2 days ago
Tesco adds more lines to its Aldi price match promise
Tesco Houmous pots (200g) are now 99p, with other products being added to Aldi Price Match in time for summer including Tesco Iceberg Lettuce 200g bags (64p), Tesco Strawberry and Vanilla ice cream cones (£1.25), Tesco Milk Chocolate ice creams (£1.39) and 300g punnets of Tesco Baby Plum Tomatoes (78p).
Tesco Group Chief Commercial Officer Ashwin Prasad said: 'We are absolutely committed to providing great value for Tesco customers and we have carefully chosen more than 80 additional products to add to our Aldi Price match scheme.
'We have added many customer favourites including our Tesco own-brand houmous pots and baby plum tomatoes, giving customers the assurance that they are getting great prices on some of our most popular products.'
Tesco has now been running the popular Aldi Price Match scheme for more than five years.
The supermarket also has more than 1,000 prices fixed as part of its Low Everyday Prices deals and 9,000 Clubcard Price deals on offer to Tesco Clubcard members each week.
Co-op now also matches Aldi prices on more than 100 everyday products.
The lower prices are available to the retailer's member customers and, for them, will see a pint of Co-op milk fall from 95p to 85p and Co-op medium free-range eggs and a tiger bloomer loaf of bread both drop 20p to £1.45.
The retailer said more than one million members bought at least one of the price-matched products every week, including Co-op branded fresh fruit, vegetables, meat, chicken and dairy.
Morrisons added more than 100 everyday essentials and best-sellers to its price match promise with Aldi and Lidl from January 1, with items such as olive oil, coffee, eggs, single cream and pasta sauce.
Morrisons first launched its price match in February 2024 with more than 200 essential products, such as cornflakes, baby wipes, bread and toilet rolls.
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Sainsbury's matches prices to Aldi on items such as milk, bread, butter, pasta, chicken, steak and vegetables, including in its 1,400 Sainsbury's Local shops.
Simon Roberts, chief executive of Sainsbury's, said: 'In our Sainsbury's Locals, we've worked hard to offer market-leading prices on essential items and popular breakfast, lunch and dinner staples."
Meanwhile Asda scrapped its own Aldi and Lidl price match initiative after 12 months as it focuses on its own 'great prices' rather than those of its competitors.
