Latest news with #WorldWildlifeDay
The Hindu
26-05-2025
- Business
- The Hindu
The Hindu wins in content, marketing and green initiatives at Abby Awards 2025
The Hindu Group made an impact at the Abby Awards 2025, securing accolades across multiple categories that recognise excellence in publishing, content creation, and sustainability. The innovative branded content project 'The Interface' by The Hindu won the bronze award under the category 'Best Use of Native or Branded Content for Client Brand-Marketing by a Publisher'. This project, crafted in collaboration with AMD, was a weekly podcast series that delves into the dynamic technological landscape, offering expert insights and diverse perspectives to deepen listeners' understanding of the technology shaping the future. The Hindu executed this project along with ThinkROI. The Group's city campaign 'Made of Chennai' won silver award for 'Best Marketing of a Printed Newspaper/Edition' under the Publisher Abby category. The campaign successfully deepened local engagement, celebrating the spirit, stories, and people of Chennai through print and on-ground activities. In addition, The Hindu's campaign for World Wildlife Day titled 'The Last Pack' earned a merit position under the Green Awards category. The approach was to offer a glimpse into a possible future, one where readers may no longer be able to enjoy their morning coffee, biriyani made with basmati rice, their favourite evening potato chip snack or beat the summer with a sip of mango juice – because someday, it may be their last pack. With key personalities such as Kiran Bedi, former Lieutenant-Governor of Pondicherry; Supriya Sahu, Additional Chief Secretary, Climate Change and Forests, Tamil Nadu; and Arun Krishnamurthy, founder, Environmentalist Foundation of India, talking about the issue, the campaign highlighted the urgent need for wildlife preservation.
Korea Herald
21-05-2025
- Entertainment
- Korea Herald
"산시로 가자" Goes Global
XI'AN, China, May 21, 2025 /PRNewswire/ -- This is a news release from the Shaanxi Provincial Department of Culture and Tourism: As of April 30, 2025, the official English social media accounts of "산시로 가자" have attracted 285K followers worldwide, with over 10 million views and 320K+ engagements (likes, comments, shares, and more). One of the most popular recent posts was a creative, spring-themed video powered by AI technology, which beautifully brought Shaanxi's cultural landmarks to life. In the video, vibrant flowers bloom across iconic buildings, blending tradition with modern technology to showcase the region's springtime charm. The video captivated global audiences — not just with its stunning visuals, but also with the immersive feeling it created, as if viewers were right there. This innovative use of AI helped boost engagement and sparked international interest in visiting Shaanxi. But that's just the beginning. On World Wildlife Day, "산시로 가자" released a striking poster featuring the Four Treasures of the Qinling Mountains — the giant panda, crested ibis, golden snub-nosed monkey, and takin. With its beautiful design and strong environmental message, the poster quickly gained traction among international audiences. Viewers praised the poster for both its artistic quality and its call for wildlife protection. Many commented on the importance of conservation and expressed appreciation for how the design reflected those values. Around the same time, "산시로 가자" also launched themed content for International Women's Day and other global holidays. These efforts combined cultural storytelling with seasonal celebrations, drawing more attention to the account and enriching the variety of content offered to followers. On YouTube, three videos were posted, all showcasing the beauty of Shaanxi in spring. One standout video — created using AI-generated content (AIGC) — used vivid effects to show flowers blooming across Shaanxi's landscapes. The result was a breathtaking, colorful, and energetic portrayal of the province awakening in spring. With creative storytelling, striking visuals, and smart use of emerging technology, "산시로 가자" continues to share the province's natural beauty and deep culture with the world — one post, one video, and one moment at a time.
