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Fast Company
07-05-2025
- Business
- Fast Company
How small businesses can harness AI to win big
These days, running a small business feels a bit like standing in the eye of a digital hurricane. The world is changing fast. Competition is tougher. Customers are savvier. And expectations are sky high. But here's the good news: Artificial intelligence (AI) has finally matured to the point where it's not just for Silicon Valley giants anymore—it's accessible, affordable, and downright essential for small businesses like yours and mine. I've spent the past year diving headfirst into AI, testing tools, automating tasks, and learning how to make smarter decisions with less effort. Let me tell you: the game has changed. If you're not using AI in your small business yet, you're leaving time, money, and opportunity on the table. So, let's talk about the most beneficial AI technologies for small businesses and how you can start using them today. Let's start with the obvious one: customer support. Back in the day, I'd spend hours answering emails, DMs, and support tickets. Now? My AI chatbot handles 80% of it. Tools like Zendesk AI, Intercom, and ChatGPT-powered bots can answer FAQs, process refunds, route requests, book appointments, and even upsell products or services. The best part? Customers get instant responses—24/7—and I get my time back. You no longer need a huge support team to deliver a world-class customer experience. You just need the right AI assistant. Tip: Train your chatbot using your actual FAQs, product descriptions, and tone of voice. The more context you give it, the better it performs. 2. AI FOR CONTENT CREATION AND MARKETING If marketing feels like a full-time job (on top of the one you already have), AI can seriously lighten the load. Tools like Jasper, and ChatGPT can write social media posts, blog articles, email newsletters, product descriptions, and ad copy. I've used AI to brainstorm campaigns, rewrite emails, and even script videos. It doesn't replace your voice—it enhances it. What used to take me hours now takes minutes. Tip: Use AI to generate a first draft, then add your personal touch. It saves time and keeps your content authentic. 3. AI-POWERED ANALYTICS AND FORECASTING Small businesses often operate on gut instinct, but now we have better tools. Platforms like Zoho Analytics, Tableau with AI plugins, and Microsoft Power BI now include predictive analytics powered by machine learning. You can forecast sales, spot trends, and even identify customer churn risks without needing a data science degree. I recently used predictive AI to forecast which products would perform best in Q2 based on seasonal trends and customer behavior. That insight helped me adjust inventory ahead of time and avoid overstocking slow movers. Tip: Start by consistently tracking your data—sales, customer behavior, engagement, etc. Remember: AI is only as smart as the data you give it. 4. AI FOR HIRING AND HR Hiring is tough, especially for small businesses competing with big employers. AI recruiting platforms like Breezy HR, HireVue, and Recruitee can scan resumes for qualifications, rank candidates, automate interview scheduling, and even assess soft skills through video AI. Personally, these tools have saved me weeks of manual review and even helped me find team members who were a better fit long term. Tip: Use AI to screen and streamline, but never fully replace the human touch in hiring. Culture still matters more than keywords. 5. AI-DRIVEN INVENTORY AND SUPPLY CHAIN MANAGEMENT If your business relies on physical products, AI can help you run leaner and smarter. Tools like NetSuite, ShipBob AI, or TradeGecko (now QuickBooks Commerce) can help predict demand, optimize restocking, automate purchase orders, and spot supply chain issues before they become disasters. For my small product line, this has meant better margins, fewer stockouts, and happier customers. Tip: Sync your AI tools with your sales platform (like Shopify or Square) so you can make decisions based on real-time data. 6. AI PERSONALIZATION TOOLS Customers now expect a personalized experience. AI lets you deliver it without hiring a full-time marketing team. Tools like Klaviyo, HubSpot, and Salesforce AI analyze customer behavior and send smart product recommendations, personalized offers, and dynamic email content. This kind of personalization used to be a luxury—now, it's standard. Tip: Set up customer segments and let the AI learn from how people interact with your emails, website, or store. AI ISN'T REPLACING US—IT'S EMPOWERING US I know some people worry that AI is going to take jobs or replace business owners. But here's what I've learned: AI doesn't replace people—it replaces inefficiency. It gives small business owners like us more time to focus on growth, strategy, and service—the things only humans can truly master. If you've been on the fence, now's the time to experiment. Pick one area of your business where you're spending too much time or money. Find an AI tool. Try it. Tweak it. Learn from it. The earlier you adopt, the further ahead you'll be.
