Latest news with #YawDwomoh
Zawya
23-05-2025
- Business
- Zawya
Tech with purpose, progress with impact: Sentech Africa Tech Week 2025 set to drive the digital future
As anticipation builds for the country's leading technology gathering, Sentech Africa Tech Week 2025 is gearing up to be more thought-provoking, future-focused, and solution-driven than ever before. With just weeks to go, the event is set to bring together tech pioneers, global investors, policymakers, and digital disruptors under one roof, setting the stage for critical conversations and innovative demonstrations that will define Africa's digital transformation journey. Among this year's not-to-be-missed highlights: 1. Panel Discussion: Gamified Learning: Transforming Skills Development for a Future-Ready Workforce Panellists: - Akhil Boddu, co-founder and COO, Zaio Institute of Technology - Ajen Mothee, head of Innovation, Old Mutual: Personal Finance - Kobus Louw, founder and CEO, Digemy Education meets innovation in this session on game-based learning. Explore how gamification is equipping Africa's future workforce with the digital and cognitive skills needed to thrive in tomorrow's economy. 2. Fireside Chat: The Death Of Vanilla Marketing Speaker: Yaw Dwomoh, CEO, The Adhive Group Forget one-size-fits-all campaigns. This high-impact session explores the rise of hyper-targeted, insight-led marketing strategies that deliver real results. Learn how The Hive is breaking away from bland and embracing meaningful engagement in the digital age. 3. Panel Discussion: Global Alliances, Local Impact: Strengthening Africa's Digital Economy Through Strategic Partnerships Panellists: - Ian Merrington, Group CEO, UVU - Tim Mitchell, Digital Transformation and CX leader, Cadena Growth Partners - Maha Jouini, VP, Agence Francophone et Africaine de l'Intelligence (AFRIA) - Lavina Ramkissoon, advisor to The African Union and founder of hu da ta A deep dive into how international partnerships are fuelling Africa's tech advancement, this panel uncovers the power of cross-border collaboration in building inclusive, sustainable digital economies. 4. Tech Demo: The State of Solar in 2025 – Why AI is Driving Solar Change Speakers: - Andrew Middleton, CEO, GoSolr - Dr Patrick Narbel, CTO, GoSolr GoSolr unveils The Brain, an AI-powered solar device that's reshaping energy independence in South Africa. From auto-adaptive systems to real-time efficiency, discover how AI is lighting the way to a smarter, more resilient energy future.
Zawya
27-02-2025
- Business
- Zawya
The Hive Group becomes first African agency to sponsor MarTech Summit Berlin
The Hive Group, a leading pan-African data and consumer insights performance agency, has made history as the first African agency to sponsor The MarTech Summit Berlin, taking place next week (5 March) at the InterContinental, Berlin. This milestone reinforces The Hive Group's position as a global innovator in technology-driven marketing and highlights Africa's growing influence in the martech space. Now in its third year, the summit is a premier global event that brings together top marketing and technology leaders to explore the latest industry trends, data-driven strategies, and innovations shaping the future of digital marketing. By stepping onto this international stage, The Hive Group is showcasing Africa's dynamic creativity, advanced marketing solutions, and ability to drive business impact through precision marketing done differently. "By sponsoring The MarTech Summit Berlin, the Hive Group is making a statement about Africa's role in the global marketing landscape," says Yaw Dwomoh, CEO of The Hive Group. "Our mission has always been to blend cutting-edge technology with creative storytelling to deliver transformative results, and this sponsorship is a testament to our commitment to pushing boundaries." With a reputation for data-driven insights, AI-powered solutions, and culturally relevant storytelling, The Hive Group has successfully helped brands across the African continent and beyond unlock new levels of engagement and business growth. Their involvement in The MarTech Summit Berlin will provide an opportunity to exchange knowledge, showcase African innovation, and build strategic partnerships with global industry leaders. "Marketing technology is evolving at an unprecedented pace, and brands need intelligent, adaptive strategies to stay ahead. As an African agency with a global mindset, we're bringing fresh perspectives and solutions to the table," says Dwomoh. The Hive Group's presence at The MarTech Summit Berlin underscores the increasing recognition of Africa as a powerhouse in marketing innovation, with homegrown agencies making waves on the international stage. All rights reserved. © 2022. Provided by SyndiGate Media Inc. (
