Latest news with #Yuewen
Forbes
28-03-2025
- Entertainment
- Forbes
Media Gold Rush: How Transmedia Companies Are Redefining Entertainment
In today's fragmented media landscape, the ability to transform a single story into multiple formats—from books to films, games, merchandise and beyond—has become a coveted business model. This approach, known as transmedia adaptation, is rapidly reshaping the global entertainment ecosystem, with companies like China's Yuewen Group leading the charge. Yuewen (HKEX: 0772 China Literature Limited), founded in 2015, has established itself as a cultural and entertainment powerhouse by focusing on creating and developing intellectual property (IP) derived from online literature. With a business model distinctly different from Hollywood's traditional film and television approach, Yuewen has created a comprehensive ecosystem encompassing online literature, comics, animation, audiobooks, film and television, games and merchandise. In a recent press release, Hou Xiaonan, CEO and president of Yuewen and vice president of Tencent's Platform and Content Group explains: that "Online literature and comics serve as the cornerstone and origin of our IPs." He goes on to say 'Our animation, film and television sectors transform these narratives into visual representations, while the combination of games, derivatives and collectible cards acts as the linchpin of the commercialization process, enhancing the overall value of our IPs.' The numbers speak for themselves. In 2024, four of the top five most-viewed online drama series in China were produced by Yuewen or adapted from its IPs. Internationally, the company's reach is equally impressive—its film "YOLO" became the highest-grossing Chinese film overseas after global distribution by Sony Pictures. Meanwhile, "Joy of Life Season 2" became the most-watched Chinese series on Disney+ and the highest-rated Chinese television series of 2024 on MyDramaList. According to Yuewen's international communication representative Kelsey Yin Li or Wehour, behind this success is a vast content engine. Yuewen has cultivated a community of over 10 million online writers who have produced more than 16 million literary works. This robust creator ecosystem provides a continuous stream of stories that can be tested in the market through direct reader engagement before being selected for adaptation. While Yuewen dominates in Asia, North American companies have developed their own versions of the transmedia model. SAN DIEGO, CALIFORNIA - JULY 22: Robert Kirkman speaks onstage at the Entertainment Weekly And ... More Robert Kirkman: One-On-One panel during 2023 Comic-Con International: San Diego at San Diego Convention Center on July 22, 2023 in San Diego, California. (Photo by) Skybound Entertainment, founded by "The Walking Dead" creator Robert Kirkman, has established itself as a multiplatform content company that works across gaming, television, film and emerging technologies. What began as a comic book series has expanded into a media franchise worth billions, spanning television shows, video games, novels and merchandise. Similarly, Webtoon, a subsidiary of South Korean tech giant Naver and frequent collaborative partner with Skybound Entertainment, has leveraged its vast library of digital comics to build a transmedia empire. According to a recent industry report, their approach of adapting webtoons into TV dramas and films has proven remarkably successful, with hits like "Bloodhounds" on Netflix demonstrating the viability of this model. The financial advantages of transmedia adaptation are compelling. "The Walking Dead" franchise, Skybound Entertainment's flagship property, has generated over $1 billion in revenue from games alone according to VentureBeat, with its Netflix show recording 1.3 billion viewing hours in 2023. Industry experts have even described it as 'the most successful original entertainment franchise created this century.' For Yuewen, the numbers tell a similar story. Their IP-driven model has launched multiple blockbuster adaptations, including "YOLO," which, according to translated press releases from Wehour, became the highest-grossing Chinese film overseas after global distribution by Sony Pictures. Their TV drama "Joy of Life Season 2" became the most-watched Chinese series on Disney+, demonstrating both domestic and international appeal. The success of these transmedia strategies can be attributed to several key factors: Both Yuewen and Skybound benefit from direct audience engagement with original content before investing in adaptations. Yuewen's community of over 10 million online writers who have produced more than 16 million literary works serves as a massive testing ground for stories. Similarly, Skybound's comic book roots allow them to gauge audience interest before committing to more expensive formats like television or film. The most successful companies in this space have created multiple monetization streams. Skybound has expanded beyond TV shows to include streaming, video games, merchandise and more, while Yuewen has developed a comprehensive ecosystem spanning