Latest news with #Wrogn
Fashion Network
26-05-2025
- Business
- Fashion Network
Aditya Birla's Tmrw announces strategic partnership with LiteStore to expand offline operations
Aditya Birla Group's House of Brands retail business Tmrw has announced a strategic partnership with retail-as-a-service platform LiteStore to accelerate its brick-and-mortar expansion across India. The collaboration is expected to add 25,000 square feet of retail space over the coming 18 months. 'The value of this expansion lies in curating customer-centric store formats that enhance brand visibility while providing a superlative shopping experience," said Tmrw's CBO and business head Manish Singhai, Indian Retailer Bureau reported. "Bringing beloved brands under one roof creates a broader selection and a seamless experience for customers. Their plug-and-play model allowed our brands to test, scale, and iterate across formats- without compromising on brand experience." The initiative will see Tmrw's digital-first fashion and lifestyle labels including Wrogn, Bewakoof, The Indian Garage Co., and Nobero launch new physical outlets in high-traffic locations such as malls, high streets, and premium outlet centres. LiteStore has previously supported key launches for Tmrw, including Bewakoof's debut store at Forum South Mall in Bengaluru and several outlets in HSR Layout and Koramangala. Other developments include Wrogn's flagship in HSR Layout, Nobero's exclusive brand outlet in Pune's Amanora Mall, and Nauti Natti's first store in western India. Tmrw has also piloted driveaway outlet stores in Bengaluru and introduced brands such as Urbano, Veirdo, and Juneberry at Flxy, a Gen Z-focused multi-brand outlet in Pune. Tmrw was founded in 2022 and has 159 employees as of February 2025, according to business information platform Tracxn.
Business Standard
22-05-2025
- Business
- Business Standard
TMRW, LiteStore partner to add 25,000 sq ft in retail over 18 months
LiteStore has partnered with TMRW, the new-age house of brands from the Aditya Birla Group, to add 25,000 square feet of retail space across the country over the next 18 months. The expansion will include a mix of exclusive brand outlets, multi-brand stores, and premium outlet centres. 'As an organisation, TMRW's singular mission is to create greater value for our customers. The multi-brand outlets help us unlock that. The agility, transparency, and retail expertise offered by LiteStore helped us bring our vision to life. The value of this expansion lies in curating customer-centric store formats that enhance brand visibility while providing a superlative shopping experience,' said Manish Singhai, Chief Business Officer and Business Head, TMRW. 'Bringing beloved brands under one roof creates a broader selection and a seamless experience for customers. Their plug-and-play model allowed our brands to test, scale, and iterate across formats—without compromising on brand experience,' Singhai added. Through this collaboration, TMRW's portfolio—which includes prominent digital-first brands such as Wrogn, Bewakoof, The Indian Garage Co., and Nobero—will expand into offline retail by opening multiple stores across malls, high streets, and premium outlet centres. Previously, LiteStore facilitated several high-impact retail launches for TMRW. These included Bewakoof's first store at Forum South Mall and key high-street locations in HSR Layout and Koramangala, Bengaluru; Wrogn's first flagship outlet in HSR Layout; Nobero's exclusive brand outlet (EBO) launch in Amanora Mall, Pune; Nauti Natti's store debut in West India; TMRW's first batch of Driveaway Outlet Stores on Bengaluru's Airport Road; and the launch of Urbano, Veirdo and Juneberry at FLXY—India's first Gen Z- and millennial-focused multi-brand outlet in Pune. 'Retail today is not just about presence, but about adaptability and experience. Our model allows brands to test and refine their offline strategy while remaining agile,' said Puneet Dinesh, Co-founder, LiteStore. 'This partnership is a growth engine, combining TMRW's brand scale with LiteStore's ability to create immersive, data-driven retail experiences. As consumer shopping habits evolve, agility in offline retail will be a key differentiator for long-term strategic success,' Dinesh added. LiteStore, backed by Accel, Sorin, Brigade, and Huddle, is India's leading retail-as-a-service company, enabling digital-first brands to go offline with speed and scale. The company supports retail formats including EBOs, MBOs ('FLXY'), and managed premium outlet centres ('The Stretch').
