Latest news with #brandedResidences
Arabian Business
11 hours ago
- Business
- Arabian Business
RRS International Development's NH Collection Ras Al Khaimah Al Marjan Island Hotel & Apartments Exceeds Expectations
In a move that underscores the booming appeal of branded residences in the UAE, RRS International Development has entered Al Marjan Island, Ras Al Khaimah, with the NH Collection Ras Al Khaimah Al Marjan Island Hotel & Apartments project. Developed in partnership with global hospitality group Minor, the flagship project was oversubscribed at the Expression of Interest (EOI) stage, an early indicator of investor confidence and growing demand for branded residences in the UAE's northern emirates. With escrow accounts now in place, the development is moving toward a sell-out phase. With a project valuation exceeding $100 million, and prices starting at AED 1.65 million (approx. $452,000), this mixed-use development reflects rising demand for well-designed, professionally managed, lifestyle-led real estate. The development comprises 120 hotel keys and 36 fully serviced branded residences, offering a diverse range of unit configurations – from smart one-bed units (starting at 410 sq ft) to premium apartments (starting at 850 sq ft), featuring private jacuzzis and panoramic views. Strategically located just 45 minutes from Dubai International Airport and minutes from Ras Al Khaimah Airport, the NH Collection property is designed for both investors and residents. Ras Al Khaimah's rising status as a leisure and investment hotspot, propelled by upcoming hospitality, infrastructure, and gaming mega-projects, adds to the project's value proposition. 'We saw a clear opportunity to bring a globally recognised hospitality brand to a destination on the rise,' says Rakesh Mirchandani, Co-Founder of RRS International Development and Partner at RRS Capital Management. 'This isn't just another project—it's our commitment to raising the bar for branded living in Ras Al Khaimah and we are very grateful to the RAK leadership for laying such a strong foundation. It reflects our vision of creating high-quality, sophisticated developments in collaboration with world-class partners.' Mirchandani explained how the company's market knowledge helped the developers in creating a unique project. 'With deep roots in the market, we understand what today's investors and buyers are looking for, whether it's strong rental yields, smart pricing, or a well-managed lifestyle destination. This project delivers on all fronts.' Positioned as a lifestyle-driven destination, the NH Collection Ras Al Khaimah Al Marjan Island Hotel & Apartments raises the bar with a compelling set of luxury amenities. The list of standout lifestyle amenities include two infinity pools – including an architecturally striking see-through podium-level pool and an exclusive rooftop pool, a sky bar, a dramatic pool deck, and a 4-metre-high DJ booth. For active and wellness-focused guests, the property also offers a fun space with a golf and sports simulator. The tropical-chic design, helmed by Arkiplan, in collaboration with HMK Engineering Consultants, and interior designers – B8 Architecture, brings vibrant character and artistic flair to every corner. From larger-than-life gorilla statues to immersive art installations, the development delivers Instagram-worthy moments and curated living experiences designed to appeal to a new generation of global luxury travellers. Minor Group, known for brands like Anantara and Avani, will manage both the fine dining venues and concierge services under the NH Collection banner. Backed by RRS Capital Management, RRS International Development brings a vertically integrated approach to real estate, combining land acquisition, in-house design, and full turnkey delivery. This model has enabled fast, high-quality execution, as seen in the strong market response and in its recent nomination for Best Hotel Design Concept at the Commercial Interior Design Awards 2025. 'At RRS, we are proud to be part of the history being created in this remarkable region. We are deeply thankful to the visionary leadership of the UAE's rulers. We truly believe the UAE is a land of opportunity—where dreams turn into reality,' says Sanjay Narayandas Dhawan, Co-Founder of RRS International Development and Partner at RRS Capital Management. 'The UAE's visionary policies and infrastructure create a powerful platform for growth, making it a safe haven for global investment. We're actively exploring joint ventures and land acquisitions, with Ras Al Khaimah emerging as the next major frontier.' Marjan Island is emerging as the UAE's next major destination for real estate, tourism, and leisure investment. With government-led incentives, pro-investor policies, and a strong focus on sustainable tourism, the island is attracting major international attention. 'The Marjan leadership has ensured a very progressive governance, investor friendly initiatives, and a clear focus on sustainable tourism and development. With branded residences here expected to deliver strong rental yields and capital appreciation—often upwards of 8–10% annually—it's fast becoming one of the most compelling real estate opportunities in the region,' said Rajesh Mirchandani, Co-Founder, RRS International Development. Sameer Sharad Ved, Co-Founder, RRS International Development sums it up: 'The project's early success signals investor trust in the RAK market especially with the thriving and booming growth of Marjan. With upcoming leisure & gaming resorts, increased infrastructure investment, and government-led tourism efforts, the emirate is attracting international attention. The RRS vision is aligned with this momentum, and our NH Collection Ras Al Khaimah Al Marjan Island Hotel & Apartments project will offer a holistic investment proposition with strong rental yields and seamless management in partnership with our hospitality partner Minor Group.'
