Latest news with #brandidentity
Associated Press
a day ago
- Business
- Associated Press
Celebrating 50 Years of Its Commitment to Family and Flavor, John Soules Foods Becomes Soules Foods
The company sets the table for its next chapter with a fresh brand identity and commitment to Great Food, Made Simple. TYLER, Texas, June 9, 2025 /PRNewswire/ -- John Soules Foods, a family-owned, Texas-based leading national food company is reintroducing itself to the world as Soules Foods – a new name that reflects its deep heritage and bold future. Founded in 1975 in Tyler, Texas, the company has grown from a humble hamburger patty producer into a national leader in fully cooked and ready-to-cook chicken and beef products found in homes, restaurants, and grocery stores across the country. The shift to Soules Foods honors that 50-year legacy while making room for the next generation of growth, innovation, and flavor. As the fourth generation of the Soules family joined the company this year, Soules Foods will continue its commitment to deliver more than just food, providing solutions that empower in both home and restaurant kitchens across the country. 'We believe our new name and logo pay the proper respect to our 50 years in business, while communicating a fresh outlook for our future,' said John Soules Jr., Co-CEO. 'We now have the fourth generation of our family working in the business, and we are excited to build the future for this generation and the ones that follow.' In tandem with the corporate rebrand, the company's retail brand will transition from John Soules Foods to Soules Kitchen, complete with a new logo, refreshed packaging, and updated look now rolling out in refrigerated and frozen aisles nationwide. Backed by decades of expertise, a commitment to quality, and its legacy as America's #1 fajita strips brand, Soules Kitchen will continue to offer the same high-protein, ready-to-eat favorites—like grilled chicken, steak strips and breaded chicken nuggets, strips, and bites—designed to help busy families get delicious meals on the table faster. 'We're excited about this new chapter and remain committed to delivering on our purpose of Great Food, Made Simple—just with a fresh new look,' said Mark Soules, Co-CEO. ABOUT SOULES FOODS Soules Foods is a leading national producer of ready-to-eat and ready to-cook chicken and beef products and is the #1 retail producer of chicken and beef fajitas in the U.S. Established in 1975 by John Soules Sr., the company is now in its fourth generation of family leadership and remains headquartered in Tyler, Texas, with additional facilities in Gainesville, Georgia, and Valley, Alabama. Soules Foods is proud to serve Great Food, Made Simple to retail, foodservice distributors and restaurants across the U.S. For more information about Soules Foods and its retail brand, Soules Kitchen, visit and check out our social media pages on Facebook, Instagram, TikTok, and Pinterest. Media Contact Dani Row [email protected] View original content to download multimedia: SOURCE Soules Foods
Travel Daily News
15-05-2025
- Business
- Travel Daily News
FH55 Hotels celebrates its 70th anniversary
FH55 Hotels celebrates 70 years with 34m. euros revenue, strategic renovations, brand evolution, and strong focus on luxury, sustainability, and team empowerment. Seventy years of history, four iconic properties between Rome and Florence, and a managerial vision that looks to the future while honoring the value of its roots. In 2025, FH55 Hotels celebrates its 70th anniversary with solid economic results, prestigious accolades, and a well-structured relaunch plan focused on quality, innovation, and brand identity. Leading this new phase is Claudio Catani, Vice President of Operations since 2023, a seasoned executive in the luxury hospitality industry who has brought a fresh strategic and operational direction to the Group and now reflects on his first two years at the helm. '2024 was a turning point: we closed the year with 34 million euros in revenue, up 8% from 2023 and 30% compared to 2019. But the real achievement lies in having laid the foundation for sustainable, consistent growth aligned with our market positioning,' says Claudio Catani. At the core of this transformation are targeted initiatives in governance, organizational structure, operational management, and marketing. A comprehensive evolution that has touched every aspect of hospitality: 'We redefined our customer mix, introduced the USALI method for financial control, streamlined internal processes, and most importantly, we focused on the value of our people. The foundations were strong – what we needed was a new vision.' This transformation extended beyond assets and numbers to the people who bring the hotels to life each day. 'You can't accelerate operationally without growing internally. Our team members are not just process executors; they are agents of change,' explains Claudio Catani. Over the past two years, the Group has invested heavily in training, cross-functional engagement, and empowerment, fostering a more horizontal company culture focused on delivering true service quality. 'Guests perceive consistency through even the smallest details. That's why enhancing skills and team motivation has been one of the most strategic moves we've made.' The flagship of this new phase is the Grand Hotel Palatino in Rome, located just steps from the Roman Forum and Colosseum. The hotel is undergoing an ambitious €20 million renovation, which has already seen five floors upgraded and the introduction of new luxury suites. 