Latest news with #YoussefBabouih
Daily News Egypt
28-05-2025
- Business
- Daily News Egypt
BASF Egypt launches commercial operations of Nunhems vegetable seed varieties
BASF Agricultural Solutions Egypt, a division of the global chemical company BASF, has officially launched commercial operations for its specialized vegetable seed brand, BASF | Nunhems, in Egypt. The launch event, held at the iconic Pyramids of Giza, marks a major milestone in BASF's regional expansion and its commitment to supporting Egyptian farmers with innovation-led, tailored agricultural solutions. The rollout introduces a fully localized business model offering high-performance vegetable seed varieties designed to increase yields, enhance quality, and support sustainable agricultural practices. These seed solutions are backed by more than a century of breeding expertise and a global network of 46 R&D centers. BASF's entry into the Egyptian seed market is expected to create local job opportunities and align with Egypt's strategic goal of increasing agricultural exports by 20% in 2025. In 2024, the country's agricultural exports grew 11% year-on-year, reaching 8.6 million tonnes—a testament to the sector's resilience and growth potential. As Egypt intensifies its focus on sustainable agricultural development, BASF and Nunhems are uniquely positioned to contribute through a combination of global innovation, local insights, and a deep understanding of the evolving needs of farmers. 'We are excited to launch commercial operations in Egypt—a market with vast potential for high-value vegetable production,' said Silvia Cifre, Vice President of Marketing & Sales at BASF | Nunhems. 'With over 1,200 commercial seed varieties across 20 vegetable crops and nearly 80 new varieties introduced each year, we are well-equipped to support Egyptian growers with cutting-edge seed technology tailored to local conditions. This expansion is part of our broader regional vision to bring innovation closer to the field and help farmers grow 'vegetables people love.'' Echoing this commitment, Youssef Babouih, Country Manager for BASF Agricultural Solutions in Egypt and the Middle East, stated: 'Our aim is to deliver integrated solutions that address the unique challenges of Egyptian agriculture. With over 31% of BASF's global workforce dedicated to R&D and 20–25% of our investments directed toward innovation, we are well-positioned to make a lasting impact. Our efforts align directly with Egypt's Sustainable Agricultural Development Strategy, which focuses on modernization and food security.' From a market access perspective, Amr Abouzeid, Country Sales Manager at BASF Egypt LLC, highlighted the company's local distribution strategy: 'By integrating BASF's vegetable seed operations into our Egyptian structure, we've developed a new distribution model built on local expertise and strong partnerships. This ensures high-quality seeds are delivered efficiently and effectively to farmers.' BASF's expansion into Egypt's vegetable seed market reflects its broader commitment to supporting agricultural transformation across the region. The company continues to foster strategic partnerships that deliver long-term value, drive innovation, and promote sustainable growth in the agricultural sector.
Zawya
20-05-2025
- Business
- Zawya
BASF names Youssef Babouih as Country Manager for Agricultural Solutions in Egypt, Middle East
Arab Finance: BASF Agriculture Solutions, a business unit of the chemical giant BASF, has appointed Youssef Babouih as Country Manager for BASF Agricultural Solutions in Egypt and the Middle East, effective February 2025. Youssef has a 20-year of experience in sales and market development, including over 12 years of specialization in the agribusiness sector. Throughout his career, he enjoys a strong track record in strategic execution, customer engagement, and driving growth across North Africa and the Middle East. Youssef previously served as Country Manager for Northwest Africa and Managing Director of Nunhems Maroc under BASF APV. 'Egypt and the Middle East are rapidly evolving markets with unique needs and tremendous potential. I look forward to working with our partners, customers, and BASF teams to deliver sustainable, tailored solutions that empower growers and support food security across the region,' Babouih commented. © 2020-2023 Arab Finance For Information Technology. All Rights Reserved. Provided by SyndiGate Media Inc. (
Zawya
18-05-2025
- Business
- Zawya
BASF appoints Youssef Babouih as Country Manager for Agricultural Solutions in Egypt and the Middle East
Cairo, Egypt – BASF Agriculture Solutions, a business unit of the chemical giant BASF, has announced the appointment of Mr. Youssef Babouih as Country Manager for BASF Agricultural Solutions in Egypt and the Middle East, effective February 2025. Mr. Youssef brings 20 years of experience in sales and market development, including over 12 years of specialization in the agribusiness sector. Throughout his career, he has built a strong track record in strategic execution, customer engagement, and driving growth across North Africa and the Middle East. Prior to his appointment, Mr. Youssef served as Country Manager for Northwest Africa and Managing Director of Nunhems Maroc under BASF APV, where he led high-performing teams, shaped go-to-market strategies, and strengthened distribution networks. In addition to these roles, he held leadership positions across the seed and crop solutions industry, where he focused on optimizing demand planning, aligning commercial strategies with evolving market needs, and driving customer-centric transformation across business functions. Commenting on his new role, Mr. Youssef Babouih, Country Manager for BASF Agricultural Solutions in Egypt and the Middle East, said: 'It is a great honor to take on this new challenge at a pivotal time for agricultural innovation in our region. Egypt and the Middle East are rapidly evolving markets with unique needs and tremendous potential. I look forward to working with our partners, customers, and BASF teams to deliver sustainable, tailored solutions that empower growers and support food security across the region.' It's worthy to be mentioned that Mr. Youssef's strong agronomic background and regional leadership experience make him well-suited to support BASF's strategic priorities in Egypt and the Middle East. His deep understanding of grower needs, coupled with a proven ability to lead customer-focused teams, will play a key role in advancing BASF's commitment to innovation, sustainability, and tailored agricultural solutions across the region. About BASF BASF Chemicals boasts a dedicated workforce of over 111,000 professionals spanning the globe. The company serves more than 90,000 customers across diverse industries in over 90 countries, with over 900,000 shareholders sharing the vision of driving progress through both innovation and sustainability.