Zawya
21-05-2025
- Business
- Zawya
The Lux Collective and Adanté Realty officially launch ‘SOCIO By The Lux Collective'
Dubai – Award-winning global hospitality group The Lux Collective, in partnership with Adanté Realty, proudly announces the official launch of SOCIO By The Lux Collective, the first-ever hotel & branded residences in Sultan Haitham City. The signing ceremony took place at the Oman Real Estate Expo at the Oman Convention & Exhibition Centre, marking a milestone moment in Oman's real estate evolution. The landmark agreement between Adanté Realty and The Lux Collective brings 219 branded residences keys and 170 hotel keys to Plot 97 to 99 within Yenaier Residences, the flagship sustainable development of Sultan Haitham City. Setting a New Benchmark for Lifestyle and Investment Strategically located in Phase 1 of Oman's first smart city, SOCIO By The Lux Collective introduces a vibrant lifestyle destination that combines luxury design, community driven experiences, and long-term investment potential. Designed for modern urban living, these residences offer residents premium hospitality services, smart home features, and seamless integration with retail, wellness and green spaces. SOCIO By The Lux Collective is a bold expression of contemporary living of the future — where design meets purpose and form, community is cultivated, and global citizens come together. Inspired by the warmth of Omani culture, it is a space where tradition, innovation and sustainability coexist, and where conscious travellers belong. Dr Aadil Alexander, Chief Executive Officer of Adanté Realty, stated: 'With the official signing now complete, we are thrilled to formally launch SOCIO By The Lux Collective, a bold new chapter for residential living in Oman. This partnership reflects our shared vision to create elevated living experiences grounded in purpose, sustainability and global design. SOCIO By The Lux Collective will not only redefine branded residences in the region but will also serve as a catalyst for future-ready communities in Sultan Haitham City. We believe this is the kind of project that will attract international attention and long-term value, not only for residents but for the nation as a whole.' Mr Olivier Chavy, Chief Executive Officer of The Lux Collective, added: 'We are truly honoured to embark on this like-minded partnership with Adanté Realty – one that is built on creativity and a shared belief in future living. As part of our Group's strategic global expansion and strong commitment to the Middle East region, we are proud to announce the signing of our new urban lifestyle brand SOCIO in Oman – SOCIO By The Lux Collective. This milestone marks a continuation of our Group's journey, grounded in shared history and cultural resonance — from the recent opening of LUX* Marijani in Zanzibar, once part of the Sultanate of Oman, to this significant step into Muscat. SOCIO By The Lux Collective is a bold expression of modern urban living— where modernity meets meaningful community, rooted in Omani heritage and expressed with global confidence.' SOCIO By The Lux Collective is located on Plots 97, 98 and 99 within Sultan Haitham City, Oman's first smart and sustainable city. The project will feature a total of 389 units, including 170 hotel keys, 123 branded serviced apartments and 96 branded non-serviced apartments. These branded residences form an integral part of the broader Yenaier Residences masterplan, which comprises over 780 residential units. Designed to set a new benchmark in urban luxury, SOCIO will offer world-class hospitality services, refined interiors, wellness-driven amenities, and a lifestyle experience that blends seamlessly with nature and community-centric living. This launch cements Adanté Realty's commitment to advancing Oman's Vision 2040 through sustainable, luxury urban development. With Yenaier positioned at the heart of Sultan Haitham City and now joined by renowned global hospitality group The Lux Collective, a new residential era of future living has officially begun. About The Lux Collective The Lux Collective ('TLC') is a Mauritian-born global luxury hotel operator and manages brands LUX*, SALT, TAMASSA, SOCIO and Café LUX*. At the heart of its purpose, TLC makes each moment matter and cares about what matters. Putting people first is the core of TLC's culture as well as staying true to the values of being passionate, responsible and innovative in all that it does. By providing comfort through thoughtful and exquisite designs, TLC creates experiences that make each moment matter for all guests. It is committed to operating in a considered and respectful manner that is mindful of future generations. Through its signature Groupwide sustainability project Tread Lightly, The Lux Collective promises an eco-conscious stay throughout its hotels. Its partnership with Altruistiq, a group of CO2 experts, focuses on the environmental footprint and ensures that emission sources are tracked using the highest international Science-Based standard. Growing the global presence, TLC currently manages 18 operating resorts and hotels in Mauritius, Maldives, Ile de la Reunion, China and Tanzania, and with 12 more hotels in its development pipeline in Africa, Asia and the Middle East. An affiliate member of IBL, a major economic player in the Indian Ocean and a public-listed leader of the 'Top 100' Mauritian companies, IBL is active in key sectors of the Mauritian economy, with a global portfolio of approximately 300 subsidiaries and associated companies. Media Relations Global: Renee Lim, The Lux Collective, Vice President PR & Corporate Communications, Oman: Yashraj Duggal, Adanté Realty, Marketing Manager, marketing@
