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Model Molly Sims on the Beauty Holy Grails She Always Travels With—‘They're Worth Their Weight in Gold'

22-05-2025

Entertainment

Model Molly Sims on the Beauty Holy Grails She Always Travels With—‘They're Worth Their Weight in Gold'

Molly Sims is having quite a year. The model and founder of Something Happy Productions both co-produced and acted in Netflix's "Kinda Pregnant" with Amy Schumer, and she just set up another high-profile project for the streamer. "The Last Mrs. Parrish" is based on the juicy bestselling novel, with Jennifer Lopez as the lead and Academy Award-winning Robert Zemeckis attached to direct. 'Long story short, the option on the book was coming up, and I called one of my good friends who's a big producer, Liza Chasin of 3dot Productions. We partnered and ended up getting it,' she tells Travel + Leisure. 'It was the right time at the right place.' The multi-hyphenate and mother of three is also overseeing the rapid expansion of her YSE Beauty brand, including launching at Sephora this month. 'Having Sephora as a new partner is so exciting. We're ready, we just turned two, and the brand has crazily taken off; things are really super,' she says. A group photo from a family vacation. Modeling all over the world for over 30 years, and for such globally renowned brands as CoverGirl and Sports Illustrated , Sims is also very well versed in travel tips—like how to pack efficiently and how to arrive feeling rejuvenated after a flight. 'I love packing cubes; I'm a packing cube kind of woman,' she says. 'I love when things are organized, and I can just zip and not necessarily have to take it all out.' Sims has plenty of beauty rituals too. 'I went to New York to host The Kelly Clarkson Show for a couple of days, and I literally slept in my Overachiever eye masks and had my Like A Gloss lip treatment on because I had to film and was dehydrated,' she adds. 'I had my earphones in and did a Talika mask when I got there, it's a French brand I like.' One thing you can't travel without? Ear pods. But the ones with the wires, they're better. How do you spend time on flights? I sleep. In-flight beauty tip? My Your Favorite Ex pads or Overachiever eye masks. Favorite family destination? Mexico. We've had a home in Cabo for 15 years and just redid it. Dream trip? I'd love to take my family to India. It was one of the best trips I ever took as a model. I went for two days, I think for Marie Claire , and I got to go to Rajasthan and Jaipur. It was one of the best trips I've ever taken in my life. She always travels with a few additional beauty holy grails, like the Georgia Louise cryo tools. 'I'm telling you—they're worth their weight in gold. I have the face roller that I use as a gua sha, and I always take that with me.' A silky eye mask and Neutrogena wipes are her other essentials. 'I'll wash my face with the wipes and then use my Your Favorite Ex exfoliating pads.' A touch of glow is also a given. 'I'm excited to try the Westman Atelier Sun Tone bronzing drops that I just got.' Brightening Eye Mask, Skin Glow SPF, and Vacation Glow Highlighter Stick from skincare brand YSE Beauty. Thanks to a busy work and travel schedule, wellness is always top of mind for Sims. 'I use the Zicam nasal swabs, Alkalize [supplement powder] from Sarah Wragge Wellness, and wellness shots with turmeric and ginger,' she says. 'I do it constantly, every single day.' And if she's feeling anxious or needs help getting to sleep, she listens to Gabby. 'It's Gabby Bernstein and such a good app.' Beyond growing YSE and working on projects with her production company, Sims is also preparing for a couple of upcoming trips with her kids. 'We have a lacrosse schedule for our son and will be doing something fun with our daughter in August. If she qualifies, she's going to pony finals, so we'll get to go to Lexington for 10 days.' Summer family vacation planning with husband Scott Stuber, a former Netflix executive who now heads up United Artists under Amazon MGM, is also top of mind. 'We'll all spend time in the Hamptons, and we're going to try to hop over to Europe for a week.'

