Latest news with #YourRichBFF
Yahoo
11-05-2025
- Business
- Yahoo
Your Rich BFF Vivian Tu: Why ‘Everyone Is Freaking Out' About the Bond Market Amid Tariffs
Are you feeling jittery about the bond market? You're not alone, and in fact, your instincts might be right on the money. As Your Rich BFF founder and CEO Vivian Tu explained in a recent TikTok video, savvy investors are avoiding the bond market, indicating there may be a deeper problem with the U.S. financial markets. Find Out: Read Next: 'We're seeing a ton of volatility in the stock market,' Tu said. 'Typically, that would mean investors would flee to bonds as a safe haven. But instead, this go-around we're seeing investors sell off U.S. government bonds, signaling a potential loss of trust in the U.S. as a safe financial investment.' When investors start selling off their U.S. government bonds, it creates a domino effect. Widespread bond selling means that prices go down, Tu explained. As bond prices drop, the yields — the interest payments that bondholders receive — will increase. Yields and bond prices are always in an inverse relationship: When one goes down, the other goes up. This can turn into a vicious cycle, where higher yields drive bond prices lower, leading to higher yields, and so on. It doesn't stop there, Tu said. High yields on government bonds also drive up interest rates. As interest rates go up, it gets harder to take out a loan, which means ordinary Americans may struggle to get a mortgage, a car loan or a small-business loan. Bonds are a form of loan, as Tu explained. When you buy a government bond, you're effectively lending money to the government. In return, you receive interest over the term of the loan, and then the government repays the loan in full. Typically, bonds come with a fixed interest rate. The face value of the bond, also known as the 'par value,' is also fixed. So far, so good. It gets complicated, though, if you want to resell your bond before the end of the term. In an uncertain market, the value of government bonds can fluctuate a lot. When interest rates go up, bond yields increase, and the par value of bonds decreases. If you try to resell your bond when interest rates are high, you may not be able to recoup the bond's full value. A bond 'selloff' means many investors sell, or dump, their bonds in a short period. A major selloff causes turmoil in the bond market and the larger economy. Finance experts say a bond selloff is a sign that people don't trust the U.S. government, so it can indicate that the economy is in bad shape. When investors start selling off stocks and bonds at the same time, it can create chaos in the financial system, experts say, making it harder to predict what will happen next and plan an effective financial strategy. Even if you're not an investor, changes in the bond market can impact your life, wallet and future. When bond prices fall, yields go up. That leads to higher interest rates, which could impact anyone with a home loan, car loan or credit card debt. It could make it more difficult for ordinary people to buy their first home or finance a new car, for example. It's not all bad news, though. Rising interest rates are good for anyone with a money market account or high-yield savings account. You'll just want to stay mindful of your own situation as any of these changes occur. More From GOBankingRates Mark Cuban: Trump's Tariffs Will Affect This Class of People the Most How Far $750K Plus Social Security Goes in Retirement in Every US Region How To Get the Most Value From Your Costco Membership in 2025 12 SUVs With the Most Reliable Engines Sources Vivian Tu, Your Rich BFF, TikTok This article originally appeared on Your Rich BFF Vivian Tu: Why 'Everyone Is Freaking Out' About the Bond Market Amid Tariffs Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Forbes
07-05-2025
- Business
- Forbes
Vivian Tu: Redefining Financial Education For A New Generation
V ivian Tu, better known as "Your Rich BFF," has emerged as one of the most accessible and impactful voices in financial literacy for the digital generation. After beginning her career on Wall Street as an equity trader at J.P. Morgan, Tu pivoted to creating financial education content that demystifies complex money concepts for everyday people, particularly targeting young women and communities traditionally underserved by the financial industry. With over 10 million followers across social media platforms, Tu has built an empire based on straight-talking financial advice that breaks through the intimidation and privilege often associated with wealth-building. Her meteoric rise from creating TikTok videos in her apartment to founding a multi-million dollar media company, Your Rich BFF, Inc., landing a bestselling book deal with "Rich AF: The Winning Money Mindset That Will Change Your Life," and securing partnerships with major financial institutions demonstrates how her authentic approach to financial education has struck a powerful chord with audiences seeking guidance in an uncertain economic landscape. The journey from Wall Street trader to financial education powerhouse wasn't a straight line for Tu. Her persistence stems from personal financial missteps and the determination to ensure others don't repeat them. After experiencing the exclusionary culture of finance firsthand, Tu committed to democratizing money knowledge, persevering through initial skepticism about her unorthodox approach. "When you are young, you are insecure, not sure what is going on, throwing around money to be perceived better," Tu reflects on her early relationship with finances. "I believe in the mantra 'Don't spend money you don't have, to impress people you don't even like.'" This hard-earned wisdom came through trial and error. "For those in their early 20s who want to look cool and rich... I wanted to have the designer bag and nice shoes," she