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M2M: The NEW Search Mantra
M2M: The NEW Search Mantra

Web Release

time6 days ago

  • Business
  • Web Release

M2M: The NEW Search Mantra

Marketers have spent the past decade obsessing over Google rankings and social algorithms, and yes, those things have been important in how brands tell their story, find customers, and build loyalty. Here is the gamechanger. You are not just marketing to humans anymore. For the entirety of your lifetime, you have only seen people sell to humans (B2C) or to businesses run by humans (B2B). Artificial Intelligence is creating new rules of marketing. AI is not a passing tsunami. It is a permanent tectonic shift in the way we do business. AI is the new front door to your business for millions of consumers. Google's recently rolled out two new features that are changing how search works: AI Mode and AI Overviews. AI Overviews are those AI-generated summaries that appear at the top of search results. About 30% of searches now trigger these, and they're particularly common for longer questions. Instead of clicking through to websites, people are getting their answers directly from Google. AI Mode is even more dramatic – it's a separate tab that turns search into a conversation. Instead of the usual list of blue links, you get a ChatGPT-style interface that can handle complex questions and follow-ups. You either get mentioned in the AI response, or you're invisible. According to Sharad Agarwal, CEO of Cyber Gear, 'You're not just competing for attention; you're competing for algorithmic favor. Your content needs to be optimized for engagement metrics that train prediction engines, not just humans.' AI platforms and AI agents, the digital assistants that browse and actually do things powered by models like GPT-4o, Claude 3.7 Sonnet, and Gemini 2.5 Pro are increasingly becoming the gatekeepers between your business and potential customers. AI agents are helping consumers all over the world find and interact with brands in new ways. AI agents don't have eyeballs and brains and hearts. They have parsers and models and system prompts. When an AI agent visits your site, it needs information. It's looking for clean, accessible, structured data it can easily digest and present back to users. It's looking for clear, organized content that they can gobble up and synthesize back to that human user. The visual bells and whistles will be completely wasted on an AI. These agents scrape, summarize, and synthesize the web to guide users to decisions. If your product information, docs, and CTAs aren't structured, visible, and machine-readable, you'll get leapfrogged by a competitor that is. Become AI-visible. Now. Contact Cyber Gear at to be found!

ExpressVPN has significantly redesigned its mobile apps – here's what's new
ExpressVPN has significantly redesigned its mobile apps – here's what's new

Tom's Guide

time27-05-2025

  • Business
  • Tom's Guide

ExpressVPN has significantly redesigned its mobile apps – here's what's new

ExpressVPN's mobile apps have undergone a significant redesign, making them faster, smarter, and more user-friendly. Known as one of the best VPNs for beginners, ExpressVPN has created a simpler, cleaner app, as well as adding new features. The update is being rolled out now across ExpressVPN's mobile apps, and will become fully available to all users on 30 May 2025. ExpressVPN: the best VPN for beginnersExpressVPN's new UI update makes it even easier to use than before. It's great for VPN beginners and it boasts a very simple mobile app. It's Lightway protocol makes it super fast, it can protect up to 8 devices on one plan, and it secures your devices with the highest standards of post-quantum encryption. The 2-year deal works out at $4.99 per month ($139.72 up front for 28 months of cover). There's also a 30-day money-back guarantee so you can test it out before you commit. ExpressVPN already had a very simple and easy-to-use UI, but this redesign has made it cleaner and provides quicker access to settings. The giant on/off button ExpressVPN is known for remains, but you'll now see selected server information and your IP address on a small map – meaning you can physically see where you're connected to. Maps on mobile devices can be tricky to navigate, but you can't interact with this one. It's simply there to make things more visual. You can also now, and easily change, the VPN protocol you're using, as well as seeing your "time protected" across the week. The "Options" tab has become "Profile" and means you can quickly and easily access your VPN settings. Advanced protection features, the Keys password manager, and eSIM and Aircove router paid add-ons can now be found under the "Add-ons" tab. Smart Location is now even smarter, using speed, latency, and distance to suggest the best servers for you. You can see the top three or five fastest servers, your recent locations, and the most popular servers in your country. You can still browse all ExpressVPN locations and search for specific servers. It was already very easy to connect to an ExpressVPN server and go – now it's even easier. A speed test feature has also been added to the app's home page. You can test your internet connection speeds, both with and without a VPN, as well as determine which ExpressVPN server is fastest at the time of the speed test. Thanks to the Lightway Turbo protocol, ExpressVPN is one of the fastest VPNs out there. If speed is your number one priority, you can easily select the fastest and most appropriate server for your needs. Although many VPNs and their users focus on the WireGuard protocol, OpenVPN is still around and has its uses. OpenVPN is now available on iOS, in addition to the already present Lightway and IKEv2. We already rate ExpressVPN as the best iPhone VPN and this addition will do no harm to that claim. However, if advanced protection features – such as tracker and ad blocker – are enabled, OpenVPN cannot be selected. Android users already benefitted from OpenVPN support prior to this update and ExpressVPN sits at number two on our best Android VPN list. These are great and welcomed updates to ExpressVPN, and it has said more mobile updates are coming in the future. We test and review VPN services in the context of legal recreational uses. For example: 1. Accessing a service from another country (subject to the terms and conditions of that service). 2. Protecting your online security and strengthening your online privacy when abroad. We do not support or condone the illegal or malicious use of VPN services. Consuming pirated content that is paid-for is neither endorsed nor approved by Future Publishing.

