Latest news with #YousifAhmedAlAli
Mid East Info
28-05-2025
- Business
- Mid East Info
On the Sidelines of World Utilities Congress 2025 EtihadWE and Emarat Formalise Strategic Collaboration to Enhance Customer Experience Through EmCan Loyalty Program
Etihad Water and Electricity (EtihadWE) has signed a Memorandum of Understanding with Emirates Petroleum Company (Emarat) on the sidelines of the World Utilities Congress 2025, marking a new phase of collaboration that brings EmCan — the loyalty program — into the utilities sector. The signing ceremony was held in the presence of H.E. Suhail Mohamed Al Mazrouei, Minister of Energy and Infrastructure, and Chairman of both EtihadWE and Emarat. Through this partnership, EtihadWE becomes the first utility provider in the UAE to integrate with a loyalty platform. Customers can now earn EmCan points by paying their utility bills via EtihadWE's digital platforms within five days of the bill issue date. Each qualifying payment earns 1,000 EmCan points — equivalent to AED 10 — redeemable at Emarat stations and across a wide network of partner outlets, including retail, dining, and lifestyle destinations across the UAE. 'This partnership reflects our continued commitment to innovation that delivers real value to our customers,' said Eng. Yousif Ahmed Al Ali, CEO of EtihadWE. 'By turning everyday transactions like bill payments into rewarding experiences, we are deepening engagement and offering tangible benefits that strengthen trust and loyalty.' Ali Khalifa Al Shamsi, CEO of Emarat, added: 'Our collaboration with EtihadWE is a meaningful step in extending EmCan to essential public services. By rewarding routine actions, we make loyalty more relevant, accessible, and part of customers' daily lives.' The signing took place during EtihadWE's participation at the World Utilities Congress 2025 in Abu Dhabi (27–29 May), where the company is showcasing key national projects shaping the future of the water and energy sectors: Naqa'a Seawater Reverse Osmosis Plant: One of the world's largest SWRO facilities, producing up to 250 million cubic metres of potable water annually using advanced technology. The plant operates with over 60% less energy than conventional systems. Khuraijah Water Storage and Distribution Centre: With a total storage capacity of 180 million gallons across nine tanks, the centre uses gravity-fed distribution from its 80-metre elevation, saving about 36 million kilowatt-hours and over AED 16 million annually. Distributed Solar System Project: In collaboration with the Ministry of Energy and Infrastructure, this initiative enables customers to install rooftop solar panels and feed excess power into the grid in exchange for energy credits, reducing bills and supporting national clean energy goals. AMI Smart Metering Project: A long-term program for full smart meter deployment across the Northern Emirates, enabling automatic readings, early fault detection, and improved operational efficiency. EtihadWE's participation at the Congress reaffirms its commitment to innovation and long-term sustainability — continuously advancing services that meet the evolving needs of communities across the UAE.
Zawya
28-05-2025
- Business
- Zawya
EtihadWE and Emarat formalise strategic collaboration to enhance customer experience through EmCan Loyalty Program
Abu Dhabi: Etihad Water and Electricity (EtihadWE) has signed a Memorandum of Understanding with Emirates Petroleum Company (Emarat) on the sidelines of the World Utilities Congress 2025, marking a new phase of collaboration that brings EmCan — the loyalty program — into the utilities sector. The signing ceremony was held in the presence of H.E. Suhail Mohamed Al Mazrouei, Minister of Energy and Infrastructure, and Chairman of both EtihadWE and Emarat. Through this partnership, EtihadWE becomes the first utility provider in the UAE to integrate with a loyalty platform. Customers can now earn EmCan points by paying their utility bills via EtihadWE's digital platforms within five days of the bill issue date. Each qualifying payment earns 1,000 EmCan points — equivalent to AED 10 — redeemable at Emarat stations and across a wide network of partner outlets, including retail, dining, and lifestyle destinations across the UAE. 'This partnership reflects our continued commitment to innovation that delivers real value to our customers,' said Eng. Yousif Ahmed Al Ali, CEO of EtihadWE. 'By turning everyday transactions like bill payments into rewarding experiences, we are deepening engagement and offering tangible benefits that strengthen trust and loyalty.' Ali Khalifa Al Shamsi, CEO of Emarat, added: 'Our collaboration with EtihadWE is a meaningful step in extending EmCan to essential public services. By rewarding routine actions, we make loyalty more relevant, accessible, and part of customers' daily lives.' The signing took place during EtihadWE's participation at the World Utilities Congress 2025 in Abu Dhabi (27–29 May), where the company is showcasing key national projects shaping the future of the water and energy sectors: Naqa'a Seawater Reverse Osmosis Plant: One of the world's largest SWRO facilities, producing up to 250 million cubic metres of potable water annually using advanced technology. The plant operates with over 60% less energy than conventional systems. Khuraijah Water Storage and Distribution Centre: With a total storage capacity of 180 million gallons across nine tanks, the centre uses gravity-fed distribution from its 80-metre elevation, saving about 36 million kilowatt-hours and over AED 16 million annually. Distributed Solar System Project: In collaboration with the Ministry of Energy and Infrastructure, this initiative enables customers to install rooftop solar panels and feed excess power into the grid in exchange for energy credits, reducing bills and supporting national clean energy goals. AMI Smart Metering Project: A long-term program for full smart meter deployment across the Northern Emirates, enabling automatic readings, early fault detection, and improved operational efficiency. EtihadWE's participation at the Congress reaffirms its commitment to innovation and long-term sustainability — continuously advancing services that meet the evolving needs of communities across the UAE.
