Latest news with #ZiadMoussa
Arab News
24-04-2025
- Business
- Arab News
SRMG Media Solutions, Veyron ink deal to drive regional ad growth
RIYADH: SRMG Media Solutions (SMS) has signed a Memorandum of Understanding (MoU) with Veyron Marketing, a leading media buying and marketing agency in Saudi Arabia and a subsidiary of Naif Alrajhi Investment. This strategic alignment aims to elevate the regional media and marketing landscape by enabling Veyron Marketing's clients to access SMS's dynamic portfolio of advertising solutions, including innovative digital formats, branded content, and experiential advertising. As a next-generation, data-driven media solutions company, SMS delivers innovative, results-focused advertising strategies. By utilizing proprietary first-party data, advanced AdTech solutions and AI-driven audience segmentation, SMS creates personalized campaigns that drive growth, innovation and profitability. As the exclusive media partner for SRMG's prestigious brands, SMS manages a distinguished media portfolio that includes Asharq Al-Awsat, Asharq News, Asharq Business with Bloomberg, Al Eqtisadiah, Akhbaar24, Arab News, Hia, Sayidaty, Billboard Arabia, Manga Arabia and thmanyah. With a global reach of more than 170 million users, SMS delivers engaging content across a diverse range of platforms, including digital and social media, websites, apps, newsletters, TV, audio channels, podcasts, print, and experiential IPs. Veyron Marketing has built a strong reputation for its innovative marketing strategies and expertise in media planning and buying. This MoU comes at a pivotal time as both SMS and Veyron continue their growth trajectories. Through this partnership, SMS will extend its footprint into traditional media formats, a key strength of Veyron's offering, enabling more holistic, 360-degree media solutions for brands and advertisers. The agreement is underpinned by a shared vision to advance the region's marketing ecosystem by fostering innovation, expanding digital capabilities, and unlocking new commercial opportunities. Both SMS and Veyron bring a deep understanding of the Saudi market, complemented by extensive global reach, positioning them to drive long-term value for advertisers. Ziad Moussa, Managing Director of SMS, stated: 'This MoU represents a significant step forward in our mission to transform the media and marketing landscape. By combining our respective strengths—Veyron's local expertise and our global reach—we are poised to deliver integrated, high-impact campaigns that drive growth and innovation across the Kingdom and the region.' Mohammed Al Esmail, Managing Director at Veyron Marketing, added: 'Our alignment with SMS opens up powerful new opportunities for our clients. By integrating our traditional media strength with SMS's advanced digital and content capabilities, we are enabling advertisers to connect with audiences through more meaningful, data-driven, and multi-platform strategies.' With this strategic MoU, SMS reinforces its commitment to redefining media and advertising in the MENA region and beyond. To learn more about how SMS can transform your advertising strategy, visit or contact partner@
Zawya
23-04-2025
- Business
- Zawya
SRMG Media Solutions forms strategic partnership with Phi
Riyadh – SRMG Media Solutions (SMS), has entered into a strategic partnership with Phi, a leading out-of-home (OOH) media network and a subsidiary of Naif Alrajhi Investment. This Partnership aims to accelerate Phi's exposure into countries where SRMG Media Solutions has a strong footprint, while providing SMS's advertising clients with exclusive access to Phi's premium and expansive OOH inventory. SMS is a next-generation, data-driven media solutions company, SMS delivers innovative, results-focused advertising strategies. By leveraging proprietary first-party data, the latest AdTech solutions and AI-driven audience segmentation. SMS creates personalized, results-oriented campaigns that drive growth, innovation, and profitability. As the exclusive media partner for SRMG's prestigious brands, SMS manages a distinguished media portfolio, including Asharq Al-Awsat, Asharq News, Asharq Business with Bloomberg, Al Eqtisadiah, Akhbaar24, Arab News, Hia, Sayidaty, Billboard Arabia, Manga Arabia, and thmanyah. With a global reach of more than 170 million users, SMS delivers engaging content across a diverse range of platforms, including digital and social media, websites, apps, newsletters, TV, audio channels, podcasts, print, and experiential IPs. Founded in 2019, Phi has rapidly become a leading player in the Middle East's OOH media landscape providing innovative outdoor advertising solutions ranging from traditional billboards to modern digital screens, designed to meet the unique needs of its clients. Phi operates in over 350 high-traffic locations across four major countries including UAE, KSA, Egypt, and Morocco with a diverse network of extra-large hoardings, bridges, digital displays, and Unipoles. Phi's strategic placements ensure maximum visibility and brand exposure, making it a leader in the OOH sector. Since its establishment, Phi has had a strategy focused on expansion into local, regional, and international markets. This partnership enables SMS to offer global brands access to Phi's extensive OOH assets, enhancing their already robust portfolio of digital and social platforms, TV, audio, print, and experiential media. It provides advertisers with a unique opportunity to engage with audiences in Saudi Arabia and beyond through a blend of traditional and modern advertising formats. Ziad Moussa, Managing Director of SMS, commented, "SRMG's established presence in over 30 countries positions us uniquely to drive significant growth