Latest news with #augmentedreality
Forbes
2 days ago
- Business
- Forbes
Do It Yourself Augmented Reality In 9 Minutes
Augmented reality LU biscuit package in France that uses Hololink platform technology This special promotion for the LU Biscuit Company that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-second video that showed a French student, newly arrived at college, who while unpacking her suitcase finds this box of LU cookies that were placed in her suitcase by her parents. Activated through augmented reality, the package transformed into a flower made of cookies that said 'to study in a strange country es a challenge! We believe in you!', with a transition to 'Mama & Papa' in the red center circle. It was a sweet simple idea that touched the heart strings, and is a best use case of augmented reality on packaging. The LU activation enables easy message customization by consumers, just by scanning the QR code on the pack. The campaign idea was considered so big, it justified 360° brand marketing support including social media, influencers, events in universities, articles, in-store materials and e-commerce banners. Influencer content and articles will be published about the promotion over the next several months, no doubt with more fun consumer customization examples. To better understand the technology, I contacted Niels Østergaard, president of the Danish company Halolink from Copenhagen that created the technology and developed the online platform that enables users to make augmented reality experiences quickly and relatively simply without the need for an app… simply by accessing the tool from a web browser. You start by dragging and dropping 3D images onto the background you choose and then determine the type of action you'd like the object to perform. Images can be overlayed on flat surfaces and real-world environments, or be seen 360° around the viewer. Hololink integrates 3D models, images, videos, text, and audio for multi-modal experiences. AR in marketing and packaging isn't new. It's been around since the early 2000's, but it's now incredibly easy for anyone inside a firm to experiment and apply it. Firms are no longer dependent on outside agencies to do the work in an involved, time-consuming process. For someone who knows how to use the tool, which requires minimal training, and who has an idea of what they want to create, augmented reality use cases can be generated in a matter of minutes. I would argue that AR technology in marketing and packaging has been under-utilized and there is much to recommend it. According to a 2022 study by the marketing communications agency Mindshare: AR use cases spring from creativity and imagination. It's great for brand storytelling and can be highly strategic. AR can also create great content for social media and even be the brand's big integrated marketing idea with 360° support. These are some of my favorite examples: Other AR use cases include paintings in museums that come to life and animate, treasure hunts in large retailers with clues that can activate prizes or experiences throughout the store and increase time spent in store, gamifying static environments, and bringing studies to life for students by, for example, transforming a 2-D picture of the human body in a textbook, into a 3D image that can be rotated to bring the subject matter to life. Once brands, organizations, and institutions get started brainstorming activations that can engage their audiences, the sky's the limit as to what they can quickly and affordably create.
The Verge
3 days ago
- Business
- The Verge
Posted May 29, 2025 at 2:05 PM EDT
Dumb and dumberer. Mark Zuckerberg and Palmer Luckey have buried the hatchet after Zuckerberg fired Luckey in 2017, so they can build virtual and augmented reality gear for the military. Oculus made, of course, the most successful VR headset and was also a tremendous flop for Meta. Anyway, here's the WSJ story about their new team-up. Time and money heal all wounds, I guess?
CBS News
3 days ago
- Business
- CBS News
Meta to help develop new AI-powered military products
Palmer Luckey on making autonomous weapons for the U.S. and its allies | 60 Minutes Meta is teaming with defense industry startup Anduril Industries to develop military products that use artificial intelligence and augmented reality, the companies announced on Thursday. Anduril said in a statement that the new products will provide "real-time battlefield intelligence" to soldiers in the field, allowing them to make decisions based on data. "This integration will transform how warfighters see, sense and integrate battlefield information," the company said. Palmer Luckey, the 32-year-old billionaire behind Anduril, said on social media that tapping into Meta's expertise in virtual and augmented reality technology will "save countless lives and dollars." Since launching in 2017, Anduril has sought to distinguish itself from defense industry contractors such as Boeing and Lockheed by highlighting its ability to both fund and develop products, rather than tapping federal funding. The California-based startup creates unmanned, autonomous weapons that use AI to identify and engage targets. Luckey is the co-founder of Oculus, the VR company that Meta, then called Facebook, bought in 2014 for $2.3 billion. "It's a scary idea, but, I mean, that's the world we live in," Luckey told correspondent Sharyn Alfonsi in a recent "60 Minutes" interview. "I'd say it's a lot scarier, for example, to imagine a weapons system that doesn't have any level of intelligence at all." "Meta has spent the last decade building AI and AR to enable the computing platform of the future," said Mark Zuckerberg, co-founder and CEO of Meta, said in a statement Thursday. "We're proud to partner with Anduril to help bring these technologies to the American servicemembers that protect our interests at home and abroad."
Wall Street Journal
3 days ago
- Business
- Wall Street Journal
Meta Fired Palmer Luckey. Now, They're Teaming Up on a Defense Contract.
Meta META 0.37%increase; green up pointing triangle Platforms had a messy split with its virtual-reality chief Palmer Luckey. Now, the two have reconnected to build high-tech headsets for the U.S. Army. Luckey's defense firm Anduril Industries and Meta said Thursday they will together build a line of new rugged helmets, glasses and other wearables that provide a virtual-reality or augmented-reality experience.
Forbes
5 days ago
- Business
- Forbes
The Future Of Digital Experiences
The Future Of Digital Experiences We are on the brink of a digital revolution in consumer experiences. A convergence of multiple forces is compelling organizations to innovate in this area: Today, we are already witnessing the gradual integration of multiple interaction modes into interfaces, including touch, text, voice, haptics, and gestures. Apps now allow users to use voice commands to ask questions, research products and services, and make payments. Virtual assistants use augmented reality to offer virtual try-ons. Smartwatches use haptic feedback to alert users or share health metrics. In the future, organizations will leverage AI to further reduce friction in human-computer interactions. AI-powered interfaces, such as chatbots and virtual agents, will actively observe, seek information, learn, and communicate with consumers. This will allow organizations to better understand consumer intent and emotions and generate responses that use appropriate tone, emotion, visual elements, and more. In the short term, conversational interfaces will make digital experiences more natural, intuitive, and accessible. In the longer term, the internet of senses, computer vision, extended reality, and edge AI will create more perceptive and immersive experiences by tracking eye movement, expressions, and gestures and blending multisensory experiences to incorporate touch, taste, and smell. Over the next decade, emerging technologies will enhance consumer understanding, boost automation, and accelerate the orchestration and delivery of digital experiences. By gaining deeper consumer insights, organizations will be able to: As market offerings expand, technologies mature, and consumers increasingly adopt new types of digital experiences, Forrester expects that digital experiences will evolve through three phases. These phases will not occur in strict sequential order; instead, they are interrelated and mutually reinforcing, building upon each other: Human-centered & Empowering By delivering assistive, anticipatory, and agentic experiences, businesses will be able to create a future where technology seamlessly integrates into our daily lives, empowering consumers in unprecedented ways. Brand trust, shaped by the brand promise but also the quality of past interactions, will determine how much data consumers are willing to share for personalized experiences. Additionally, trust in the technology itself, scenarios, and perceived levels of risk will influence the degree of autonomy granted to AI agents and the breadth of service or advice provided. The pace of change is accelerating — but the fundamentals remain the same. As organizations prepare for the future of experiences, it's crucial to remember that brand and customer experience are the powerhouse duo driving growth. Register to attend Forrester CX Summit EMEA in June, explore the full agenda for the event here. This post was written by Principal Analyst Aurelie L'Hostis and it originally appeared here.
