Latest news with #ZeptoAtom
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Business Standard
23-05-2025
- Business
- Business Standard
Zepto pays ₹95 crore in April salaries, rivals Swiggy on employee costs
Quick commerce platform Zepto disbursed ₹95 crore in salaries to its 3,000-strong workforce in April, according to a report by Moneycontrol. This figure, though lower than the ₹115-120 crore reported in March and ₹105-110 crore in January and February, reflects the company's growing fixed costs. The increase in employee expenses highlights Zepto's aggressive hiring and compensation strategy. The report said that the company often offers salaries 2-3 times the industry average to attract top-tier talent. The March salary spike was partly attributed to the company's relocation of employees from Mumbai to Bengaluru and the associated expenses of moving into a new office. April's payout suggests a return to baseline levels. High wage bills draw industry attention The scale of Zepto's salary bill has drawn comparisons with established competitors. 'Zepto's employee costs of about ₹100 crore is already 80 per cent of what Swiggy pays out, despite the latter being a much larger organisation,' a source said, as quoted by the report. Facing off against industry majors Zepto competes with Blinkit and Swiggy Instamart in the grocery and essentials delivery segment. The firm has also entered the food and beverages space through Zepto Cafe, where it competes with Eternal (formerly Zomato) and Swiggy. Eternal, which rebranded from Zomato and operates a wider array of services including Blinkit, has over 5,000 employees and pays out ₹160-170 crore in monthly wages. 'Zomato has over 5,000 employees and pays around ₹160-170 crore in wages each month but Zepto, which is at a much smaller scale, paid ₹100 crore,' a source said, as quoted by the report. Cash burn concerns and industry scrutiny Last year, Zepto was reportedly burning ₹250-300 crore monthly, raising eyebrows among rivals. Eternal's co-founder Deepinder Goyal claimed in March that quick commerce players were collectively burning ₹5,000 crore per quarter, with Zepto allegedly responsible for more than half. Zepto CEO Aadit Palicha dismissed these claims as 'verifiably untrue'. With Blinkit, Swiggy Instamart, and Zepto locked in fierce competition, companies are increasing compensation packages, ESOPs, and incentives to attract top performers. Talent is also being poached from giants like Flipkart and Amazon as these firms race to expand rapidly. In this high-stakes battle, swelling salary bills have become the new norm. Firm launches 'Zepto Atom' Zepto Atom will be accessible via a standalone website and mobile application, and is positioned as a comprehensive tool for businesses seeking to enhance their understanding of customer preferences and improve performance on the platform. The platform will enable brands to access data such as pin code-wise market share, allowing for hyperlocal insights into how products are performing in specific areas.
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Business Standard
19-05-2025
- Business
- Business Standard
Magicpin expands quick commerce arm, MagicNow to drive 20% of food delivery
Hyperlocal retail platform Magicpin expects its rapid delivery vertical, MagicNow, to account for 20 per cent of its total food delivery business by the end of the current financial year, according to co-founder and CEO Anshoo Sharma. Speaking to news agency PTI on Monday, Sharma noted that MagicNow, launched in September 2024, currently contributes 13 per cent of food delivery volumes and is showing robust growth. 'With MagicNow—our 15-minute quick delivery vertical—already contributing 13 per cent of total food delivery orders, we're well on track to scale this to 20 per cent by the end of the financial year,' Sharma said. The service has expanded significantly in recent months, growing from operations to 20 high-density urban areas in six major metros. It has also seen stronger customer engagement, with monthly user retention 10 per cent higher than Magicpin's platform average. According to Sharma, the company has expanded its network of merchant and restaurant partners to over 21,000 from 3,000 since MagicNow's launch. The roster includes national and global chains such as McDonald's, Taco Bell, Chaayos, Wendy's, Faasos, and Burger King, alongside local eateries. Magicpin claims to provide access to 275,000 retailers and about 3,000 brands across various categories, including fashion, food, electronics, grocery, nightlife, and entertainment. MagicNow joins Swiggy, Zepto, Zomato in quick commerce race MagicNow's growth comes amid intensifying competition in India's growing quick commerce space, where platforms promise delivery within 10–15 minutes from neighbourhood fulfilment centres. Once a niche segment, it has rapidly scaled, with analysts at Bernstein estimating the sector will balloon to $35 billion by 2030, up from just $200 million in 2021. Established players are also doubling down. Swiggy has extended its 10-minute food delivery service, Bolt, to over 500 cities and introduced SNACC, an app dedicated to delivering small meals in under 15 minutes. Its grocery service, Instamart, continues to expand, now supported by larger warehouses across 100 cities. Zepto has diversified with Zepto Cafe, offering hot snacks and beverages in 10 minutes, and launched Zepto Atom, an analytics platform aimed at providing brand partners with customer insights. Zomato, meanwhile, has re-entered the race with a 15-minute food delivery service in Delhi-NCR and a pilot initiative called Bistro by Blinkit, enabling ultra-fast service via its quick commerce arm.
