18-03-2025
Qualtrics' X4 Summit begins in Salt Lake City
Qualtrics' annual X4 Summit kicks off in Salt Lake City Tuesday.
The intrigue: Over 6,000 people are expected to attend the three-day conference at the Salt Palace Convention Center, featuring speakers like Def Jam Recordings co-founder Rick Rubin and executives from Walmart, Hilton and KFC.
What they're saying:"Our theme is about connections," Qualtrics chief marketing officer Lynn Girotto told Axios. "And we're finding in the era of AI that is more and more important than ever."
The conference is set to attract business leaders in customer experience, HR, strategy and research, Girotto noted.
Between the lines: Qualtrics, the Provo- and Seattle-headquartered tech company co-founded by sports tycoon Ryan Smith, has expanded its footprint in Utah's state agencies, the Salt Lake Tribune reported last year.