Yahoo

22-05-2025

Entertainment
Yahoo

Molly Sims's Skin-Care Brand for Busy Women Debuts at Sephora: 'The Cheat Sheet I Wish I Had'

Welcome to Behind the Beauty, a recurring series spotlighting the power players driving the beauty world forward. In it, these leaders muse on every facet of their journey, from where they draw inspiration to the breakthrough advice that has transformed their careers. When it comes to skin care—and just about everything else—Molly Sims tells it like it is. 'I was doing Watch What Happens Live with Andy Cohen with Lisa Barlow, and she was like, 'I'm getting this CO2 laser.' I said, 'Oh no, you're not. Listen to me,'' the 51-year-old model and actress tells InStyle. 'I've interviewed 10 surgeons. That's one of the worst things you can do for your skin barrier—you're literally taking 17 layers of skin off. If you strip the barrier every day, you will look older. I've seen it a million times.' They don't call Sims the barrier queen for nothing. Protecting it, nourishing it, and strengthening it is the core of her skin-care brand, YSE Beauty, created specifically for women in their late 30s, 40s, 50s, and beyond. Launched in 2023, the line has skyrocketed to success, and it's headed to Sephora next month. Sims understands the skepticism around celebrity beauty brands, but she's firm: The results of her science-backed formulas (like YSE's best-selling Your Favorite Ex exfoliating pads and Morning Cocktail vitamin C serum) speak for themselves. Another reason it has the beauty editor's stamp of approval? She insisted on clinical trials from the very beginning. Skin care has been a lifelong passion. ('Being a model is the single best education you can have in beauty—because I've fucking tried it all,' she says with a laugh.) But the idea for YSE came from personal need. In her 40s, she struggled with adult acne and melasma, finding few products that were accessible, effective without overstripping or irritating her skin, and elevated in their look and feel. 'That white space is why my brand is doing so well—because we're meeting [that customer] where she is,' says Sims. 'I'm on this journey. I don't want to talk about beauty during menopause or being someone's grandmother. I want to talk about beauty where I am. You want results-driven skincare that can also exist in a fun, inclusive, cool community. It doesn't have to be so harsh and so strong.' Each of YSE's 'cocktails,' as Sims likes to call them, is designed to take the guesswork out of using active ingredients and cut down on unnecessary steps. 'I want to make women's lives easier,' she says. But YSE is more than just skin care. The brand's ethos is amplified by her hit podcast, Lipstick on the Rim, in which she and co-host Emese Gormley interview beauty and health experts and get to the bottom of pressing beauty questions like: Is Botox a good idea? or What's the difference between chemical and physical exfoliation? 'It's about giving women who feel underserved and overlooked the tools,' says Sims. 'We've built a loyal community. It's really intentional, and we do it with a sense of humor.' That community drives the brand forward. 'Our eye cream, Wide Awake, sold out in a week because I asked women for three years, 'What do you want me to do?' They said an eye cream. But when I asked, 'Do you actually use one?' They said, 'I forget. It smells. It's icky.' So I made one you actually use—something that brightens, helps with dark circles, puffiness, fine lines, wrinkles, and is a little tinted.' Now, as YSE Beauty prepares for the tidal wave that is the Sephora effect, Sims sits down with InStyle to reflect on launching her own brand, carving out space in a saturated market, and what she's learned as a founder and working mother of three. What first ignited your passion for beauty? I've always been a lover of beauty. My mother was a lover of beauty, and I would watch her. Being in the modeling industry for so long, getting to live in different countries—I got to live in France, I got to live in England, I got to live in Italy—and I never met a French pharmacy that I did not love. I was very privy to all these amazing derms, experts, and people in my world of fashion. I got to learn so much about beauty early on. I had cystic acne in my mid-to-late 20s and early 30s. I was living in Europe, and I had a dermatologist over there. It's how I learned about the skin barrier and all of the things. How did you break into the beauty industry? What motivated you to found YSE Beauty? Honestly, a problem. I felt like I was kind of forgotten. It's almost like I got to my 40s and felt like I was going to have acne my whole life. Then, when I had my babies, I had hyperpigmentation—melasma. I really struggled trying to treat it because I was doing everything too strong, too harsh. We used to think the more it burns, the better. The redder you are, the better. But more doesn't mean better—it can actually thin your skin and cause damage. There wasn't smart, accessible, and cool skin care. I needed efficacy. Everything