3 days ago
E.l.f. Beauty will raise prices by $1. Hear the company's CEO explain why
E.l.f. Beauty CEO Tarang Amin speaks to CNN about why the company is increasing prices by $1 across its entire portfolio on August 1. On Wednesday, the cosmetic company announced it bought Hailey Bieber's beauty brand, rhode, for $1 billion. Amid President Donald Trump's chaotic trade war with China, e.l.f. hopes the acquisition is an opportunity to diversify its supply chain. Right now, about 75% of e.l.f. products are made in China, while rhode has suppliers in Europe, the U.S. and other parts of Asia.
