31-01-2025
Embrace Lunar New Year fashion with YUMI KIM
HONOLULU (KHON2) — Founder and Creative Director, Kim Phan, of YUMI KIM joined Brittni Friedlander on Wake Up 2Day to share their new Lunar New Year Collection and styles for 2025.'Founded by Kim Phan in 2008, YUMI KIM is a fashion brand known for its vibrant prints and timeless, feminine designs. Rooted in versatility and effortless style, each piece is crafted to inspire confidence and joy. From its beginnings in New York to becoming a globally loved brand, YUMI KIM continues to bring beauty and inspiration everywhere.'
Dressing for Lunar New Year is all about embracing traditions while welcoming a fresh start for the year ahead. It's a time to honor family, culture, and luck.
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The clothing choices often reflect themes of prosperity, happiness, and good fortune. Bright, vibrant colors—especially red, gold, and yellow—are favored because they symbolize luck, wealth, and happiness.
Red is particularly significant, as it's believed to ward off evil spirits and bring good luck for the coming year.
On Wake Up 2Day, Kim Phan, shared traditional cheongsams and modern pieces that can be phenomenal dress options for the Year of the Snake.
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For Hawaii residents, 'YUMI KIM just opened its Flagship Boutique and only store in the world in mid-December! You can visit our Boutique at Royal Hawaiian Center in Waikiki, we're located on 1st floor of Building B next to Dean & Deluca. Three hours of parking is free with any $25 purchase for locals and military. You can also shop and purchase outfits in the comfort of your own home at our online shop at we offer free shipping on purchases over $200. Discover more at and follow the journey on Instagram (@yumikim.)'
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