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Vodka, gin and two variants of rum comprise McDowell's new X Series
Vodka, gin and two variants of rum comprise McDowell's new X Series

The Hindu

time23-05-2025

  • Business
  • The Hindu

Vodka, gin and two variants of rum comprise McDowell's new X Series

In the early 60s, McDowell and Company began its journey in India with the launch of McDowell's No.1 Brandy, but it is now attending to the needs of the new generation with its X Series, comprising vodka, gin and two varieties of rum. With 35 manufacturing units spread across the length and breadth of the country, the X series is manufactured by United Spirits Limited (USL), a subsidiary of Diageo. Diageo India, a subsidiary of global leader Diageo Plc., manufactures, sells, and distributes premium brands such as Johnnie Walker, Black Dog, McDowell's No1, Smirnoff and Godawan. At the Catamaran Brewing Company, in Puducherry, where the launch of McDowell and Co.'s X Series took place last week, we try the brand's single-grain vodka, Brazilian citric gin, French citron infused white rum, and Jamaican-Indian dark rum mix. Let us begin with the X Series vodka which is smooth, light, and surprisingly creamy. The aftertaste is richer and more polished because the vodka is triple-distilled, charcoal-filtered. The smoothness subtly shows vodka's presence but does not overpower. Next is the gin, with a strong whiff of Brazilian orange peel and lemongrass, giving just the right amount of zing. The orange peel comes from juice industry waste, hence adding a touch of sustainability. The series has two types of rum — citron and dark. The citron is made with French lemon after sampling over 600 varieties. The dark rum is not winter-warming or overly flavoured but rather smooth, tropical and fruity. Comprising Indian and aged Jamaican rum, it breaks the barrier of rum being solely a winter drink. Add some pineapple juice and it turns into a cocktail. X Series is carefully curated for bartenders. Bottles are designed for easy and quick pouring and with colour-coded tags and rubber corks. More importantly, by infusing spirits with lemon or orange flavours, they have eliminated the hassle of using fresh citrus, a necessity in summers when lemon prices skyrocket. The range has already been launched in Karnataka, Goa, Maharashtra, Uttar Pradesh, West Bengal, Haryana, and Rajasthan, with Puducherry now becoming the latest to embrace the series. Varun Koorichh, vice president of marketing at Diageo, understands the evolving market. He says, 'The new generation is not just consuming differently; they are living differently. They value innovation, novelty, and meaningful experiences. The McDowell's X Series is our answer to that shift: a bold new portfolio crafted not just to be consumed, but to be experienced.'

Fujifilm's X Half camera is so dedicated to the analog vibes, it can't shoot RAW
Fujifilm's X Half camera is so dedicated to the analog vibes, it can't shoot RAW

