Latest news with #adidasDubai
Emirates Woman
19-04-2025
- Entertainment
- Emirates Woman
Heritage meets hype with these limited-edition adidas soles
Life by Sarah Joseph 6 mins ago Out of the ordinary and rooted in purpose, The Loomhood Collection is a testament to how adidas thinks differently. Launching April 21, 2025 in Dubai and Riyadh, and April 24, 2025 in Cairo, this limited-edition drop reimagines the iconic Samba OG and Handball Spezial silhouettes through the lens of regional craftsmanship. Each pair pays homage to three culturally rich neighborhoods, featuring their names and the exact coordinates of the artisans behind the design—creating an intimate connection between wearer and maker. A new weave of heritage View this post on Instagram A post shared by adidas Dubai (@adidasdubai) For generations, artisans have shaped the identity of their communities through fine craftsmanship, passing down stories through thread and technique. The Loomhood Collection by adidas Originals is a refined tribute to this enduring artistry—where modern streetwear meets centuries of tradition. Drawing from the cultural fabric of key neighborhoods across the region, each limited-edition pair is a wearable canvas, adorned with the neighborhood's name and the exact coordinates of its artisans—an intimate nod to the hands behind the heritage. Thoughtfully finished with laces inspired by traditional fabric motifs, these sneakers transcend fashion, offering collectors a rare fusion of legacy and contemporary design. Every Thread Holds a Legacy At the heart of The Loomhood Collection lies a quiet, powerful narrative—told not in words, but in stitches. Each lace is a tribute to the artistry of three iconic neighborhoods, brought to life through culturally rooted design and meticulous craftsmanship. Validated by Dr. Reem Tariq El Mutwalli, founder of The Zay Initiative, the collection honors centuries-old traditions with a modern touch. From the shimmering Talli threads handwoven in partnership with Dubai's legendary Dream Girl Tailors, to the earthy Sadu patterns echoing the legacy of Saudi artisan Rashidah, and the vibrant Khayamiya appliqués inspired by Egyptian master Mohsen Shaaban's 55-year journey—every lace carries a cultural heartbeat. These aren't mere accents; they are heirlooms of heritage reimagined for the now. Where can you buy them? This weekend only, adidas Originals is bringing The Loomhood Collection to life with an exclusive pop-up at Dream Girls Tailor in Al Fahidi, Dubai. On April 19 and 20, immerse yourself in the craftsmanship of the region as you explore the shop and snag a pair of the ultra-limited Samba OG or Handball Spezial sneakers, each elevated with bespoke 'Loomhood' customisation and laces inspired by the soul of the UAE. A tribute to creativity, culture, and community, this is more than just a drop—it's a celebration. So don't miss your chance to own a piece of wearable art before it moves on. Following the pop-up, in-store activations will take place at adidas Originals in Dubai Mall. – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Images: Instagram: Supplied, Photography by @raghefarah
What's On
17-04-2025
- Entertainment
- What's On
adidas reveals new Dubai-inspired collaboration with local tailors
Say hello to the Loomhood Collection by adidas Dubai… If you've grown up kicking up dust in the winding lanes and hidden corners of Dubai, you'll get this one. Adding to the list of epic regional collaborations to come out of this part of the world, adidas has revealed a brand new collection, inspired by what has become a vital part of expat life in Dubai – the tailor. The desis will know, the tailor is essentially a part of your family. Finding a good tailor is up there with finding a good family doctor, a dentist, a barber when you move to a new city. Here in Dubai, the honeycomb-esque concentration of the South Asian community has given birth to a mind-boggling variety of threads. Enter: the Loomhood Collection, a celebration of an art not of this land, a culture now deeply woven within this society and a romance of originality found in few. Created by adidas in collaboration with local neighbourhood outlet Dream Girl Tailors, these new iterations of the Samba and the Spezials bring together two icons of different makes. Long-time residents of the areas of Al Fahidi and Meena Bazaar will know Dream Girl Tailors – they've become beloved local craftsmen who bring to life the unique visions of their clientele, a spirit that echoes like that of being an adidas Original. The Loomhood Collection has in every stitch, the truth of what it means to be a part of Al Fahidi, to live there, grow up there, come of age there, scout it's small streets and big dreams. Straight from the hands of artisans onto the feet of street icons, this collection is a cut of Dubai's culture and heritage, fused with modern design and fresh appeal. The body remains the same, the laces get a colourful, artisan-made makeover. Fabric laces made out of stunning technicolour prints dress up the otherwise classical design, and you've got a pair of kicks that are truly you . People forge familial bonds with their tailors – my tailor has been stitching for my family for the past 10 years and has seen me transform from a bespectacled, scrawny pre-teen to a married woman, arriving one day with wedding outfits to be made. A tender moment – but that is the beauty of it. The Loomhood Collection is an ode to all that, a salute to the warmth these craftsmen inject into pieces for sometimes strangers, and a subtle nod at the magic of Dubai. Early access 11am April 19th at Dream Girls Tailors shop and at adidas store Dubai Mall from April 21st… @adidasdubai Images: Socials > Sign up for FREE to get exclusive updates that you are interested in
