12-05-2025
A $10 'dupe' of cult Olaplex haircare just landed at The Reject Shop: 'I got the full set'
Beauty bargain hunters are racing to The Reject Shop to snap up a British-born bond-building haircare range that rivals a cult-favourite for a fraction of the price.
With sleek, salon-style packaging, a numbered step system, and promises of silky, stronger, healthier hair, the Headshock Plex System is drawing obvious comparisons to the established brand, Olaplex.
At just $10 a bottle (one-fifth of the price of others on the market), this recent edition to The Reject Shop's shelves is causing a frenzy online.
The five-part system had, until recently, only been available online and in Savers stores across Britain.
Now the full line-up is stocked here in Australia, and is designed specifically for weak, damaged and over-processed hair from bleaching and colouring.
All products are numbered for ease, packaged in sleek, salon-esque bottles, and include everything from a bond-building shampoo and conditioner to a leave-in treatment, mask and bonding oil.
While some haircare enthusiasts have rolled their eyes - one TikToker commented, 'It's not going to be anything like Olaplex... obviously' - many beauty lovers are already singing its praises.
'I got the full set – all 5,' one fan said.
The five-part system is designed specifically for weak, damaged and over-processed hair from things like bleaching and colouring
'Absolutely brilliant… I have 1–4… love love love!' another commented.
'Have been using it for a few weeks now and I love it!' a third wrote.
So, whether you're a die-hard Olaplex devotee curious to compare, or just budget-conscious and ready to try something new, the Headshock Plex System might be great place to start.
It's not the only cult 'dupe' brand The Reject Shop is quietly stacking on shelves either.
Enthusiast have also spotted the full range of MCoBeauty - the wildly popular Aussie brand known for its affordable takes on high-end makeup and skincare - in select stores and online.
The rise in amazing offerings comes off the back of The Reject shop's latest multi-million-dollar takeover deal, with Canadian retail giant Dollarama acquiring the chain for an an eyewatering $259million.
The deal marks a milestone moment for the brand, which looks as though it's about to give retail giant Kmart a run for its money.
Speaking exclusively to FEMAIL recently, a Reject Shop spokesperson teased that they couldn't give away too much when it came to their future plans, but did hint they may explore more luxury-inspired offerings in their home and beauty ranges.
This will come as music to many Aussie ears, especially when shopping for those viral 'dupes' that rival pricier homewares brands like Dolce and Gabbana and In the Roundhouse.
'We have some very exciting homewares collections coming up throughout the year and cannot wait to share them with our customers,' they said.
'We love home decor that gives a colourful personality to spaces, giving our customers the chance to make exciting choices with their interior design while remaining on a budget.'
The Reject Shop CEO Clinton Cahn announced that he was 'excited about the opportunities that this transaction presents', as many Australia consumers are in such a cost-of-living crunch.
This deal will also see a huge rise in availability for Aussies to get their hands on products even quicker, with more physical stores to cater to the rising demand.