was really harsh in [dermatologist-created skin-care products] and not to my aesthetic. On the other hand, there are fun, cool Gen Z brands, but they are not efficacious for someone my age. What are the core values that guide YSE Beauty and your approach to creating skin care? YSE is the cheat sheet I wish I had. If you told me I had to use 15 products every day, I wouldn't do it. Consistency, with really good actives, is the magic. I'm a hero-driven, SKU-driven brand. That's how I buy. So when I develop products, I think about efficiency. How do I use it? Can I use it daily? What's the system? You need to wear vitamin C, niacinamide, ectoin, gluconolactone (PHA)—all those things. If you cocktail them right, you can do less and get better results. There's a perception that celebrity brands can lack authenticity. How did you want your brand to challenge that? It was intimidating because all the other girls launching brands bring so much to the table. But I knew what my products had done for me for three years. I was in a place of desperation, and I just wanted to share the knowledge. Plus, I didn't just slap my name on it. I developed every single piece of that product, from the componentry to the colors, working with Aruliden, the best branding team. I wanted effective skincare. We can all play in the same sandbox, but it's why I fought so hard—even with my husband and myself—to do the clinical [trials]. I want you to believe me, but the proof is in the pudding. Here are the clinicals for Ex Pads, Wide Awake, Morning Cocktail, etc.. With Morning Cocktail, I wanted something that wouldn't peel, smell, or feel tacky. It needed to work. That's what made it so successful—it's weightless, and you don't even feel like you're wearing it. When I was doing Skin Glow, I needed more of an adult glow. I can't have anything that gives me acne. So, I created Skin Glow to give me that blurring, a little bit of glow. It has niacinamide and protects me. That's how I think about product. I think about it in a very hero-driven way. I just wanted age-inclusive beauty. How does your podcast serve as a way for fans and customers to get to know you better as a brand founder? I started Lipstick on the Rim because I'd ask people, 'Here's what I do—I've done shots in my ass in Paris, mesotherapy, everything. What do you do?' Then I'd get answers like, 'Oh, I just drink a lot of water,' or 'I sleep a lot.' On our podcast, our goal is not to gate-keep. We try to answer the questions we didn't know before, so we come out wiser and better for it. I think the podcast also helped when I launched the brand. The celebrity part of it was softened because I'd interviewed over 150 experts. It helped me, and it helped my community. What are your top pieces of advice for other founders? So, first of all: Pray. Be passionate. Know your white space. Know your 'why'—why are you doing it? You need to be able to answer that immediately. I read a book by Emily Heyward—Obsessed: Building a Brand People Love from Day One. It was a really good book. You have to believe more than anyone else in your brand, in your company. You need a strong point of view. You have to go with your gut. And you need to put smarter people around you—and actually listen to them. But in the end, you've got to buckle up. Put your oxygen mask on and prepare for the ride. Because it is a ride. It's dealing with loans, walking into rooms. You have to bet—go to Vegas and bet on black, bet on red, just bet. That's the best advice. How does it feel to have YSE Beauty launching at Sephora? It's a little bit of a pinch-me moment. I also think that for my community—who we are—we've just built such loyal women, and I think it's the perfect foray into the next chapter. For me, in terms of brand awareness... I've grown up with Sephora. Even though I'm 51 years old, I feel like I've been living there off and on for 20-plus years. I just like what they stand for. I like how they help brands. They've been instrumental in getting us there. Our partnership has just started, but they have been incredible partners so far. It's really exciting. As a mother of three, what approaches have you found most fruitful in thriving both as a parent and a professional? Being a mother really helps you. You will learn patience. Patience from my kids helps me be a founder, because you've got to meet someone where they are. I meet my 12-year-old differently than where I meet my 8-year-old. So, meeting people where they are. It is developmental, right? That's kind of how we deal with products. I'm growing with my own products. What does the future of YSE Beauty look like? We're going to crush it! Every month just keeps getting bigger and better. And I think we're going for it with Sephora. We're going big, baby! I know that we have something that no one has. People want results that fit their daily lifestyle. We always say YSE is for women too busy for skin care. We're taking the hard parts out, giving you that cheat sheet I wish I had. Read the original article on InStyle

