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Android Authority
a day ago
- Android Authority
YouTube is warning some Premium Lite subscribers about more ads next month, but don't worry
Joe Maring / Android Authority TL;DR YouTube Premium Lite offers a budget-priced paid subscription that removes most ads from YouTube. Exceptions have included things like music videos, and in some markets Google has warned that Shorts may show ads, as well. The company is now sending out notices to more subscribers warning them that ads in Shorts will start appearing at the end of June. YouTube Premium is well worth paying for, giving users ad-free access to maybe the broadest library of content in streaming history. But especially if you get your music fix from another provider (like paying for Spotify Premium), it doesn't make a ton of sense to be paying full price for YouTube Premium and not taking advantage of its YouTube Music access. That's exactly why we were so happy to see Google introduce YouTube Premium Lite, which just focuses on removing (most) ads without worrying about any extras — and does so for a fraction of the price. While Premium Lite removes the vast majority of ads from normal videos, we've known that Google has carved out a series of exceptions. Those consist of 'music content, Shorts, and when you search or browse.' So far, at least in our experience, those have proved to be minimal, and we've found Premium Lite to offer a very reasonable compromise to paying full price. That said, the situation is now changing a bit, and not for the better — at least for Premium Lite subscribers in some regions. Google has recently been sending out emails to Premium Lite users in Germany, according to Deskmodder (via 9to5Google). These advise subscribers that ads in YouTube Shorts will start appearing as of June 30. We've also uncovered TWiT Community user big_D sharing the same message (this time in English). Curious why Google would be sending out notifications about ads we already knew about, and wondering why these messages didn't seem to be targeted at Premium Lite users in all nations, we reached out to Google in the hopes of getting some clarification. And it turns out that there's a simple explanation for all of this. You may recall that when we first began hearing about Premium Lite in testing last fall, it wasn't yet available in the US, instead getting started in Australia, Germany, and Thailand. And it turns out, as Google was still getting its plans for the service together, it hadn't told subscribers in Germany and Thailand that they'd be seeing ads in Shorts. By the time access expanded to the US, ads in Shorts were on the table from the beginning, but Google is only going back now and notifying customers in Germany and Thailand that they're getting them, too. So that's what going on with these emails: Most Premium Lite subscribers already knew about ads for Shorts, and now YouTube's telling the rest of you. Got a tip? Talk to us! Email our staff at Email our staff at news@ . You can stay anonymous or get credit for the info, it's your choice.
The Sun
22-05-2025
- Entertainment
- The Sun
Google slashes price of YouTube plan that removes ads for ALL Brits by £60 a year after revealing new ‘Lite' option
GOOGLE is offering a discounted way for Brits to way to watch YouTube without ads. Normally you'd have to pay £12.99 for a YouTube Premium membership – but now there's a cheaper option. 3 The tech giant has finally launched its YouTube Premium Lite plan in the UK, The Sun can confirm. This discounted plan first launched in the US back in March. And now Google has confirmed that it's finally rolling out to Brits. The Sun can confirm that the offer is now live in the UK, with pricing set at £7.99 a month. That means you're paying £5 less each month versus the Premium plan, saving you £60 a year. It'll remove ads on most YouTube clips, but won't take them off music videos. "We've been testing Premium Lite to make sure we have the right balance of features and benefits for those viewers who want to watch most videos ad-free," said Google's Jack Greenberg. "Whether it's gaming, comedy, cooking or learning. "For users who want ad-free music on YouTube and YouTube Music, plus offline and background play, we recommend the Premium plan." Google says that ads will vanish from "most YouTube and YouTube Kids videos". Me at the Zoo - Relive the magic of first video ever posted on YouTube Premium Lite will work on any device, including your phone, laptop, and TV. But you might still see ads on music videos, Shorts, and when you're searching or browsing YouTube. The US pilot began on March 5, 2025, and now it's rolling out more globally. "We're happy to share that we're expanding Premium Lite to viewers in Mexico, Argentina, Brazil, Canada and Great Britain next," a YouTube community manager explained. "We're slowly rolling this out over the next couple days, so hold tight." You can check if the new plan is available to you by going to this link. It's still possible to buy YouTube Premium in the UK for the full £12.99 monthly fee. This gets you several additional perks, not least the ability to watch all music videos ad-free. You're also able to download content for offline playback with YouTube Premium. And the pricier plan also gets you the ability to play content in the background. Just last month, YouTube's first-ever video reached its 20-year anniversary. And the streaming giant recently confirmed plans to showcase a major sports event for free.
Phone Arena
20-05-2025
- Entertainment
- Phone Arena
YouTube makes surprising announcement about Premium Lite
One of the best things that could happen to YouTube fans was the launch of a cheaper ad-free version of the company's Premium plan. Now known as YouTube Premium Lite, the new plan only costs $7.99 per month, a considerable cheaper price than the full-fledged YouTube Premium , which costs $13.99 per month. YouTube Premium Lite was originally introduced in the United States as a pilot, but YouTube decided to roll out the service in a few more countries back in March. Despite its very slow rollout, YouTube Premium Lite should now be available to everyone in the United States, Australia, Germany, and Thailand. Starting this week, the cheaper ad-free version of YouTube Premium is taking another step towards global availability. This means that more YouTube users get the chance to subscribe to Premium Lite, if they find that it meets their needs. YouTube has just announced it's expanding Premium Lite to viewers in Argentina, Brazil, Canada, Great Britain, and Mexico. The new plan will be slowly rolled out in these countries starting today, although many will have to wait a few weeks for Premium Lite to become available. YouTube Premium Lite is not for everyone | Screenshot by PhoneArena The main difference between the Premium and Premium Lite plans is that the latter doesn't include ad-free experiences for music and music videos, as well as downloads and background play. Also, while most YouTube videos are ad-free, including those coming from categories like gaming, fashion, beauty and news, nearly everything else should still display ads. If you live in one of the countries where YouTube Premium Lite is now available, here is what you'll get for $7.99 per month: Enjoy gaming, fashion, beauty, news, and more ad-free Premium Lite works across devices, including phone, laptop and TV Ads may appear on music, Shorts, and when you search or browse Premium Lite doesn't include YouTube Music Premium or features like downloads and background play. With the recent expansion of the service, YouTube Premium Lite is now available in 9 countries: Argentina, Australia, Brazil, Canada, Germany, Great Britain, Mexico, Thailand, and United States.