The Verge

time22-05-2025

  • The Verge

Fujifilm's X Half camera is so dedicated to the analog vibes, it can't shoot RAW

Fujifilm has a new pint-size addition to its X-series cameras coming in late June: the X Half. It's an 18-megapixel 'half-frame' camera with a portrait-oriented sensor and viewfinder and a fixed 32mm-equivalent f/2.8 lens. Despite being digital, the X Half is all about the vintage film aesthetic. The $849.99 camera is so dedicated to an analog-like lifestyle that it's got an entire secondary screen just for picking one of its 13 film simulations, and it doesn't shoot RAW photos at all — just JPGs, for a more what-you-see-is-what-you-get experience. Fujifilm's definition of a half-frame is a bit different from the traditional one. Usually, a half-frame film camera like the Pentax 17 captures images measuring 18mm x 24mm (around half the size of full-frame / 35mm format). But the X Half uses a 1-inch-type sensor measuring 8.8mm x 13.3mm, which is about half the dimensions of the APS-C sensors in other Fujifilm cameras like the X100VI and X-T5. So I guess it counts on a technicality. But like the Pentax 17 and other actual half-frame cameras, the X Half is all about taking casual, fun snapshots and bringing it with you everywhere. It weighs just 8.5 ounces / 240 grams and is small enough to fit in most small bags or even some oversized pockets. The X Half is close in size to a traditional disposable camera, but unlike a one-time-use film camera it has a proper glass autofocusing lens with aspherical corrections, and it even shoots some basic 1080 x 1440 video. (Though, in my briefing on the camera, Justin Stailey of Fujifilm North America described the lens as having 'some character.' Which is often a colorful way of saying the lens isn't the sharpest.) Once you take some shots via the X Half's traditional optical viewfinder (that's right, there's no EVF or hybrid finder here) or its portrait-orientation 2.4-inch touchscreen, you can connect to a dedicated smartphone app (launching slightly after the camera) for extra functions. You can create your own two-up diptychs like a traditional half-frame camera, though here you can pick out the two side-by-side pictures, or you can opt for two videos or one picture and one video. Fujifilm has baked other analog-inspired into the X Half app, like a Film Camera Mode that collects your next 36, 54, or 72 images and arranges them into a contact sheet. But the film nerdiness goes deeper than that, as the digital film strip will be branded with the film simulation you used. There's even a faux film advance lever for making diptychs, and in Film Camera Mode it forces you to use it between taking each shot. You can lean further into the film kitsch by adding filters, like a light leak effect, expired film look, or a '90s-era time and date stamp to the corner. Of course, since the camera does not shoot RAW, your chosen filter and film simulation are fully baked into the JPG file. You can't undo any of them or change it later in post-processing like you'd normally be able to with a RAW. Fujifilm is certainly taking a unique approach with the X Half, trying to capture the interest of younger photo enthusiasts who in recent years have been drawn to the imperfections and vibes of vintage film and aging point-and-shoot digital cameras. I don't know how many of them will be jumping at the opportunity to scratch that creative itch with an $850 camera compared to alternatives costing a fraction of that — like a $70 Camp Snap for digital or any 35mm disposable film camera for $10 to $20 — but even if it's half the fun I had with the Pentax 17 it should prove a good time.

HONOR Announces the Opening of Its New Premium HONOR Experience Store in the Kingdom - Middle East Business News and Information
HONOR Announces the Opening of Its New Premium HONOR Experience Store in the Kingdom - Middle East Business News and Information

Mid East Info

time24-04-2025

  • Business
  • Mid East Info

HONOR Announces the Opening of Its New Premium HONOR Experience Store in the Kingdom - Middle East Business News and Information

This latest store opening will provide a premium, first-class customer experience in line with HONOR'S vision for exceptional service and product support. HONOR, a global leading AI device ecosystem company announced the grand opening of its latest and sixth HONOR Experience Store in the Kingdom of Saudi Arabia, located in the prestigious Solitaire Mall, Riyadh. This new store marks another major milestone in HONOR's commitment to delivering cutting-edge technology and premium services directly to its customers across the region. Designed to reflect the tone of ultimate luxury and sophistication that Solitaire Mall is known for, the HONOR Solitaire Mall Experience Store will showcase the brand's flagship lineup, including the Magic Series, N Series, and X Series – featuring premium devices such as the AI-powered HONOR Magic7 Pro, the HONOR Magic V3 foldable, the ultra-durable HONOR X9c, and the new HONOR Pad V9 tablet. Customers can also benefit from a full suite of services including device repairs, system upgrades, and expert advice from dedicated HONOR staff. The HONOR Solitaire Mall Experience Store grand event details Grand Opening Date: 24th April 2025 Time: 7:00 PM to 9:00 PM Highlights: Live performances Exclusive door gifts for attendees (available in limited quantities) Exclusive 15% storewide discount between 24th and 30th of April 2025 , available only at the new Solitaire Mall store 'The launch of our sixth HONOR Experience Store in Saudi Arabia represents a significant chapter in our journey,' said Mr. Jerry, Country Manager of HONOR Device KSA. 'Riyadh is a key market for us, and we're excited to offer a new destination that reflects our brand's premium essence while giving customers direct access to the latest HONOR innovations. This opening is not only a celebration of our growth but also a reaffirmation of our commitment to the Kingdom, as we continue to invest in long-term expansion and support the country's vision for a digital-friendly future.' The launch of the new HONOR Experience Store at Solitaire Mall marks a new milestone in the brand's journey to bring advanced technology and elevated experiences to more customers across Saudi Arabia. HONOR remains committed to expanding its presence, fostering innovation, and supporting the Kingdom's aspirations for a dynamic and connected digital future. Make sure to visit the new HONOR Experience Store to experience the latest in AI-powered technology, exclusive launch offers, and much more. Join the opening event and be part of the excitement! About HONOR : HONOR is a global leading AI device ecosystem company. It is committed to revolutionizing human-to-device interactions to bridge the AI ecosystem with all consumers in the agentic AI era and beyond. The company endeavors to open industrial boundaries through open, seamless collaboration to co-create a value-sharing ecosystem with industry partners. With an innovative product portfolio spanning AI phones, PCs, tablets, wearables and more, HONOR aims to empower every human, enabling everyone to embrace the new intelligent world.

