Latest news with #X-Technology
Zawya
05-05-2025
- Business
- Zawya
UAE's X-Technology launches AI-Powered VR Platform to support cognitive and emotional health
Startup introduces immersive tools for cancer recovery, dementia care, and trauma therapy — with plans to expand across MENA and Europe Dubai, UAE — UAE-based technology startup X-Technology has announced the launch of its immersive virtual reality (VR) platform, designed to support emotional and cognitive health in clinical and rehabilitation settings. Founded by entrepreneur and researcher Nargiz Noimann, X-Technology integrates neuroscience, psychology, and AI to develop VR-based programs tailored for patients dealing with cancer, Alzheimer's disease, trauma, and chronic stress-related conditions. 'We are not just launching a product — we are delivering a system solution to a field that urgently needs new thinking,' said Noimann. 'Emotional health and cognitive support are still under-resourced globally. Our aim is to provide structured, scalable, and science-based tools that complement traditional care models.' Addressing Critical Gaps in Cognitive and Emotional Care X-Technology's proprietary platform delivers immersive programs co-developed with psychologists and clinicians. The offering includes: Memory and cognition-focused modules for early-stage Alzheimer's and aging-related cognitive decline Stress reduction and anxiety support for cancer patients undergoing treatment Rehabilitation-focused VR environments to aid trauma recovery and emotional resilience These solutions are built to be deployed across hospitals, wellness centers, and home care environments — offering users structured support while relieving pressure on overburdened healthcare systems. Scaling Through Strategic Sectors The company is targeting three main areas of expansion: Palliative care and oncological rehabilitation, projected to comprise 25–30% of its product portfolio Geriatric care and dementia support, with the aim of capturing 0.5–1% of a regional market exceeding $200 million Digital therapy integration with insurers and corporate wellness programs, where annual market growth is estimated at 20–25% 'We're seeing growing interest from insurers, healthcare providers, and employee wellness programs looking to include non-invasive, tech-enabled solutions,' added Noimann. 'Our platform is designed to integrate into these ecosystems easily and effectively.' Regional Roadmap In the next four years, X-Technology plans to: Establish operational presence in at least three countries: the UAE, Saudi Arabia, and Germany or Switzerland Build 5–7 active partnerships with insurance providers and medical networks Grow its user base to 2,000+ active VR therapy participants per year With Dubai as its launchpad, the company is positioning itself to scale across the broader MENA region using the UAE's innovation-driven infrastructure as a base. 'The UAE provides a supportive environment for healthtech innovation,' said Noimann. 'It's an ideal place to test, refine, and expand technologies with global relevance.' About X-Technology X-Technology is a UAE-based developer of immersive AI and VR platforms designed to support cognitive, emotional, and psychological well being. Founded by international neuroscience and psychotechnology expert Nargiz Noimann, the company builds scalable therapeutic tools for use in healthcare, education, insurance, and wellness sectors.
Arabian Business
02-05-2025
- Business
- Arabian Business
Dubai startup taps VR to tackle global health crisis
Dubai-based startup X-Technology is launching a virtual reality platform aimed at delivering scalable emotional and cognitive healthcare, targeting a fast-growing global market for digital mental health solutions. Founded by entrepreneur Nargiz Noimann, the company is piloting its VR-based therapy tools in the UAE, with plans to expand across the MENA region and Europe. VR revolutionising mental healthcare The platform, designed in collaboration with medical specialists, addresses conditions such as Alzheimer's, cancer-related stress, and trauma recovery — tapping into a mental health market projected to surpass $38 billion by 2025. X-Technology also sees growing demand from insurers and employers seeking scalable, AI-powered tools for preventive and rehabilitative care. 'We are not just launching a business – we are delivering a system solution to a field that urgently needs an update,' Noimann told Arabian Business in an exclusive interview. 'Emotional health remains underserved, especially when it comes to scalable, technology-based support,' she said. Noimann said they believe and are confident that there is great 'need and opportunity' for such an idea at a time when healthcare systems across the globe seek scalable, human-centred innovations. She said their venture uses virtual reality (VR) to support emotional recovery, trauma rehabilitation, and cognitive resilience for patients facing serious health challenges. Experts believe the venture, if able to prove scientifically effective and tech-based scalability, could turn out to be a big success amidst the rising pool of patients and individuals facing major medical and mental conditions. Mental health market revenue is projected to reach over $38 billion in 2025, with average per-person revenues estimated at $65, according to Statista. According to Alzheimer's Disease International, the number of people living with dementia worldwide is projected to reach 78 million by 2030 and 139 million by 2050, with the fastest growth occurring in developing regions. Platform designed in collaboration with psychologists, medical specialists X-Technology's AI-powered VR platforms are aimed at supporting patients with cancer, Alzheimer's disease, and mental health conditions where emotional and cognitive care are critical but often under-resourced. Besides, the platforms are designed in collaboration with psychologists and medical specialists to make it highly effective and fool-proof. The platform programmes include guided memory exercises and cognitive stimulation programmes for Alzheimer's patients, stress and anxiety management tools for cancer patients undergoing treatment and trauma recovery environments for individuals recovering from emotional distress. Noimann said many healthcare systems still rely on traditional one-on-one therapy models, which can be costly, inconsistent, and difficult to scale – particularly for aging populations and post-trauma recovery. 'We are facing a mismatch between need and delivery. Healthcare systems are strained, and emotional health is too important to be sidelined,' she said. The X-Technology founder said immersive VR can offer patients structured support and a greater sense of agency, even when human resources are limited. Accessibility, emotional immersion, scalability Noimann said X-Technology's model is built around three core principles – accessibility, emotional immersion and scalability. The startup will deploy VR programmes at scale in hospitals, rehabilitation centres and home care settings for wider accessibility, while its platforms are designed to create VR environments that drive deep engagement and accelerate learning, cognitive stimulation, and emotional regulation. The venture uses AI integration to adapt programmes to individual users and extend therapy beyond traditional settings for faster scalability. Noimann said beyond its healthcare applications, X-Technology also sees opportunities for innovation in the insurance industry, where digital therapies are increasingly integrated into policies. She said with insurance programmes that include digital therapy growing at 20–25 per cent annually, X-Technology is positioning itself to align with the next generation of preventive health models. 'Our technologies are not just clinical – they are becoming part of how organisations think about employee health, insurance offerings, and proactive care.' Besides expansion across the UAE, X-Technology plans to enter major markets in the region, such as Saudi Arabia and also Germany or Switzerland over the next few years. Palliative care and oncology rehabilitation are projected to make up 25–30 per cent of the company's portfolio. The startup also plans to build a portfolio of 5–7 partnerships with insurance companies and medical networks. 'We are scaling thoughtfully,' Noimann said, adding that 'our priority is to build meaningful, sustainable partnerships that align with long-term improvements in cognitive and emotional healthcare delivery.' She said technologies like VR, once seen as futuristic, are now vital tools for human-centred healthcare innovation as the global population ages and mental health challenges continue to rise, creating the need for flexible, evidence-based solutions. 'We are just at the beginning… the question for the next decade is not whether digital tools will be part of healthcare – but how thoughtfully and humanely they will be designed. 'Our work is about keeping emotional wellbeing and cognitive health at the centre of that future,' Noimann said. Meanwhile, X-Technology's efforts to position itself at the forefront of a new era in mental health, education, and emotional resilience, also adds to the UAE's ambitious plans to emerge as a major global hub for talents, investments and innovations.
