Latest news with #WorldIPDay
Yahoo
25-04-2025
- Business
- Yahoo
INE Security Alert: Protecting Your IP and Why Cybersecurity Training Is Mission-Critical
Cary, NC, April 25, 2025 (GLOBE NEWSWIRE) -- As organizations worldwide prepare to celebrate World Intellectual Property Day on April 26, INE Security is drawing attention to targeted cybersecurity training and education as the frontline defense in protecting intellectual property across a wide swath of industries. While this year's World IP Day theme ("IP and Music: Feel the Beat of IP") spotlights the music industry, INE Security recognizes that intellectual property protection extends far beyond creative sectors to encompass healthcare innovations, manufacturing processes, financial services, and technology development. "Intellectual property represents the cornerstone of innovation and competitive advantage across virtually every industry," said Dara Warn, CEO of INE Security. "With IP-intensive industries contributing over $7 trillion to the US GDP and supporting nearly half of all American jobs, proper security training isn't just about preventing breaches—it's about preserving the foundation of our global economy and fostering continued innovation. Organizations that prioritize cybersecurity certifications for their IT and security teams are better equipped to identify and respond to emerging threats targeting intellectual property." Industry research highlights the growing urgency of this mission. According to Statista, cybercrime costs are projected to reach $15.63 trillion annually by 2029, with intellectual property theft accounting for a significant percentage of these losses. 90% of CISOs say their organizations experienced at least one disruptive attack last year, according to Splunk, with attacks becoming more targeted and sophisticated across multiple sectors. The Human Factor in IP Protection Despite investments in technological solutions, the human element remains the most vulnerable link in the intellectual property protection chain. According to recent studies: 95% of cybersecurity breaches are caused by human error (IBM Cyber Security Threat Intelligence Index Report). Organizations experience an average of $70,000 in annual savings and a 10% increase in productivity when teams are well trained (IBM: The Value of Training). 87% of companies acknowledge skill gaps on their security teams (McKinsey & Company: Mind the [skills] Gap). "The most sophisticated security technology in the world can be rendered ineffective by a single employee who hasn't been properly trained," explained Warn. "That's why we focus on working with specific industries to develop comprehensive security training and cybersecurity certification programs that address the unique security concerns across different sectors." Specialized Training Across Industries INE Security has training programs that address the specific security vulnerabilities in various industries: : Worldwide, healthcare remains the number one industry targeted by cyber attackers, with 173 attacks in 2023 costing an average of $10 million each. : INE Security has a strategic partnership for IT Service Providers that gives select partners the ability to offer INE's comprehensive platform to clients as part of a comprehensive IT solution. : INE Security trains multifunctional teams in government and defense to secure systems and restore networks. : Speed is critical for Financial Services IT and InfoSec professionals. INE Security enables IT and InfoSec teams to assess, train, practice, and certify skills in one platform. : Programming startup costs exceed $2.2 million for colleges and universities. Partnering with INE Security can drastically reduce costs while creating a robust program to close critical skill gaps. : Manufacturing tops the list for cyber threats while infrastructure attacks are surging. INE Security can ready response with expert IT and cybersecurity training for ICS professionals. : Multiple skills are needed to maintain, defend, and advance telecom operations. INE Security makes it easy and affordable to cross-train IT and InfoSec talent. While the average cost of a data breach in 2024 was $4.88 million, the true impact of IP theft goes far beyond the immediate financial considerations. Organizations must be able to trust the security of their intellectual property. Effective and proactive security training is the first line of defense for organizations to protect their most valuable assets. About INE Security: INE Security is the premier provider of online networking and cybersecurity training and certification. Harnessing a powerful hands-on lab platform, cutting-edge technology, a global video distribution network, and world-class instructors, INE Security is the top training choice for Fortune 500 companies worldwide for cybersecurity training in business and for IT professionals looking to advance their careers. The company's suite of learning paths offers an incomparable depth of expertise across cybersecurity and is committed to delivering advanced technical training while also lowering the barriers worldwide for those looking to enter and excel in an IT career. CONTACT: Kathryn Brown INE 917-715-0911 kbrown@ in to access your portfolio
