Latest news with #YorkvilleAmericaDigital
Business Times
13 hours ago
- Business
- Business Times
Trump Media deepens crypto push with Bitcoin-Ether ETF filing
[NEW YORK] Donald Trump's media company has filed to launch an exchange-traded fund that would invest directly in both Bitcoin and Ether, the latest in a wider push into digital assets tied to the president's personal brand. The proposed fund, dubbed the Truth Social Bitcoin and Ethereum ETF, was disclosed in a regulatory filing on Monday (Jun 16). It aims to give investors an easy way to gain exposure to the two largest digital assets and serves as a 'simple and cost-effective' alternative to using peer-to-peer networks or digital platforms. Yorkville America Digital is listed as the sponsor of the latest product. Trump Media & Technology Group – the company behind Truth Social and majority-owned by the president – has been accelerating its digital-asset push. The firm recently announced plans to borrow money to buy Bitcoin, and previously said it would invest in the very ETFs it aims to issue. Earlier in June, Trump Media applied for a separate ETF focused solely on Bitcoin – a category already crowded with similar offerings. The latest filing comes amid a fresh flurry of activity across Trump's sprawling business interests. On Monday, his sons Eric Trump and Donald Trump Jr unveiled a Trump-branded mobile phone service, relying on networks and hardware marketed as 'made in America.' The president's deepening crypto ties have drawn criticism from ethics experts, who point to the potential for financial gain in areas where Trump also sets policy. The White House has said the president is walled off from his namesake businesses. He has transferred roughly US$4 billion worth of Trump Media shares to a trust controlled by Trump Jr. Crypto ETFs have been popular with investors this year. The iShares Bitcoin Trust has drawn US$12.5 billion of inflows in 2025, bringing its assets to US$70 billion, while Ether-focused products have also seen traction. Having taken in more than US$2 billion collectively, two Ether funds – the iShares Ethereum Trust ETF and the 2x Ether ETF – are the second- and third-biggest haulers of cash so far this year among all crypto ETFs in the US, data compiled by Bloomberg show. BLOOMBERG
Yahoo
05-06-2025
- Business
- Yahoo
Donald Trump's Truth Social officially files for bitcoin ETF as company deepens crypto push
Trump Media and Technology (DJT) took a key step toward launching a publicly traded crypto investment product Thursday morning. The newly formed Truth Social Bitcoin ETF business trust filed its S-1 with the US Securities and Exchange Commission to register the new exchange traded fund licensing Trump Media's social media brand. The ETF will trade on the NYSE Arca. Thursday's filing is a significant step for Trump Media's move into the cryptocurrency space. The media company, of which US President Donald Trump is a majority stakeholder, announced in January it was expanding into financial services and would offer investment products through a newly created fintech platform Last week, Trump Media said it will spend $2.32 billion to create a Bitcoin treasury, issuing equity to fund the initiative. The move follows the trend of companies across various sectors adding bitcoin to their balance sheets to try to replicate the success of crypto advocate Michael Saylor's company Strategy. The Trump administration has ushered in a friendlier stance toward cryptocurrency than the president's predecessor, President Joe Biden. Trump announced the creation of a national strategic bitcoin reserve earlier this year. The president appointed venture capitalist David Sacks to a newly created White House role of crypto czar, and his pick for SEC chair is well-known crypto lawyer Paul Atkins. Under Trump's administration, the Atkins-led SEC dropped investigations into Coinbase (COIN), Robinhood (HOOD), and other crypto firms as Trump looks to reverse the Biden-era clampdown on fraud in the sector. The price of bitcoin (BTC-USD) is up nearly 50% over the past year and rose as high as over $109,000 in January. But the price also plummeted below $80,000 in April as Trump's trade war roiled the stock market before it recovered again. Trump Media stock fell nearly 2% Thursday morning and is down 54% over the past year. The new Truth Social Bitcoin ETF will be sponsored by Yorkville America Digital — a New Jersey-based affiliate of asset manager Yorkville Advisors — and will track the price of the cryptocurrency. is the both the custodian and liquidity provider for the ETF, meaning it safeguards as well as buys and sells the cryptocurrency. Truth Social, and Yorkville America Digital first announced a partnership to launch a series of exchange traded funds in March. Earlier this week, NYSE Group submitted regulatory paperwork to list the Truth Social Bitcoin ETF. Laura Bratton is a reporter for Yahoo Finance. Follow her on Bluesky @ Email her at
Yahoo
22-04-2025
- Business
- Yahoo
Trump Media Finalizes ETF Partnership with Crypto.com