India.com
30-04-2025
- Automotive
- India.com
Stylish Backpacks to Grab at Myntras FWD Sale (28–30 Apr 2025)
Backpacks are no longer just for school or travel, they're now a stylish essential for work, college, and everyday errands. With sleek designs, roomy compartments, and comfort-first features, they combine practicality with fashion like no other accessory. If you've been eyeing the perfect blend of utility and trend, the Myntra FWD Sale from 28th to 30th April 2025 is your golden chance. Grab the latest and most stylish backpacks at unmissable discounts during these three days! Roadster Anti-Theft Laptop Backpack Image Source: Order Now This stylish and practical backpack is designed to offer maximum security and protection for your laptop and other essentials. With its sleek design and waterproof features, it's ideal for daily commuting or travel. Key Features: Waterproof Construction: Keeps your belongings safe from rain or spills, ensuring your laptop and electronics stay dry. Anti-Theft Design: Features hidden zippers and secure compartments to protect your valuables from theft. Spacious Capacity: With 35 liters of storage, it provides ample space for a laptop, documents, books, and other accessories. Comfortable Straps: Padded shoulder straps and a breathable back panel ensure comfortable wear even for long periods. Durable Material: Made from high-quality materials that offer long-lasting durability and resistance to wear and tear. Bulkier Size: May feel too large for users looking for a more compact and lightweight daily bag. HRX Colourblocked Backpack Image Source: Order Now This trendy and spacious colourblocked backpack is perfect for both casual outings and daily use. With a sleek design and a roomy 22.75L capacity, it blends style with practicality. Key Features: Stylish Colourblocked Design: Modern design that adds a pop of colour, making it a fashionable accessory for all ages. Spacious Storage: 22.75L capacity to store all your essentials, including a laptop, books, and accessories. Comfortable Fit: Adjustable shoulder straps provide a customized and comfortable fit for everyday use. Durable Build: Made from durable materials, ensuring long-lasting performance and resistance to wear and tear. Lightweight Structure: Lightweight construction for easy carrying without feeling bulky. Not Ideal for Heavy Loads: May not be suitable for carrying extremely heavy items due to its lighter build. Wrogn Laptop Backpack With Raincover Image Source: Order Now A stylish and practical laptop backpack designed to protect your devices and keep your essentials organized. Featuring a unique print, this backpack also includes a raincover for added protection. Key Features: Unique Printed Design: Eye-catching and modern print that adds a stylish touch to your daily carry. Laptop Compartment: Equipped with a dedicated compartment to securely store your laptop and keep it safe. Raincover Included: Comes with a raincover to protect your backpack and belongings from getting wet during unexpected weather. Spacious Storage: Multiple compartments for organized storage of books, gadgets, and personal items. Comfortable and Adjustable Straps: Padded and adjustable straps for a comfortable carrying experience. Not Suitable for Heavy Loads: While spacious, may not hold excessively heavy items due to the material's design. Provogue Backpack with Compression Straps Image Source: Order Now This versatile and sleek backpack combines practicality with style, featuring compression straps for a compact fit and ample storage for your daily essentials. Key Features: Compression Straps: Adjustable straps to compress the bag and ensure a snug, organized fit. Dual-tone Design: Stylish navy blue and grey color combination for a modern look. Spacious Compartments: Multiple compartments for easy organization of your essentials. Durable Material: Built with strong, long-lasting materials for everyday use. Comfortable Fit: Padded shoulder straps provide comfort during long periods of wear. Limited Waterproofing: May not be fully water-resistant, so it's best to avoid heavy rain exposure. Whether you love minimal leather looks, sporty designs, or quirky prints, there's a backpack for every vibe and lifestyle. From fitting all your essentials to elevating your outfit, they do it all. So don't miss the chance to revamp your bag collection, shop your favorites at the Myntra FWD Sale from 28th to 30th April 2025 and score some amazing deals on the most stylish backpacks out there! Disclaimer: At IDPL, we help you stay up-to-date with the latest trends and products. It should not be construed as an endorsement to buy. IDPL may make a very small commission from its sale if one chooses to buy the product from any of the links in this article.