HONOR Announces the Opening of Its New Premium HONOR Experience Store in the Kingdom
HONOR Announces the Opening of Its New Premium HONOR Experience Store in the Kingdom

Syyaha

time23-04-2025

  • Business
  • Syyaha

HONOR Announces the Opening of Its New Premium HONOR Experience Store in the Kingdom

[Riyadh-KSA, 23.04.2025] – HONOR, a global leading AI device ecosystem company announced the grand opening of its latest and sixth HONOR Experience Store in the Kingdom of Saudi Arabia, located in the prestigious Solitaire Mall, Riyadh. This new store marks another major milestone in HONOR's commitment to delivering cutting-edge technology and premium services directly to its customers across the to reflect the tone of ultimate luxury and sophistication that Solitaire Mall is known for, the HONOR Solitaire Mall Experience Store will showcase the brand's flagship lineup, including the Magic Series, N Series, and X Series – featuring premium devices such as the AI-powered HONOR Magic7 Pro, the HONOR Magic V3 foldable, the ultra-durable HONOR X9c, and the new HONOR Pad V9 tablet. Customers can also benefit from a full suite of services including device repairs, system upgrades, and expert advice from dedicated HONOR HONOR Solitaire Mall Experience Store grand event detailsGrand Opening Date: 24th April 2025Time: 7:00 PM to 9:00 PMHighlights:• Live performances• Exclusive door gifts for attendees (available in limited quantities)• Exclusive 15% storewide discount between 24th and 30th of April 2025 , available only at the new Solitaire Mall store'The launch of our sixth HONOR Experience Store in Saudi Arabia represents a significant chapter in our journey,' said Mr. Jerry, Country Manager of HONOR Device KSA. 'Riyadh is a key market for us, and we're excited to offer a new destination that reflects our brand's premium essence while giving customers direct access to the latest HONOR innovations. This opening is not only a celebration of our growth but also a reaffirmation of our commitment to the Kingdom, as we continue to invest in long-term expansion and support the country's vision for a digital-friendly future.'The launch of the new HONOR Experience Store at Solitaire Mall marks a new milestone in the brand's journey to bring advanced technology and elevated experiences to more customers across Saudi Arabia. HONOR remains committed to expanding its presence, fostering innovation, and supporting the Kingdom's aspirations for a dynamic and connected digital future. Make sure to visit the new HONOR Experience Store to experience the latest in AI-powered technology, exclusive launch offers, and much more. Join the opening event and be part of the excitement!