Forbes

21-05-2025

Business
Forbes

YSE Beauty Launches at Sephora in Major Brand Expansion

Molly Sims Just over two years after its debut, Molly Sims' beauty brand YSE Beauty is headed onto the shelves of Sephora, taking the company from direct-to-consumer to retail in the process. Sephora—a place Sims calls 'the mothership'—is a place Sims always knew she wanted to take YSE, and now that the day is fast approaching, 'it's definitely a pinch me moment,' she says. 'We've had such a loyal following over the last couple of years, but Sephora is where so many of my customers go, and I need to meet them where they are,' Sims tells me over Zoom. When it comes to YSE (pronounced 'wise') and Sephora, she says, the two companies are very aligned, and 'ultimately, that global expansion is exactly where I want to be.' Sims launched YSE Beauty in 2023. After its launch in April 2023, model, actress, podcast host and entrepreneur Sims is entering the Sephora market on June 3, initially on and in 361 stores nationwide beginning June 13. Billed as an 'essentials-only' skincare brand made for 'women too busy for skincare' and seeking 'dramatic results without all the drama,' YSE will bring products like Your Favorite Ex™ Exfoliating Pads, Skin Glow SPF 30 Primer, Morning Cocktail Vitamin C Serum and Xtremely Rich™ Moisturizer to its in-person store launch. The exterior of a Sephora store. (Photo by Xavi Lopez/SOPA Images/LightRocket via Getty Images) The product line online will expand beyond the in-store offerings, including the brand's Take It Off Gel-Oil Cleanser, Your Favorite Ex™ Deep-Down Exfoliating Gel, Last Call Retinol Serum, The Problem Solver Brightening Treatment, The Overachiever Brightening Eye Masks, Like A Gloss Hydrating Lip Mask, Like a Glossy Hydrating Lip Tints and its Golden Sculpt Face Roller. With celebrity beauty brands a dime a dozen, there is just something different about YSE. Sims—who has become a student of skincare over the years through her career spanning over a quarter century—named the brand after her mother, Dorothy, who died five years ago and always encouraged Sims to be wise (get it?) and to always listen, because, in her words, that's where the learning happens. Some of YSE Beauty's product offerings. 'It was always just something that she evoked in me—if you feel good, you look good, and if you look good, you feel good,' Sims says. 'And she was just such an elegant chic, but she was always sharing information.' Sims is passionate about not gatekeeping information; it was the basis of the launch of her podcast, 'Lipstick on the Rim,' which she co-hosts with her close friend Emese Gormley. YSE, Sims says, represents wisdom—something Dorothy always sought to impart. 'She was literally the best,' Sims tells me of her mom. 'She still lives through this brand every day.' YSE was created to be age-inclusive, she says, formed because 'I felt like too many women, especially in their thirties or forties or fifties, were being overlooked,' she says. The brand avoids unnecessary SKUs and is what Sims calls a 'hero-driven company': 'You're not going to have to do 15 steps,' she says, adding, 'Maybe more isn't better. Maybe more is just more.' Sims was adamant that YSE Beauty not offer any unnecessary products. 'We exist for the woman [who is] 35-plus who wants to get their glow back without having to work so hard at it,' Sims says. The line, she adds, comes down to three major steps: exfoliation, brightening and glow—the three essentials Sims has learned matter most after having a masterclass in skincare throughout her career, and even before. 'All my life I've been obsessed with beauty,' she says. When it comes to YSE's products, she tells me, she's formulating products as much for herself as she is anyone else. 'I'm your tester,' she says. 'I'm your guinea pig. Women still want another chapter. This is pro-aging. I'm not trying to look 15 years younger, but I am trying to look the best I can be while having fun doing it.' This isn't a vanity project or another run of the mill celebrity venture, she assures me. 'It's deeply, deeply personal,' Sims says. 'I want women to feel confident and gorgeous no matter their age, season, stage—great skin shouldn't have an expiration date.' YSE Beauty will launch in Sephora in June, its first foray into retail after being solely ... More direct-to-consumer heretofore. YSE joins over 300 brands in Sephora, and Brooke Banwart, SVP Skincare Merchandising at Sephora, said in a release that Sephora is 'thrilled to partner with YSE Beauty as we continue to grow our skincare offerings to meet the evolving needs of our clients across all age groups.' 'We look forward to introducing this brand to our clients and know that their results-driven approach to skincare will be a valuable addition to our assortment,' she added. In the same release, Sims, who is both YSE's founder and chief creative officer, self-identified as 'a busy woman juggling multiple roles' who 'knew firsthand how overwhelming skincare could be.' Sims says the Sephora expansion feels like a "pinch me moment." 'I wanted to simplify the process—offering solutions that are not only effective but also effortlessly fit into real lives,' she said. 'I'm excited to expand beyond DTC and bring our high-performance products to Sephora, reaching even more women who deserve skincare that works as hard as they do.' Sims tells me that expanding into retail has always been the long-term goal and long-term strategy for YSE. YSE's growth is projected to triple this year, and she's not afraid to tell me that 'we are absolutely crushing it. I think we're hitting the woman where she wants to be met at a price point that's affordable, that makes her feel good, that makes her keep coming back.' Sims is particularly proud of her 43 percent customer return rate—and she's also thrilled that YSE is projected to do $2 million to $4 million 'in just the next six months with Sephora,' she says. Sims says YSE Beauty is firmly pro-aging, and created because she saw a gap in the market for ... More consumers over a certain age. 'Retail is just such an exciting next step, I can't even tell you,' Sims says. 'Just to stand shoulder-to-shoulder with some of the most trusted brands in skincare is incredible.'