online literature, comics, animation, audiobooks, film and television, games and merchandise. The ability to deploy content globally has accelerated the success of transmedia companies. Yuewen has achieved remarkable international success through WebNovel, its overseas online reading platform, which has launched approximately 6,000 translated works of Chinese web novels and attracted nearly 300 million visitors across more than 200 countries and regions. Despite the obvious upside, transmedia adaptation is not without significant hurdles. Creative integrity often faces pressure when moving from one medium to another. For example, Korean webtoon adaptations have faced criticism when diverging too far from source material, with popular shows like "Misaeng" and "Cheese in the Trap" requiring delicate handling to satisfy existing fans while attracting new audiences. Cultural translation presents another obstacle. When speaking to VentureBear, Skybound's Robert Kirkman has noted the importance of creating stories in the perfect medium for that story, acknowledging that not all content translates equally well across formats. Similarly, Yuewen has had to carefully adapt its Chinese content for international markets, tailoring approaches to different regions. Production complexity increases exponentially with each new format. Coordinating development across comics, television, film and games requires sophisticated project management and significant capital. Yuewen has addressed this by acquiring or incubating over 23 media and entertainment companies to better manage this complexity. Key art for "Lord of Mysteries" series adaptation The future of entertainment increasingly belongs to companies that can master transmedia adaptation. Emerging patterns suggest several trends on the horizon: As traditional media boundaries continue to blur, companies that can successfully navigate the complexities of transmedia adaptation stand to capture significant market share in the global entertainment landscape. The success stories of Yuewen and Skybound Entertainment highlight a crucial evolution in content strategy: stories are no longer confined to single formats but instead flow seamlessly across multiple platforms, creating richer experiences for audiences and more robust revenue opportunities for creators. Western media companies have a particular opportunity to learn from the explosive growth of vertical short-form dramas pioneered in Asian markets. This format represents an underexploited niche for Western entertainment conglomerates. The vertical scrolling format popularized by companies like Webtoon is inherently mobile-friendly and aligns with changing consumption habits among younger demographics who increasingly consume content on smartphones. Western companies that can adapt their existing IP libraries for this format, or develop new properties specifically designed for vertical viewing, will be positioned to capture audience attention in an increasingly competitive digital landscape. For media executives and investors looking to capitalize on transmedia trends, the message is clear: the future belongs to IP-driven ecosystems that can identify compelling stories, develop them across multiple channels and build passionate communities around them. In this new paradigm, the most valuable skills will be those that bridge creative storytelling with technological innovation and cross-cultural understanding.
Yahoo
03-03-2025
- Entertainment
- Yahoo
Yuewen Global IP Awards Creator Forum: The Rise of China's Global IP Ecosystem
SINGAPORE, March 3, 2025 /PRNewswire/ -- As a pivotal component of the "2024 Yuewen Global IP Awards", the "Yuewen Global IP Awards Creator Forum" was grandly held at Resorts World Sentosa in Singapore on March 1. Representatives from China and Singapore's IP industry partners, creators, academia, and industry leaders convened at the forum with the shared goal of jointly exploring new avenues for the globalization of Chinese IPs. "As a crucial carrier of cultural exchanges, web novel has forged a global IP industry ecosystem through global reading, global writing, and global IP development," remarked Hou Xiaonan, CEO and President of Yuewen. "IP transcends being merely a cultural phenomenon - it represents a living form of cultural expression. By deeply integrating with diverse industries, it drives coordinated advancements in content and commerce, fostering harmonious growth between culture and industry." Ho Chee Hin, CEO of Business China, asserts that the globalization of China-originated IPs boasts unparalleled market potential while wielding significant cultural influence. He emphasized the need for collaborative efforts to propel these IPs from mere awareness to deeper appreciation. At the forum, Yuewen and Resorts World Sentosa announced a strategic partnership. Lee Shi Ruh, President of Resorts World Sentosa, emphasized that the collaboration will forge synergies between rich literary IPs and innovative tourism experiences, pioneering a groundbreaking "Story + Scene" urban cultural and tourism paradigm. C-Dramas sweeping the globe: New opportunities for Chinese TV series and films In China, web novel serves as the primary source of IP adaptation for animations, TV and films. In the past year, TV series adapted from Yuewen web novels, such as Joy of Life 2, The Double, Blossom, Guardians of the Dafeng, Flourished Peony – captivated audiences worldwide, topping the ratings charts of video platforms in many countries across Southeast Asia, Europe and America. Among the upcoming 2025 TV dramas on China's three major streaming platforms—Tencent Video, iQiyi, and Youku—37 titles adapted or produced by Yuewen accounted for approximately 10% of the total market share, reflecting the indispensable role of Yuewen's literary IPs in the industry. The first panel discussion, themed "New Global Opportunities for Chinese-language IPs", highlighted shifts in international cultural dissemination. Karen Fu, CEO of Huace Group, underscored the need to enhance production standards and globalize premium IPs by aligning content formats with local preferences and leveraging efficient distribution channels, echoing strategies of "cultural integration" and "local partner collaboration" proposed in recent industry analyses. Bo Li, General Manager of Weibo TV & Streaming Business, observed that the overseas expansion of TV dramas has advanced from traditional copyright licensing to a "global synchronization + localized operation" model. This evolution aligns with broader trends of rising global demand for Chinese IPs. Huangfu Yichuan, President and Editor-in-Chief of Contemporary Cinema, emphasized that the internationalization of Chinese IPs must evolve from "going global" to "strategic integration into the global market" to foster meaningful cross-cultural participation. Wang Qiao, Vice President of New Classics Media (Yuewen's subsidiary), argued that successful global expansion requires abandoning a one-size-fits-all approach. By aligning content distribution with local consumption habits and cultural preferences, Chinese dramas can achieve organic reach and resonance. Hui Min, Head of Licensing at Yuewen, concluded that the industry's global trajectory has shifted from isolated "individual breakthroughs" to holistic "ecosystem-level cultivation". Her remarks echoed the forum's overarching theme, underscoring that sustainable success hinges on industry-wide collaboration. The integration of online and offline channels accelerates the commercial development of IPs Currently, the "Goods Economy" craze is sweeping the world. Young people's demands for cultural consumption are becoming increasingly diversified, bringing new opportunities for the commercial development of IPs. In response to this trend, Yuewen created YUEWEN WONDERLAND in Singapore, attracting global fans to "eat goods" (i.e., purchase IP peripherals). The GMV of the Chinese New Year and Singapore-themed series products has exceeded 5 million yuan. The second panel discussion, themed "IP Embracing New Global Cultural Consumption", delved into how IPs are revolutionizing cultural consumption. Ao Ran, Executive Vice President and Secretary General of China Audio-Video and Digital Publishing Association, asserted that content transformed into innovative IP-driven formats resonates deeply with Gen Z, offering emotional value and proven commercial viability. Zhao Fan, Director and Chief Innovation Officer of Kingnet Network Co., Ltd., emphasized that the "stickiness" of IP fandom demands proactive engagement with fan communities to glean insights for game development, arguing that co-creation with audiences is key to unlocking value across merchandise sales, offline events and more. Jason Lin, Founder of Guangdong Jason Entertainment Development Co., highlighted that Eastern mythological stories - like Ne Zha 2 - are highly sought after by overseas consumers, with cultural exports poised to generate substantial sales dividends in overseas markets. Samuel Huang, CEO and Founder of ELSKA, highlighted that Chinese IP derivatives products at international exhibitions have exceeded expectations, underscoring the need for more hit IPs to attract global attention. Lee Shi Ruh, President of Resorts World Sentosa, reaffirmed the resort's commitment to "leverage IP storytelling to pioneer immersive experiences and redefine ways to enjoy integrated resort ecosystems." She pledged to "curate high-quality peripheral products and embed outstanding IPs into every corner of the property to deliver memorable experiences for every guest." William Hou, Head of Merchandise at Yuewen, concluded that "only deep cultural resonance, cutting-edge technological integration, and consumer-centric innovation can transform IPs into global cultural bonds uniting youth worldwide." Under this vision, YUEWEN GOODS, Yuewen's IP derivative brand, recently secured domestic distribution rights for Ne Zha 2's derivatives. Web Novel, One of The "Three Driving Forces" of China's Cultural Globalization Web novel, film and television, and gaming have become the "three driving forces" for the overseas expansion of China's cultural industry. As a pioneer, Yuewen not only exports Chinese