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Zee unveils its new brand image 'Z', to roll out from June 8
Zee unveils its new brand image 'Z', to roll out from June 8

India Gazette

time19-05-2025

  • Business
  • India Gazette

Zee unveils its new brand image 'Z', to roll out from June 8

New Delhi [India], May 19 (ANI): As part of its strategic transformation, ZEE Entertainment Enterprises Ltd. ('Z') has unveiled a new brand universe for its next phase of growth. As part of it, Zee has changed its brand to 'Z'. The new brand universe was unveiled by the CEO, Punit Goenka, at the Company's marquee event, ZEE Cine Awards 2025, amid the industry's glitz and glamour. The corporate brand embraced its new identity with an enthralling unveiling in the presence of its stakeholders. In line with its consumer-focused approach, all the company's channels and platforms will embrace the new brand universe on June 8, 2025, during the telecast of the ZEE Cine Awards. Sharing his thoughts on the new brand universe, Punit Goenka, CEO of ZEE Entertainment Enterprises Ltd, said, 'As we embark on a phase of growth backed by a robust focus on content and technology, the new look envisioned for the Company is futuristic, dynamic, and agile. This is a firm representation of our team's capabilities to capitalise on emerging opportunities. It also reflects our commitment to embrace emerging technologies to enhance the overall consumer experience.' 'Our brand promise of 'Yours Truly, Z' reflects the company's consumer-centric approach and its commitment to deliver meaningful entertainment experiences consistently. The brand pillars have been crafted in line with our rich value system, and will serve as our north star, guiding the Company in achieving the targeted aspirations to build a robust growth traiectory for the next century. We firmly believe this new approach exemplifies our relentless pursuit of excellence by taking accountability for results and innovating to deliver purposeful business outcomes,' Goenka added. Zee, in a statement, said it aims to transform itself into a content and technology powerhouse, offering premium quality content and an immersive consumer experience across entertainment platforms. In line with its futuristic approach, the company said it is taking bold steps to realise its long-term growth aspirations to enhance performance and profitability. 'The company will identify and create value-accretive opportunities that seamlessly amalgamate technology across all functions, including content creation, distribution and monetisation,' the statement read. According to the company, the new design aims to inspire trust and deliver meaningful entertainment experiences to consumers across the globe. The cutting-edge design further leverages the power of 'Z' in its adaptive and dynamic expressions across all platforms. The approach reflects the company's synonymity with 'Z' and its strong consumer connect established over the last three decades. In a letter to its valuable viewers, 'Z' expressed, 'I promise to make you laugh louder, dream bigger, and feel more deeply in every moment and through every experience.' 'Yours Truly, Z' will come to life in diverse languages on the company's platforms across markets, reiterating the brand's commitment to viewers. (ANI)

ZEE rebrands as Z, focuses on tech and content integration
ZEE rebrands as Z, focuses on tech and content integration

Time of India

time17-05-2025

  • Business
  • Time of India

ZEE rebrands as Z, focuses on tech and content integration

ZEE Entertainment Enterprises (ZEE) has announced a significant strategic shift, rebranding itself as a—Content and Technology Powerhouse. The company unveiled a new brand identity, symbolised by a dynamic 'Z' logo, at the ZEE Cine Awards 2025. This transformation signals a clear intent to integrate technology across its content creation, distribution, and monetization strategies, aiming for enhanced performance and profitability. According to a company statement, in line with its futuristic approach, Z is taking steps forward to realize its long-term growth aspirations centered around enhanced performance and profitability. The company will identify and create value-accretive opportunities that seamlessly amalgamate technology across all functions, including content creation, distribution and monetization. The statement read, 'As part of this strategic transformation, the company unveiled a new and dynamic brand universe for its next phase of growth, reflecting its bold ambitions for the future, sharp focus on achieving the targeted goals and its unwavering commitment to constantly innovate and deliver value to all stakeholders. As the first truly Indian brand operating globally, the cutting-edge look and feel of 'Z' symbolizes the young, emerging India and its bold aspirations for the future.' ZEE's new brand promise, "Yours Truly, Z," emphasizes a commitment to its stakeholders, particularly viewers and employees. In a letter shared by the company, ZEE pledged to deliver more impactful and engaging entertainment experiences. The company has also defined its core brand pillars. Its purpose is stated as "to enrich the lives of people around the world by creating extraordinary moments, which celebrate the power of optimism and togetherness." The vision is "to bring about a positive change in people's lives through purposeful entertainment," and the mission is "to consistently strive towards creating value for all our stakeholders, with a sharp focus on keeping our consumers entertained and informed through world class infotainment platforms ." These statements will guide the company's strategic decision-making moving forward. Sharing his thoughts on the new brand universe, Punit Goenka , CEO, ZEEL said, 'As we embark on a phase of growth backed by a robust focus on content and technology, the new look envisioned for the company is futuristic, dynamic and agile; which is a firm representation of our team's capabilities to capitalize on the emerging opportunities. It also reflects our commitment to embrace emerging technologies to enhance the overall consumer experience. The new brand universe underscores our bold spirit and resolve to remain agile and adaptive in a fast-evolving landscape.' He further added, 'Our brand promise of 'Yours Truly, Z' reflects the Company's consumer-centric approach and its commitment to consistently deliver meaningful entertainment experiences. The brand pillars have been crafted in line with our rich value system, and will serve as our north star, guiding the Company in achieving the targeted aspirations to build a robust growth trajectory for the next century. We firmly believe this new approach exemplifies our relentless pursuit for excellence by taking accountability for results and innovating to deliver purposeful business outcomes.'

