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Indian ad industry a different world, growing tremendously: Havas CEO
Indian ad industry a different world, growing tremendously: Havas CEO

Time of India

time3 days ago

  • Business
  • Time of India

Indian ad industry a different world, growing tremendously: Havas CEO

Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads Popular in Services 1. Gaming co MPL accuses ASCI of 'tampering' with their ads The advertising industry in India is "growing tremendously" and "is a different world" compared to Europe, said Yannick Bollore , global chief executive and chairman of French advertising group Havas, which represents Reckitt Benckiser, Swiggy Tata Motors and Hindustan Unilever in India, across creative, media buying and outdoor advertising."When you look at Europe or the US compared to what's happening in India, it's a completely different world. We are happy with 2-3% organic growth in Europe; in India you have 10% plus growth year-on-year," he told ET at Havas Village, the Gurugram-based India office of the ₹2.7 billion listed French advertising and communications group. "India and China are two regions of the world where we see tremendous growth - they're two very large economies with very large populations." Large multinationals such as Coca-Cola, Reckitt Benckiser, Levi's and Unilever have identified India as a core growth bastion amid global headwinds, despite an ongoing urban chief of the world's fifth largest ad group, said he's advising global advertisers "to continue investing in India" despite recent geopolitical disturbances and US-imposed tariffs, which have disrupted business and investor sentiment."These (events) do create uncertainty.. investors and businesses don't like uncertainty. When clients make investments, they want to make sure they know the landscape or the rules for the coming three, four, five years. We're telling them to continue looking at the long term... that if you invest for the long term, you'll find growth," he India operates 25 agencies under creative, media and health verticals. Last December, the French network announced its listing on Euronext, Amsterdam, but retained a minority family ownership."I know in today's world, it's hard because we have so many moving pieces from a geopolitical or macroeconomic environment. But in terms of investment in advertising, we don't see any real impact.. people are continuing to deploy their plans," Bollore optimism about the Indian ad market, which estimates peg at '1.6 lakh crore, Bollore said, "Millions of people here are accessing the middle class with buying power. That's driving growth for cars, consumer products and spirits. Manufacturing and infrastructure are driving growth too.. so is talent and the level of education - this is a strong consumer facing country."However, the sector has been seeing intensified competition. The past months have seen mega global consolidation, such as New York's Omnicom Group's announcing a merger with Interpublic Group to create a global behemoth, with agencies such as McCann, Lowe Lintas, FCB and DDB Mudra in their fold. Publicis Groupe, too, has been in consolidation mode, with agencies under its network including Publicis, Leo Burnett, Saatchi & Saatchi and a query on how Havas would compete against the global giants, Bollore said, "To operate, I believe you need to have some scale.. If you want to operate globally, you need to have a network of agencies all over the world in multiple areas of expertise, creativity, media buying, e-commerce, social media, everything... At the same time, it's better not to be the biggest. Because when you're the biggest, you don't really have advantages, you are less agile. I think for Havas being the best challenger at scale is giving us a different type of edge."Bollore declined to comment on a potential acquisition of stake in Sam Balsara-owned Madison World, but said inorganic growth and strategic acquisitions were very much part of the group's growth plans.

Vivendi puts its net asset value at 4.83 billion euros after break-up
Vivendi puts its net asset value at 4.83 billion euros after break-up

Reuters

time06-03-2025

  • Business
  • Reuters

Vivendi puts its net asset value at 4.83 billion euros after break-up

March 6 (Reuters) - Vivendi ( opens new tab said on Thursday that the net asset value of its investments amounted to 4.83 billion euros ($5.23 billion) as of December 31, 2024, following the break-up of the French publishing group and spin off of three companies. Vivendi said its revenue totalled 297 million euros in 2024, down from 312 million euros in 2023. Last December the conglomerate, led by the Bollore family, spun off advertising arms Havas ( opens new tab in Amsterdam, broadcaster Canal+ in London and publisher Louis Hachette ( opens new tab in Paris. Vivendi's share price, which was trading at 2.45 euros immediately after the break-up, has now recovered to 2.84 euros. "Even if the sum of the stock market prices of the spun-off entities is not yet living up to our expectations, we remain confident in the ability of this operation to create value for all stakeholders," Chairman Yannick Bollore and CEO Arnaud de Puyfontaine said in a statement. The group today owns stakes in companies including Universal ( opens new tab, publisher Lagardère ( opens new tab, TV producers MFE ( opens new tab and Banijay ( opens new tab as well as Telecom Italia ( opens new tab and Spain's Telefonica ( opens new tab. In addition, Vivendi is appealing a decision by a Milan court that threw out an earlier attempt by the French group to fight the sale of Telecom Italia's landline network, two sources told Reuters this week. Vivendi said on Thursday it will propose a dividend of 4 euro cents per share for the 2024 financial year. ($1 = 0.9243 euros)

Havas reports minor dip in 2024 earnings, plans share buyback
Havas reports minor dip in 2024 earnings, plans share buyback

Reuters

time06-03-2025

  • Business
  • Reuters

Havas reports minor dip in 2024 earnings, plans share buyback

March 5 (Reuters) - French advertising agency Havas ( opens new tab on Wednesday reported a slight 0.8% organic decline in its net income for 2024, compared with the previous year while confirming its financial targets for 2025. The agency, which reported a net income of 2.736 billion euros ($3.07 billion) for 2024, released its earnings for the first time since its listing on the Amsterdam Stock Exchange in December, following its demerger from former parent company Vivendi ( opens new tab. The decline in net income was attributed to the loss of a big healthcare client in the U.S., CEO Yannick Bollore said in a call. "Excluding this customer, organic growth would have been in excess of 2%," he said. Healthcare is Havas' biggest sector, accounting for 29% of its revenue. The company reported adjusted earnings before interest and taxes (EBIT) of 338 million euros for 2024, up 3% versus last year. Havas was first delisted from the Paris Stock Exchange in 2017 after its acquisition by Vivendi. Since its initial public offering in Amsterdam, the company's shares have depreciated by approximately 27%. The advertiser announced a dividend of 0.08 euro per share. Havas announced a share buyback programme, set to be proposed at its next Annual General Meeting in May 2025, aiming to repurchase up to 10% of its ordinary shares over an 18-month period starting on May 28, 2025. The marketing group reaffirmed its 2025 financial objectives of organic net revenue growth above 2%, adjusted earnings before interest and taxes (EBIT) margin between 12.5% and 13.5%, and a dividend payout ratio around 40%. (1 euro = $1.12)

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