web novels but also cultivates global original authors. As of November 2024, WebNovel, Yuewen's overseas online reading platform, has launched approximately 6,000 translated works of Chinese web novel, hosted about 449,000 overseas online authors, and attracted nearly 300 million visitors across more than 200 countries and regions. Hou Xiaonan revealed that Yuewen's global author network includes 2,417 Singaporean contributors and that Philippines, Indonesia, and Malaysia rank the top countries with the highest numbers of Yuewen-affiliated writers. Notably, the Philippines alone accounts for over 100,000 authors on WebNovel, underscoring the region's vibrant creative landscape. The last panel discussion kicked off the creative exchanges between China and foreign countries. JKSManga, a British web novelist, emphasized that web novels empower universal storytelling, letting readers shape value and bypass traditional publishing constraints. Yow Cheun Hoe, Associate Professor at Nanyang Technological University, highlighted how web novels evolve through reader participation—transforming fragmented content into epic, collaborative narratives spanning hundreds of thousands or even millions of words. Heng Sao Tian Ya, Yuewen Platinum Author, distilled online literature's essence into five pillars: "New" (digital-first formats); "Extensive" (cross-generational appeal and universal accessibility); "Fast" (real-time updates and dynamic content evolution); "Abundant" (vast libraries, epic-length narratives, and daily fresh content); and "Satisfying" (immersive, emotional resonant experiences). Zhi Zhi, another Yuewen Platinum Author, likened web novel authors to "dream-makers" who craft emotional safe havens and outlets for readers. She stressed that authentic emotional expression is key to unlocking cross-cultural acceptance of narratives. CKtalon (Jeremy Oon), the English translator of Lord of Mysteries from Singapore, reiterated that web novels serve as a vital cultural bridge, fostering international dialogue. He expressed his aspiration for sustainable global development of web novels, envisioning them as an even stronger cultural adhesive that transcends borders and enriches cross-cultural understanding. The "2024 Yuewen Global IP Awards" was held on February 28, attracting over 3,000 attendees from cultural, industry, and fan communities. The event was live broadcasted on Tencent Video and its overseas platform WeTV, reaching more than 40 million viewers globally. It celebrated the achievements of Chinese IP creators and adaptations while highlighting the growing global influence of Chinese-originated IPs, with approximately 92% of the awarded works having been internationalized. Media Contact: Wendy LiuEmail: ywpr@ About Yuewen Yuewen (HKEX: 0772 China Literature Limited) is a culture and entertainment group that was founded in March 2015. It focuses on creating and developing intellectual property (IP) derived from online literature. Yuewen has a diverse portfolio of well-known brands, such as QQ Reading, Qidian, New Classics Media, and Tencent Animation & Comics. It serves as a platform for tens of millions of creators and a rich reserve of literary works across 200 genres, catering to hundreds of millions of users. Yuewen is renowned for its celebrated IP portfolio, which includes popular titles like Joy of Life, My Heroic Husband, Candle in the Tomb, The King's Avatar, Soul Land, and Nirvana in Fire. It has successfully expanded its reach across various media formats, including audiobooks, animation, comics, films, drama series, games, and offline merchandise. For more information, please visit View original content to download multimedia: SOURCE Yuewen
Yahoo
01-03-2025
- Entertainment
- Yahoo
2024 Yuewen Global IP Awards Unveils 24 Honors in Singapore, Accelerating the Globalization of Chinese IPs
SINGAPORE, March 1, 2025 /PRNewswire/ -- The "2024 Yuewen Global IP Awards" grandly kicked off at the Resorts World Sentosa in Singapore on February 28. The event featured diverse programs, including the release of Yuewen's annual IP honor list (hereinafter referred to as "the list"), the unveiling of 24 honors, such as Influential Novels of the Year, Most Anticipated Adaptations, Outstanding Author of the Year, and Actor of the Year—paying tribute to outstanding authors, IPs, and actors. Notably, approximately 92% of the awarded IPs have already expanded into international markets, marking a year-over-year growth of over 20%. Over 3,000 industry luminaries, cultural icons, and IP fans from around the world attended the event, including representatives from China and Singapore's IP sectors, industry associations, academia, and key business partners. Together, they witnessed this significant milestone of international cultural exchange. Tencent Video and its overseas platform WeTV live-streamed simultaneously, with the number of viewers exceeding 40 million. The ceremony brought together a distinguished lineup of hundreds of globally renowned web novel authors, including Er Gen, Paperboy, The Speaking Pork Trotter, Qian Shan Cha Ke, Tian Xia Gui