15-05-2025
Buffalo Bills' best schedule release videos, ranked
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The Buffalo Bills routinely win the AFC East but in terms of annual schedule release videos, they're a wild card.
Over the past five years, the Bills have embraced everything from surreal comedy and parody to symbolic destruction and pandemic-era sincerity.
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The NFL is releasing the 2025 schedule with an entire show at 8 p.m. Wednesday. Each NFL team will also launch its own video on social media.
Here is our ranking of the Bills' NFL schedule release videos over the last five years — from Josh Allen living in a pit to his 'None of this means anything' moment— based on creativity, execution, and entertainment value. Buffalo's 2019 dating app parody is also worth a look. We'll update the rankings after the club releases its 2025 video.
5. 2020 - Appreciation for essential workers during COVID-19
Heartfelt and timely. Amid the early days of the COVID-19 pandemic, men and women on the frontlines fighting the virus took center stage in announcing the schedule. The video featured hospital workers, law enforcement, and one of the Bills' most beloved superfans—swapping his gameday costume for a firefighter uniform.
4. 2022 - Absurdist comedy of an Adult Swim show
Intentionally awkward and offbeat. Dawson Knox eating chicken wings, Tommy Sweeney on guitar, Isaiah McKenzie as a doctor, Gabriel Davis eating cake with his hands, Tim Settle painting and Josh Allen riding a stuffed dog. Knox and Allen caressed hands. It was a riff off the Tim and Eric Awesome Show, Great Job! on Adult Swim. A parody of a parody. If you've seen the show, likely hilarious. If you haven't, probably confusing — which is the point. "None of this means anything."
3. 2021 - Demolishing the opponents
Slow-motion closeups of stuff being destroyed is always satisfying. Especially when it involves props symbolizing your opponents. Rockets, torches, chainsaws, crossbows and steamrollers were used to wreck items like a Terrible Towel and trumpet. Bonus points for the unbroken folding table left for the bye week.
2. 2023 - Making Bills players' childhood dreams come true
Brandon Beane doesn't just make dreams come true with contracts. Started strong with Josh Allen as a paperboy and the Steve Tasker prank. Lost a little steam. Allen riding a bicycle through the team facility has proven to have lasting meme success. Should've shined Sean McDermott head at the end.
1. 2024 - Josh Allen resides at the new stadium construction site
Josh Allen lives in the pit at New Highmark Stadium. Quirky and charming. Chris Pratt's Andy Dwyer character on Parks and Recreation vibes.
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What time is Bills schedule release?
The NFL and teams will release their 2025 schedules at 8 p.m. ET Wednesday.
Where to watch NFL schedule release
The NFL Network will air the schedule release show.
This article originally appeared on Rochester Democrat and Chronicle: Buffalo Bills schedule release videos, ranked