Trump Media and Technology Group (DJT) has signed a binding agreement with and Yorkville America Digital to launch a series of TMTG ETFs through its brand, according to a Tuesday press release. The agreement advances TMTG's financial services strategy, with the company planning to allocate up to $250 million of its cash reserves toward these exchange-traded funds. This move expands TMTG beyond its social media and streaming platforms into the fintech sector. The ETFs will focus on digital assets and securities with a "Made in America" emphasis across various industries, including energy, according to the company's announcement. Subject to regulatory approval, these funds are expected to launch later this year and will be available internationally in the U.S., Europe and Asia across existing platforms and brokerages. The ETFs will be made available through broker-dealer, Foris Capital US, with Davis Polk & Wardwell advising on the development and launch of the products. The ETF agreement builds on TMTG's financial services expansion that began last week with the launch of Truth Social-branded separately managed accounts in partnership with Yorkville America Equities and Index Technologies Group. These SMAs offer investment strategies focused on themes like "Faith & Values," "Liberty & Security," "Energy Independence" and "Made in America," according to the earlier announcement from the company. "We're moving forward with a series of America First investment products that meet investors' demand to support a wide range of outstanding, non-woke, and innovative companies across key sectors of the U.S. economy," TMTG CEO and chairman Devin Nunes stated in last week's press release. Troy Rillo, CEO of Yorkville America Digital, said in the announcement that the firm anticipates "substantial interest in the ETFs upon their launch later this year." Each SMA strategy uses a proprietary, data-driven framework combining financial performance with values-based metrics, according to the company. The portfolios will be rebalanced quarterly to reflect market dynamics and maintain alignment with thematic goals. The company plans to invest in both the ETFs and SMAs through its own cash reserves as part of its fintech strategy, with funds to be custodied by Charles Schwab Corp. (SCHW), according to both | © Copyright 2025 All rights reserved Sign in to access your portfolio
Yahoo
22-04-2025
- Business
- Yahoo
Trump Media Finalizes ETF Partnership with Crypto.com
Trump Media and Technology Group (DJT) has signed a binding agreement with and Yorkville America Digital to launch a series of TMTG ETFs through its brand, according to a Tuesday press release. The agreement advances TMTG's financial services strategy, with the company planning to allocate up to $250 million of its cash reserves toward these exchange-traded funds. This move expands TMTG beyond its social media and streaming platforms into the fintech sector. The ETFs will focus on digital assets and securities with a "Made in America" emphasis across various industries, including energy, according to the company's announcement. Subject to regulatory approval, these funds are expected to launch later this year and will be available internationally in the U.S., Europe and Asia across existing platforms and brokerages. The ETFs will be made available through broker-dealer, Foris Capital US, with Davis Polk & Wardwell advising on the development and launch of the products. The ETF agreement builds on TMTG's financial services expansion that began last week with the launch of Truth Social-branded separately managed accounts in partnership with Yorkville America Equities and Index Technologies Group. These SMAs offer investment strategies focused on themes like "Faith & Values," "Liberty & Security," "Energy Independence" and "Made in America," according to the earlier announcement from the company. "We're moving forward with a series of America First investment products that meet investors' demand to support a wide range of outstanding, non-woke, and innovative companies across key sectors of the U.S. economy," TMTG CEO and chairman Devin Nunes stated in last week's press release. Troy Rillo, CEO of Yorkville America Digital, said in the announcement that the firm anticipates "substantial interest in the ETFs upon their launch later this year." Each SMA strategy uses a proprietary, data-driven framework combining financial performance with values-based metrics, according to the company. The portfolios will be rebalanced quarterly to reflect market dynamics and maintain alignment with thematic goals. The company plans to invest in both the ETFs and SMAs through its own cash reserves as part of its fintech strategy, with funds to be custodied by Charles Schwab Corp. (SCHW), according to both | © Copyright 2025 All rights reserved Sign in to access your portfolio
Yahoo
22-04-2025
- Business
- Yahoo
Trump Media seals the deal with Crypto.com to launch crypto ETFs
Trump Media and Technology Group, or TMTG (Nasdaq: DJT) — majority-owned by President Donald Trump — finalized the deal with and Yorkville America Digital on Apr. 22 to launch exchange-traded funds (ETFs) tied to crypto assets and securities. A crypto ETF is a financial product that gets traded on traditional stock exchanges and gives investors exposure to crypto assets without the need for traders to directly own the cryptocurrency. These ETFs will be tied to Bitcoin and Cronos, among other cryptocurrencies. These funds are expected to launch later this year. TMTG is most well-known for Truth Social, the social media platform where Trump posts regularly. The ETFs will be launched under the brand, a financial platform under TMTG. TMTG CEO and Chairman Devin Nunes said, 'This agreement is a major step forward in diversifying TMTG into financial services and digital assets. We're gratified to work with great partners, and Yorkville America Digital, and look forward to bringing ETFs to the market for investors who believe both the American economy and digital assets are poised for tremendous growth.' is a prominent crypto trading platform, and Yorkville America Digital is a leading asset manager in the U.S. will make these ETFs available through its broker-dealer, Foris Capital US LLC, in the U.S., Europe, and Asia, across existing platforms and brokerages. The DJT stock reacted positively to the news and soared 2% within two hours of the announcement to trade at $22.93. Note that Trump is associated with several crypto ventures such as the decentralized finance (DeFi), World Liberty Financial, and the eponymous meme coins. Sign in to access your portfolio