for Phi. This partnership is a win-win for both parties. It allows us to introduce Phi's innovative OOH solutions to a global audience, particularly those seeking to tap into the rapidly growing markets within the MENA region. As advertisers look to expand their reach, this Partnership offers them unparalleled opportunities to engage with one of the most dynamic and high-potential regions in the world.' Maher Boulos, CEO of Phi, said, 'Our partnership with SMS gives us the opportunity to offer advertisers direct access to the growing OOH market in Saudi Arabia and the wider region. This Partnership allows us to deliver more impactful and dynamic advertising solutions to our clients." Through this partnership, SMS is poised to redefine the advertising landscape in the MENA region and beyond, offering unmatched reach and cutting-edge solutions for brands looking to expand their presence. To learn more about enhancing your advertising strategies, please visit MEDIA CONTACT: Katie Golding Email: About SMS SRMG Media Solutions (SMS) is part of SRMG Media Group, the largest integrated media group from the MENA region. SMS provides comprehensive, data-driven advertising solutions to brands and advertisers. Leveraging a diverse portfolio of over 35 media brands across digital platforms, TV, print, audio, and experiential IPs, SMS empowers brands to engage with audiences through innovative storytelling, branded content, and targeted campaigns. SMS represents prominent brands such as Asharq Al-Awsat, Asharq News, Asharq Business with Bloomberg, Al Eqtisadiah, Akhbaar24, Arab News, Hia, Sayidaty, Billboard Arabia, Manga Arabia and thmanyah among others. By integrating proprietary first-party data, AI-driven audience segmentation, and advanced analytics, SMS delivers personalized and results-driven strategies designed to optimize brand visibility and audience engagement. With a focus on strategic partnerships, including exclusive agreements with leading media companies and global platforms, SMS is at the forefront of transforming the media and advertising landscape in the region. For more information about SMS, please visit: About Phi Founded in 2019, Phi is redefining outdoor advertising with a bold vision to transform it into a precise art of influence and impact. In just a few years, phi has become a trailblazer in outdoor media, delivering innovative, AI-driven solutions that revolutionize how brands engage with their audience. With over 350 advertising locations across UAE, KSA, Egypt, and Morocco, Phi has quickly established itself outdoor media landscape. Known for setting a gold standard of excellence, phi embodies prestige, precision, and an unmatched A+ experience for elite clientele.
Arab News
17-04-2025
- Business
- Arab News
SRMG Media Solutions, Penske Media partner to expand global footprint for MENA brands
RYIADH: SRMG Media Solutions (SMS) has announced a strategic partnership with Penske Media Corporation (PMC) to expand MENA advertisers' global presence through PMC's prestigious portfolio of internationally recognized brands. Advertisers in Saudi Arabia and across the Middle East and North Africa can now leverage programmatic campaigns through diverse formats such as video, standard banners, and audience layering. Key sectors include tourism, government departments, investment sectors, and mega projects. Additionally, advertisers can collaborate with PMC's notable publishers for innovative content creation and bespoke campaigns, subject to editorial approval. This partnership enhances access to crucial global markets, including Asia and Western economies such as Europe and the USA. Advertisers can now integrate their campaigns on high-profile 40+ iconic brands including Variety, Rolling Stone, Billboard, The Hollywood Reporter, WWD, Robb Report, ARTnews and Deadline, and more, enabling connections with over 412 million monthly active users and 150 million social media followers. By tapping into 6 billion video views, this partnership offers unmatched potential for impactful global advertising initiatives. SMS, a next-generation data-driven media solutions company, delivers advanced analytics-based advertising strategies. Utilizing first-party data, leading-edge AdTech, and AI-driven audience segmentation, SMS crafts personalized campaigns that drive growth and profitability. As the exclusive media partner for SRMG's esteemed portfolio, SMS oversees brands such as Asharq Al-Awsat, Asharq News, and Akhbaar24, delivering engaging content across diverse platforms with a global footprint of over 170 million users. Penske Media Corporation (PMC), a leader in media, digital, and publishing sectors, is renowned for its influential brands like Variety and Rolling Stone. Recognized for its premium content in entertainment, fashion, luxury, and pop culture, PMC extends its influence via digital media, print, and top-tier events such as SxSW and the Golden Globe Awards. Ziad Moussa, Managing Director of SMS, stated, 'We are thrilled to partner with PMC, which enhances our capacity to offer cutting-edge advertising solutions for our clients. This collaboration aligns perfectly with our goal of providing unprecedented access to the world's top platforms.' A representative from Penske Media Corporation added, 'Working with SMS amplifies our capacity to deliver powerful advertising opportunities globally with high-quality content and innovative solutions.' With its unmatched reach and a commitment to redefining excellence, SMS is poised to transform the media and advertising landscape in the MENA region and beyond. To become part of our journey and learn how SMS can revolutionize your advertising strategy, visit SRMG Media Solutions or contact [email protected].
