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Juyeon Lee, Head of Xsolla APAC: "Xsolla Buy Button Designed to Reduce Friction and Drive More Revenue Online"
Juyeon Lee, Head of Xsolla APAC: "Xsolla Buy Button Designed to Reduce Friction and Drive More Revenue Online"

Zawya

time2 days ago

  • Business
  • Zawya

Juyeon Lee, Head of Xsolla APAC: "Xsolla Buy Button Designed to Reduce Friction and Drive More Revenue Online"

Surge in New Partnerships Across Japan and India Reflects Growing Interest in Alternative Payments SEOUL, SOUTH KOREA - Media OutReach Newswire - 13 June 2025 - Game developers increasingly seek ways to reduce app store fees. Xsolla's Buy Button for Mobile Games is gaining traction for users in the United States as an effective tool in that pursuit. According to Jooyeon Lee, Head of Asia-Pacific (APAC) at Xsolla, the Buy Button allows mobile game developers to integrate their web shops and custom payment pages directly, bypassing traditional app market fees and improving profitability for US-based players. "Mobile game companies are highly interested in reducing app store fees and engaging directly with their users. With Xsolla Buy Button, developers can link their web shops and payment pages, giving them more flexibility and helping them retain more revenue. In a recent interview, this feature is particularly beneficial for companies aiming to expand globally," said Lee. Lee, a seasoned business leader with previous experience at game publishers such as Nexon, Netmarble, and Singapore-based Garena, rejoined Xsolla earlier this year as Head of APAC, overseeing operations, marketing, and organizational strategy across the region. Xsolla's APAC division covers South Korea, Japan, Southeast Asia, India, Australia, and New Zealand. "The APAC game market is currently in a phase of maintaining scale rather than aggressive growth, and we've seen increased demand from developers focused on improving profitability," she noted. "As concerns about platform monopolies resurface, more developers are exploring third-party payment options—this is exactly why the Buy Button is attracting attention." The Buy Button is designed with easy integration without much coding, allowing developers to choose where and how to link payment pages. 'Whether it's a custom-built web shop or a third-party payment page, our partners have the freedom to decide,' said Lee. 'Games with a large portion of their revenue coming from outside the U.S. can especially benefit from this feature, turning reduced fees into meaningful profit gains.' Built on Xsolla Web Shop for mobile games and Xsolla Pay Station, the Buy Button connects to a browser-based checkout experience and offers key benefits such as: Keep up to 30% from platform fees Legally compliant external payment link integration Seamless one-tap payments Minimized tax and regulatory burdens Loyalty and rewards programs Parental controls and gift card options Multi-channel commerce support As the official merchant of record, Xsolla also manages global tax compliance and fraud prevention. The company supports over 1,000 localized payment methods worldwide, up from 700, and has recently expanded into Southeast Asia, Japan, India, the Middle East, and Africa. 'Buy Button emphasizes flexibility and convenience. If developers are hesitant to adopt third-party payments directly, they can also use the feature to promote their web shops,' Lee explained. 'It's a low-barrier way to localize payments for developers targeting global markets.' She added that adoption is rising even in traditionally conservative markets like Japan. 'Japanese developers have been cautious about changing payment methods, but those who partnered with us have expressed high satisfaction,' said Lee. "We expect strong growth from our Japanese partners this year. Word of mouth about Xsolla is spreading in Japan and India, increasing new deals. An official announcement will follow soon." Lee also emphasized that Xsolla's value proposition extends beyond fee reduction. "Developers are also satisfied with our tax management and fraud prevention capabilities. Even those initially selected other payment providers are increasingly switching to Xsolla." As for developer support, Xsolla continues to invest in initiatives for indie developers. 'Our solutions are designed with global indie studios in mind. We're actively participating in events like PlayX4 and BIC, and we're expanding promotional channels to support international exposure,' she said. In closing, Lee remarked, 'Xsolla is ready to partner with any game developer focused on global expansion and profitability. We hope the Buy Button becomes a strategic tool for growth in today's challenging market landscape.' Hashtag: #Xsolla The issuer is solely responsible for the content of this announcement. Xsolla Xsolla is a leading global video game commerce company with a robust and powerful set of tools and services designed specifically for the industry. Since its founding in 2005, Xsolla has helped thousands of game developers and publishers of all sizes fund, market, launch, and monetize their games globally and across multiple platforms. As an innovative leader in game commerce, Xsolla's mission is to solve the inherent complexities of global distribution, marketing, and monetization to help our partners reach more geographies, generate more revenue, and create relationships with gamers worldwide. Headquartered and incorporated in Los Angeles, California, with offices in London, Berlin, Seoul, Beijing, Kuala Lumpur, Raleigh, Tokyo, Montreal, and cities around the world. Xsolla

