Latest news with #brandexpansion
Hospitality Net
03-06-2025
- Business
- Hospitality Net
Alvaro Valeriani has been appointed Chief Commercial Officer (CMO) at Awasi Group
he Awasi Group, known for creating singular experiences in South America, is thrilled to announce the appointment of Alvaro Valeriani as its new Chief Commercial Officer (CCO). In his new role, he will lead the marketing and sales departments, focusing on strengthening the brand and supporting the careful and organic expansion of its properties, always in alignment with Awasi's core pillars: quality time, attention to detail, and truly personalized experiences. With an international career marked by aesthetic sensitivity and the ability to authentically connect brands with local cultures, Valeriani has held strategic positions at companies such as Aman Resorts, Explora Hotels, Hyatt, and Hilton. Throughout his journey, he has navigated diverse continents and contexts — from Latin America to Asia and Europe — carrying with him the belief that the true essence of hospitality lies in attentive listening, the silence of contemplation, and the creation of spaces that invite presence. Born in Uruguay, Alvaro began his professional journey in his home country and pursued academic training in both Montevideo and the United States. He graduated from Miami Dade College and holds specializations in Hospitality Marketing from Cornell University and Design Thinking from Stanford University — areas that reflect his analytical, empathetic, and innovative approach. More than leading branding and expansion projects — as he did at Explora Hotels with the brand's entry into the European market and the development of destinations like Rapa Nui — Valeriani acts as a narrative architect, always balancing performance with purpose. At Aman Resorts, he was responsible for global communications strategies, and at Hilton, he led the commercial performance of over 60 hotels in Latin America and the Caribbean. Valeriani's arrival marks a new chapter for Awasi's commercial team, which also welcomes Luiza Mattos as Marketing Director; Paula as Sales Director for Brazil; and Consuelo Serrano as Sales Director for Latin America. Awasi Lodges is a collection of properties located in landscapes of rare beauty across Argentina, Brazil and Chile. With a private and personalized hospitality concept, the lodges are designed to offer unique experiences that respect the rhythms of nature and prioritize the guest's own pace. The brand is a member of Relais & Châteaux and runs environmental conservation initiatives through the Awasi Foundation. View Alvaro Valeriani's LinkedIn Profile Alvaro Valeriani is a graduate of Cornell Execed in Ithaca, New York - United States
Fast Company
20-05-2025
- Business
- Fast Company
Papa Johns turned its food into a rebrand and its rebrand back into food
Of all of its ingredients, it's perhaps the signature pepperoncini at Papa Johns that most differentiates the pizza chain from its competitors. Papa Johns places one of its Mediterranean-grown pepperoncinis in every pizza box along with complimentary garlic dipping sauce. Like fortune cookies at a Chinese restaurant or Andes mints at Olive Garden, these freebies are a bit of hospitality meant to delight customers and build loyalty in a notably unfaithful fast-food category. Now Papa Johns is taking the pepperoncini a step further by placing it right into your drink: 'Cini Dirty Soda' is citrus soda with a zesty, pepper kick. How Papa Johns went all in on a pepper brand The brand expansion is happening at a time when Papa Johns is investing $25 million more in marketing this year to improve on its 1% year-over-year revenue growth. While such shocking food collabs are nothing new, in this case the pizza chain has been working pepperoncini deeper into its brand for a while now. Papa Johns released a new brand identity last year that includes a pepperoncini yellow-green in its color palette alongside colors like reds that evoke sauces and pepperonis. Coupled with a doughy custom font called Pappy, it's a brand that's designed to remind you of pizza with a free side of pepper. Now the pepperoncini has become the inspiration behind a limited-edition drink with Mountain Dew. Rather than selling the drink in its stores, Papa Johns made it as a limited-edition, do-it-yourself kit available only online. The Papa Johns recipe calls for 8 ounces of Mountain Dew and a quarter ounce of pepperoncini brine with a pepperoncini-brine-and-Italian-seasoning rim and a pepperoncini for garnish. It already sold out, and Papa Johns says it was one of the most engaged sweepstakes the chain has ever done. 'The dirty-soda trend is on the rise, and with our revamped approach we thought it was the perfect opportunity to infiltrate culture with our iconic fan-favorite garnish,' Papa Johns CMO Jenna Bromberg tells Fast Company. 'Our quality ingredients are our point of differentiation, which is where we're focusing as a brand.' The 'Cini Dirty Soda' taps into the dirty-soda craze of shops like Swig and Sodalicious while embracing the trend toward adventurous flavor profiles for products like the pickle soda Popeyes released last month. It also links the pizza chain to Mountain Dew, a soda brand that recently overhauled its visual identity and is making investments in becoming more.