Everything you need to know about reverse osmosis water filter systems
Everything you need to know about reverse osmosis water filter systems

USA Today

time17-04-2025

  • Health
  • USA Today

Everything you need to know about reverse osmosis water filter systems

Products are chosen independently by our editors. Purchases made through our links may earn us a commission. If you've been considering an upgrade to your tap water—or you're looking for a long-lasting, lower-waste option for purified water without plastic bottles—then reverse osmosis filtration systems should be on your radar. Reverse osmosis filtration systems, or RO systems, are popular options for people looking to make their water clearer and tastier, and to filter it so that it is free of harmful chemicals, excessive minerals, and viruses and bacteria. There are several options, with models ranging from countertop standalone units to whole-house systems. However, there are advantages and disadvantages you need to take into account. If you're reading to upgrade from your standard water filter pitcher, here's what you need to know. Waterdrop X Series Undersink Reverse Osmosis System X16 $1,999.00 Enjoy fresh, clean water straight from your tap with this under-your-sink RO filter system. During the Spring Sale, March 25-31, you can save up to $500 or 25% off the X16. BUY NOW at Waterdrop What is reverse osmosis anyway? Reverse osmosis filters work by creating pressure that forces incoming water through a semi-permeable membrane that removes contaminants from the treated water while creating a stream of waste water called brine or concentrate that contains everything that was removed. The reverse osmosis process can catch smaller particles and molecules than a physical filter can alone, including things like dissolved chemicals and even bacteria and viruses, making it an excellent choice for treating water in the home. What role does a reverse osmosis filter have in the home? Credit: Waterdrop An under-the-sink reverse osmosis water filtration system, like the X Series from Waterdrop, can provide the whole family with purified water with the flick of the faucet. Installing a reverse osmosis filter can make a measurable difference in your water quality by ensuring a continuous supply of clean, purified water without relying on plastic bottles. Users concerned about harmful chemicals or contaminants in their water—or who don't like the taste or clarity of the water in their home—can rest assured that foreign particles and solids, as well as chemicals like chlorides and fluoride, are efficiently removed. Step by step: Here's how RO filters purify water Most RO filtration systems have three, four, or five filters. Almost all systems include: A sediment prefilter that removes particles and sediment An activated carbon prefilter that removes chemicals, including chlorine and fluoride A reverse osmosis membrane that takes out dissolved solids, including lead They can also include: - Additional carbon filters that come before or after the reverse osmosis membranes - UV filters to kill any remaining bacteria or viruses - A remineralizing cartridge that adds back a calibrated mix of helpful minerals to rebalance the water for optimal mineral content for health benefits and crisper taste What are the benefits of using an RO water filter system in the home? Considering adding filtration? There are several reasons a reverse osmosis water filtration system might be a great addition to your home. Health advantages If you live in an area with poor water quality, you may already be using other water filters like activated carbon filters, UV filters and/or ceramic filters in filter pitchers, or on-faucet filters. However, if your local water is known for poor quality, you need to ask whether water filters remove contaminants. Chemicals like lead, arsenic, and chlorine can be harmful in elevated levels, and even water that comes from a treatment plant has to run through pipes that can introduce chemicals, viruses, or bacteria. RO filter systems ensure your water is being filtered directly before your use. Taste improvement Water's taste is created by many things: The minerals in the water, additives from the water processing source that inhibit the growth of bacteria and mold, and any residue from the pipes the water is carried through. If any of these factors create a taste you don't like, a reverse osmosis system may be the answer, as it filters out things like excessive calcium or magnesium, dissolved salts, chlorine, or any other elements that may contribute to an unpleasant taste. Some users find that reverse-osmosis-purified water tastes flat after all minerals are removed (although some prefer this purer taste)—in this case, looking for an RO system that includes a remineralization step can create the water taste they prefer. Price and cost savings The cost of a reverse osmosis system varies significantly depending on the type of system you choose. Countertop models are standalone units that sit in your kitchen or bathroom and filter the water you add to their tanks. Prices range from $150 to $500. Waterdrop C1S Countertop CoreRO System This countertop RO model from Waterdrop removes 99% of lead from your tap water. BUY NOW at Waterdrop Also from: Amazon Under-sink systems or point-of-use systems are designed to filter the water for a single sink. These systems generally run from $100 to $500, with prices varying depending