Juyeon Lee, Head of Xsolla APAC: "Xsolla Buy Button Designed to Reduce Friction and Drive More Revenue Online"
Juyeon Lee, Head of Xsolla APAC: "Xsolla Buy Button Designed to Reduce Friction and Drive More Revenue Online"

Malay Mail

time2 days ago

  • Business
  • Malay Mail

Juyeon Lee, Head of Xsolla APAC: "Xsolla Buy Button Designed to Reduce Friction and Drive More Revenue Online"

Surge in New Partnerships Across Japan and India Reflects Growing Interest in Alternative Payments - 13 June 2025 - Juyeon Lee, Head of Xsolla APAC Keep up to 30% from platform fees Legally compliant external payment link integration Seamless one-tap payments Minimized tax and regulatory burdens Loyalty and rewards programs Parental controls and gift card options Multi-channel commerce support SEOUL, SOUTH KOREA - Media OutReach Newswire Game developers increasingly seek ways to reduce app store fees. Xsolla's Buy Button for Mobile Games is gaining traction for users in the United States as an effective tool in that pursuit. According to Jooyeon Lee, Head of Asia-Pacific (APAC) at Xsolla, the Buy Button allows mobile game developers to integrate their web shops and custom payment pages directly, bypassing traditional app market fees and improving profitability for US-based players."Mobile game companies are highly interested in reducing app store fees and engaging directly with their users. With Xsolla Buy Button, developers can link their web shops and payment pages, giving them more flexibility and helping them retain more revenue. In a recent interview, this feature is particularly beneficial for companies aiming to expand globally," said a seasoned business leader with previous experience at game publishers such as Nexon, Netmarble, and Singapore-based Garena, rejoined Xsolla earlier this year as Head of APAC, overseeing operations, marketing, and organizational strategy across the region. Xsolla's APAC division covers South Korea, Japan, Southeast Asia, India, Australia, and New Zealand."The APAC game market is currently in a phase of maintaining scale rather than aggressive growth, and we've seen increased demand from developers focused on improving profitability," she noted. "As concerns about platform monopolies resurface, more developers are exploring third-party payment options—this is exactly why the Buy Button is attracting attention."The Buy Button is designed with easy integration without much coding, allowing developers to choose where and how to link payment pages. 'Whether it's a custom-built web shop or a third-party payment page, our partners have the freedom to decide,' said Lee. 'Games with a large portion of their revenue coming from outside the U.S. can especially benefit from this feature, turning reduced fees into meaningful profit gains.'Built on Xsolla Web Shop for mobile games and Xsolla Pay Station, the Buy Button connects to a browser-based checkout experience and offers key benefits such as:As the official merchant of record, Xsolla also manages global tax compliance and fraud prevention. The company supports over 1,000 localized payment methods worldwide, up from 700, and has recently expanded into Southeast Asia, Japan, India, the Middle East, and Africa.'Buy Button emphasizes flexibility and convenience. If developers are hesitant to adopt third-party payments directly, they can also use the feature to promote their web shops,' Lee explained. 'It's a low-barrier way to localize payments for developers targeting global markets.'She added that adoption is rising even in traditionally conservative markets like Japan. 'Japanese developers have been cautious about changing payment methods, but those who partnered with us have expressed high satisfaction,' said Lee. "We expect strong growth from our Japanese partners this year. Word of mouth about Xsolla is spreading in Japan and India, increasing new deals. An official announcement will follow soon."Lee also emphasized that Xsolla's value proposition extends beyond fee reduction. "Developers are also satisfied with our tax management and fraud prevention capabilities. Even those initially selected other payment providers are increasingly switching to Xsolla."As for developer support, Xsolla continues to invest in initiatives for indie developers. 'Our solutions are designed with global indie studios in mind. We're actively participating in events like PlayX4 and BIC, and we're expanding promotional channels to support international exposure,' she closing, Lee remarked, 'Xsolla is ready to partner with any game developer focused on global expansion and profitability. We hope the Buy Button becomes a strategic tool for growth in today's challenging market landscape.'Hashtag: #Xsolla The issuer is solely responsible for the content of this announcement. Xsolla Xsolla is a leading global video game commerce company with a robust and powerful set of tools and services designed specifically for the industry. Since its founding in 2005, Xsolla has helped thousands of game developers and publishers of all sizes fund, market, launch, and monetize their games globally and across multiple platforms. As an innovative leader in game commerce, Xsolla's mission is to solve the inherent complexities of global distribution, marketing, and monetization to help our partners reach more geographies, generate more revenue, and create relationships with gamers worldwide. Headquartered and incorporated in Los Angeles, California, with offices in London, Berlin, Seoul, Beijing, Kuala Lumpur, Raleigh, Tokyo, Montreal, and cities around the world.

