03-03-2025
Korean food innovations take centre stage at Korean pavilion
The bold flavours and cutting-edge innovations of Korean cuisine took centre stage at a premier pavilion event, where 12 leading K-Food export companies presented an impressive selection of products tailored to Middle Eastern consumers.
Visitors explored a diverse range of authentic and innovative Korean offerings, including ramen, beverages, dumplings, ginseng, health foods, kimchi, bulgogi sauce and fresh fruits. Carefully curated to suit the region's unique culinary preferences, these products reflect Korea's commitment to expanding its presence in the Middle Eastern food market.
Yongpil Jeon, director of aT Center Dubai, expressed his enthusiasm for the event, stating: "Gulfood has been exceptionally successful, providing a significant opportunity for Korean food exports in the Middle Eastern market. We are planning to showcase an even larger and more diverse Korean pavilion next year."
A major highlight of the pavilion was the K-Food Cooking Show, an engaging live demonstration featuring a renowned local chef. The interactive session captivated audiences as the chef crafted creative dishes using showcased Korean ingredients, highlighting the versatility and appeal of K-Food in contemporary Middle Eastern cuisine. The show not only deepened appreciation for Korean gastronomy but also provided valuable insights for local buyers seeking to incorporate these products into their offerings.
Surging Demand for Korean Food in the Middle East
Korean food exports to the UAE have seen significant growth, reaching $270 million in 2024 - an 8.6 per cent increase since last year. Key product categories driving this expansion include noodles, beverages, ginseng and red ginseng products, vegetables and fresh fruits. These figures underscore the rising demand for Korean flavours in the region, fuelled by a growing interest in global culinary experiences and the health benefits associated with traditional Korean ingredients.
As Korean cuisine continues to gain traction worldwide, events such as this pavilion showcase play a vital role in fostering cross-cultural culinary exchange and reinforcing Korea's position as a global food leader.