Lionel Richie's daughter and Heidi Klum sizzle in swimsuit shots: PHOTOS

Fox News

03-05-2025

Entertainment
Fox News

Lionel Richie's daughter and Heidi Klum sizzle in swimsuit shots: PHOTOS

Heidi Klum posted a cheeky Instagram reel of herself tanning topless poolside on a lounge chair, wearing nothing but a pair of black bikini bottoms. She captioned the post, "Preparation," adding a sun emoji. The supermodel has gotten backlash recently for posing in lingerie alongside her 20-year-old daughter, Leni Klum, in ads for the Italian brand Intimissimi. Despite the backlash, the mother-daughter duo remain unaffected. "I always try to remember that no matter what you do, there will always be someone who doesn't like it," Leni told Glamour Germany in March. "You simply have no influence on it and shouldn't concentrate too much on the negative." Lionel Richie's daughter Sofia Richie posted a carousel of photos on Instagram featuring her and her family enjoying some time together at the beach, captioning them with a singular sunflower emoji. Included in the series of photos is a picture of Sofia lounging on a boat dressed in a blue and white checkered bikini while reading a book, and another shows her swimming in the ocean. Other snapshots include a photo of her daughter wearing a matching blue and white checkered two-piece swimsuit and multiple photos of the ocean view. "So beautiful. And she is getting so big," one fan wrote in the comments section, while another added, "Those baby legs and arms are Gorgeous!" Valerie Bertinelli posted a series of photos of her in a red bikini, showing off her slimmed-down figure and explaining to her followers how cold plunging has benefited her. "My pool is 66°," she wrote in the caption. "Now, for a cold plunge that's relatively warm. (that's what they say whoever they are) but along with everything else I've been experimenting with, this has helped improve my mood, has reduced inflammation and it's easier than filling my bath up with ice cubes." Her celebrity friends, including Sammy Hagar and Tiffani Thiessen, took to the comments section to cheer on their friend. "Definitely my kind of cold plunge," Hagar wrote, while Thiessen added, "you go girl. Come @plunge with me at my place. Always better to do with others." Nina Dobrev posted a series of "random moments" on her Instagram, featuring her spending time with her friends and fiancé, three-time Olympic gold medalist Shaun White. Within the post is a video of the "Vampire Diaries" star sitting in a swimming pool in a black bikini, surrounded by birds that seem to want a bite of whatever it is she is eating. Followers also got a glimpse of her wearing a red dress on a boat, playing with her dog, a close-up of her engagement ring with White sleeping with a pink eyemask on in the background and other sweet moments between the two. "Nina wtf share your workout routine right now," one fan wrote in the comments section, while another added, "Queen!! I swear you get more gorgeous everyday!!!" A third fan chimed in with, "Dogy and fiance? Best timess!!!!" Molly Sims celebrated the second anniversary of her beauty brand YSE Beauty with a pool party, sharing photos of the event with her followers through a series of pics posted on Instagram. In the photos, Sims can be seen sporting a black bikini, with gold chains as part of the straps. In one of the pics, she can also be seen wearing a sheer black cover-up and black sunglasses. Sims could be seen getting in the celebratory mood as she posed in the pool lounging in an innertube branded with the YSE Beauty logo. The post also featured photos of her enjoying some ice cream on a warm spring day. "Good golly Miss Molly. You get more gorgeous every year," one follower wrote in the comments section. Another added, "You look amazing mama." Kim Kardashian stunned when she posed for a series of photos in a black bikini. In the pics, the "Keeping Up With the Kardashians" star can be seen walking along the beach in a black bikini top and a black skirt with a gold band on one side and one leg completely exposed. "Living her BEST UNBOTHERED LIFE," one fan wrote in the comments section. A second fan added, "She's said I'm busyyyyyyyyyy slivinggggggg," while a third said, "It's giving beachy bombshell."

Daily Mail

25-04-2025

Entertainment
Daily Mail

Molly Sims shares her beauty routine with DailyMail.com: Discover her luxe skincare brand and glow-boosting secrets!