Techday NZ
24-04-2025
- Business
- Techday NZ
World IP Day: Experts calling for IP reform in the age of AI
This year's theme, "IP and Music: Feel the Beat of IP", highlights the importance of protecting creativity in a rapidly evolving digital age. But as IP laws are pushed to their limits by AI and data-driven innovation, some experts are saying reform – not deletion – is what's really needed. Plot twist as Musk and Dorsey reignite IP debate This World Intellectual Property (IP) Day, there's a plot twist from Silicon Valley with tech titans Jack Dorsey and Elon Musk reigniting the age-old question: Does IP promote and protect innovation, or smother it in red tape? Dorsey's blunt call to dismantle IP systems and Musk's swift support isn't just Twitter banter. For many in the industry, it echoes a broader philosophical clash between open innovation and proprietary protection – one that World IP Day seeks to address annually. Aparna Watal, a leading trade marks expert and partner at Halfords IP, welcomes the Musk and Dorsey debate as it allows a re-examination of the assumptions that underpin the IP system, especially in light of how rapidly technology is reshaping the creative and commercial landscape. "The problem isn't that we have IP laws, but that most of them were written when floppy disks were cutting-edge or well before then," Watal explains. "Of course they're creaking under the weight of the AI age. But deleting IP altogether? That's like saying we should get rid of banks because some charge too much interest," she adds. "Yes, the system needs reform. But abolishing it outright would hand even more power to those who already dominate markets and data. And if innovation is supposed to come from everywhere, we need to protect the people trying to build something new, not just the ones who already made it." The Dorsey-Musk commentary might strike a chord with the major players with ample backing, but for startups, small businesses, and independent creators, IP remains one of the few tools available to protect their value. Indigenous communities, in particular, face the threat of cultural expressions being replicated and commercialised faster than they can respond. "As someone who hails from an Indigenous Kashmiri background, I've witnessed the slow erasure that happens when culture is 'appreciated' without understanding, consent, or credit," says Watal. "Whether it's the anglicised name "Cashmere", traditional patterns repurposed as fashion trends, or sacred rituals used as Instagram backdrops – our stories are often taken, diluted, and sold back to us, stripped of meaning," she adds. The AI era demands new rules Creativity today is increasingly co-piloted by AI – not just in creative arts, but in how businesses build customer relationships. As AI reshapes how brands engage, design, and deliver, companies like Amperity and Eagle Eye are navigating how to foster innovation without letting IP fall by the wayside. Billy Loizou, Area Vice President, APAC at Amperity, says AI is already stretching the boundaries of authorship and ownership. "From generative models that compose music and draft marketing copy to machine learning systems that automate complex problem-solving, we're entering an era where IP isn't just human-made – it's machine-accelerated," says Loizou. Amperity's patented identity resolution technology helps brands unify customer data, making it usable, trustworthy, and AI-ready. This not only powers better customer experiences but ensures companies have a clean, compliant foundation on which to build proprietary models and insights. "Without clean, complete customer data, AI fails. We're solving that foundational challenge by ensuring brands have the IP infrastructure to support scalable, compliant, and secure innovation," he adds. A new kind of IP: AI-generated content In the loyalty and retail sector, Eagle Eye is using AI to generate promotional content tailored to individual customers. Its EagleAI engine turns transaction histories into targeted offers that hold real business value. Where some tech providers blur the lines of authorship, Eagle Eye is leaning into clarity and transparency – a key counterpoint in the "delete IP" debate. Jonathan Reeve, Vice President, APAC at Eagle Eye says many technology providers seek to claim partial rights to content generated by their systems, but Eagle Eye has taken a different approach. "In terms of protection, it's a priority for Eagle Eye to ensure that all rights and ownership of IP created using our AI tools are clearly defined. For example, personalised content generated using AI in the EagleAI system is explicitly classified as the intellectual property of our clients, with no claims asserted by Eagle Eye as the AI provider," says Reeve. Rethinking frameworks, not removing them While the current system is under pressure, few experts believe a scorched-earth approach will help creators or businesses. "The future of IP lies in recognising hybrid human-machine innovation," says Loizou. "We need