Latest news with #WorldFeed
Yahoo
14 hours ago
- Automotive
- Yahoo
Genesis named first Global Official Vehicle of the PGA TOUR and PGA TOUR Champions
Genesis becomes Official Vehicle and an Official Mobility Sponsor of the PGA TOUR, and inaugural sponsor of the PGA TOUR World Feed as part of Global Official Marketing Partnership launch PONTE VEDRA BEACH, Fla. and SEOUL, South Korea, June 25, 2025 /PRNewswire/ -- The PGA TOUR and Genesis today announced a new Global Official Marketing Partnership naming the luxury vehicle brand the first global Official Vehicle of the PGA TOUR and PGA TOUR Champions through 2030. The brand is also named an Official Mobility Partner of the PGA TOUR, signaling an expanded collaboration that reflects Hyundai Motor Group's broader vision and growing global footprint. As part of launching the multi-year agreement, Genesis also becomes the first sponsor of the PGA TOUR's World Feed, a milestone underscoring the brand's global presence. The World Feed debuted earlier this year to deliver unprecedented, exclusive content to professional golf fans across the globe. In addition, Genesis will be prominently featured through dynamic, year-round content and immersive on-site activations at select tournaments, further establishing its position as a leader in the automotive industry and deepening its connection with the professional golf community. The PGA TOUR and Genesis are celebrating their expanded partnership with the debut of Driven—a special network program offering fans an exclusive look at the partnership's impact on golf. From spotlighting tournaments, players and local communities to enhancing the sport's global broadcast presence, Driven highlights the ways Genesis is shaping the future of golf while elevating the player, caddie and fan experience around the globe. The program debuts ahead of the third round of the Rocket Classic Saturday, June 28, at 2:30 PM ET on CBS, with additional distribution across PGA TOUR social and FAST channels. "We are honored to launch this expanded global official marketing partnership with Genesis as the PGA TOUR's first global Official Vehicle, a complement to its title sponsorship of two proud legacy events in professional golf in The Genesis Invitational and the Genesis Scottish Open," said Rick Anderson, PGA TOUR Chief Commercial Officer. "The PGA TOUR's World Feed is ushering in the next era of golf media with the support of a steadfast global partner in Genesis, which shares in our desire to more deeply chronicle the stories of our international athletes. We're grateful for Genesis' ongoing commitment to the game of golf and are excited to continue building upon our decade-long partnership in the years ahead." "Genesis is honored to become the first-ever global official vehicle sponsor of the PGA TOUR. This milestone reflects the deep trust and shared vision between our two organizations, built over years of partnership. Together, we are committed to delivering excellence—whether through enhancing the experience for players, caddies, and fans, or supporting meaningful initiatives like California Rises," said José Muñoz, President and CEO of Genesis. "We're excited to expand our global reach through the PGA TOUR World Feed and continue making a positive impact in the golf community and beyond." The World Feed—originating from PGA TOUR Studios, the TOUR's newly opened content facility—is produced and curated exclusively for international media partners and their viewers, with weekly on-site commentators, a customized graphics package and up to six dedicated cameras at FedExCup events focused on international players. The live telecast—which formally launched in March at THE PLAYERS Championship—is the first step toward producing localized live feeds curated exclusively for international media partners and their viewers and a major step toward enhancing the international fan experience. The World Feed continues this week at Detroit Golf Club and the Rocket Classic. The PGA TOUR and Genesis have been partners since 2015, when the luxury automotive brand first signed on as an Official Sponsor of the Presidents Cup in South Korea and later the title sponsor of the historic Genesis Invitational at The Riviera Country Club in Pacific Palisades, California, one of the TOUR's longest running events. Genesis has been sponsoring the event since 2017, shortly after the launch of the Genesis brand in the U.S. market. Following several successful seasons operating the tournament alongside Tiger Woods and the TGR Foundation, Genesis added to its portfolio title sponsorship of the Genesis Scottish Open starting in 2022, the first co-sanctioned event by the PGA TOUR and DP World Tour. The brand is also a founding partner and official automotive partner of TGL, the Official Automobile Sponsor of numerous Presidents Cups and title sponsor of the Genesis Championship, co-sanctioned by the DP World Tour and the KPGA TOUR. About PGA TOURBy showcasing golf's greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide. The PGA TOUR, headquartered in Ponte Vedra Beach, Florida, co-sanctions tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Americas and administers PGA TOUR Q-School presented by Korn Ferry and PGA TOUR University. TOUR members represent the world's best players, hailing from 28 countries and territories. Showcasing the biggest moments in the sport with history and legacy on the line, the PGA TOUR has long-term domestic distribution partnerships for broadcast coverage on CBS, NBC and Golf Channel and video streaming service on ESPN+. Internationally, PGA TOUR coverage is available across 200+ countries and territories in 30 languages via 39 broadcast and digital partners. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving, and to date, tournaments across all Tours have generated more than $4 billion. Fans can follow the PGA TOUR on the new PGA TOUR app and and on social media channels, including Facebook, Instagram (in Spanish, Korean and Japanese), LinkedIn, TikTok, X (in English, Spanish and Japanese), WhatsApp (in English and Spanish), WeChat, Weibo, Toutiao and Douyin. About GenesisFounded as the luxury arm of Hyundai Motor Group in 2015, Genesis places customer comfort at the center of every decision, redefining luxury with a distinctly Korean perspective and an audacious spirit. Rooted in its Athletic Elegance design philosophy, Genesis delivers an award-winning lineup that blends progressive design, advanced safety technologies, and dynamic performance. Each model is engineered to provide a secure and sophisticated driving experience. Committed to a more sustainable future, Genesis is leading the shift toward electrification with models like the Electrified G80, GV60, and Electrified GV70, with plans to expand electrified powertrains across its portfolio. As Genesis moves beyond its 10th anniversary, the brand sets its sights on the future, driving forward with an unwavering commitment to refining disruption in every aspect of its business. For more information, please visit the official website at or the global newsroom at View original content to download multimedia: SOURCE Genesis Motor America
Khaleej Times
29-03-2025
- Entertainment
- Khaleej Times
Dubai World Cup set for record-breaking global broadcast across 170 countries
The Dubai World Cup, one of the most prestigious events in international horse racing, is set to be broadcast to a record-breaking 170 countries when it takes centre stage at Meydan Racecourse on Saturday, April 5. The fixture, known as the world's most international race day, will showcase elite talent from more than a dozen nations across nine thrilling races, culminating in the $12 million Dubai World Cup (G1), sponsored by Emirates Airline. In total, a staggering $30.5 million in prize money is up for grabs. Racing TV reports that Dubai Racing Club, in collaboration with its appointed distribution and production partner, Racecourse Media Group (RMG), and agency HBA Media, has secured an unparalleled global television footprint for this year's event. RMG, alongside Timeline TV, will manage all broadcast services for Dubai Racing Club, including the highly anticipated World Feed program, fronted by renowned presenter Rishi Persad. A record 37 broadcasters have signed on to air the event live, ensuring a truly global audience. For the first time, Australia's Channel 7 will showcase the action on mainstream television, while Canada's leading sports network, Sportsnet, and India's Fancode, with its 160 million users, will bring the excitement to millions more. Other major networks featuring the Dubai World Cup include Fox Sports in the United States, ESPN/Star+ across South America, SuperSport in Africa, and top European broadcasters such as Eurovision, Viaplay, and Setanta Sports. Meanwhile, the MENA region will be served by Dubai Racing Channel, Yas TV in Abu Dhabi, and Saudi Sports Channel. In Asia, audiences can tune in via Japan's Green Channel, Fuji TV, Kansai, and NetKeiba, as well as Hong Kong's HKJC TV, Cable TV, Now TV, and TVB. Ali Al Ali Hails Record Interest Ali Al Ali, CEO of Dubai Racing Club, expressed his delight at the unprecedented international interest, telling Racing TV: 'We are absolutely delighted that the Dubai World Cup has attracted record attention. All credit to RMG and HBA for ensuring this truly global audience. "Television coverage - whether on mainstream channels, online, or social media - provides the best possible showcase for the Dubai World Cup. The scale of this broadcast reach is a true testament to the event's popularity.' Seb Vance, Director of International TV Distribution at RMG, echoed these sentiments: 'Working with Ali Al Ali and his talented team at Dubai Racing Club, RMG and HBA Media are proud to deliver what will be record audiences for the Dubai World Cup. This marks the 10th consecutive season RMG has provided television and production services for Dubai Racing Club, and we deeply appreciate the opportunity to continue this valued partnership.' Air and Sea broadcast Fans in the air and at sea won't miss out either, as Sport 24 will bring the Dubai World Cup to select cruise lines and airlines, including title sponsor Emirates Airline. Meanwhile, CNN Worldwide will feature the race as part of its World Sport program, reaching over 347 million households, and Reuters will distribute key highlights to global news outlets. Broadcasters will have the option to select from multiple feeds, including the World Feed, Track Feed (allowing for localized presentation), and the special Crown Jewels Racing feed, which features the Dubai World Cup and Dubai Sheema Classic alongside the iconic Randox Grand National in a two-and-a-half-hour racing spectacle. With a record global audience, elite competition, and jaw-dropping prize money, the 2025 Dubai World Cup promises to be a truly historic event. Stay tuned for unparalleled coverage of racing at its finest.