Yuan, Aoki_Aku, Guiltythree, and JKSManga. The "Influential Novels of the Year" honor was awarded to ten titles: Circle of Inevitability, Dedicated Heart, Who Told Him to Be a Cultivator!, Forcing Me to Be Reborn?!, High-Level Martial Era, Mirror of the Immortal Clan, Eighteen Again: The Quest for Fortune, Reincarnation Paradise, Shennong Dao Master, and Twilight Divide. These works span genres including fantasy, science fiction, urban, Xianxia, and light novels, collectively amassing over 56 million fans on Qidian, a leading Chinese online reading platform. Each title garnered an average of 4.32 million comments per chapter, reflecting exceptional audience engagement. The "Best New Novel" was awarded to Peace Order, an Eastern fantasy novel described as "a magnificent epic of family and country in historical wars". The work has already secured film and television adaptation deals. The "Best Original Overseas Novel" went to Shadow Slave, a fantasy-action title that has reached nearly 50 million views on WebNovel, Yuewen's global online reading platform. The Speaking Pork Trotter was recognized as "Outstanding Author of the Year" for his impressive portfolio, including The First Order, The Naming Technique of the Night, and Green Mountain. His works span sci-fi, fantasy, and urban genres, and have successfully expanded into publishing, audiobooks, animation, and film/TV. Adaptations such as Spare Me, Great Lord! 2, Since the Red Moon Appeared, and Tales of Herding Gods won "Most Popular Novel-to-TV Adaptations". "New Author of the Year" was awarded to City Cicada. His novel Genius Club—which won the 35th China Science Fiction "Galaxy Award"—is now set for adaptation into film, animation, and more, marking a breakthrough for emerging writers. Canadian author Aoki_Aku received "Author with Global Influence" award for his role in bridging Eastern and Western cultures through storytelling. Yuewen's robust creative ecosystem has been reflected in key industry trends. In 2024, the number of new authors earning over 500,000 yuan annually on the platform increased by more than 70%. Hit IPs Keep Emerging As the "bellwether of Chinese IP development", the Yuewen Annual IP Honor List has been recognized for its value-driven evaluations since its inception in 2015. It serves not only as an annual retrospective of IPs but also as a predictor of market trends. This year's list spotlights numerous hit IPs, covering the entire industry chain including animation, short-form dramas, TV, film, gaming, and merchandise. In the film and television sector, hit adaptations such as Guardians of the Dafeng, The Flourished Peony, Blossom, The Double, The Tale of Rose, Joy of Life 2, and The Legend of ShenLi took both Chinese and international audiences by storm, earning them the "Most Popular Novel-to-TV Adaptations" award. The box office sensation Yolo was named "Most Popular Film," having been both China's highest-grossing film and the top-grossing Chinese-language film internationally in 2024. Meanwhile, the online film Guardians of the Dafeng • No One Like Me leveraged the success of the TV series, earning the title of "Most Breakthrough IP Adapted Online Film." The short-form drama My Richest Husband surpassed 100 million cumulative views, securing the "Most Popular IP Adapted Short-form Drama" award. Actor RuoYun Zhang was awarded "Actor of the Year" for his standout performance in Joy of Life. Co-stars Qin Li and Gang Wu received "High-Quality Actress of Adaptations" and "Method Actor of Adaptations" respectively. Thanks to its ensemble cast, Joy of Life 2 became the only drama in 2024 with an average playback volume of over 100 million per episode, solidifying its title as "the best drama of the year". Tao Yin, a multiple-award-winning actress, was honored as "Outstanding Actress of the Year". Dylan Wang, lead of Guardians of the Dafeng, was named "Outstanding Impact Actor of Adaptations". Rising stars Zhu Zhu, Ava Wang, and Kiki Xu received "Sparkling Actress of Adaptations", "Most Anticipated Actress of Adaptations", and "Potential Actress of Adaptations", respectively. Trends in IP Development China's IP licensing market has seen rapid expansion. According to the 2024 White Paper on the Development of China's Brand Licensing Industry, as of 2023, localized IPs have been the largest source in China's IP licensing market for three consecutive years. In response to the new trend of cultural consumption, this year's ceremony has introduced a new "Best IP Crossover of the Year" category. Winning collaboration included " × The King's Avatar", which sold over one million beverages on its first day, and the collaboration between "PIZZA HUT × Battle Through the Heavens" sparked a cultural consumption frenzy among Generation Z. Another new category, "Best IP Goods of the Year," recognized 12 products, including The King's Avatar • "Glory Rendezvous" Mythic COG Collectible Cards and Lord of Mysteries • Adventure Series Hitcard Collection Cards. The cumulative Gross Merchandise Volume (GMV) of the listed "goods" exceeded 100 million yuan, reflecting the booming "Goods