Zawya
17-04-2025
- Business
- Zawya
SRMG Media Solutions partners with Penske Media Corporation to expand global reach for MENA Brands and Advertisers
Riyadh - SRMG Media Solutions (SMS) has announced a strategic partnership with Penske Media Corporation (PMC) to expand MENA advertisers' global presence through PMC's prestigious portfolio of internationally recognized brands. Advertisers in Saudi Arabia and across the Middle East and North Africa can now leverage programmatic campaigns through diverse formats such as video, standard banners, and audience layering. Key sectors include tourism, government departments, investment sectors, and mega projects. Additionally, advertisers can collaborate with PMC's notable publishers for innovative content creation and bespoke campaigns, subject to editorial approval. This partnership enhances access to crucial global markets, including Asia and Western economies such as Europe and the USA. Advertisers can now integrate their campaigns on high-profile 40+ iconic brands including Variety, Rolling Stone, Billboard, The Hollywood Reporter, WWD, Robb Report, ARTnews and Deadline, and more, enabling connections with over 412 million monthly active users and 150 million social media followers. By tapping into 6 billion video views, this partnership offers unmatched potential for impactful global advertising initiatives. SMS, a next-generation data-driven media solutions company, delivers advanced analytics-based advertising strategies. Utilizing first-party data, leading-edge AdTech, and AI-driven audience segmentation, SMS crafts personalized campaigns that drive growth and profitability. As the exclusive media partner for SRMG's esteemed portfolio, SMS oversees brands such as Asharq Al-Awsat, Asharq News, and Akhbaar24, delivering engaging content across diverse platforms with a global footprint of over 170 million users. Penske Media Corporation (PMC), a leader in media, digital, and publishing sectors, is renowned for its influential brands like Variety and Rolling Stone. Recognized for its premium content in entertainment, fashion, luxury, and pop culture, PMC extends its influence via digital media, print, and top-tier events such as SxSW and the Golden Globe Awards. Ziad Moussa, Managing Director of SMS, stated, 'We are thrilled to partner with PMC, which enhances our capacity to offer cutting-edge advertising solutions for our clients. This collaboration aligns perfectly with our goal of providing unprecedented access to the world's top platforms.' A representative from Penske Media Corporation added, 'Working with SMS amplifies our capacity to deliver powerful advertising opportunities globally with high-quality content and innovative solutions.' With its unmatched reach and a commitment to redefining excellence, SMS is poised to transform the media and advertising landscape in the MENA region and beyond. About SMS SRMG Media Solutions (SMS) is part of SRMG Media Group, the largest integrated media group from the MENA region. SMS provides comprehensive, data-driven advertising solutions to brands and advertisers. Leveraging a diverse portfolio of over 35 media brands across digital platforms, TV, print, audio, and experiential IPs, SMS empowers brands to engage with audiences through innovative storytelling, branded content, and targeted campaigns. SMS represents prominent brands such as Asharq Al-Awsat, Asharq News, Asharq Business with Bloomberg, Al Eqtisadiah, Akhbaar24, Arab News, Hia, Sayidaty, Billboard Arabia, Manga Arabia and thmanyah among others. By integrating proprietary first-party data, AI-driven audience segmentation, and advanced analytics, SMS delivers personalized and results-driven strategies designed to optimize brand visibility and audience engagement. With a focus on strategic partnerships, including exclusive agreements with leading media companies and global platforms, SMS is at the forefront of transforming the media and advertising landscape in the region.
Broadcast Pro
17-04-2025
- Business
- Broadcast Pro
SRMG Media Solutions and Penske Media to elevate MENA advertisers on global stage
This partnership enhances access to crucial global markets, including Asia and Western economies such as Europe and the USA SRMG Media Solutions (SMS) has entered a strategic partnership with Penske Media Corporation (PMC) to boost the global reach of advertisers across the Middle East and North Africa (MENA) region. The collaboration enables Saudi and regional advertisers to launch programmatic campaigns across a wide array of digital formats—including video, banners and audience layering—targeting key sectors such as tourism, government, investment and mega projects. The alliance provides access to over 40 international media brands under PMC, including Variety, Rolling Stone, Billboard, The Hollywood Reporter and WWD. Through this network, advertisers can tap into a vast audience of more than 412m monthly users and 150m social media followers, backed by 6bn video views, significantly enhancing global visibility and engagement. Advertisers will also have the opportunity to co-create custom content and campaigns with PMC's premium publishers, pending editorial approval, unlocking creative ways to connect with audiences across the US, Europe, Asia and beyond. SMS, known for its data-driven approach, leverages first-party data, cutting-edge AdTech and AI-powered audience segmentation to deliver precision-targeted campaigns. As the exclusive media partner for SRMG's flagship brands—including Asharq Al-Awsat, Asharq News and Akhbaar24—SMS reaches over 170m users globally with tailored advertising solutions. Commenting on the collaboration, Ziad Moussa, Managing Director of SMS, said: 'We are thrilled to partner with PMC, which enhances our capacity to offer cutting-edge advertising solutions for our clients. This collaboration aligns perfectly with our goal of providing unprecedented access to the world's top platforms.' A representative from Penske Media Corporation added: 'Working with SMS amplifies our capacity to deliver powerful advertising opportunities globally with high-quality content and innovative solutions.'