Yahoo
16-03-2025
- Entertainment
- Yahoo
PGA Tour debuts new world feed broadcast at the Players
PONTE VEDRA BEACH, Fla. – Luis Goicouria's vision for PGA Tour Studios has become reality. On March 13, the PGA Tour's World Feed went live for the first time at the Players Championship, the culmination of several years of work. 'When I came in here and saw this for the first time, it blew me away,' said Goicouria, the PGA Tour's senior vice president of media. 'What I had in my head was this. We've never been able to present it this way. To see it presented this way kind of brought home how cool it all was.' Inside the 165,000-square-foot facility, which officially opened on Jan. 1, are eight production rooms, seven LED-outfitted studios, and the capacity to manage up to 144 live feeds. It positions PGA Tour to produce live and original content without relying on traditional media partners. For more than 20 years, the Tour has delivered an enhanced International Feed. But that basically consisted of a U.S. product exported to 200-plus countries and territories covered by the Tour's 39 broadcast deals around the world with fill-ins during the commercials, leaderboards and some of the sponsorship opportunities. 'It didn't really work well for international fans and partners,' said Kate Sharp, the Tour's senior vice president of international media and client services. 'It's a long time coming.' Now, the World Feed can cater specifically to global markets, featuring custom graphics and cameras focused on international golfers and its own team of talent. At the Players, Golf Channel showed Hideki Matsuyama twice during Thursday's broadcast and the world feed showed him 27 times. 'That's the purpose of the world feed,' she said. 'I liken it to being in-between an European Tour broadcast and a U.S, network feed.' The Tour conducted a live test of the world feed during the Genesis Invitational last month and produced four hours of live coverage. Sharp said the international feed showed about 650 golf shots compared to CBS doing 350. 'They have other obligations, they are talking to a different audience,' she said in explaining the vast difference in golf shots shown. The World Feed allows for a separate broadcast to focus on the international players in the field, including Australia's Min Woo Lee, who was the 36-hole leader, with locally relevant content while simultaneously following the leaders and the overall competition. Following its debut this week, the World Feed will be produced for all remaining events on the 2025 schedule. All of it will be produced every week from its own dedicated control room inside the state-of-the-art PGA Tour Studios. Launching the World Feed is the first step toward producing localized live feeds specific to certain countries, with native language announcers and graphics, in the coming years and a major step toward improving the international fan experience. 'Our goal is to show more international players, do more international storytelling and speak to international fans in a different voice than is traditionally done so domestically,' Sharp said. This article originally appeared on Golfweek: The PGA Tour's world feed can cater specifically to global markets
USA Today
16-03-2025
- Entertainment
- USA Today
PGA Tour debuts new world feed broadcast at the Players
PGA Tour debuts new world feed broadcast at the Players PONTE VEDRA BEACH, Fla. – Luis Goicouria's vision for PGA Tour Studios has become reality. On March 13, the PGA Tour's World Feed went live for the first time at the Players Championship, the culmination of several years of work. 'When I came in here and saw this for the first time, it blew me away,' said Goicouria, the PGA Tour's senior vice president of media. 'What I had in my head was this. We've never been able to present it this way. To see it presented this way kind of brought home how cool it all was.' Inside the 165,000-square-foot facility, which officially opened on Jan. 1, are eight production rooms, seven LED-outfitted studios, and the capacity to manage up to 144 live feeds. It positions PGA Tour to produce live and original content without relying on traditional media partners. For more than 20 years, the Tour has delivered an enhanced International Feed. But that basically consisted of a U.S. product exported to 200-plus countries and territories covered by the Tour's 39 broadcast deals around the world with fill-ins during the commercials, leaderboards and some of the sponsorship opportunities. 'It didn't really work well for international fans and partners,' said Kate Sharp, the Tour's senior vice president of international media and client services. 'It's a long time coming.' Now, the World Feed can cater specifically to global markets, featuring custom graphics and cameras focused on international golfers and its own team of talent. At the Players, Golf Channel showed Hideki Matsuyama twice during Thursday's broadcast and the world feed showed him 27 times. 'That's the purpose of the world feed,' she said. 'I liken it to being in-between an European Tour broadcast and a U.S, network feed.' The Tour conducted a live test of the world feed during the Genesis Invitational last month and produced four hours of live coverage. Sharp said the international feed showed about 650 golf shots compared to CBS doing 350. 'They have other obligations, they are talking to a different audience,' she said in explaining the vast difference in golf shots shown. The World Feed allows for a separate broadcast to focus on the international players in the field, including Australia's Min Woo Lee, who was the 36-hole leader, with locally relevant content while simultaneously following the leaders and the overall competition. Following its debut this week, the World Feed will be produced for all remaining events on the 2025 schedule. All of it will be produced every week from its own dedicated control room inside the state-of-the-art PGA Tour Studios. Launching the World Feed is the first step toward producing localized live feeds specific to certain countries, with native language announcers and graphics, in the coming years and a major step toward improving the international fan experience. 'Our goal is to show more international players, do more international storytelling and speak to international fans in a different voice than is traditionally done so domestically,' Sharp said.