Associated Press
31-01-2025
- Business
- Associated Press
SuperBuzz's AI Tools Help Drive Traffic and Increase Conversion Rates for Businesses in 2025
AI is a key driver of internet development for organizations in 2025. SuperBuzz, a Canadian AI marketing technology startup, is pioneering this shift with its innovative SaaS platform. SuperBuzz optimizes digital marketing strategies, boosts engagement, and considerably increases website profits without increasing marketing budgets by automating content production and driving traffic with powerful natural language processing (NLP). SuperBuzz uses AI to optimize the user experience and re-engage visitors to boost online sales as the digital landscape evolves. It is known that businesses need more than traffic in 2025—they need long-term partnerships and higher conversion rates. SuperBuzz's AI-powered solutions provide tailored, frictionless, and user-friendly experiences that attract and retain visitors. Advanced tools from SuperBuzz are meant to enhance every part of a user's path. AI works nonstop behind the scenes, from when guests come on a website to ensure they are interested and happy and, most importantly, are turned into paid consumers. AI Chatbots: Virtual assistants are powered to offer instant support, guide users toward making purchases, and answer queries 24/7. These AI-driven chatbots, such as Zendesk AI, provide instant assistance that elevates the user experience and boosts conversion rates. Personalization: AI tailors website experiences to individual visitors, using behavior analysis to recommend products, services, and content that resonate with their preferences. This personalization ensures that each visitor sees content most likely to engage them, increasing the chances of conversion. Performance Enhancements: SuperBuzz's AI tools also optimize website performance, including faster load times and enhanced usability. Faster websites lead to improved user retention and higher search engine rankings, helping businesses draw in more visitors and ultimately boost revenue. A/B Testing: AI automates the testing of various website elements, such as call-to-action buttons, designs, and layouts. By constantly optimizing these components, SuperBuzz ensures businesses stay ahead of the competition. Many companies find it challenging to turn first-time visitors into devoted consumers. AI-powered solutions like SuperBuzz are meant to solve this by re-engaging customers who might have left a website unfinished or abandoned a purchase. Email Marketing: AI analyzes customer data and sends personalized email campaigns, offering reminders, recommendations, and exclusive offers that entice users to return and complete their purchase. SuperBuzz's artificial intelligence watches user behavior and generates tailored adverts to re-engage consumers who might have abandoned baskets or browsed without making a purchase. These customized advertising greatly increase conversion rates by acting as reminders of goods or services consumers have expressed interest in. SuperBuzz can provide tailored offers or material to keep users and raise retention rates by spotting people most likely to leave. AI-powered push alerts notify consumers about sales, product restocks, or significant content upgrades, therefore maintaining their engagement and motivating return visits. SuperBuzz helps businesses to enhance website performance, boost traffic, and create income—all while keeping control of marketing expenses—by means of AI-driven technology.. Improving customer retention would help artificial intelligence be quite important in raising profitability. Studies show that a 5% improvement in retention rates will result in a 95% profit boost. SuperBuzz's CEO, Liran Brenner, explains, 'AI has the potential to revolutionize the way businesses engage with customers. With SuperBuzz, businesses can enhance their marketing strategies, improve user experiences, and ultimately increase revenue without needing to expand their marketing budget.' AI-powered solutions like SuperBuzz are revolutionizing companies' approaches to digital marketing. Today, marketers can easily use artificial intelligence to automatically create content, improve website experiences, and generate traffic. SuperBuzz is not only a tool; it's a must-have for every company trying to thrive in 2025 and beyond. 'Our experience with SuperBuzz has been phenomenal,' shared Dan Szabolcs, Director of Digital Media at MPP. 'The platform's intuitive design and real-time insights have enabled us to create highly effective marketing campaigns that drive tangible results.' As AI continues to shape the future of online business, SuperBuzz remains committed to providing innovative solutions that help businesses stay competitive and profitable in 2025. By leveraging AI to optimize user experiences, re-engage visitors, and increase retention, SuperBuzz ensures that businesses are equipped with the right tools to boost both growth and revenue. About Superbuzz SuperBuzz is revolutionizing how people interact with technology. Its AI platform leverages GPT-3 to automate many processes, including push notifications and content creation. The platform simplifies the user experience, allowing for advanced digital interaction that cuts back on manual tasks. Moreover, SuperBuzz's AI platform intelligently responds to small and medium-sized businesses' unique needs, making it an incredibly reliable and powerful tool for various applications. Additional information in respect of the Company's business is available under the Company's SEDAR+ profile at Forward-Looking Information and Cautionary Statements This press release contains certain statements regarding Superbuzz Inc. that constitute forward-looking information under applicable securities law. These statements reflect management's current beliefs and are based on information currently available to management. Certain material factors or assumptions are applied in making forward-looking statements, and actual results may differ materially from those expressed or implied in such statements. These risks and uncertainties include, but are not limited to, risks relating to the Company's: (a) financial condition, including lack of significant revenues to date and reliance on equity and other financing; (b) business, including its early stage of development, government regulation, market acceptance for its products, rapid technological change and dependence on key personnel; (c) intellectual property including the ability of the Company to protect its intellectual property and dependence on its strategic partners; and (d) capital structure, including its lack of dividends on its common shares, volatility of the market price of its common shares and public company costs. Further information about these and other risks and uncertainties can be found in the disclosure documents filed by the Company with applicable securities regulatory authorities, available at The Company cautions that the foregoing list of factors that may affect future results is not exhaustive. Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. Contact Info: Name: Liran Brenner - Chief Executive Officer Email: Send Email Organization: Superbuzz Phone: 972 548167755