Arabian Post
22-05-2025
- Business
- Arabian Post
Fujairah Launches Ambitious Sustainability Drive with Strategic Partnership
Arabian Post Staff -Dubai Etihad Water and Electricity , Al Dahra Agriculture Trading, and Fujairah Municipality have formalised a strategic partnership aimed at accelerating sustainable development in the Emirate of Fujairah. The agreement, signed under the patronage of H.H. Sheikh Mohammed bin Hamad bin Mohammed Al Sharqi, Crown Prince of Fujairah, underscores a shared commitment to environmental protection, resource efficiency, and community well-being. The collaboration focuses on three primary objectives: enhancing water and energy efficiency, promoting sustainable agriculture, and fostering community engagement in environmental initiatives. EtihadWE brings to the partnership its expertise in innovative water and electricity solutions, including the deployment of advanced metering infrastructure and smart grid technologies. Al Dahra contributes its experience in sustainable agricultural practices and food security, while Fujairah Municipality provides governance and oversight to ensure alignment with the emirate's development plans. ADVERTISEMENT A key component of the initiative is the implementation of smart water management systems. EtihadWE plans to install sophisticated sensors in water pumping stations capable of detecting changes in water quality and automatically shutting down operations to prevent contamination. Additionally, the company will introduce remote inspection devices for high-pressure pipelines, enhancing the reliability and safety of the water supply network. In the realm of agriculture, Al Dahra aims to introduce sustainable farming techniques that reduce water consumption and increase crop yields. The company will work closely with local farmers to implement drip irrigation systems, soil moisture monitoring, and the use of drought-resistant crop varieties. These measures are expected to contribute significantly to the emirate's food security and environmental sustainability goals. Fujairah Municipality will play a pivotal role in facilitating community engagement and education. Plans include the establishment of community gardens, educational workshops on sustainable practices, and the integration of environmental topics into school curricula. The municipality will also oversee the development of green spaces and the implementation of eco-friendly infrastructure projects. The partnership aligns with the UAE's broader sustainability objectives, including the UAE Energy Strategy 2050 and the National Water Security Strategy 2036. By fostering collaboration between public and private entities, the initiative aims to create a model for sustainable development that can be replicated across the country. Yousif Ahmed Al Ali, CEO of EtihadWE, stated, 'This partnership represents a significant step towards achieving our sustainability goals. By combining our technological expertise with Al Dahra's agricultural knowledge and the strategic oversight of Fujairah Municipality, we are poised to make substantial progress in environmental conservation and resource efficiency.' Khaleefa Al Mazrouei, CEO of Al Dahra Agriculture Trading, commented, 'Our collaboration with EtihadWE and Fujairah Municipality underscores our commitment to sustainable agriculture and food security. We look forward to implementing innovative farming practices that will benefit both the environment and the local community.' Eng. Mohamed Saif Al Afkham, Director-General of Fujairah Municipality, added, 'This agreement marks a new chapter in our efforts to promote sustainable development in Fujairah. Through this partnership, we aim to enhance the quality of life for our residents while preserving our natural resources for future generations.' The initiative also includes plans for the development of renewable energy projects, such as solar-powered public facilities and the integration of electric vehicle charging stations throughout the emirate. These projects are designed to reduce carbon emissions and promote the adoption of clean energy technologies. As part of the agreement, the partners will establish a joint task force to oversee the implementation of the various projects and ensure that they meet established sustainability benchmarks. Regular progress reports will be published to maintain transparency and keep the public informed of developments.
