Latest news with #bathwater
Yahoo
an hour ago
- Business
- Yahoo
Sydney Sweeney and the business of being hot
Sydney Sweeney is a Hollywood supernova, making a dizzying amount of moves professionally, yet social media is consumed with the superficial. She's using it to her advantage. Look no further than the announcement that the Anyone but You star's brand partnership with men's bath product Dr. Squatch will now include a limited edition line of soap bars infused with her bathwater. Sweeney said the idea was born from 'dirty little boys' who 'wouldn't stop asking' for it after she first partnered with the company last year for a sultry campaign shot in a bubble bathtub. She's not exaggerating: A comment from the original Instagram ad from October 2024 asking, 'how much for the water,' has nearly 40,000 likes. Dr. Squatch called Sweeney 'a legend' for agreeing to create the bathwater soap, which the brand says smells like 'morning wood.' Sweeney's either a genius or desperate, according to social media. While we won't make that call, we'll observe that there is such digital discourse around her — her beauty, her body and especially her love life. So who could blame the actress, who's been praised as 'business-minded' and 'ambitious' by her Anyone but You costar Glen Powell for orchestrating their fauxmance to market their hit rom-com, for taking it to the bank? Sweeney is a studio moneymaker. The films she acted in, as of press time, have earned $244,399,399 worldwide, according to the Numbers. She's also a storytelling mover and shaker through her production company, Fifty-Fifty Films, which she cofounded in 2020 with her producing partner and former fiancé Jonathan Davino. The films she's produced have made $243,952,681 worldwide. Yet her love life drives much of the conversation around her. Sweeney chose not to even confirm her reported broken engagement from Davino in 2025 — and yet that consumed the Q1 gossip cycle. The fact that they still hang out and work together has only fueled the web talk. The bigger story has become who she'll date next. Social media went cray-cray when, after her Davino split, she attended Powell's sister's wedding. Had the costars coupled up? Apparently no. But the idea that this smoldering movie scene could be reality just wound up the masses. There was yet another fervor when Sweeney was close-talking with her costar in The Housemaid, Brandon Sklenar, at Stagecoach in April. Just talking to her former Downfalls High costar Machine Gun Kelly and White Lotus actor Patrick Schwarzenegger at a Las Vegas party in May led to a 'flirty threesome' headline — among other suggestive gossip. She can't even stand next to a man without a flurry of innuendo. Social media isn't just obsessed with Sweeney's love life; there's plenty more trivial chatter to go around. Almost as soon as she broke through in Hollywood, discourse about her looks and body began. In December, trolls posted cruel comments after she muscled up to play boxer Christy Martin. It's not just the random keyboard warriors having their say. Veteran film producer Carol Baum said that Sweeney is 'not pretty' and 'can't act' and called Anyone but You 'unwatchable.' In response, Sweeney called Hollywood's 'women empowering other women' movement a facade. She also let her style make a statement, mock apologizing for having 'great tits.' Why are people so shallow when it comes to Sweeney? Turns out, it's an age-old formula of stardom plus gender. 'When the concept of Hollywood stardom first emerged in the 1910s, much of the original discourse focused on actors as picture personalities, which meant that fan culture focused on the various onscreen roles actors had played,' Claire Sisco King, Vanderbilt University's associate professor and chair of Cinema and Media Arts, tells Yahoo Entertainment. 'Pretty quickly, however, this discourse began to focus as much on the private lives of stars as it did on their work,' as fan magazine coverage began to extend to the love lives of stars in the 1920s. Now, 100 years later, that coverage has not only persisted but also intensified due to the rise of reality TV coupled with the boom of social media, which has 'created heightened audience expectations of access to and intimacy with famous people,' King says. There is a more critical lens on females than males, 'which is in keeping with traditional gender norms in our culture,' King says. 'While it has been historically acceptable for men to have professional lives and to be associated with the public sphere, U.S. culture still tends to expect that women be tied to concepts of home, family and love. Discourse about Hollywood often insists that women be attached to men in adherence with these traditional gender norms.' It's common for internet culture 'to fixate on the romantic lives of famous women,' King says, 'and the treatment of Sydney Sweeney is in keeping with these patterns. Such emphasis especially applies to women who are constructed as 'bombshells' because so much of their persona becomes attached to their perceived attractiveness and appeal as objects of desire for heterosexual men.' When it comes to Sweeney being connected to her romantic leads, that's also typical because it 'helps to preserve the fantasy that audiences enjoy when they watch fictional love stories that feel as if they could be real.' Sweeney wisely leaned in on that