Latest news with #Zdesar
Yahoo
30-03-2025
- Business
- Yahoo
Restaurant chains flee broke Britain for America
British restaurants are targeting the US as Labour prepares to hammer them with higher taxes at home. The Ivy and upmarket Indian restaurant Dishoom are both preparing to expand in the US, while Pizza Express is also planning a second crack at the American market starting in Florida this year. The restaurants follow other chains including Hawksmoor, Pret A Manger and Wagamama, all of which have opened outposts in New York. It comes as the cost of running restaurants across the UK soars. Employers will be forced to make higher National Insurance (NI) contributions from next week while a 6.7pc rise in the minimum wage is adding to pressures. Smaller restaurants will also see business rates relief slashed. Hospitality chiefs have complained that the tax changes will disproportionately hit their industry. Greg Johnson, leisure industry analyst at Shore Capital, said the increased tax burden meant 'the balance has probably shifted' for some successful groups to encourage investment into the US rather than Britain. 'Throwing money into the UK is probably risky under this Government,' he said. Kurt Zdesar, the owner of Japanese Peruvian restaurant group Chotto Matte, said: 'No one has got disposable incomes any more, because of the cost of living going up the way it does and salaries don't keep up with the inflation. 'In America the service industry is thriving – my waiters can earn between $150,000 [£115,879] and $200,000 a year because of the service charge.' Chotto Matte has sites in Miami and San Franciso as well as London, Manchester and the Middle East. Pizza Express is attempting to crack the US after a first attempt in 2000 failed to get off the ground. Ben Lawrence, head of franchise growth at the chain, said: 'Assuming that Florida goes well, it's a very good test for us to demonstrate to the rest of the US how we do show up there. There's probably no actual state that I could think of that we wouldn't enter.' Other British restaurant groups currently launching or expanding in the US include Big Mamma Group, which owns a handful of upmarket Italian restaurants in London, and JKS, the parent company of Gymkhana, which has two Michelin stars. While cracking the US can be costly and complicated, it can be hugely lucrative. Mr Zdesar said: 'In America there's a lot of red tape, and there's lots of hoops to jump through, but when you get through all of that hardship it can be extremely profitable. 'Restaurants in America, the top ones in the right locations, can earn anywhere between $20m and $50m a year. You just don't see restaurants do that in the UK. You can make more money. The taxes are better.' Mr Zdesar added: 'My learning is stay away from the blue states and go only to the red, because those areas are designed to do business. You go to Texas and Dallas, these places don't only thrive. They make way better margins.' One senior restaurant industry source added: 'If you get it right, the amount of revenue you can generate is extraordinary.' The Treasury was approached for comment. Broaden your horizons with award-winning British journalism. Try The Telegraph free for 1 month with unlimited access to our award-winning website, exclusive app, money-saving offers and more. Sign in to access your portfolio
Arab News
21-02-2025
- Business
- Arab News
Where We Are Going Today: ‘Chotto Matte' Restaurant in Riyadh
Chotto Matte, a newly opened restaurant in Riyadh, has quickly become a hotspot for those seeking a unique dining experience. This innovative venue merges the vibrant flavors of Japanese and Peruvian cuisine, known as Nikkei, and is the brainchild of owner Kurt Zdesar. His vision for Chotto Matte aligns seamlessly with Saudi Arabia's ambitious growth plans as outlined in Vision 2030. Zdesar was drawn to Riyadh not just for its economic potential but also for its rich cultural tapestry that inspires the restaurant's offerings. 'Saudi Arabia's ambitious vision for growth and diversification — alongside its goal of becoming the largest and most influential economic and financial hub in the GCC and the broader Middle East — makes Riyadh an ideal stage for Chotto Matte. I was drawn by the Kingdom's forward-thinking approach, reflected in its Vision 2030, which champions innovation, tourism, and vibrant cultural experiences. I want to be part of that momentum, contributing to an evolving hospitality scene poised for global recognition.' This dynamic cultural landscape perfectly aligns with the Nikkei DNA, he added. 'Saudi Arabia embodies both deeply rooted tradition and cutting-edge modernity — just the kind of energy that inspires Chotto Matte. I ensure our global menu remains true to its bold Japanese-Peruvian essence, whilst adding exclusive twists that highlight local ingredients and flavours. By collaborating with regional suppliers, we celebrate the Kingdom's produce in a way that respects local tastes and traditions. Ultimately, it's about honouring Saudi heritage while pushing the boundaries of what a dining experience can offer.' The restaurant's atmosphere is another focal point of Zdesar's vision. Known for its high-energy ambience, Chotto Matte retains its signature style while adapting to local preferences. 'In Riyadh, I've preserved that signature style but adapted certain elements to align with local preferences and customs, such as offering private dining areas for family gatherings or more intimate experiences,' Zdesar said. The design draws inspiration from the King Abdullah Financial District, where the architecture resembles jewels dropped from heaven. 'Working with our design partner Superfutures, we incorporated an angular, mirrored ceiling installation that pays homage to this concept — quite literally reflecting (no pun intended) the striking geometry of the surrounding cityscape,' Zdesar added. The reception to Chotto Matte's unique culinary blend has been overwhelmingly positive. Zdesar notes that the market's appetite for fresh and dynamic dining options aligns perfectly with the restaurant's offerings. 'I've already seen a tremendous response to our Japanese-Peruvian cuisine in Riyadh. Diners here appreciate creativity, quality, and memorable experiences — all core elements of our Nikkei concept.' As Ramadan approaches, Chotto Matte plans to unveil an exclusive Iftar menu that combines traditional Saudi dishes with the restaurant's signature techniques and flavors. 'I am delighted to unveil an exclusive Iftar menu that melds traditional Saudi dishes with our signature Peruvian and Japanese techniques and flavours. It's an innovative way to honour the customs of Ramadan whilst introducing the bold flair that defines Chotto Matte.' Additionally, Chotto Matte boasts the largest terrace in KAFD, offering a vibrant setting for al fresco dining. 'This expansive outdoor space provides a vibrant setting to savour our menu while enjoying the city's skyline and cultural buzz,' Zdesar said. Whether breaking fast with special Iftar offerings or simply enjoying a novel dining experience, Chotto Matte promises a culinary journey that resonates with local customs while pushing the boundaries of innovation.
