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Time of India
5 days ago
- Business
- Time of India
MP positions itself as hub for wellness & spiritual tourism
Ujjain: Riding on the spiritual appeal of the Mahakaleshwar Jyotirlinga—visited daily by nearly 1 lakh devotees, Madhya Pradesh is stepping up efforts to position itself as a hub for wellness and spiritual tourism, with Ujjain as the focal point of investor interest. Tired of too many ads? go ad free now State govt showcased land banks, polices and investment opportunities in the state to investors. Leading stakeholders held one-on-one discussions with chief minister Mohan Yadav, exploring opportunities worth thousands of crores in tourism and wellness infrastructure at the Wellness and Spiritual Conclave held on Thursday. Highlighting growing interest from national hospitality chains, Mukund Prasad, director at Leisure Hotels Group, said the company is actively expanding into Madhya Pradesh after acquiring land parcels in Kanha and Pench. The group is now exploring Ujjain and Omkareshwar for spiritual and wellness tourism projects. "The state policies are highly supportive and officials are responsive to the needs of promoters. The govt is encouraging investors to combine luxury tourism with wellness, and the group is planning to invest around Rs 200 crore, as wellness development heavily depends on quality infrastructure," said Prasad. Spiritual institutions too have shown keen interest in MP's sacred landscape. Swami Chaitanya Hari, founder of Yoga Nisarga and Vedic Yoga School, said his group is exploring tranquil locations along the Narmada Parikrama and Kshipra river regions to establish wellness centres and ashrams. "These areas offer a spiritually rich and naturally serene environment, ideally suited for holistic healing and yoga-based practices," said Hari. Apart from infrastructure, investors also emphasised the importance of rooting wellness in local culture and resources. Tired of too many ads? go ad free now Shubham Agnihotri, vice chairman of the Taiwan India Ayurveda Association, stressed that Madhya Pradesh's wealth of herbs, tribal wisdom, and nutrition-based biodiversity should be integral to the wellness ecosystem. "Local farmers must be included in the supply chain for sourcing food and herbs, ensuring that wellness tourism is both sustainable and authentic," said Agnihotri. The influx of spiritual tourism has also triggered large-scale interest from the real estate and hotel sector. CREDAI Ujjain president Mahesh Paryani said demand for hospitality infrastructure is growing rapidly. "Around ten major hotel chains have already tied up for projects in the city and are expected to begin operations by the next financial year. These hotels are expected to invest over Rs 3,000 crore," he said.
Time of India
6 days ago
- General
- Time of India
Ujjain to host Spiritual & Wellness Summit, showcasing India's holistic future
Advertorial Tired of too many ads? Remove Ads (This article is generated and published by ET Spotlight team. You can get in touch with them on etspotlight@ The revered city of Ujjain, nestled in the heart of Madhya Pradesh, is poised to become the epicentre of a transformative dialogue on June 5 as it hosts the Spiritual & Wellness Summit. Designed as a confluence of ancient traditions and contemporary health paradigms, the summit will be attended by renowned spiritual leaders, wellness practitioners, Ayurveda experts, yoga masters, mental health professionals, sustainability advocates, and summit will be inaugurated in the presence of Madhya Pradesh Chief Minister Mohan Yadav, whose keynote address will reflect on Ujjain's spiritual legacy and its emergence as a modern-day nucleus for yoga, Ayurveda, and meditative day's agenda will be anchored by compelling panel discussions that aim to bridge time-honoured wisdom and modern wellness. One of the cornerstone dialogues, titled 'Ideating The Partnership Model', will bring together thought leaders such as Raghwendra Kumar Singh, Principal Secretary, DIPIP; Mukund Prasad, Director, Leisure Hotels Group; Swami Chaittanya Hari, Founder of Yoga Nisarga undefined Dr. Ramesh Varier, MD, AVN Group; and Dr. Megha KL, Lead, Strategic Projects, Apollo AyurVAID. The conversation will focus on evolving collaborative frameworks that harmonise traditional health systems with contemporary wellness key highlight will be the session on 'Building Wellness Ecosystem undefined Dheeresh Khare, President, CREDAI Madhya Pradesh; Mona Walia, Vice President, Kairali Ayurvedic Group; Himanshu Rai, Director, IIM Indore; Vijay Thakkar, celebrity fitness and wellness expert; and Shubham Agnihotri, Co-founder & Vice Chairman, Taiwan India Ayurveda sessions will dive deep into the integration of spirituality with mental health, sustainable living, and holistic wellness ecosystems, shaping a shared vision for individual and collective policymakers and wellness innovators gather in Ujjain, the summit not only underscores the city's evolving identity as a spiritual and wellness destination, but also reinforces India's broader commitment to holistic, inclusive, and sustainable health. This landmark event is expected to catalyse new partnerships, ignite transformative ideas, and carve a future where tradition and innovation walk hand-in-hand on the path to well-being.
