Latest news with #YouGotThis'
Campaign ME
a day ago
- Entertainment
- Campaign ME
Adidas, Egypt's Al Ahly FC rally for FIFA Club World Club glory with new campaign
Adidas has marked another defining moment in its long-standing partnership with Egypt's Al Ahly FC football club by launching a new chapter of its 'You Got This' campaign. The new campaign — anchored in a cinematic short film — captures the emotional pulse of the club's journey to the FIFA Club World Cup 2025. From the El Tetsh Stadium to the final send-off in Cairo, the film highlights moments of support from coaches, teammates, and supporters — showing how belief from the sidelines can carry players across continents. It ends with a powerful moment of belief from club captain Mohamed El Shenawy, echoing the campaign's rallying cry: 'You Got This.' In conversation with Campaign Middle East, Eugene Karasev, Senior Brand Director, adidas EMC, revealed how the You Got This campaign is being advertised in Egypt. He revealed that Havas Middle East was the agency behind the You Got This campaign. Karasev said, 'We've got 46 faces across Cairo, covering the city from East to West. across the ring road, 6 October bridge, Suez road, and the Alex desert road. We're covering prime locations that lead to the natural traffic route of people coming and going from Zayed to New Cairo and back, and will have strong presence for people headed to the North Coast for eid and summer. He added, 'When it comes to digital, we've got a strong amplification plan across all paid social channels, and will reach more than 15 million people in Cairo, Alex, North Coast and Matrouh. We will also be doing a takeover of Score365 during all Al Ahly games, with push notifications and game countdowns, in addition to a CTV takeover ahead of Al Ahly's first game on all LG and Hisense screens.' Rooted in adidas' belief that positivity and belief can change the game, the You Got This campaign celebrates the relentless spirit of Al Ahly FC — a team built on unity, heritage and the voice of its supporters. The campaign also aligns with adidas' global efforts to foster positive influence in sport, as recently revealed in its 'Sideline Effect' study — a global initiative aimed at empowering coaches, parents, supporters and teammates to help make athletes believe 'You Got This'. In tandem with the campaign, adidas has also unveiled the 2025/26 Al Ahly home kit, which will be worn on-pitch during the FIFA Club World Cup 2025. The latest football jersey was launched across Egypt, Saudi Arabia and the UAE with the work and the social media platform push on adidas arabia and Al Ahly FC brought to life by Crème de la Cairo. A nod to the club's iconic 2006 tournament appearance, the jersey features heritage-inspired graphics, modern performance technology, and a proud tribute to its title as 'Club of the Century' on the back collar — a reminder of the legacy that powers every step forward. Commenting on the campaign, Mohamed El Shenawy, Al Ahly FC Captain, said, 'Wearing this badge means carrying the hopes of millions. What fuels us isn't just training or tactics — it's the belief of our people. That belief… it's everything.' Wessam Abou Ali, adidas ambassador and Al Ahly FC Forward player, added, 'This campaign is about showing how support — from the supporters, from the community, from each other — can push athletes to greatness. Al Ahly's story represents more than a club; it's a movement powered by belief. That's the essence of 'You Got This'.' Mo Hany, adidas ambassador and Al Ahly FC Right-back player, said, 'When you hear your name from the stands or feel that support during the tough moments — that's what lifts you. This campaign reminds us all that belief isn't just personal — it's shared. And it makes all the difference.' The new kit will be available today on and at select adidas stores across Egypt, Miami, Saudi Arabia, and the UAE. CREDITS: Client: adidas / Al Ahly FC Agencies: Havas Middle East and Crème de la Cairo
Miami Herald
14-05-2025
- General
- Miami Herald
Gretchen's table: Ham, cheese and chive muffins are an easy breakfast or snack
I'm usually a Southern biscuit kind of girl, especially when they're made with buttermilk. But I would never say no to a really good muffin - be it savory or sweet - since they're the perfect grab-and-go bite when you're in a hurry. They're easy to eat out of hand, can be made in large quantities and most don't require a lot of technical skill. You just have to be able to measure, mix, portion and bake. Both kid- and cook-friendly, these tender, savory muffins can be stirred together in a cinch with ingredients you probably already have in your refrigerator. They can be eaten hot out of the oven or at room temperature, and can be frozen in freezer bags for up to 2 months - just microwave until thawed and warm. This recipe is as versatile as it is satisfying. If you don't like Gruyere (a hard, nutty Swiss cheese), use sharp or mild cheddar or another semi-hard cheese like cantal. You also could swap out the ham for bacon or even make the muffins completely vegetarian by adding chopped bell pepper instead. While they're probably considered breakfast food, muffins can also can make a decent light lunch served with soup and salad. I tried them several different ways - slathered with butter, drizzled with a little hot honey and stuffed with a fried egg to make a hearty breakfast sandwich. It's tough to say which was best since they all went down easy. Don't have buttermilk? It's easy to make at home. Simply pour 1 tablespoon vinegar or lemon juice into a measuring cup, then fill the cup with regular milk. Stir to combine, and let the mixture rest for at least 5 minutes before using. Ham, Cheese and Chive Muffins PG tested 2 cups all-purpose flour 1 tablespoon sugar 2 1/2 teaspoons baking powder 1 teaspoon garlic powder 1/2 teaspoon baking soda 1/4 teaspoon salt 1/4 teaspoon smoked paprika 1 cup buttermilk 4 tablespoons unsalted butter, melted 1 large egg, lightly beaten 1 tablespoon Dijon mustard 1 1/2 cup grated or shredded Gruyere cheese 1 cup chopped ham 1/4 cup finely chopped chives, or 1 scallion, white and green parts, chopped Preheat oven to 375 degrees. Line 18 standard muffin/cupcake cups or one 6-cup jumbo muffin tin with paper liners. In medium bowl, whisk together flour, sugar, baking powder, garlic powder, baking soda, salt and smoked paprika. In a separate bowl, whisk together buttermilk, melted butter, egg and mustard. Make a well in the center of the dry ingredients, pour in the wet ingredients and stir just until barely combined - it should be a little lumpy. Add grated or shredded cheese, chopped ham and chives, and fold them in. Do not overmix! Divide the batter evenly in a cupcake pan. (I had to do two batches.) Bake until they're golden and a toothpick inserted in the center comes out clean, about 25 minutes for standard muffins or 30 minutes for jumbo muffins. Let cool in pan for 5 minutes, and remove from cupcake pan. - adapted from 'You Got This' by Diane Morrisey Copyright (C) 2025, Tribune Content Agency, LLC. Portions copyrighted by the respective providers.
Campaign ME
27-01-2025
- Entertainment
- Campaign ME
adidas says ‘You Got This' to those who need to hear it in 2025
Adidas Arabia, in partnership with Toast Films and M&C Saatchi Sport & Entertainment London, has launched the latest installment of its 'You Got This' campaign. This integrated campaigns aims to capture the very essence of sport that connects athletes – on every pitch, track and court, as well as off the track – rooted in the line, 'We all need someone to make us believe.' The campaign was multi-channel campaign was rolled out across out-of-home (OOH), digital integration, social media and even through music partnerships. This included a prominent OOH takeover of Dubai's Mall of the Emirates metro bridge — strategically located for public commuters; comprehensive digital covera