Yahoo
21-05-2025
- Entertainment
- Yahoo
"산시로 가자" Goes Global
XI'AN, China, May 21, 2025 /PRNewswire/ -- This is a news release from the Shaanxi Provincial Department of Culture and Tourism: As of April 30, 2025, the official English social media accounts of "산시로 가자" have attracted 285K followers worldwide, with over 10 million views and 320K+ engagements (likes, comments, shares, and more). One of the most popular recent posts was a creative, spring-themed video powered by AI technology, which beautifully brought Shaanxi's cultural landmarks to life. In the video, vibrant flowers bloom across iconic buildings, blending tradition with modern technology to showcase the region's springtime charm. The video captivated global audiences — not just with its stunning visuals, but also with the immersive feeling it created, as if viewers were right there. This innovative use of AI helped boost engagement and sparked international interest in visiting Shaanxi. But that's just the beginning. On World Wildlife Day, "산시로 가자" released a striking poster featuring the Four Treasures of the Qinling Mountains — the giant panda, crested ibis, golden snub-nosed monkey, and takin. With its beautiful design and strong environmental message, the poster quickly gained traction among international audiences. Viewers praised the poster for both its artistic quality and its call for wildlife protection. Many commented on the importance of conservation and expressed appreciation for how the design reflected those values. Around the same time, "산시로 가자" also launched themed content for International Women's Day and other global holidays. These efforts combined cultural storytelling with seasonal celebrations, drawing more attention to the account and enriching the variety of content offered to followers. On YouTube, three videos were posted, all showcasing the beauty of Shaanxi in spring. One standout video — created using AI-generated content (AIGC) — used vivid effects to show flowers blooming across Shaanxi's landscapes. The result was a breathtaking, colorful, and energetic portrayal of the province awakening in spring. With creative storytelling, striking visuals, and smart use of emerging technology, "산시로 가자" continues to share the province's natural beauty and deep culture with the world — one post, one video, and one moment at a time. View original content: SOURCE Shaanxi Provincial Department of Culture and Tourism
Daily Mail
30-04-2025
- Entertainment
- Daily Mail
Rachel Riley rocks a colourful knit cardigan and distressed jeans as she steps out in the Manchester sunshine
Rachel Riley 's colourful dressing matched the spring sunshine as she stepped out in Manchester at Media City on Tuesday afternoon. The Countdown star, 39, looked lovely in a chunky patchwork-style knit cardigan, which boasted floral applique all over. Rachel wore the statement piece over a pink vest, which was styled with a pair of distressed ripped jeans and trainers. The TV personality styled her blonde locks in soft waves and opted for a glamorous coat of make-up with a red lip. Rachel accessorised the look with a metallic silver bag and carried her phone in her hand as she walked along in the afternoon sun. The outing comes after she shared a series of bikini-clad snaps as she shared an insight into a past trip with husband Pasha Kovalev. The Countdown star, 39, looked lovely in a chunky patchwork-style knit cardigan, which boasted floral applique all over In celebration of World Wildlife Day in March, Rachel uploaded some photos from Brazil in 2016, with the Strictly Come Dancing star, 45. The couple could be seen enjoying a bike ride, hiking, scuba diving and kayaking after visiting a conservation project in the world's largest wetlands. Rachel wrote: 'It's World Wildlife Day today, which gives me a good excuse to post this pic taken just as Pash was getting bitten by ants when we were in India a few years back! 'You're supposed to tell wildlife conservation success stories today, so it made me think of our first nature trip together, which sparked a whole load of others and is pretty much our favourite way to spend our time. 'Back in 2016 we went to Brazil, and one of the highlights was visiting the Onçafari jaguar conservation project in the world's largest wetlands - The Pantanal.' Rachel continued: 'It was in its infancy then, conservationists had visited Africa, and brought techniques back like staking (already killed in nature) prey out in open spaces vs dense forest. 'So, tourists have more chance of spotting cats returning to the carcass to eat at nightfall, in order to boost eco tourism, collecting data showing jags weren't the culprits eating cattle, and generally that jaguars are more valuable alive than dead. 'As is so much in life, the financial arguments often have more sway than anything else. 'Since then we've been to The Galapagos, Napo Valley in the Amazon Basin, Sri Lanka, India, The Maldives and can honestly say wildlife trips are where our happiest memories are. 'Hopefully more trips to follow when the kids are a bit bigger! (Any suggestions on where and when with them for future are much appreciated!) 'PS sorry for the terrible home videos at the end (Pantanal capybaras, jaguar, giant anteater), I've definitely not missed my calling as a wildlife camerawoman but happy memories nonetheless!' Rachel and Pasha met when they were paired together on Strictly Come Dancing in 2013.
New Indian Express
28-04-2025
- General
- New Indian Express
Reliance joins hands with Odisha government to fight forest fire
BHUBANESWAR: As Odisha intensifies measures to fight wildfire in the ongoing season, the Reliance Foundation has joined hands with the forest department, Vana Suraksha Samities (VSS) and other stakeholders to effectively help state government tackle the menace. The Foundation has collaborated with the state forest, environment and climate change department, community cadres, VSS and NGO partners to create awareness and capacity building of people for prevention and effective handling of wildfire crisis in forest areas. A three-month long awareness campaign has been initiated by the Foundation from the World Wildlife Day on March 8, which will end on World Environment Day on June 5. The Reliance Foundation, in association with the forest department and NGO is also engaging community cadres through field-level activities and holding a series of multi-location audio conferences on forest fire mitigation awareness, focusing on major forest fire vulnerable areas, different preparedness, response, and mitigation strategy for forest fire management. Advisories in vernacular language are also being disseminated in the districts of Rayagada, Mayurbhanj, Kandhamal and Kalahandi, officials of the Foundation said. As per the statistics of the forest department, over 19,000 fire points have been recorded inside forest boundaries of the state between January 1 and April 25 in current forest fire season.
