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Sharjah 24

Xposure experts: Human element vital in storytelling with AI

The panelists acknowledged that while AI has the potential to enhance storytelling, there is ongoing resistance to fully embracing digital methods. Siraj Jhaveri's perspective Siraj Jhaveri, an award-winning director based in New York and Dubai, reflected on his three-decade journey across various media. He compared the current digital creative landscape to the age when electricity was invented, noting the explosive growth of digital content creation. The impact of AI When asked about the implications of AI, Jhaveri remarked that it could replace traditional knowledge, emphasizing the need to rethink what we invest in. He advised those new to world-building to read stories, as understanding the human condition is crucial. Yohan Wadia on AI as a double-edged sword Creative Director Yohan Wadia highlighted that AI is a double-edged sword, capable of generating worlds faster than one can imagine. He stressed the importance of connecting deeply with audiences, even as tools like Unreal Engine and generative AI evolve. The democratisation of tools Wadia pointed out the democratisation of creative tools, making them accessible to many. However, he noted that fear of the unknown creates resistance to AI-generated worlds. Arthur Baum's insights Arthur Baum, a Director of Photography and Unreal Engine Artist, expressed a desire to create real-life movies that capture imperfections and method acting—qualities he feels cannot be replicated in virtual environments. He emphasized that the core values of storytelling remain unchanged. The nuclearisation analogy Baum compared the age of AI to nuclearization, cautioning that it could serve as a weapon of misinformation. He advocated for stepping away from screens to engage with traditional art forms to better understand great photography and art. Session moderation The session was moderated by Bjoern Lauen, founder and executive producer of Glaswerk, a UAE-based production house and media lab. Xposure 2025 Organised by the Sharjah Government Media Bureau (SGMB), Xposure 2025 runs until February 26. To learn more about this global celebration platform for visual storytelling, visit Xposure.