'The Grand Hotel Palatino perfectly represents our concept of hospitality: central, authentic, and now with a strong identity tailored to the luxury segment. The renovated rooms have already delivered a 48% increase in average room revenue and a 40% rise in RevPAR. Guest ratings have jumped from 8.1 to 8.7 out of 10 in just a few months. And we're only getting started.' By the end of May, the new Presidential Suite will also be inaugurated, and the full renovation will bring the hotel to five-star luxury classification by 2026. 'We haven't just changed the décor – we've created a new narrative for the guest. Every detail was designed to generate value, enhance our reputation, and foster loyalty.' But the Grand Hotel Palatino is just one example. The development plan has also extended to the Grand Hotel Mediterraneo, Hotel Calzaiuoli, and Hotel Villa Fiesole, where the Serrae Restaurant earned a Michelin Star in 2024. 'We've invested approximately 2.5 million euros in these properties over the past two years. The results are visible not only in the metrics but also in guest perception, with an average quality rating of 9.1 out of 10. F&B has become a fundamental driver of our offering. When aligned with the property's identity and local territory, it becomes more than just a service – it becomes a memory, a story the guest takes home. And today's travelers recognize, seek out, and reward that.' On the operational front, FH55 Hotels has implemented a systemic approach to sustainability, earning three ISO certifications (quality, environment, and safety), adopting dedicated quality control software, and establishing an HSE division to support strategic decisions. 'Our goal is to integrate efficiency with responsibility. More than ever, hospitality must be transparent, agile, and aligned with ESG principles.' In 2024, the Group received the Industria Felix Award as a business excellence and in 2023, the Grand Hotel Palatino was named among the Top 10 hotels in Rome by Condé Nast Traveler. According to Catani, these accolades 'are not goals, but indicators that we're on the right path.' What's next? 'Our 70th anniversary is a meaningful milestone – but not a destination. It's a new beginning. We're evaluating new opportunities together with the Board, but we're selective. We only pursue projects that reinforce our identity.' From Florence to Rome, FH55 Hotels enters its eighth decade with forward momentum, powered by leadership that blends strategy, experience, and passion. 'We have a rich history behind us. Now, we're building our future.'
Travel Daily News
07-05-2025
- Business
- Travel Daily News
JTB Business Travel launched new brand identity
JTB Business Travel unveils new brand identity with updated logo, domain, and visuals to align globally while maintaining service excellence. TORRANCE, CA – JTB Business Travel announced the rollout of its new brand identity, starting with a new logo and updated color palette, aligning with a global transformation effort initiated by its parent company, JTB Corp. This initiative follows JTB Corp's rebrand announced in 2022 and is designed to unify all business travel entities under a cohesive visual identity that strengthens global brand recognition. While the look and feel are evolving, the mission, values, and dedication to exceptional service remain unchanged. 'We're proud to connect 100-plus years of JTB history with a bold new vision for the future of business travel,' said Geert de Boo, Vice President of Global Business Travel at JTB USA, Inc. 'Our refreshed brand identity reflects a new era – one that demands a balance of technology and service.' JTB Business Travel has gained meaningful traction in recent years as a trusted provider of travel management services. The updated brand identity seeks to build on that momentum while taking full advantage of the global visibility that comes with alignment across JTB's family of brands. The rollout will be phased throughout 2025, with a few initial updates going live in the coming months and a full reveal planned around this summer's Business Travel Show Europe (BTSE) in June. Here's a look at what's changing – and what's staying the same. What's Changing New logo: Designed to reflect JTB's heritage and its modern approach. New domain: The company website will move from to New email addresses: All teams will transition to @ replacing regional domains like and Updated messaging: The 'S' in signals a renewed focus on Solutions – a key pillar in company's global service model. Fresh design: A new color palette and modernized visual system will roll out in the coming months, reflecting the next chapter of JTB Business Travel. What's Staying the Same The company's unwavering commitment to customer service and traveler experience. A hybrid approach that combines smart technology with personalized support. A comprehensive suite of travel management services designed to optimize business travel programs. Company's trusted global support model – available to clients 24/7/365. 'The JTB Business Travel brand represents the evolution of an industry,' de Boo added. 'Travelers today want intuitive, self-service options, but they also want the assurance of human support when it matters most. Our clients shouldn't have to choose between the two, and with JTB Business Travel, they don't. From the legacy of JTB red to a new look that features a white JTB Business Travel mark on a turquoise gradient background, our brand will continue to symbolize reliability, global reach, and effective solutions for managing business travel in a changing world.' JTB Business Travel, a full-service travel management company and JTB USA, Inc. brand, helps companies of all sizes travel smarter, smoother, and more sustainably. As a global leader in business travel management, we deliver innovative solutions backed by advanced technology and personalized service. Our fit-to-size approach is especially well-suited to small- and medium-sized enterprises, making travel easier to manage at every step. Global in Service. Local in Knowledge. Learn more at
