6 days ago
Specificity Cracks the Code on Cross-Channel Precision: Video Ads Served to the Same High-Intent, Bot-Free Audiences Engaged on Display and Social
TAMPA, FL / ACCESS Newswire / June 4, 2025 / Specificity (OTC PINK:SPTY) a disruptor in the digital marketing space, has officially closed the loop on precision audience engagement. The company now delivers targeted Connected TV video ads to the exact same verified, high-intent audiences it already reaches across display and social media-creating an unmatched cross-channel strategy that eliminates waste and maximizes ROI.
Specificity's proprietary ad tech identifies real human beings actively in-market for specific products or services-filtering out bots, click farms, and irrelevant impressions. Now, clients can extend their message across display, social, and video-- including Connected TV with laser-sharp consistency, reaching one audience, multiple ways, all verified and intent-rich.
'The industry talks about omnichannel a lot, but what they really mean is reusing creative across platforms,' said Jason Wood, CEO of Specificity. 'We're talking about targeting the exact same people-actual humans with intent-with display, social, and video. That's real omnichannel precision, and it's a game-changer.'
Why it matters:
Most agencies rely on platform-specific targeting. Specificity flips the script by owning the audience, not the platform-then serving that audience wherever they consume content. The result? Fully aligned messaging and exponential impact across multiple digital touchpoints.
Core differentiators:
From social feed to screen time, Specificity empowers brands to be everywhere their audience is-without guesswork, waste, or inflated CPCs.
About Specificity
Specificity (OTC PINK:SPTY) is a performance-driven digital marketing firm revolutionizing how brands connect with real people. Leveraging advanced ad tech and proprietary data, Specificity enables precision targeting of in-market consumers across display, social, and video-guaranteeing that every campaign reaches the right human, in the right place, at the right time.
For more information, visit
Media Contact:
Chris Gruening
Vice President, Client Services
Specificity
[email protected]
SOURCE: Specificity Inc.
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