20-04-2025
- Entertainment
- Trade Arabia
Saudi agency goes global with Aroya campaign featuring the Ronaldos
Social Clinic, a Saudi-born creative agency, said it has achieved a key milestone: leading the creative development and execution management of Aroya Cruises' new campaign, starring global icons Cristiano Ronaldo and Georgina Rodríguez in their first-ever brand campaign together.
Aroya Cruises, launched in June 2023, is a division of Cruise Saudi, a portfolio company of Saudi sovereign wealth fund PIF.
The brand is part of Saudi Arabia's Vision 2030 strategy, with the goal of transforming the kingdom into a leading global tourism destination.
The campaign, titled 'Yalla Aroya Cruise,' takes a cinematic, playful approach - offering a glimpse into how Cristiano and Georgina turn a regular day at home into a spark of cruise excitement.
From a sea view through the curtains to a coffee mug transformed by anticipation, the film captures the spirit of escapism in a fresh and modern way, said a statement from Social Clinic.
A fully integrated creative and media agency in Riyadh and Jeddah, Social Clinic is . Known for its culturally attuned thinking and strategic-first approach, the agency partners with brands to create work that moves people and drives measurable impact.
The Saudi creative agency was responsible for developing the creative platform, directing the narrative and tone of the campaign, managing production and post-production, and delivering the full communications rollout across digital and social platforms, as well as news and media channels.
"This collaboration is a proud moment for Saudi creativity - two Saudi-born brands coming together to deliver a story on a global stage," remarked its CEO Rayyan Jamjoom.
"Seeing Aroya Cruises and Social Clinic lead a campaign with two of the world's most recognized figures reflects the ambition and capability emerging from the kingdom's creative industry," he added.
Turky Kari, the Executive Marketing Director at Aroya Cruises, said: "Our mission was to breathe life into Aroya as a brand that's not only aspirational and global, but truly one-of-a-kind."
