#Latest news with #adbuyersYahoo12-05-2025BusinessYahooTariffs Are Crashing TV's Annual ‘Upfront' Ad-Sales PartyTelevision's glitzy advertising-sales extravaganza is kicking into high gear this week, with media companies wooing brands to spend billions on their TV networks and streaming platforms. As the waitstaff prepare to serve signature cocktails and enough canapés to feed a small nation, tariffs have arrived as an unwelcome party crasher. Questions about tariffs and their potential impact on consumer-spending plans and companies' marketing budgets threaten to pour cold water on advertising demand, ad buyers and analysts said.
Yahoo12-05-2025BusinessYahooTariffs Are Crashing TV's Annual ‘Upfront' Ad-Sales PartyTelevision's glitzy advertising-sales extravaganza is kicking into high gear this week, with media companies wooing brands to spend billions on their TV networks and streaming platforms. As the waitstaff prepare to serve signature cocktails and enough canapés to feed a small nation, tariffs have arrived as an unwelcome party crasher. Questions about tariffs and their potential impact on consumer-spending plans and companies' marketing budgets threaten to pour cold water on advertising demand, ad buyers and analysts said.
12-05-2025