on whether you buy a three-step or five-step filter process or a system with or without a tank. Waterdrop X Series Undersink Reverse Osmosis System X16 $1,999.00 Enjoy fresh, clean water straight from your tap with this under-your-sink RO filter system. During the Spring Sale, March 25-31, you can save up to $500 or 25% off the X16. BUY NOW at Waterdrop Whole-house reverse osmosis systems or point-of-entry systems vary in price, as well, with some options starting under $1,000 but going as high as $20,000 or more, with many options in the $2,000 to $3,000 range. Whether you opt for an under-sink model or a whole-house model, there are additional costs to consider. While some systems can be installed by the buyer directly, others will require professional installation, which can cost $200 or more (sometimes much more) depending on your region and the complexity of the system. No matter what system you use, you'll need to purchase replacement filters and membranes according to your system's suggested schedule. Filters vary in price, from as little as $20 for a single replacement to more than $200. The final additional cost to consider is a potential increase in your water bill, as RO systems create wastewater with every gallon of purified water they make. Depending on the price of water in your area, this extra water could be a small or a significant expense to consider. Things to know about installing a home reverse osmosis system While some reverse osmosis systems will need the services of a professional to install (whole home systems generally need to be left to the pros), there are a few that don't. Countertop models need no installation and can be set up and used like any other small appliance in the kitchen. Many under-sink models can be installed by anyone comfortable with basic plumbing–the filter system will need to be attached to the cold water supply with tools like a drill and a screwdriver. Check your model's instruction manual for additional details. Maintenance and care Reverse osmosis water filter systems need regular care and maintenance to continue to operate efficiently and effectively—and to prolong the life of your investment. In general, most systems recommend four types of regular maintenance: changing the filters (often every six months to a year); changing the membrane (every few years); sanitizing the system (when you change the filters or every year); and draining the storage tank (when you change the filters). While these are general guidelines, specific systems will have their own maintenance best practices. Refer to the owner's manual for your model for more specific instructions on how to care for your filter system. Are there any environmental impacts to using an RO system Reverse Osmosis systems have both positive and negative impacts on the environment—but in our opinion, there are more upsides than downsides. In the negative column, RO systems create waste water in the process of purification that contains the impurities that have been filtered out of the clean water. Some systems say they create approximately one gallon of waste water for each purified gallon created; many systems average between three and five gallons for each purified gallon. The most inefficient systems create as many as 10 gallons of waste water per purified gallon, which is often sent down the drain. The wastewater produced by RO filtration isn't greywater, like the waste water created in sinks, showers, and washing machines—because of the reverse osmosis filtration process, it contains a much higher concentration of minerals, bacteria, and particulate than normal tap water. (It contains, in fact, all of the things removed from the purified water.) However, if you set up a tank to hold the waste water created by your system—and, crucially, test it to make sure its level of total dissolved solids (TDS) doesn't make it unfit for any use—RO filter waste water can be used to water non-edible plants, flush toilets, and mop floors to mitigate the impact. The upside of RO filtration systems is how much waste they can help users avoid. The average American drinks approximately 26 gallons of bottled water a year—the equivalent of 208 single-serving 16.9-ounce water bottles each. When you consider that one plastic water bottle uses 9.25 grams of plastic, the impact of replacing bottled water with filtered water is significant. In addition, using a reverse osmosis system can help cut down on the amount of microplastics in your life and the environment. Given that a liter of bottled water (two average-sized water bottles) contains 240,000 pieces of microplastic, using water that bypasses plastic bottle storage entirely can make a measurable difference in microplastic exposure. Waterdrop X Series Undersink Reverse Osmosis System X16 $1,999.00 Enjoy fresh, clean water straight from your tap with this under-your-sink RO filter system. During the Spring Sale, March 25-31, you can save up to $500 or 25% off the X16. BUY NOW at Waterdrop Waterdrop X Series Reverse Osmosis System X12 $1,299.00 Enjoy fresh, clean water straight from your tap with this under-your-sink RO filter system. During the Spring Sale, March 25-31, you can save up to $500 or 25% off the X12. BUY NOW at Waterdrop Our Experts I'm Jennifer Ernst Beaudry, a reporter who's covered consumer goods, including all things home and garden, for more than 15 years. Resources

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