fantasy with Anyone but You when she and Powell pretended there could be something going on to help market the movie. That was part of the film's success. But female actresses walk a fine line. Anytime women take roles that are outside the box we see them in, people view it 'as a kind of betrayal,' says King. For Sweeney, 'An example of this inverse perspective [is] when many fans — especially men — expressed dislike at the change in her appearance while shooting the Martin biopic.' While the social media noise blasts, Sweeney is methodically plotting her career — and building up her bank account. Just a handful of film projects she has slated are starring roles: the Martin biopic, a screen adaptation of the video game Split Fiction, the psychological thriller The Housemaid and a long-awaited Barbarella remake. As she did with Anyone but You, she will again double-dip and produce all four. Sweeney has talked about being hands-on when it comes to producing projects, saying she kept Sony's marketing team 'awake at night because I couldn't stop with ideas' around Anyone but You. She said she was on every call and in text group chats. With the confidence of a seasoned Hollywood player, Sweeney said she accepts roles — like in 2024's disappointing-and-she-knew-it Madame Web — as a 'building block' in getting her own projects made. 'Everything in my career I do not just for that story, but strategic business decisions,' she said. 'Because I did that, I was able to sell Anyone but You [and] get Barbarella.' Sweeney's business sense extends to money management. She's called herself a 'huge saver,' explaining, 'I don't just go and spend money. I like to invest. I like real estate. I like making, hopefully, smart choices with the money I'm making.' There's a personal reason behind that: Sweeney's parents went through bankruptcy when she was young. Despite her stardom, she worries about how much money she has going in and out. She's said that if she didn't take brand partnerships — like Dr. Squatch but also beauty (Laneige) and fashion brands (Miu Miu) — on the side, she couldn't pay her bills. Sweeney's business acumen has been praised by not just her costars but also by executives and collaborators. Sony Pictures Motion Picture Group head Tom Rothman called her a 'force of nature' and said the studio is lucky to be in business with her. Jessica Goodman, whose YA novel They Wish They Were Us is being adapted into a series by Sweeney, called her 'very savvy' with an ability 'to get things done in a way that might surprise people.' Jennifer Millar, Sweeney's talent agent for over a decade, has said, 'From the beginning she knew what she wanted. She knew how she was going to get there, and she's been doing it.' Sweeney is, after all, the same girl who, at 12, made a PowerPoint presentation to convince her parents to allow her to pursue acting. Her pitch worked and has paid off. It's paying off again as she turns leering comments into a money-making brand campaign for soap, which has resulted in her very own product. And people are lapping it up.
Geek Tyrant
17 hours ago
- Business
- Geek Tyrant
Yes, You Can Now Buy Sydney Sweeney's Used Bathwater… In a Bar of Soap — GeekTyrant
Sydney Sweeney's post-Madame Web era has taken some wild turns, but this latest move is straight-up soap opera territory. Dr. Squatch, the men's soap brand best known for its rustic marketing and earthy scents, just announced a limited-edition bar of soap infused with actual bathwater from the actress herself. No, this isn't satire. Yes, it's real, and I don't even know what to say. It's so weird! Sweeney, who's been winning hearts and headlines with films like Anyone But You and Immaculate , has become an internet fixation. So when she starred in a viral Dr. Squatch commercial last year, lounging in a tub and calling viewers 'dirty little boys', the memes practically wrote themselves. Now, she's leaning all the way in. Sweeney told GQ: 'I honestly think it's a really fun, full-circle moment, because fans always joke about wanting my bath water. I was like, 'This is just such a cool way to have a conversation with the audience and give them what they want.' But then also hopefully encourage them to take care of themselves in a healthy way.' Dr. Squatch collected the actual water from her bath during the shoot. And yes, that water was used… sparingly, to craft this very limited soap. she explained. 'When we were at the [Dr. Squatch] shoot, they had a tub for me. And I actually got in there and I took some soap, and we had a nice little bath and they took the water. 'So it's my real bath water. I wanted to have it lean towards my home roots, so there's this really outdoorsy scent of, like, pine and earthy moss and fir. So it smells super manly. But then there's some city bath water mixed in.' Pine, moss, fir, and… Sweeney. It's not a scent profile you'd expect on a shelf next to sandalwood and cedar, but here we are. Most of these sudsy souvenirs will be given away through promotional contests, but a select few bars will be available for purchase. So if you've ever dreamed of getting that close to Sydney Sweeney, this might be the most hygienic way to do it. Whether this is peak internet or just brilliant branding, one thing's for sure, Dr. Squatch and Sweeney now has the geek world's full attention. That's cleaner than anything Madame Web ever pulled off.
