Latest news with #YellowLineCampaign


The Hindu
8 hours ago
- Health
- The Hindu
Flash inspections under way against banned tobacco products
Noticing a spike in the sale of banned tobacco products, the police have intensified flash inspections in various wayside shops located closer to schools and colleges in Kozhikode. Cafes, cool bars, and eateries in several locations have also been brought under surveillance following confidential complaints from the school authorities and parents. Along with the local police, special squads from the District Anti-Narcotics Special Action Force (DANSAF) and Crime Squad members under the District Police Chiefs will take part in flash inspections. The Railway Protection Force and Government Railway Police are also alert to attempts to smuggle banned tobacco products by train. 'As migrant workers have been found associated with the bulk retail of smuggled tobacco products, their temporary accommodations will be inspected frequently with the support of the local police. The building owners have also been asked to be watchful of any illegal activities by tenants,' said a police officer from the Anti-Narcotics squad. He added that students' support would be sought to help identify local traders of banned tobacco products. According to DANSAF officers, they had carried out multiple raids in several suspected spots ahead of the school reopening in the district. There were also considerable seizures from some of the suspected spots apart from the arrest of the carriers, they said. Meanwhile, the district administration announced a new project to declare all educational institutions tobacco-free zones by June 30. The campaign with the mission would be carried out in view of the upcoming 'World No Tobacco Day'. A district-level meeting with the heads of various government departments was also held at the Collectorate recently to plan the project execution. 'We have decided to start the activities by launching a 'Yellow Line Campaign', which will ensure the participation of students and teachers in forming a human chain within a 100-metre radius of schools. The purpose is to reiterate that the area is a no-tobacco zone,' said a senior Revenue department official. He added that the formation of school-level vigilance committees, awareness classes against tobacco use, and the erection of anti-tobacco boards in public places would be carried out as part of the aggressive campaign.


The Hindu
4 days ago
- Health
- The Hindu
89% schools and 87% colleges declared tobacco-free: DPH
In Tamil Nadu, 89% of schools and 87% of colleges have been declared as tobacco-free educational institutions, according to the Directorate of Public Health and Preventive Medicine. Issuing a press release in line with the World No Tobacco Day (WNTD) observed on May 31, T.S. Selvavinayagam, Director of Public Health, said that Tamil Nadu has implemented comprehensive interventions focussed on enforcement, awareness, capacity building, cessation services and safeguarding institutions from tobacco exposure. This year, WNTD is observed on the theme 'Unmasking the appeal: Exposing industry tactics on tobacco and nicotine products' underscoring the urgent need to counter deceptive marketing strategies targeting children, adolescents and vulnerable communities, the release said. Listing out key achievements in tobacco control (up to May 2025) in the State, the directorate said on strict enforcement of the Cigarette and Other Tobacco Products Act (COTPA), a total of 4,60,486 persons were fined and a fine amount of ₹7,97,13,387 was collected. A total of 45,865 out of 51,477 schools and 2,173 out of 2,484 colleges were declared tobacco-free. To enforce Section 6 of COTPA and to protect the young, the directorate has asked district officials to ensure that all educational institutions mark the 100-yard tobacco-free zones by implementing the 'Yellow Line Campaign'. 'This year's theme reminds us that the battle against tobacco is not just about controlling consumption — it is about exposing the industries that profit by endangering lives,' he said. Dr. Selvavinagayam added that Tamil Nadu leads by example with widespread enforcement, education, and community engagement. 'Through initiatives like the Yellow Line Campaign, we are drawing a visible boundary between our children and the threat of tobacco.' In line with this year's theme, Cancer Institute (WIA) organised a series of events that included an awareness rally, sand sculpture, open mic and announcement of awareness messages in Chennai Metro Rail stations, according to a press release. The department of Psycho-Oncology, Cancer Institute (WIA) along with HCL Foundation organised the awareness rally at Elliot's Beach, Besant Nagar on May 31. Nearly 1,000 participants including school and college students took part. R. Murugan, Assistant Commissioner of Police, Greater Chennai Police, Adyar Range and T. G. Sagar, Governing Body Member and former director, Cancer Institute (WIA) were present. A social media campaign aligned with World Health Organisation's (WHO) WNTD was also held. It highlighted tobacco's harmful effects, debunked myths, and exposed industry tactics targeting youth, and promoted the health benefits of quitting tobacco to encourage informed choices. Sri Ramachandra Institute of Higher Education and Research conducted an awareness rally to mark WNTD. Students, faculty members and healthcare professionals participated in the rally. Sri Ramachandra Hospital has opened a cessation clinic as per WHO guidelines to overcome addiction of tobacco usage through counselling and supportive medication, a release said.