Molly Sims looks radiant — but it hasn't always been this way. The model, actress, and now founder of YSE Beauty (pronounced 'wise') is using her own skin struggles to rewrite the rules. She has years of battling everything from cystic acne to hyperpigmentation to melasma to thank for it. Sims found herself frustrated by the endless cycle of harsh actives and complicated routines, none of which produced the results she was after. 'I knew there had to be a way to make science-backed, effective skincare that was also gentle, luxurious, and didn't overwhelm your skin,' she tells me in an exclusive interview with 'I wasn't seeing skincare that truly spoke to women like me — Gen X women who want results but don't have time for 12 steps.' YSE Beauty Your Favorite Ex Exfoliating Pads These pads pre-soaked in glycolic acid and PHAs work wonders, smoothing away rough and flaky skin while softening and brightening. Molly Sims counts this gentle formula as one of her favorites, telling 'This is the ultimate game-changer — unlike any exfoliator I've ever used before.' From $15 Shop YSE Beauty is undeniably chic and effective at once, exactly what Sims was going for when she dreamed up a streamlined collection designed to take the guesswork out of everyday routines. Two years in (the brand's anniversary is today, April 25!), it's become a go-to for those who want real results with zero stress. The minimalist collection has quickly gained a cult following for its skin-loving formulas and no-fuss philosophy. This less-is-more approach really works. I had the opportunity to test the entire YSE Beauty range (and am still using it!), and it's been amazing across the board. YSE Beauty Take It Off Gel-Oil Cleanser As effective on the skin as it is gorgeous on the countertop, this utterly gorgeous peachy-gold cleanser works overtime to remove ever trace of grime and makeup from skin. Earning high praise from aestheticians and beauty enthusiasts alike, the cleanser earns yours truly's five-star appreciation, too. Even on my sensitive skin, it cleanses deeply and leaves my complexion feeling soft and nourished. $45 Shop YSE Beauty Morning Cocktail Vitamin C Serum This multitasking serum is easily one of the brand's standout hits — it's no wonder that it boasts such a cult following. 'I wanted a vitamin C that didn't smell funky, didn't pill, didn't leave that sticky residue — and most importantly, actually worked,' Sims says. The result is a silky, brightening blend of stabilized vitamin C, azelaic acid, niacinamide, squalane, and hyaluronic acid that wear like a dream, even under makeup. 'Once you try it, you get why it has such a loyal fan base.' $85 Shop YSE Beauty Skin Glow SPF 30 Primer Sims refers to this as the 'best of all worlds.' We do love a multitasking moment, and all the better if you can achieve multiple benefits in a single application. Skin Glow imparts a quick glow to leave your skin flushed and beautiful while protecting it from harmful UV rays and blurring away imperfections. $48 Shop YSE Beauty Xtremely Rich Moisturizer 'It's like a hug for your skin,' Sims says of her insanely decadent face cream. It