Latest news with #ZeptoGPT
Fashion Network
16-05-2025
- Business
- Fashion Network
Zepto debuts AI enabled 'Zepto Atom'
Quick commerce business Zepto has forayed into subscription-based analytics and launched 'Zepto Atom' on May 16. By using 'Zepto GPT' and natural language processing features, Zepto Atom aims to boost performance for partner brands by providing proprietary data through an AI assistant. "The answer to 'what is our market share in this pincode' will now be on your home-screen," announced Zepto's co-founder Kaivalya V on Linkedin. "Launching Zepto Atom, a first of its kind brand portal from Zepto with real-time updates on your brand's health and Zepto GPT... Extremely proud of the team that's gone from idea to go live in the last three weeks." Zepto Atom is designed to build upon the existing Zepto portal. Brands can subscribe to Zepto Atom in order to receive detailed insights into their operations including consumer behaviour and patterns, customer retention rates, and conversion metrics among others. This also enables predictive analysis, ET Tech reported. The new initiative can be accessed by vendors through a dedicated mobile app names 'Zepto Brand Hub.' At the time of its launch, brands including Ferns & Petals, My Muse, and Superyou have already signed up. Along with hyperlocal targeting through Pin codes, Zepto Atom also tracks live data for real time insights.
Time of India
14-05-2025
- Business
- Time of India
Zepto enters consumer analytics space with launch of subscription-based Atom
Quick commerce platform Zepto is venturing into the subscription-based analytics space with the launch of Zepto Atom on May 16, the company announced on Wednesday. Zepto Atom, powered by Zepto GPT and utilising Natural Language Processing (NLP), features an AI assistant designed to deliver proprietary data to partner brands, helping them enhance performance. Zepto CEO Aadit Palicha described the initiative as exclusive in a LinkedIn and X post, highlighting that Zepto Atom builds on the existing Zepto brand portal. Brands can subscribe to gain comprehensive insights into consumer behaviour, consumption patterns, conversion metrics, customer retention, and predictive analysis. Play Video Pause Skip Backward Skip Forward Unmute Current Time 0:00 / Duration 0:00 Loaded : 0% 0:00 Stream Type LIVE Seek to live, currently behind live LIVE Remaining Time - 0:00 1x Playback Rate Chapters Chapters Descriptions descriptions off , selected Captions captions settings , opens captions settings dialog captions off , selected Audio Track default , selected Picture-in-Picture Fullscreen This is a modal window. Beginning of dialog window. Escape will cancel and close the window. Text Color White Black Red Green Blue Yellow Magenta Cyan Opacity Opaque Semi-Transparent Text Background Color Black White Red Green Blue Yellow Magenta Cyan Opacity Opaque Semi-Transparent Transparent Caption Area Background Color Black White Red Green Blue Yellow Magenta Cyan Opacity Transparent Semi-Transparent Opaque Font Size 50% 75% 100% 125% 150% 175% 200% 300% 400% Text Edge Style None Raised Depressed Uniform Drop shadow Font Family Proportional Sans-Serif Monospace Sans-Serif Proportional Serif Monospace Serif Casual Script Small Caps Reset restore all settings to the default values Done Close Modal Dialog End of dialog window. Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Gain expertise in Deep Learning & NLP with AI & ML BITS Pilani WILP Apply Now — aadit_palicha (@aadit_palicha) Beyond analytics, Zepto Atom also functions as a commerce platform. Atom products are discoverable by typing in your location on Zepto, just like regular items. For vendors, Zepto Atom runs through a dedicated app called 'Zepto Brand Hub' and a website. Live Events Agencies Currently, Zepto offers around 7,000 products across categories such as groceries, fresh produce, meat, pet care, beauty products, electronics, and home essentials. Discover the stories of your interest Blockchain 5 Stories Cyber-safety 7 Stories Fintech 9 Stories E-comm 9 Stories ML 8 Stories Edtech 6 Stories Key features: Brands such as Yakult , My Muse, Ashirvaad Atta, Too Yumm, Lays, Figaro Olive Oil, Nandini Milk, Amul, Mother Dairy, Fortune Oil, Ferns & Petals, Durex, and Superyou are already onboard. ETtech Hyperlocal targeting : Zepto Atom provides a live map of every neighbourhood based on PIN codes, enabling brands to target specific consumer segments. Brands can access granular data on pricing, distribution, and marketing effectiveness within selected areas. Real-time consumer insights: The platform tracks live data to give brands insights into customer impressions, conversion rates, and consumption patterns. This data helps brands diversify product offerings, optimise marketing campaigns, and stay ahead of consumer trends
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Business Standard
14-05-2025
- Business
- Business Standard
Zepto to launch its subscription-based analytics platform, 'Zepto Atom'
In a move to enter the consumer analytics space, Zepto on Wednesday announced plans to roll out its subscription-based, data insights-led product, Zepto Atom. The new product aims to provide brand partners listed on Zepto with access to real-time market data, consumer behaviour analysis, data on customer repeatability and retention, and predictive analytics. The paid subscription for the new product will be launched on May 16 (Friday). According to the company, Zepto Atom will provide PIN-code-by-PIN-code market share data that can help brands derive hyperlocal insights on their performance. In addition, brands can access data on minute-by-minute sales, customer impressions, conversion rates, and full-funnel visibility into customer purchase behaviour, it said. The quick commerce firm added that Zepto Atom also features an in-house natural language processing (NLP) assistant trained on the company's data, Zepto GPT. 'It (Zepto GPT) analyses the vast datasets within Zepto Atom to provide actionable answers, strategic recommendations, and even generates data reports for the brand,' the company said. 'Zepto Atom intends to use an in-house tech-powered analytics tool to disrupt the ₹1,000 crore consumer analytics industry in India, which is currently dominated by legacy multinational companies,' the company said in a statement. The research and insights data of Zepto Atom is likely to be similar to reports released by market research firms such as Nielsen, Kantar and others. Commenting on the development, Aadit Palicha, co-founder and chief executive officer of Zepto, said: 'Zepto Atom is a serious attempt by our Category and Tech teams to build a disruptive new product in the consumer analytics industry in India. We believe we can harness the millions of data points Zepto generates every day to give brands customised and real-time insights on their products at a much more competitive price point than they are currently incurring.' Palicha added that the company intends to invest significantly over the next 12 months to improve the product and add new features, including AI-generated customer personas and automated survey functions targeted at specific customer cohorts.