Economy" trend. According to data from iiMedia Research, the scale of China's "Goods Economy" reached 168.9 billion yuan in 2024, an increase of over 40% compared with 2023, and is expected to reach 308.9 billion yuan by 2029. IP is a core element of the "Goods Economy", and Yuewen, which has an "IP Farmland", is now tapping into the global "Goods Economy". Yuewen recently culminated its one-month-long YUEWEN WONDERLAND in Singapore, attracting global fans to "eating goods" (buying IP peripherals). The daily footfall has surpassed 20K people. Among them, the GMV of the Chinese New Year and Singapore-themed series products prepared by YUEWEN GOODS has exceeded 5 million yuan. The overseas export of goods is a microcosm of the overseas export of Chinese IPs. More than 90% of the IPs listed in this year's award have been exported overseas. For example, for The King's Avatar, which was rated as the "The IP with the Greatest International Influence", its protagonist, Ye Xiu, will serve as the "Swiss Tourism Explorer" of the Swiss National Tourist Office in 2025. The Joy of Life 2 was globally set to premiere simultaneously through Disney and has become the Mainland Chinese TV drama with the highest viewing popularity on the Disney+ platform. The list also reflects emerging trends in IP integration, with web novels, comics, and animations increasingly collaborating with gaming. Animation, Comic, Game, and Novel (ACGN) synergy prevailed this year's winners. Three co-branded titles—"Fox Spirit Matchmaker × Honor of Kings" , "The Unruly Immortals × A Chinese Ghost Story" , and "Guardians of the Dafeng × Game for Peace" —won "Most Popular Novel-to-Game Adaptations" . Notably, the collaboration between Fox Spirit Matchmaker × Honor of Kings has driven an increase in the game's revenue in the third quarter of 2024. Yuewen's Holistic IP Ecosystem With a robust IP pipeline and established IP development ecosystem, Yuewen consistently delivers hits. Starting with web novels and catalyzed by successful TV and film adaptations, the company has built a full-industry chain spanning audiobooks, animations, games, merchandise, and emerging formats like collectible cards and immersive IP theaters. This integrated approach maximizes IP value and underscores China's maturing IP industry. In this context, the ten novels that have been rated as the "Most Anticipated Adaptations" – Dream of White Hedge, The Unruly Immortals, Above the Great Dao, The First Fierce Sword of the Imperial City Department, Who Told Him to Be a Cultivator!, Genius Club, Artifact Report, Mirror of the Immortal Clan, The Divine Officials Have Orders, and Immortal Father – are expected to grow into a new batch of hit IPs. It is worth noting that 100% of the web novels awarded in the previous Yuewen Global IP Awards have entered the IP development stage. IP Commercialization Accelerates, and Overseas Influence Grows The year 2025 marks the 10th anniversary of Yuewen's establishment. During this gala, Yuewen unveiled the "Yuewen 10th Anniversary IP of Glory", honoring classic IPs such as Candle in the Tomb, Nirvana in Fire, and Jade Dynasty. These IPs, cultivated over decades, have become cultural touchstones spanning generations. To commemorate the occasion, music artists Azora Chin, Loger, Mario, Angela Zhang, and Laure Shang performed iconic tracks tied to Yuewen IPs. As a pioneer, Yuewen not only promotes the internationalization of the Chinese IP industry but also drives the overseas adaptation of a holistic IP development model. As of November 2024, WebNovel, Yuewen's overseas online reading platform, has launched approximately 6,000 translated works of Chinese web novel, cultivated about 449,000 overseas online authors, and accumulated nearly 300 million visitors, covering more than 200 countries and regions around the world. At the same time, Yuewen has also collaborated with teams from the United States, the United Kingdom, India, Japan, and Singapore to jointly develop IPs based on overseas original works. With the deepening of international collaboration, the IP industry is entering a new stage of global co-creation of IPs. Media Contact: Wendy LiuEmail: ywpr@ About Yuewen Yuewen (HKEX: 0772 China Literature Limited) is a culture and entertainment group that was founded in March 2015. It focuses on creating and developing intellectual property (IP) derived from online literature. Yuewen has a diverse portfolio of well-known brands, such as QQ Reading, Qidian, New Classics Media, and Tencent Animation & Comics. It serves as a platform for tens of millions of creators and a rich reserve of literary works across 200 genres, catering to hundreds of millions of users. Yuewen is renowned for its celebrated IP portfolio, which includes popular titles like Joy of Life, My Heroic Husband, Candle in the Tomb, The King's Avatar, Soul Land, and Nirvana in Fire. It has successfully expanded its reach across various media formats, including audiobooks, animation, comics, films, drama series, games, and offline merchandise. For more information, please visit View original content to download multimedia: SOURCE Yuewen
