, CNA won the gold for Best Use of Video. With the rise of self-styled news influencers as a competitor to news publishers and broadcasters, CNA endeavoured to create its own news influencer to grow its audiences. As part of the project, former TV anchor Chan Eu Imm, who is a veteran journalist with 18 years' experience, reinvented herself as an influencer and creator. Under the CNA Explains banner, she unpacked topics such as the GISB saga in Malaysia, the rise of Mpox, and the arrest of a Singaporean for a US$230 million crypto scam. The more platform-native style of presentation resulted in a nearly 300 per cent rise in views for CNA's explainer videos on YouTube. Watch time for each explainer video on CNA's YouTube channel doubled as well.