admits. "But it didn't make the cool girls like me, didn't turn me into a supermodel... it diverted money away from activities. I had to forgo dinner with friends because I had bought something." Tu's tenacity manifested in her willingness to be vulnerable about these mistakes, using them as teaching moments rather than hiding them. When her initial financial content didn't immediately gain traction, she continued refining her approach, maintaining consistency in posting and messaging when many would have abandoned the effort. Now at 31, Tu sees the fruits of her labor. "Sending my parents on an all-expenses-paid trip," she shares as an example of meaningful financial freedom. This achievement represents years of disciplined financial practices—the very lessons she now teaches millions. Tu's determination is perhaps most evident in her commitment to changing the finance industry from the inside out, creating space where traditionally excluded voices can find financial empowerment. By consistently showing up with authentic, actionable advice despite pushback from traditional financial gatekeepers, she's proven that resolve can transform personal lessons into global impact. PURPOSE Tu's approach to both personal finance and business growth reveals an analytical mind that balances opportunity with discipline. Recognizing the gap in financial education for younger generations, she strategically positioned herself as the accessible, judgment-free "BFF" rather than an intimidating expert—a crucial distinction in an industry often perceived as exclusive and condescending. "When you are a young person, you face two main problems: not enough money coming in and too many places to take your money," Tu explains, demonstrating her ability to distill complex issues into relatable frameworks. This strategic simplification of financial concepts has become her hallmark. Tu advocates for purposeful career planning over the common "follow your passion" advice. She references the "Ikigai concept" to illustrate her strategic approach to career satisfaction: "Your purpose is found when you are able to find the intersection of what the world needs, what you're good at, what you like, and what you can get paid to do." With characteristic candor, she adds, "The world doesn't need more DJs." Her decision-making framework extends beyond personal finance into business leadership. "Instead of thinking of price, think in terms of value," she advises. "Divide what you're buying by your per-hour rate." This calculation helps prioritize meaningful expenditures while eliminating wasteful ones. As her platform has grown, Tu's deliberate planning has evolved. "As I've gotten older, it is time that I value most," she reflects, noting that money is merely a tool to create freedom and meaningful experiences. This perspective informs her business development strategy, which prioritizes scalable impact and sustainable growth over short-term monetization. Her leadership reflects the same clarity: "My leadership style... I will never ask you to do something that I wouldn't do or that I haven't already done." This principle has guided her management of a rapidly growing team while maintaining the authentic connection with her audience that fueled her initial success. PASSION While financial education is Tu's professional focus, her passion clearly lies in empowering others to achieve independence and confidence through financial literacy. This stems from her own transformative experiences and the recognition of how proper financial knowledge creates freedom, particularly for women and minorities. Tu challenges the notion that money management must be confusing or boring. Her enthusiasm for making financial concepts accessible shines through in her content, where complex topics become conversational, approachable and even entertaining. This dedication for simplification has resonated with audiences tired of traditional financial advice. "The most humbling experience in managing people is that I have to yell at my full-time employees to take PTO," she shares, revealing her desire to create a workplace culture that values well-being alongside productivity—a stark contrast to the burnout-inducing environments common in finance. Tu speaks with particular passion about mentorship, crediting her own success to those who guided her early career. "Role models and mentors—and a sponsor in particular—[are] life-changing... It can be the difference whether you succeed or not. Bonus points if you can find one that you like," she advises. "My first mentor helped me with everything from saving money on hotels to understanding my 401K." Her most passionate advocacy centers on representation in finance. Describing her first day on Wall Street, surrounded by "30-35 white men" as "the only woman and Asian person," Tu emphasizes how seeing successful women of color transformed her outlook. "The experience changed my brain chemistry... seeing the lived reality of someone who looked like me that got to win and got to be rich." This representation forms the core of Tu's mission. "What you had was freedom, and did not need to ask a man for money," she says about her early role model. "The power of a role model is for you to see what you can and will become, in your own special way." BUILDING A FINANCIAL LEGACY In just a few years, Tu has transformed from Wall Street trader to one of the most influential voices in financial education for a new generation. Her approach—combining no-nonsense advice with genuine empathy and cultural awareness—has filled a critical void in the financial literacy landscape. By sharing her own mistakes alongside practical strategies for building wealth, Tu has destigmatized money conversations for millions of followers. As she continues expanding her media company and advocacy work, Tu remains committed to her core mission: creating financial confidence for those historically excluded from wealth conversations. "The trauma bond of working together," as she describes her connection with her audience, has formed a community where financial education becomes a vehicle for true empowerment. Through persistence, strategic thinking and passionate advocacy, Tu isn't just teaching people about money—she's reshaping what financial success looks like for an entire generation. Explore The Series And Meet More Mould-Breaking Creators CREDIT Photographer: Brendan Wixted