Blokko.io Surges Past Growth Forecasts as Demand for Alternative Payments Skyrockets
Blokko.io Surges Past Growth Forecasts as Demand for Alternative Payments Skyrockets

Associated Press

time28-05-2025

  • Business
  • Associated Press

Blokko.io Surges Past Growth Forecasts as Demand for Alternative Payments Skyrockets

is rapidly becoming the go-to infrastructure partner for modern payment processors and merchant acquirers in the US, Mexico and Latin America '"It is particularly exciting that these commercial opportunities are being initiated by the aggregators themselves, and Blokko is here to deliver'.' — Gustavo Jimenez, CEO of MIAMI, FL, UNITED STATES, May 28, 2025 / / -- Blokko Inc., a fast-scaling fintech company redefining alternative payments infrastructure, is experiencing exponential growth as a result of high demand from key industry players. The company, which offers a unified platform integrating crypto, account-to-account (A2A) transfers, and other alternative payment methods, has entered with multiple leading payment processors in the Americas. This surge in interest, driven entirely by inbound requests, represents a significant strategic milestone for . The company now projects the potential onboarding of over 500,000 merchants, a figure that dramatically exceeds its earlier YE 2025 forecasts and emphasizes its growing relevance in the global payments' ecosystem. 'It is particularly exciting that these commercial opportunities are being initiated by the aggregators themselves,' said Gustavo Jimenez, CEO of 'It's a clear signal that the market is looking for next-generation infrastructure to meet the evolving needs of modern merchants by integrating Crypto and Stable Coin acceptance in the legacy POS ('Point of Sale') platform—and Blokko is here to deliver.' The company is currently in the process of finalizing commercial agreements with several of these aggregators. These networks are expected to materially accelerate Blokko's revenue and market penetration across Latin America and the United States. With a growing presence in the United States—where many of its newest clients are based—alongside Brazil and Mexico, and expansion plans into additional Latin American markets, is rapidly becoming a go-to infrastructure partner for modern payment processors and merchant acquirers. Positioned to Scale Blokko's scalable infrastructure and seamless API and POS integration capabilities allow it to serve a wide variety of retail and digital merchants. Its growing footprint reflects a broader market shift toward more intuitive, secure, and borderless payment experiences. is in the final stages of closing a $1,500,000 USD seed round, with strong interest from multiple investors across the fintech and payments ecosystem. The capital will support accelerated merchant onboarding, platform scalability, and the expansion of its commercial and technical teams. This fundraising milestone aligns with the company's rapid growth trajectory and will help convert significant inbound aggregator demand into sustained transactional revenue. is a Miami-based fintech company building the next generation of alternative payment infrastructure. Through seamless integration of crypto, A2A, and emerging payment methods such as PIX (Brazil) and Codi (Mexico), Blokko enables processors and merchants to unlock secure, scalable, and borderless payment capabilities. Learn more at Contacts Investor Relations Henryk Dabrowski Email: [email protected] Phone: +1.954.574.2664 Commercial Alejandro Morales Chief Revenue Officer Emai: [email protected] Phone: +1.346.328.1155 Forward-Looking Statements This press release contains forward-looking statements, including statements regarding future commercial agreements, anticipated merchant onboarding, and projected growth. These statements are based on current expectations and assumptions and involve risks and uncertainties. Actual results may differ materially. assumes no obligation to update any forward-looking statements except as required by law. Henryk Dabrowski Areca Financial Services +1 954-574-2664 [email protected] Legal Disclaimer: EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

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