Yahoo
a day ago
- Business
- Yahoo
Sydney Sweeney to sell soap made with her bathwater
(WTVO) — Fans of the Euphoria actress Sydney Sweeney are clamoring for a chance to lather up with soap that contains drops of her bathwater. The soap was created after the movie star partnered with Dr. Squatch, a well-known natural body care brand. The soap, entitled Sydney's Bathwater Bliss, is priced at $8 per bar. 'People feel connected and free to be able to speak about me in whatever way they want, because they believe that I've signed my life away, Sweeney told Variety in March 2024. 'That I'm not on a human level anymore, because I'm an actor. That these characters are for everybody else, but then, me as Sydney is not for me anymore. It's this weird relationship that people have with me that I have no control or say over.' The collaboration comes after fans could not stop asking for a special Sweeney-inspired soap. 'In collaboration with Sydney Sweeney, we created a limited-edition soap infused with her ACTUAL bathwater. Why? Because y'all wouldn't stop asking. And Sydney said, 'Let's do it.' (what a legend),' Dr. Squatch's Instagram post announced. Fans can expect to be able to buy the bathwater-infused soap on June 6th. Dr. Squatch will be giving 100 fans a free bar in a competition. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Telegraph
3 days ago
- Business
- Telegraph
Sydney Sweeney to sell soap made with her bathwater
Sydney Sweeney, the American actress, will sell soap infused with her used bathwater because her fans 'wouldn't stop asking' for it. The 27-year-old said she was flooded with requests after appearing in an advert last year that showed her soaking in the tub. In the advertisement, filmed for Dr. Squatch, a men's personal care company, Sweeney bathes and tells viewers: 'Hello, you dirty little boys. Are you interested in my body… wash?' Speaking as she announced her new Sydney's Bathwater Bliss soap, she said: 'When your fans start asking for your bathwater, you can either ignore it or turn it into a bar of Dr. Squatch soap. 'It's weird in the best way, and I love that we created something that's not just unforgettable, it actually smells incredible and delivers like every other Dr. Squatch product I love.' The product will be a mix of soap made with sand and pine bark extract, with 'a touch of Sydney's real bathwater', Dr. Squatch said. In a post on Instagram, the company wrote that it had created the soap because 'y'all wouldn't stop asking for it'. Sweeney told GQ magazine that comments from fans wanting to consume her bathwater were likely to have been influenced by a scene from the 2023 film Saltburn, in which Barry Keoghan's character drinks the leftover bathwater of Jacob Elordi's character. 'Honestly, it probably has been a huge catalyst for it,' she said. During filming for the Dr. Squatch advertisement, Sweeney said the crew 'had a tub for me. And I actually got in there and I took some soap, and we had a nice little bath and they took the water. So it's my real bathwater'. Describing the soap, she said, 'It's super soft... it's marbly and has blues and a little bit of brown in it'. The actress, who grew up near Spokane, Washington, said she wanted Sydney's Bathwater Bliss to 'lean towards my home roots, so there's this really outdoorsy scent of, like, pine and earthy moss and fir. So it smells super manly'. The soap, priced at $8 (£6), will have a limited run of 5,000 bars and will go on sale on June 6. The announcement received a mixed reception on social media, with one X user describing it as 'genius marketing'. But another said: 'If you buy this soap, you should be placed on a watchlist because something is wrong with you.' Sweeney, who once apologised for having 'great' cleavage and 'correct opinions', is a rising star, with credits including the HBO series Euphoria and Quentin Tarantino's Once Upon a Time in Hollywood. In 2023, she starred in the romantic comedy Anyone But You and a year later had a prominent role in Sony's Spider-Man spin-off Madame Web.
CNN
3 days ago
- Business
- CNN
Sydney Sweeney is selling soap infused with her ‘actual' bathwater
Gwen Stefani sang about bathing in it, and now it's actually becoming a thing, thanks to one euphoric actress. Sydney Sweeney is again partnering with soap brand Dr. Squatch to sell a limited addition line of bars infused with her bathwater. Yes, you read that right: according to a series of Instagram posts from the 'Euphoria' star on Thursday, 'Sydney's Bathwater Bliss' soap bars can be yours next month. The product push comes after Sweeney's now-viral ad for Dr. Squatch Natural Body Wash last October, which featured her in a bubble bath addressing 'dirty little boys.' 'You kept asking about my bathwater after the @drsquatch ad… so we kept it,' Thursday's post on both Sweeney's and Dr. Squatch's Instagram pages read. 'Introducing Sydney's Bathwater Bliss! A very real, very limited-edition soap made with my actual bathwater.' Another post (rightfully) asked 'Why?' this new, medium-grit soap is being brought into existence, and then answered, 'Because y'all wouldn't stop asking. And Sydney said, 'Let's do it.' (what a legend).' The brand is even doing a giveaway promotion with 100 winners getting the soap for free, but stipulated that those interested must be over 18 years of age. The promo mentioned that the soap is 'a perfect combination of the two best places on the planet: The outdoors and Sydney Sweeney's bathtub. Experience the ultimate blend of outdoor serenity with refreshing notes of pine, Douglas fir, earthy moss, and a touch of Sydney's very own bathwater.' Sydney's Bathwater Bliss will be available for purchase at on June 6. The price for some good, clean fun and 'bliss' in a bar? A budget-friendly $8.