Yahoo
03-05-2025
- Business
- Yahoo
Why Tennis Legend Venus Williams Believes Home Ownership Should Be Last Step On Road To Wealth Building, Not The First
Benzinga and Yahoo Finance LLC may earn commission or revenue on some items through the links below. Tennis legend Venus Williams dominated her sport with a formidable combination of grace and power, but she also approached every match with a comprehensive plan to beat her opponent. She takes the same careful approach to building wealth, and her thoughts on homebuying might surprise you. Williams believes you might be better off building wealth and investing first, then buying a home second. That's the opposite of the approach taken by baby boomers and even many Gen Xers who saved up to buy a home and then developed investment portfolios over time. Although that traditional approach has its merits, today's economic realities may support Williams' plan. She made her comments during an episode of Sofi's "Your Rich BFF," hosted by Vivian Tu. Don't Miss: Inspired by Uber and Airbnb – Deloitte's fastest-growing software company is transforming 7 billion smartphones into income-generating assets – Maker of the $60,000 foldable home has 3 factory buildings, 600+ houses built, and big plans to solve housing — Williams said flatly, "I don't think owning your house is the American dream. You should own the house once you've done everything else. Once you've invested your money, once it's working for you, then maybe buy the house." To be certain, Williams is still a proponent of home ownership, but she's arguing for taking a different tact to reach that goal and questioning whether home ownership should still be the primary goal. "Instead of putting that $100,000, $200,000 on that down payment, should you just rent a place and invest that money? You should compare the returns," she said. It's an interesting theory, but one worthy of consideration. The late, great Charlie Munger spoke about the importance and difficulty of surpassing $100,000 on the road to financial success. Trending: This Jeff Bezos-backed startup will allow you to . Williams is asking whether buying a house is the best thing to do with that money once you get it. Yes, home buying was the first step on the road to building wealth for many previous generations, but in many cases, they were buying houses that only cost between $100,000 and $250,000. That means the typical 3% down necessary for an FHA loan would have cost between $3,000 and $7,500. Even a 20% down payment was only $20,000-$50,000. With today's median home price hovering around $400,000, according to the St. Louis Fed, a 3% down payment is around $12,000. However, elevated interest rates have changed the calculus for buyers. Many are making larger down payments to offset borrowing costs, and it's becoming more common to see down payments in the high five or even low six-figure range. If you're buying in one of America's more expensive real estate markets, $100,000 down payments are rapidly becoming a fact of life. Investing that much money wisely and letting it work for you for 10 or 15 years could put you in a much better position to purchase a home in the future or retire. It could also generate better returns than the property appreciation on a home approach Williams advocates may have some merit from that perspective. Traditionally, real estate has been less volatile than stocks, although you can certainly lose money on a real estate investment. So, your risk tolerance and investing acumen would be key elements in making Willams' plan work. However, that's true of any investment. Williams is just pointing out that there's more than one way to skin a cat. The real American dream is building enough wealth to live a comfortable life. For much of the last 100 years, buying a home has been the first step towards achieving that goal. But times change, and successful investors change with them. . With over $1 million in dividends paid out last quarter and a growing selection of properties across various markets, Arrived offers an attractive alternative for investors seeking to build a diversified real estate portfolio. In October 2024, Arrived sold The Centennial, achieving a total return of 34.7% (11.2% average annual returns) for investors. Arrived aims to continue delivering similar value across our portfolio through careful market selection, attentive property management, and thoughtful timing in sales. Looking for fractional real estate investment opportunities? The features the latest To MSN: 0 This article Why Tennis Legend Venus Williams Believes Home Ownership Should Be Last Step On Road To Wealth Building, Not The First originally appeared on
Yahoo
25-03-2025
- Business
- Yahoo
Marshalls Expands Efforts to Help Women Access the Good Stuff™ in Life