Fashion Network
16-05-2025
- Business
- Fashion Network
Zepto debuts AI enabled 'Zepto Atom'
Quick commerce business Zepto has forayed into subscription-based analytics and launched 'Zepto Atom' on May 16. By using 'Zepto GPT' and natural language processing features, Zepto Atom aims to boost performance for partner brands by providing proprietary data through an AI assistant. "The answer to 'what is our market share in this pincode' will now be on your home-screen," announced Zepto's co-founder Kaivalya V on Linkedin. "Launching Zepto Atom, a first of its kind brand portal from Zepto with real-time updates on your brand's health and Zepto GPT... Extremely proud of the team that's gone from idea to go live in the last three weeks." Zepto Atom is designed to build upon the existing Zepto portal. Brands can subscribe to Zepto Atom in order to receive detailed insights into their operations including consumer behaviour and patterns, customer retention rates, and conversion metrics among others. This also enables predictive analysis, ET Tech reported. The new initiative can be accessed by vendors through a dedicated mobile app names 'Zepto Brand Hub.' At the time of its launch, brands including Ferns & Petals, My Muse, and Superyou have already signed up. Along with hyperlocal targeting through Pin codes, Zepto Atom also tracks live data for real time insights.
News18
15-05-2025
- Business
- News18
Zepto Bets Big On Data Monetisation With Launch of ‘Zepto Atom'
Last Updated: Zepto Atom: Zepto is foraying into data analytics business, which is valued in India around Rs 1000 crore, with the launch of Zepto Atom. Zepto Atom: Zepto, a quick commerce delivery platform, has introduced a data analytics subscription service named 'Zepto Atom' to assist brands listed on its platform in gaining valuable insights and analysing crucial metrics. Enhanced Insights For Brands Aadit Palicha, Co-Founder and CEO of Zepto, explained that Zepto Atom provides advanced insights, including performance analysis by Pin code, detailed city views, and neighbourhood-specific data to help brands enhance their distribution, pricing, and marketing strategies. Zepto Atom To Launch On May 16 Zepto Atom is set to launch on May 16 following a successful pilot phase. Palicha expressed confidence in the tool's potential, stating, 'Based on early results, we could easily onboard 1,000 brands within the first few weeks." Revenue Growth Expectations The tool is anticipated to significantly boost Zepto's revenue. Palicha highlighted that Zepto's current revenue sources include advertising, generating over ₹130 crore monthly, and data monetisation. He noted, 'We generate over 10 million data points daily, rich with insights, giving us a substantial advantage in monetising them." He added that the new tool could potentially contribute tens of crores per quarter to the company's bottom line. First Published: May 15, 2025, 10:18 IST
Time of India
14-05-2025
- Business
- Time of India
Zepto enters consumer analytics space with launch of subscription-based Atom
Quick commerce platform Zepto is venturing into the subscription-based analytics space with the launch of Zepto Atom on May 16, the company announced on Wednesday. Zepto Atom, powered by Zepto GPT and utilising Natural Language Processing (NLP), features an AI assistant designed to deliver proprietary data to partner brands, helping them enhance performance. Zepto CEO Aadit Palicha described the initiative as exclusive in a LinkedIn and X post, highlighting that Zepto Atom builds on the existing Zepto brand portal. Brands can subscribe to gain comprehensive insights into consumer behaviour, consumption patterns, conversion metrics, customer retention, and predictive analysis. Play Video Pause Skip Backward Skip Forward Unmute Current Time 0:00 / Duration 0:00 Loaded : 0% 0:00 Stream Type LIVE Seek to live, currently behind live LIVE Remaining Time - 0:00 1x Playback Rate Chapters Chapters Descriptions descriptions off , selected Captions captions settings , opens captions settings dialog captions off , selected Audio Track default , selected Picture-in-Picture Fullscreen This is a modal window. Beginning of dialog window. Escape will cancel and close the window. Text Color White Black Red Green Blue Yellow Magenta Cyan Opacity Opaque Semi-Transparent Text Background Color Black White Red Green Blue Yellow Magenta Cyan Opacity Opaque Semi-Transparent Transparent Caption Area Background Color Black White Red Green Blue Yellow Magenta Cyan Opacity Transparent Semi-Transparent Opaque Font Size 50% 75% 100% 125% 150% 175% 200% 300% 400% Text Edge Style None Raised Depressed Uniform Drop shadow Font Family Proportional Sans-Serif Monospace Sans-Serif Proportional Serif Monospace Serif Casual Script Small Caps Reset restore all settings to the default values Done Close Modal Dialog End of dialog window. Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Gain expertise in Deep Learning & NLP with AI & ML BITS Pilani WILP Apply Now — aadit_palicha (@aadit_palicha) Beyond analytics, Zepto Atom also functions as a commerce platform. Atom products are discoverable by typing in your location on Zepto, just like regular items. For vendors, Zepto Atom runs through a dedicated app called 'Zepto Brand Hub' and a website. Live Events Agencies Currently, Zepto offers around 7,000 products across categories such as groceries, fresh produce, meat, pet care, beauty products, electronics, and home essentials. Discover the stories of your interest Blockchain 5 Stories Cyber-safety 7 Stories Fintech 9 Stories E-comm 9 Stories ML 8 Stories Edtech 6 Stories Key features: Brands such as Yakult , My Muse, Ashirvaad Atta, Too Yumm, Lays, Figaro Olive Oil, Nandini Milk, Amul, Mother Dairy, Fortune Oil, Ferns & Petals, Durex, and Superyou are already onboard. ETtech Hyperlocal targeting : Zepto Atom provides a live map of every neighbourhood based on PIN codes, enabling brands to target specific consumer segments. Brands can access granular data on pricing, distribution, and marketing effectiveness within selected areas. Real-time consumer insights: The platform tracks live data to give brands insights into customer impressions, conversion rates, and consumption patterns. This data helps brands diversify product offerings, optimise marketing campaigns, and stay ahead of consumer trends