lives up to the name, drenching even my parched skin in quick and lasting moisture. Over time, it brightens while minimizing dark spots and protecting the skin barrier — a true workhorse that performs multiple functions without too many ingredients. $65 Shop YSE Beauty Like a Gloss Hydrating Lip Tint Smoothing and ultra-hydrating, the brand's new lip tint is a must for year-round comfort. It's packed with nourishing ingredients like hyaluronic acid, shea butter, and coconut oil, wrapping lips in intensive moisture while imparting a hint of color. Plus, it's available in four colors, each of which leaves behind just enough color to brighten up your complexion. $30 Shop The popular Morning Cocktail Vitamin C Serum layers like a dream, even on my super sensitive skin, and Your Favorite Ex Exfoliating Pads — which, incidentally, Jennifer Garner uses and loves — left my face baby-soft without the usual sting. In fact, the multitasking serum is easily one of the brand's standout hits — it's no wonder that it boasts such a cult following. 'I wanted a vitamin C that didn't smell funky, didn't pill, didn't leave that sticky residue — and most importantly, actually worked,' she says. The result is a silky, brightening blend of stabilized vitamin C, azelaic acid, niacinamide, squalane, and hyaluronic acid that wear like a dream, even under makeup. 'Once you try it, you get why it has such a loyal fan base.' Another staple in the range, the exfoliating pads, is one of Sims' ride-or-die products. 'I'm obsessed,' she shares. 'They're gentle enough for daily use but deliver stunning results. My skin just looks better, period.' Understandably so, as the pads are infused with a sloughing medley of glycolic acid, PHAs, and skin-soothing ectoin to smooth away dead skin cells while softening and brightening to leave skin vibrant. Sims even keeps the travel-size version in her bag when she's on the road. While Sims once subscribed to the 'more is more' approach, those days are long gone. 'My skin was angry, red, and inflamed, and I couldn't figure out why,' she admits. 'Now I know: Your skin doesn't need everything, it just needs the right things. Gentle consistency wins every time.' Her current routine is basically a masterclass in streamlined skincare. Her mornings begin with Take It Off Gel-Oil Cleanser, followed by her signature exfoliating pads and vitamin C serum. She tops it off with Skin Glow SPF 30 Primer, which blurs imperfections while imparting a fresh glow. At night, Sims adds the Deep Down Exfoliating Gel a few times a week and layers on Last Call Retinol Serum and The Problem Solver Correcting Cream. She seals everything in with Xtremely Rich Moisturizer, calling it a 'hug for your skin.' Despite her packed schedule, there's still time for Sims to test out new beauty finds. 'You'd be shocked by the sheer amount of stuff,' she laughs. But, she adds, there are three staples she always carries: the Skin Glow SPF 50 Primer, Wide Awake Brightening Eye Cream, and Like a Gloss Hydrating Lip Mask. 'I wear it all day and while I sleep,' she confesses. 'It's so nourishing and soothing — I'm happy to live in it!'