To help reach women across the country, Marshalls will debut dynamic new online content and bring the Marshalls Good Stuff Social Club to three new cities this year FRAMINGHAM, Mass., March 25, 2025 /PRNewswire/ -- Marshalls (NYSE: TJX) today announces the expansion of the Marshalls Good Stuff Social Club to three new cities across the country and introduces engaging short-form video content to its online Tools & Resources Hub. Now in its third year, Marshalls remains dedicated to its mission of helping to close the access gap – the lack of access to tools, resources, and communities that help enable women to live the life they want, whatever that means to them. Following the success of the NYC, Atlanta, and Chicago events, the Marshalls Good Stuff Social Club is heading to Houston, Texas on Saturday, April 5th. The all-day inclusive event features programming designed to help women feel financially empowered, embrace self-worth, turn connection into valuable community and show up with confidence. Later in the year, Marshalls will bring intimate Social Clubs to Detroit and Phoenix, offering women in these communities access to local leaders and experts to help grow their networks. Women everywhere will be able to access the expertise of the Social Club speakers like Vivian Tu, New York Times best-selling author and CEO & founder of the financial equity phenomenon, Your Rich BFF, and Keltie Knight, Emmy Award winning E! News co-host and host of the LadyGang podcast, by visiting the Tools & Resources Hub at In addition to existing content from past Good Stuff Social Clubs, Marshalls will introduce newly curated modules on the hub, led by inspiring changemakers helping provide women nationwide with actionable insights to help them thrive in the most important areas of their life. "As we celebrate the third year of the Good Stuff Social Club, we are deeply inspired by the incredible women we've met at our events over the past two years and are committed to providing impactful programming to help women access the good stuff in life," states Sonya Cosentini, Vice President, Brand Marketing, Marshalls. "By continually enhancing our programming – both in person and online – we hope to provide more women across the country with access to valuable tools, resources, and communities that support their success." On Saturday April 5th from 9am - 6pm CT, the Marshalls Good Stuff Social Club will take over Reeves Art + Design (2415 Taft Street) in the Montrose neighborhood of Houston. Joining Marshalls will be longtime partners Vivian Tu, Keltie Knight, and Karen Blanchard, fashion stylist and influencer, as well as sessions with Deepica Mutyala, Houston-raised beauty entrepreneur, and Katya Echazarreta, electrical engineer and first Mexican-born woman to go to space, to name a few. In addition to an impactful day of powerful speakers, the Houston event will feature renowned local food, a chance for attendees to capture their headshots and personal color analysis from local women-owned businesses. Visit to register to attend on Saturday, April 5th in Houston. Tickets are free of charge. All session sign-ups are on a first-come, first-serve basis as availability is limited: Host: Keisha Nicole Houston-based radio host and Houston Texans' in-stadium emcee, Keisha Nicole, will host the day's activities, including participating in select sessions during moderated Q&As to foster an engaging conversation between session leaders and attendees. Rewrite Your Financial Story with a "Rich Mindset" Vivian Tu, financial mastermind and CEO behind the Your Rich BFF brand, leads an interactive session where you'll learn how to rewire your mindset around wealth, uncover the financial principles key to a "rich mindset", and kickstart your journey to developing a more empowered relationship with money. Harnessing Your Superpowers to Build a Personal or Professional Brand Join Keltie Knight, Emmy Award winning E! News co-host and host of the LadyGang podcast, for some real talk, personal stories, and practical strategies for building your personal and professional brand with intention. Get ready to elevate your brand and step fully into who you are — authentically and unapologetically. The Pivot Playbook: Finding Joy in Life's Detours In this uplifting and inspiring workshop with radio and podcast host, TV personality, and author Tanya Rad, you'll learn how to embrace life's twists, reframe setbacks, and step confidently into new opportunities. Mission: Mentorship – An Astronaut's Guide to Breaking Barriers & Propelling Upward Together Katya Echazarreta, the first Mexican-born woman in space, knows what it takes to navigate the world of STEM, overcome biases, & build a career that defies expectations. Being a woman in a male-dominated field comes with challenges and the right guidance isn't just helpful — it's mission-critical. Power Dressing: Own Your Style, Own the Room Join fashion stylist and influencer, Karen Blanchard, and Houston-based content creator, Tolani Eweje, for an interactive session about mastering the art of power dressing. You'll walk away with practical tips to dress with purpose, presence, and personality. Turning Passion into Profit: Building a Purpose-Driven Business Without Losing Your Spark In this fireside chat with renowned radio personality Keisha Nicole, Houston-raised beauty entrepreneur Deepica Mutyala will explore not just how to build a business that resonates but also how to determine if turning what you love into a livelihood is the right path for you. Consumers around the U.S. can continue to access digital tools and resources and learn more about Marshalls' mission on Details for the Detroit and Phoenix events will be announced later this year. About Marshalls: Marshalls is one of the nation's leading off-price family retailers with more than 1,200 stores spanning 48 states, D.C., and Puerto Rico, and online at Since opening its first store more than 60 years ago, the Marshalls name has become synonymous with off-price shopping. Marshalls shoppers can find an amazing selection of high-quality, on-trend, brand name and designer merchandise for women, beauty, accessories, footwear, home and more - all at amazing prices. For fashion tips, style alerts, and more, follow us @Marshalls on Instagram and TikTok. Visit to shop online and locate your nearest store. Media Contact: mgssc-media@ View original content to download multimedia: SOURCE Marshalls Sign in to access your portfolio