Mid East Info
14-05-2025
- Business
- Mid East Info
UAE Strengthens Clean Energy Collaboration in High-Level Visit to Spain - Middle East Business News and Information
Delegation Led by Ministry of Energy and Infrastructure and Etihad Water and Electricity Explores Renewable Energy Innovations The Visit Aimed to Strengthen Collaboration with Spanish Research Centres to Advance Renewable Energy Solutions Dubai, UAE, May 2025: In a strategic effort to reinforce the UAE's leadership in renewable energy, the Ministry of Energy and Infrastructure (MOEI), in collaboration with Etihad Water and Electricity (EtihadWE), led an official delegation to Spain. The visit aimed to explore partnerships with leading research institutions and assess cutting-edge global technologies in solar energy and energy storage, advancing the UAE's efforts to promote a just energy transition. The UAE delegation was headed by His Excellency Eng. Sharif Al Olama, Undersecretary of the Ministry of Energy and Infrastructure for Energy and Petroleum Affairs, and Eng. Yousif Ahmed Al Ali, CEO of Etihad Water and Electricity. The visit aligns with the shared commitment of MOEI and EtihadWE to drive innovation, future-focused infrastructure development, and strategic partnerships with global energy leaders. The mission is in line with the UAE's efforts to accelerate its clean energy transition, enhance infrastructure readiness, and adopt global best practices. It also strengthens the UAE's position as a hub for sustainable energy and advanced technology. For Etihad Water and Electricity, the visit supports the development of the Saud bin Saqr Energy and Innovation Park in Ras Al Khaimah—a flagship national clean energy project. The company also seeks to leverage global expertise in managing advanced energy centres. The delegation visited several prominent institutions, including Spain's Centre for Energy, Environmental and Technological Research (CIEMAT), a leading European research organization under the Ministry of Science and Innovation. During high-level discussions with Her Excellency Dr. Yolanda Benito Moreno, CIEMAT's Director-General, the delegation explored potential collaborations across various fields. The visit was followed by a guided tour of CIEMAT's laboratories, showcasing pioneering research projects and cutting-edge technological applications. The delegation also toured the Plataforma Solar de Almería (PSA), Europe's largest concentrated solar research facility, where they examined thermal storage systems and desert-condition simulation technologies—key areas for potential joint research with the Saud bin Saqr Energy and Innovation Park. Additionally, the visit included the Gemasolar Thermosolar Plant, one of the world's first solar facilities to use thermal storage for continuous electricity generation. This project exemplifies a sustainable, round-the-clock model for renewable energy generation that aligns with MOEI and EtihadWE's aim to integrate more renewables into the UAE's power grid. Through this visit, MOEI and EtihadWE sought to establish long-term partnerships with leading research institutions, supporting the UAE Energy Strategy 2050 and empowering national talent with access to global innovations.
Mid East Info
06-05-2025
- Business
- Mid East Info
EtihadWE Appoints First Chief People Officer (CPO) - Middle East Business News and Information
Etihad Water and Electricity EtihadWE has announced the appointment of Shaikha Murad AlBlooshi as Chief People Officer CPO. This appointment comes as part of the company's ongoing efforts to evolve its leadership structure in line with its refreshed corporate identity and updated strategic vision, which focuses on fostering innovation, improving organisational performance, and positioning human capital as a cornerstone of sustainable growth and long-term competitiveness. It also reflects EtihadWE's continued commitment to empowering national talent and cultivating a dynamic, future-oriented workplace capable of translating strategic plans into tangible outcomes. Emiratis currently constitute approximately 80% of the company's workforce, with nearly 70% representation in leadership positions. Women make up 56% of total staff, including 28% in specialised technical roles. Commenting on the appointment, Eng. Yousif Ahmed Al Ali, CEO of Etihad Water and Electricity, stated: 'This appointment reflects our strategic focus on developing human capital, enhancing our corporate culture, and reinforcing our innovation efforts. It represents a pivotal step in advancing national capabilities, fostering an engaging work environment, and ensuring workforce readiness—ultimately contributing to the quality of services we deliver to the community and enabling long-term professional growth to meet future challenges.' AlBlooshi brings over 20 years of professional and leadership experience in the UAE's utilities and services sectors, with an extensive background in general management and financial leadership. Since joining EtihadWE, she has held several senior roles, including Director of Finance, Executive Director of Shared Services, and Senior Vice President – Human Capital and Administration. She is known for a leadership style rooted in empowerment and operational excellence, aligned with the company's vision for sustainable development and institutional distinction. This appointment is part of a broader series of executive-level updates across EtihadWE's leadership team, which also includes the positions of Chief Operations Officer (COO), Chief Strategy and Transformation Officer CSTO, Chief Financial Officer CFO, and Chief Commercial Officer CCO.