frameworks that reward invention without stifling progress—policies that accommodate iterative, data-driven creation and the ethical use of AI." Both Amperity and Eagle Eye agree that change is necessary. Rather than abandoning IP, the focus should be on updating laws to reflect today's digital realities. "We'd like to see greater international harmonisation of IP laws," says Reeve. "Digital innovation doesn't recognise borders—our enforcement frameworks should reflect that reality." IP in the data economy As AI-powered business models rely more on customer data, the definition of IP itself is evolving. "Companies are building IP not just through patents, but through proprietary data models, algorithms, and customer insights," says Loizou. "For first-party data in particular, we expect clearer standards to emerge around consent, portability, and ownership of AI-derived outcomes." For companies like Amperity and Eagle Eye, personalisation data is a differentiator. But only if it's handled with care, protected by policy, and owned ethically. What World IP Day should remind us This World IP Day, the call to "delete IP" may have captured headlines—but the more urgent conversation from experts is around reform. AI is changing the game, and the rules need to catch up. Watal explains: "Let's embrace the debate. Let's call out what's broken. But let's also remember that IP is what allows the indie game developer to protect her code, the beauty brand founder to own his packaging, and the Indigenous artist to stop their work from becoming a Pinterest aesthetic." "The future of IP is being shaped now. It's our job to make sure it evolves with technology, not against it," adds Reeve. ABOUT Aparna Watal, Partner, Halfords IP Aparna Watal is a trade marks expert practising across Australia and New Zealand. She is a partner at Halfords IP, where she manages the firm's trade marks and domain names practice. She brings extensive experience in trade marks, domain name disputes, consumer law, and copyright. She is known for her practical, commercially focused approach and dedication to empowering clients in protecting their brand identities in dynamic markets. About Jonathan Reeve, Vice President, APAC at Eagle Eye Jonathan is a seasoned expert in retail, with nearly three decades of global experience that included being on the team that developed the operating model of After successfully operating his own consulting business for five years and authoring the influential book, "Retail's Last Mile: Why Online Shopping Will Exceed Our Wildest Predictions", Jonathan is now the Vice President for the Asia Pacific region at Eagle Eye, a SaaS technology company transforming marketing through real-time personalised performance marketing. About Billy Loizou, Area Vice President, APAC at Amperity Billy Loizou has 15-plus years experience in design, technology and marketing. He has worked with some of the world's most renowned and respected brands, helping them improve their customer experience and drive profitability. About Amperity Amperity's Customer Data Cloud empowers brands to transform raw customer data into strategic business assets with unprecedented speed and accuracy. Through AI-powered identity resolution, customizable data models, and intelligent automation, Amperity helps technologists eliminate data bottlenecks and accelerate business impact. More than 400 leading brands worldwide, including Alaska Airlines, DICK'S Sporting Goods, BECU, Planet Fitness, and Wyndham Hotels & Resorts, rely on Amperity to drive customer insights and revenue growth. Founded in 2016, Amperity operates globally with offices in Seattle, New York City, London, and Melbourne. For more information, visit or follow us on LinkedIn, X, Facebook and Instagram. About Eagle Eye Eagle Eye is a leading SaaS and AI technology company enabling retail, travel and hospitality brands to earn the loyalty of their end customers by powering their real-time, omnichannel and personalised consumer marketing activities, at scale. Eagle Eye AIR is a cloud-based platform, which provides the most flexible and scalable loyalty and promotions capability in the world. More than 850 million personalised offers are executed via the platform every week, and it currently hosts over 500 million loyalty member wallets for businesses all over the world. Eagle Eye is a certified member of the MACH Alliance and is trusted to deliver a secure service at hundreds of thousands of physical POS destinations worldwide, enabling the real-time issuance and redemption of promotional coupons, loyalty offers, gift cards, subscription benefits and more. The Eagle Eye AIR platform is currently powering loyalty and customer engagement solutions for enterprise businesses all over the world, including Asda, Tesco, Morrisons, Waitrose and John Lewis & Partners, JD Sports, Pret a Manger, Loblaws, Southeastern Grocers, Giant Eagle, and the Woolworths Group. In January 2024, Eagle Eye launched EagleAI, a next-generation data science solution for personalisation, already being used by leading retailers worldwide including Carrefour, Auchan and Pattison Food Group. Web:
