Latest news with #bibigo
Business Wire
5 days ago
- Entertainment
- Business Wire
Randall Park Stars in bibigo ™'s New Campaign, Taking America on a K-Food Tour
BLOOMINGTON, Minn.--(BUSINESS WIRE)-- bibigo ™, the #1 Korean food brand in the U.S., 1 is inviting people to just ' bibigo™ for it' and step outside their culinary comfort zones to discover the exciting world of Korean cuisine. The new campaign features Korean-American actor Randall Park, who brings his signature comedic flair to dish on his love for K-food. bibigo 's collection of single serve bowls is notably making its debut to showcase how easy it is to make Korean cuisine exciting and approachable for both newcomers and dedicated enthusiasts. bibigo has helped put Korean food on the map in the U.S. and is the fastest-growing Asian food brand, delivering American households breakout hits like Steamed Dumplings and Mandu (potsticker-style dumplings). Beyond its strong retail availability and ease of preparation, bibigo 's popularity has soared in the past few years, thanks to its top-notch quality and unbeatable flavors, making consumers come back for more. Today, approximately one in seven American households regularly stock up on bibigo products. 2 'We're incredibly excited to launch the ' bibigo ™ for it' campaign, building on the growing appetite we've seen across America for Korean flavors. Beyond delicious food, this campaign is all about making Americans even more curious about the vibrant world of Korean cuisine,' says Federico Arreola Carrazco, VP of Marketing at Schwan's. 'We couldn't think of a better person than Randall Park to show just how effortlessly enjoyable K-food can be. Together, we aim to be the trusted guide for anyone looking to explore and savor the rich tastes of Korea.' This new campaign is a flavorful journey with Randall Park as he shares his fondness for bibigo products and unveils personal anecdotes with dry humor. Whether navigating a bustling night market in Seoul, interrupting a K-pop music video shoot, enjoying a meal with grandmas or in his living room with friends here in America, Randall illustrates how bibigo enables him to enjoy his favorite dishes right at home. 'Partnering with bibigo on this campaign feels like a full-circle moment for me,' said actor Randall Park. 'This project, celebrating Korean food, reminds me vividly of childhood lunches, where opening my home-cooked meals in front of my classmates felt like a vulnerable act. All self-consciousness and fear of judgment I experienced then now stand in stark contrast to the immense pride I feel today. To be able to participate in presenting the flavors of Korean cuisine with the entire nation is a profound opportunity to honor my heritage through dishes I grew up with. I hope all those kids who once judged me can now enjoy these incredible products and see me as the young visionary that I truly was.' The launch of bibigo™ 's new single serve bowls bibigo 's latest campaign officially debuts its new line of single serve bowls, representing a significant step in its ongoing mission to democratize K-food for Americans across the nation. Without having to leave home or knowing how to cook those recipes, these microwaveable single serve bowls offer a remarkably easy way to enjoy and discover beloved traditional meal options, ready in just a few minutes. The brand now features a complete range of home-cooked-style dishes, including Beef Bibimbap, Chicken Japchae Noodles, Spicy Sauced Dumplings, Chicken Bibimbap, Beef Japchae Noodles and Chicken Wonton Soup. Already known for its viral TikTok Steamed Dumplings and flavorful Mandu, as well as the vibrant tastes of Gochujang sauce, chewy Tteokbokki and savory SOBABA™ Chicken, bibigo now looks to open the door to an even richer world of Korean culinary experiences with this new product line. The ' bibigo ™ for it' campaign is currently rolling out across television and social media channels. Click here to watch the main campaign spot. These spots exemplify the brand's ongoing mission to introduce Korean cuisine to a wider international audience. This effort builds upon the recent appointment of popular K-pop group SEVENTEEN as their new global brand ambassadors, a move that extends bibigo 's established history of partnering with influential Korean figures worldwide. About bibigo™ Brand Founded in 2010, bibigo Korean-style foods are part of a global brand created by CJ CheilJedang ('CJ'), Korea's No. 1 lifestyle company. With over 60 years of experience, CJ has proudly been delivering flavor to dinner tables since 1953. Our bibigo products take 5,000 years of delicious cuisine and update it for today's modern, non-stop lifestyles. That's why the name combines the Korean word 'bibim,' from a long cultural tradition of 'mixed' flavors, with the English word 'go.' The brand lineup includes a full assortment of snacks and appetizers, including Mandu, the brand's signature item. Inspired by authentic recipes, bibigo foods make the exciting tastes of Korean cuisine easily accessible with offerings that can be found at most major grocery chains. bibigo Korean-style foods are distributed throughout the U.S. by subsidiaries of Schwan's Company. For more information, please visit
Associated Press
5 days ago
- Business
- Associated Press
Randall Park Stars in bibigo™'s New Campaign, Taking America on a K-Food Tour
BLOOMINGTON, Minn.--(BUSINESS WIRE)--Jun 5, 2025-- bibigo ™, the #1 Korean food brand in the U.S., 1 is inviting people to just ' bibigo™ for it' and step outside their culinary comfort zones to discover the exciting world of Korean cuisine. The new campaign features Korean-American actor Randall Park, who brings his signature comedic flair to dish on his love for K-food. bibigo 's collection of single serve bowls is notably making its debut to showcase how easy it is to make Korean cuisine exciting and approachable for both newcomers and dedicated enthusiasts. This press release features multimedia. View the full release here: Randall Park featured in bibigo's new campaign. bibigo has helped put Korean food on the map in the U.S. and is the fastest-growing Asian food brand, delivering American households breakout hits like Steamed Dumplings and Mandu (potsticker-style dumplings). Beyond its strong retail availability and ease of preparation, bibigo 's popularity has soared in the past few years, thanks to its top-notch quality and unbeatable flavors, making consumers come back for more. Today, approximately one in seven American households regularly stock up on bibigo products. 2 'We're incredibly excited to launch the ' bibigo ™ for it' campaign, building on the growing appetite we've seen across America for Korean flavors. Beyond delicious food, this campaign is all about making Americans even more curious about the vibrant world of Korean cuisine,' says Federico Arreola Carrazco, VP of Marketing at Schwan's. 'We couldn't think of a better person than Randall Park to show just how effortlessly enjoyable K-food can be. Together, we aim to be the trusted guide for anyone looking to explore and savor the rich tastes of Korea.' This new campaign is a flavorful journey with Randall Park as he shares his fondness for bibigo products and unveils personal anecdotes with dry humor. Whether navigating a bustling night market in Seoul, interrupting a K-pop music video shoot, enjoying a meal with grandmas or in his living room with friends here in America, Randall illustrates how bibigo enables him to enjoy his favorite dishes right at home. 'Partnering with bibigo on this campaign feels like a full-circle moment for me,' said actor Randall Park. 'This project, celebrating Korean food, reminds me vividly of childhood lunches, where opening my home-cooked meals in front of my classmates felt like a vulnerable act. All self-consciousness and fear of judgment I experienced then now stand in stark contrast to the immense pride I feel today. To be able to participate in presenting the flavors of Korean cuisine with the entire nation is a profound opportunity to honor my heritage through dishes I grew up with. I hope all those kids who once judged me can now enjoy these incredible products and see me as the young visionary that I truly was.' The launch ofbibigo™'snew single serve bowls bibigo 's latest campaign officially debuts its new line of single serve bowls, representing a significant step in its ongoing mission to democratize K-food for Americans across the nation. Without having to leave home or knowing how to cook those recipes, these microwaveable single serve bowls offer a remarkably easy way to enjoy and discover beloved traditional meal options, ready in just a few minutes. The brand now features a complete range of home-cooked-style dishes, including Beef Bibimbap, Chicken Japchae Noodles, Spicy Sauced Dumplings, Chicken Bibimbap, Beef Japchae Noodles and Chicken Wonton Soup. Already known for its viral TikTok Steamed Dumplings and flavorful Mandu, as well as the vibrant tastes of Gochujang sauce, chewy Tteokbokki and savory SOBABA™ Chicken, bibigo now looks to open the door to an even richer world of Korean culinary experiences with this new product line. The ' bibigo ™ for it' campaign is currently rolling out across television and social media channels. Click here to watch the main campaign spot. These spots exemplify the brand's ongoing mission to introduce Korean cuisine to a wider international audience. This effort builds upon the recent appointment of popular K-pop group SEVENTEEN as their new global brand ambassadors, a move that extends bibigo 's established history of partnering with influential Korean figures worldwide. About bibigo™ Brand Founded in 2010, bibigo Korean-style foods are part of a global brand created by CJ CheilJedang ('CJ'), Korea's No. 1 lifestyle company. With over 60 years of experience, CJ has proudly been delivering flavor to dinner tables since 1953. Our bibigo products take 5,000 years of delicious cuisine and update it for today's modern, non-stop lifestyles. That's why the name combines the Korean word 'bibim,' from a long cultural tradition of 'mixed' flavors, with the English word 'go.' The brand lineup includes a full assortment of snacks and appetizers, including Mandu, the brand's signature item. Inspired by authentic recipes, bibigo foods make the exciting tastes of Korean cuisine easily accessible with offerings that can be found at most major grocery chains. bibigo Korean-style foods are distributed throughout the U.S. by subsidiaries of Schwan's Company. For more information, please visit View source version on CONTACT: Kristel Dupont PR Director, Rethink [email protected] KEYWORD: UNITED STATES NORTH AMERICA MINNESOTA INDUSTRY KEYWORD: TV AND RADIO MEDIA MARKETING ADVERTISING COMMUNICATIONS FOOD/BEVERAGE RETAIL ENTERTAINMENT SOURCE: bibigo Copyright Business Wire 2025. PUB: 06/05/2025 08:06 AM/DISC: 06/05/2025 08:05 AM
Yahoo
5 days ago
- Entertainment
- Yahoo
Randall Park Stars in bibigo™'s New Campaign, Taking America on a K-Food Tour
The new tongue-in-cheek spots under the tagline "bibigo™ for it" encourage people to try Korean cuisine and its latest collection of delicious single serve, microwaveable bowls BLOOMINGTON, Minn., June 05, 2025--(BUSINESS WIRE)--bibigo™, the #1 Korean food brand in the U.S.,1 is inviting people to just "bibigo™ for it" and step outside their culinary comfort zones to discover the exciting world of Korean cuisine. The new campaign features Korean-American actor Randall Park, who brings his signature comedic flair to dish on his love for K-food. bibigo's collection of single serve bowls is notably making its debut to showcase how easy it is to make Korean cuisine exciting and approachable for both newcomers and dedicated enthusiasts. bibigo has helped put Korean food on the map in the U.S. and is the fastest-growing Asian food brand, delivering American households breakout hits like Steamed Dumplings and Mandu (potsticker-style dumplings). Beyond its strong retail availability and ease of preparation, bibigo's popularity has soared in the past few years, thanks to its top-notch quality and unbeatable flavors, making consumers come back for more. Today, approximately one in seven American households regularly stock up on bibigo products.2 "We're incredibly excited to launch the 'bibigo™ for it' campaign, building on the growing appetite we've seen across America for Korean flavors. Beyond delicious food, this campaign is all about making Americans even more curious about the vibrant world of Korean cuisine," says Federico Arreola Carrazco, VP of Marketing at Schwan's. "We couldn't think of a better person than Randall Park to show just how effortlessly enjoyable K-food can be. Together, we aim to be the trusted guide for anyone looking to explore and savor the rich tastes of Korea." This new campaign is a flavorful journey with Randall Park as he shares his fondness for bibigo products and unveils personal anecdotes with dry humor. Whether navigating a bustling night market in Seoul, interrupting a K-pop music video shoot, enjoying a meal with grandmas or in his living room with friends here in America, Randall illustrates how bibigo enables him to enjoy his favorite dishes right at home. "Partnering with bibigo on this campaign feels like a full-circle moment for me," said actor Randall Park. "This project, celebrating Korean food, reminds me vividly of childhood lunches, where opening my home-cooked meals in front of my classmates felt like a vulnerable act. All self-consciousness and fear of judgment I experienced then now stand in stark contrast to the immense pride I feel today. To be able to participate in presenting the flavors of Korean cuisine with the entire nation is a profound opportunity to honor my heritage through dishes I grew up with. I hope all those kids who once judged me can now enjoy these incredible products and see me as the young visionary that I truly was." The launch of bibigo™'s new single serve bowls bibigo's latest campaign officially debuts its new line of single serve bowls, representing a significant step in its ongoing mission to democratize K-food for Americans across the nation. Without having to leave home or knowing how to cook those recipes, these microwaveable single serve bowls offer a remarkably easy way to enjoy and discover beloved traditional meal options, ready in just a few minutes. The brand now features a complete range of home-cooked-style dishes, including Beef Bibimbap, Chicken Japchae Noodles, Spicy Sauced Dumplings, Chicken Bibimbap, Beef Japchae Noodles and Chicken Wonton Soup. Already known for its viral TikTok Steamed Dumplings and flavorful Mandu, as well as the vibrant tastes of Gochujang sauce, chewy Tteokbokki and savory SOBABA™ Chicken, bibigo now looks to open the door to an even richer world of Korean culinary experiences with this new product line. The "bibigo™ for it" campaign is currently rolling out across television and social media channels. Click here to watch the main campaign spot. These spots exemplify the brand's ongoing mission to introduce Korean cuisine to a wider international audience. This effort builds upon the recent appointment of popular K-pop group SEVENTEEN as their new global brand ambassadors, a move that extends bibigo's established history of partnering with influential Korean figures worldwide. 1 No. 1 Korean-style food brand in the U.S. based on dollar sales. 2 Circana: bibigo household penetration 15% in the latest 52 weeks, ending 5/18. About bibigo™ Brand Founded in 2010, bibigo Korean-style foods are part of a global brand created by CJ CheilJedang ("CJ"), Korea's No. 1 lifestyle company. With over 60 years of experience, CJ has proudly been delivering flavor to dinner tables since 1953. Our bibigo products take 5,000 years of delicious cuisine and update it for today's modern, non-stop lifestyles. That's why the name combines the Korean word "bibim," from a long cultural tradition of "mixed" flavors, with the English word "go." The brand lineup includes a full assortment of snacks and appetizers, including Mandu, the brand's signature item. Inspired by authentic recipes, bibigo foods make the exciting tastes of Korean cuisine easily accessible with offerings that can be found at most major grocery chains. bibigo Korean-style foods are distributed throughout the U.S. by subsidiaries of Schwan's Company. For more information, please visit Socialhttps:// View source version on Contacts Kristel DupontPR Director, Sign in to access your portfolio
Yahoo
19-05-2025
- Entertainment
- Yahoo
Bibigo - Global No. 1 Korean Food Brand - Appoints Popular K-pop Group SEVENTEEN as Global Brand Ambassadors
Launches bibigo | SEVENTEEN Campaign Video and Plans Online and Offline Activities for Global Consumers and Fans SEOUL, South Korea, May 19, 2025 /PRNewswire/ -- CJ Foods' global Korean food brand bibigo announced that it has chosen SEVENTEEN, one of the most popular K-Pop groups, as its first-ever brand ambassadors. This collaboration marks a major step in bibigo's efforts to engage with Gen-Z consumers worldwide. As the leading K-Food brand, bibigo aims to bring Korean food closer to international audiences by working with SEVENTEEN, whose influence reaches across the globe. The campaign, centered around the slogan "Taste What's Beyond," will include a variety of exciting activities such as: Campaign Video Release Collaborative Product Launch Online and Offline Events Through this partnership, CJ aims to share bibigo's unique stories and flavors of Korean food with a fresh and creative approach. SEVENTEEN is a K-pop icon that debuted in 2015. CJ Foods chose SEVENTEEN as its global brand ambassadors because the group's bright and positive energy synergizes with bibigo's fun and passionate brand image. To kick off the campaign, bibigo will release a campaign video across its global Instagram, TikTok, and X (formerly Twitter) channels starting May 20. The short-form video features SEVENTEEN members enjoying a range of bibigo products, including gimbap, corn dogs, and tteokbokki. Fans can also view the video on a dedicated bibigo | SEVENTEEN microsite, set to go live on the brand's official website on May 23. During the campaign's video shoot in March, SEVENTEEN brought their signature playful charm to the set, creating a lively and engaging atmosphere. The collaboration doesn't stop there. In the second half of this year, bibigo will roll out collaborative products under the bibigo | SEVENTEEN campaign in global markets. Additionally, fans and consumers can look forward to a series of online and offline events in international markets like Japan and the United States. "By partnering with SEVENTEEN, we hope to connect with more consumers worldwide and significantly drive awareness for our brand bibigo," said Stephan Czypionka, Global Chief Marketing Officer of CJ Foods. "Through this campaign, we aim to showcase bibigo and Korean food to a broader audience in a fun and engaging way." About bibigo Launched in 2010, bibigo is a global Korean food brand of CJ Foods. Aiming to enrich today's busy and demanding life, bibigo delivers K-food and culture to dinner tables worldwide under the new slogan "Live Delicious." The brand line-up includes a full assortment of snacks, appetizers and meal items. Bibigo products are sold across around 60 countries globally, and the brand's signature item "Mandu" is sold in 6 continents. Inspired by authentic recipes, bibigo makes the tastes of Korean cuisine accessible with popular offerings in most major grocery chains. For more information, visit About CJ Foods CJ Foods, a business unit of CJ CheilJedang, is a global food company delivering a variety of products ranging from foodstuffs and frozen/chilled foods to appetizers. As the largest food company in Korea for decades, CJ Foods is now leading the globalization of Korean food with its renowned "bibigo" brand. Under bibigo, it offers delicious K-food products including Mandu (Korean-style dumpling), chicken, processed rice, Korean sauce, Kimchi, Gim (seaweed), roll, and K-street food. For more information, visit View original content to download multimedia: SOURCE CJ Foods Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
USA Today
29-04-2025
- Entertainment
- USA Today
For South Korea-based CJ, the PGA Tour is perfect way to introduce America to ‘K-Culture'
For South Korea-based CJ, the PGA Tour is perfect way to introduce America to 'K-Culture' There is no shortage of great theater on the PGA Tour from week to week. Whether it's the 16th hole at TPC Scottsdale, the 17th at TPC Sawgrass, The Bear Trap at PGA National, or The Snake Pit at Innisbrook, the first half of the PGA Tour season is filled with must-watch moments. You can add the par-3 17th hole at THE CJ CUP Byron Nelson May 1-4 at TPC Craig Ranch to that list. The 17th is better known to locals as 'The Ranch' in tribute to Nelson, who retired early from tournament golf and settled on his ranch near Dallas. It promises to be one of the most raucous, exciting holes on Tour this season, not just because of the stadium setting or the fact that it's the penultimate hole. The short-iron tee shot brings the very real possibility of a hole-in-one. In fact, it wouldn't be a stretch to say that South Korea-based CJ is rooting for a historic ace, and with that, the opportunity for the renowned chefs from bibigo, the company's food affiliate, to showcase their skills with $40,000 in catered Korean food. Even birdies will pay dividends for the Momentous Institute, the nonprofit that has been the longtime beneficiary of the tournament and its host, the Salesmanship Club of Dallas. For each birdie on the 17th, CJ will donate $1,000 to Momentous, which supports children and families struggling with mental health issues. That program netted $76,000 for Momentous in 2024. Over the years, the tournament has raised $190 million for Momentous, and CJ, now in the second year of a 10-year title sponsorship, is committed to continuing that tradition. The tournament dates back a century, to 1926, when it originally was known as the Dallas Open before taking on the name of Nelson, a Texas icon, in 1968. CJ still honors Nelson and his legacy during the tournament, most notably with signage along the 15th hole that reminds attendees of his accomplishments. It's a win-win for the tournament and the title sponsor. CJ is an international conglomerate whose product lines range from food and drink to logistics, from beauty products to entertainment, including the Academy Award-winning movie 'Parasite.' While its products have a global following, the company is leaning into sports as a vehicle to raise awareness for its brands in the U.S. market. NBA fans know of CJ and its brands through its sponsorship of the Los Angeles Lakers. Similarly, THE CJ CUP Byron Nelson offered the company a unique opportunity to showcase the breadth of its product lines in one of America's fastest-growing cities while celebrating one of golf's most beloved figures. Yoosang Kim, executive director of sports marketing at CJ Corporation, said that 'Korean tradition is well feeding the guests with a warm welcome.' Building off its first year as title sponsor, the company will have 17 chefs onsite, creating what Kim believes is the 'best player dining experience' on Tour. 'Organically, this became a huge thing at the PGA Tour and everyone raved about the food experience at THE CJ CUP, including players, agents, PGA Tour staff and players' families,' Kim said. It's difficult to overstate the breadth of CJ's products, particularly its food and beverage lineup. The bibigo brand of ready-to-eat meals and snacks is a staple in grocery aisles across America and will be featured at three concession stands during tournament week. Elsewhere, the company's Tous Les Jours frozen lemonade will be available at five locations around the golf course. The company will showcase its portfolio of products at the 'House of CJ,' a villa located along the 18th fairway where, Kim said, the company aims 'to organically submerge the fans into K-Culture.' The House of CJ will go well beyond food offerings. It will include an Olive Young powder room showcasing Korean cosmetic products, a bar at the center of the villa serving traditional Korean spirits, K-pop serenading visitors, and an immersive, 270-degree cinematic experience. 'Honestly, it's a perfect way to promote our company and brands,' Kim said. CJ continues to show its sincerity and enthusiasm for golf. CJ has been supporting young golfers for over 20 years, and its ambassadors have accounted for 11 PGA Tour victories. CJ also provides opportunities to young golfers such as Kris Kim, who became the youngest player to make the cut at the tournament, breaking Jordan Spieth's previous record. As CJ continues to bridge cultures through sports, food and entertainment, THE CJ CUP Byron Nelson has become more than just a golf tournament – it's a vibrant stage where the company's values, vision and the essence of K-Culture come to life.