Zee Entertainment to unveil new logo, aims to deliver premium content
Zee Entertainment to unveil new logo, aims to deliver premium content

Business Standard

time17-05-2025

  • Business
  • Business Standard

Zee Entertainment to unveil new logo, aims to deliver premium content

Zee Entertainment Enterprises (ZEEL) chief executive officer (CEO) Punit Goenka announced the new set of logos for the company and its other brands, Zee TV, Zee 5, Zee Music Company, and Zee Studios at the ZEE Cine Awards 2025 on Saturday as it aims to offer premium quality content across its entertainment platforms. The brand logos for all the channels and platforms under ZEEL will be launched on June 8, while the corporate brand has already changed its logo, it said in its release. 'As we embark on a phase of growth backed by a robust focus on content and technology, the new look envisioned for the company is futuristic, dynamic and agile, which is a firm representation of our team's capabilities to capitalise on the emerging opportunities. It also reflects our commitment to embrace emerging technologies to enhance the overall consumer experience. The new brand universe underscores our bold spirit and resolve to remain agile and adaptive in a fast-evolving landscape,' said Goenka. These steps come in line with the company's long-term growth vision around its performance and profitability. According to the company's recent results for the January-march quarter, Goenka had said during the earnings call that it has no room for cost-cutting right now for the expansion of its EBITDA margin and that any reduction in losses would be on the back of revenue growth. The company added in its release that it will identify and create value-accretive opportunities that seamlessly amalgamate technology across all functions, including content creation, distribution and monetisation. 'Our brand promise of 'Yours Truly, Z' reflects the company's consumer-centric approach and its commitment to consistently deliver meaningful entertainment experiences. The brand pillars have been crafted in line with our rich value system and will serve as our north star, guiding the company in achieving the targeted aspirations to build a robust growth trajectory for the next century. We firmly believe this new approach exemplifies our relentless pursuit of excellence by taking accountability for results and innovating to deliver purposeful business outcomes,' Goenka noted.

Zee Entertainment rebrands as content and technology-focused company
Zee Entertainment rebrands as content and technology-focused company

Time of India

time17-05-2025

  • Entertainment
  • Time of India

Zee Entertainment rebrands as content and technology-focused company

ZEE Entertainment Enterprises Limited (Z) has announced its transition into a content and technology-driven company, aiming to deliver high-quality content and a more immersive experience across entertainment platforms . As part of its long-term growth strategy, the company is taking significant steps to improve performance and profitability, with a focus on integrating technology throughout content creation, distribution, and monetisation. In line with this transformation, Z has introduced a refreshed brand identity to mark its next phase of development. This new identity reflects the company's ambition, focus on set goals, and commitment to ongoing innovation. Play Video Pause Skip Backward Skip Forward Unmute Current Time 0:00 / Duration 0:00 Loaded : 0% 0:00 Stream Type LIVE Seek to live, currently behind live LIVE Remaining Time - 0:00 1x Playback Rate Chapters Chapters Descriptions descriptions off , selected Captions captions settings , opens captions settings dialog captions off , selected Audio Track default , selected Picture-in-Picture Fullscreen This is a modal window. Beginning of dialog window. Escape will cancel and close the window. Text Color White Black Red Green Blue Yellow Magenta Cyan Opacity Opaque Semi-Transparent Text Background Color Black White Red Green Blue Yellow Magenta Cyan Opacity Opaque Semi-Transparent Transparent Caption Area Background Color Black White Red Green Blue Yellow Magenta Cyan Opacity Transparent Semi-Transparent Opaque Font Size 50% 75% 100% 125% 150% 175% 200% 300% 400% Text Edge Style None Raised Depressed Uniform Drop shadow Font Family Proportional Sans-Serif Monospace Sans-Serif Proportional Serif Monospace Serif Casual Script Small Caps Reset restore all settings to the default values Done Close Modal Dialog End of dialog window. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Discover the best air conditioner unit prices in the Philippines 2024 Air Condition | Search Ads Search Now Undo The foundation of the brand revamp lies in Z's intent to drive sustainable growth by combining content and technology . The updated brand identity blends the company's longstanding values with a forward-looking perspective, aiming to foster trust and deliver meaningful entertainment to audiences worldwide. Its design adapts across platforms, underscoring the company's connection with consumers built over three decades. Live Events The new brand architecture incorporates colours that reflect India's cultural diversity, while also maintaining a global outlook. It represents the company's continued efforts to connect deeply with viewers and offer engaging content through its wide array of platforms. The new brand identity was unveiled by CEO Punit Goenka at the ZEE Cine Awards 2025 , in the presence of key stakeholders. All Z platforms will adopt the new identity on 8th June 2025 during the award show's telecast. Sharing his thoughts on the new brand universe, Goenka said, 'As we embark on a phase of growth backed by a robust focus on content and technology, the new look envisioned for the company is futuristic, dynamic and agile; which is a firm representation of our team's capabilities to capitalise on the emerging opportunities. It also reflects our commitment to embrace emerging technologies to enhance the overall consumer experience . The new brand universe underscores our bold spirit and resolve to remain agile and adaptive in a fast-evolving landscape."

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