M&S website down as retailer still suffering from cyber attack
M&S website down as retailer still suffering from cyber attack

Daily Mirror

time22-05-2025

  • Business
  • Daily Mirror

M&S website down as retailer still suffering from cyber attack

The Marks and Spencer website has been down for customers, with the retailer still suffering from the effects of a cyber attack Shoppers looking to browse the Marks and Spencer website have hit a snag as the retailer grapples with the aftermath of a cyber attack, leaving the site temporarily inaccessible. Customers attempting to visit the M&S site have been met with an apology: "Sorry you can't browse the site currently. We're making some updates and will be back soon." The webpage remains unavailable for further use. According to the BBC, there are suggestions that the site may simply be undergoing standard maintenance. ‌ Marks and Spencer has been approached to provide more details on the situation. ‌ The incident follows a recent cyber assault over the Easter weekend, where MandS had to cease online orders and saw its shelves run bare. In this breach, customer data potentially including names, email addresses, postal addresses, and birth dates were compromised. Marks and Spencer acknowledged on Wednesday that "human error" was behind the costly attack, which is looking to set the company back by approximately £300 million. Stuart Machin, the chief executive, has indicated that the disruption might persist up until July, reports Wales Online. This disclosure comes alongside the announcement of an unexpected rise in adjusted pre-tax profits, totalling £875.5 million for the financial year ending March – a 22.2% increase from last year. Digital expert Robert Cottrill, technology director at ANS, emphasised the importance of M&S ensuring a comprehensive restoration of their systems to guarantee security and avert similar future mishaps. Following the recent cyber attack on M&S, he told the PA news agency: "M&S appears to be taking the appropriate and necessary steps following the cyber attack, with a likely focus on restoring core systems and recovering critical data." He added that the continued disruption could very well stem from the assailants having aimed at essential infrastructure, which necessitates time for thorough evaluation, securing, and reinstatement. With M&S's complex global operations, he pointed out: "Given the scale and complexity of M&S's globally connected operations, the recovery process is understandably meticulous, with multiple interconnected systems requiring scrutiny." ‌ Stressing the importance of diligent restoration efforts, he said: "It's essential that M&S prioritises a secure and complete recovery over a rapid one. Rushing to bring systems back online without full assurance of their integrity could risk further compromise. Ensuring robust security at every layer before resumption is not just sensible – it's vital." The considerable interruption and resulting sales hit experienced by M&S clearly illustrate a critical lesson for all companies, as he observed: "The major disruption and sales loss M&S has seen following the incident serve as a powerful reminder to all organisations: cybersecurity must be treated as a board-level issue. No business is immune to cyber threats, and those with complex digital ecosystems are particularly vulnerable." To effectively curb the impact of such events, he recommended: "Effective incident response plans, regular testing and collaboration with cybersecurity experts are critical to minimising disruption." Lastly, he addressed the need for a forward-thinking security stance: "But more than that, a proactive approach that includes threat detection, security-by-design principles, and employee awareness is the best defence against increasingly sophisticated attacks."

Visa Announces New Era of Commerce Featuring AI
Visa Announces New Era of Commerce Featuring AI

Tahya Masr

time06-05-2025

  • Business
  • Tahya Masr

Visa Announces New Era of Commerce Featuring AI

The future of commerce is on display at the Visa Global Product Drop with powerful AI-enabled advancements allowing consumers to find and buy with AI plus the introduction of new strategic partnerships and product innovations. 'As new ways to pay emerge, they need to run on a network that is always on – that is safe, secure, scalable and relentlessly innovating,' said Visa CEO Ryan McInerney. 'We are taking the power of our network and our decades-long expertise to bring new products and solutions that will transform commerce and bring trust and security to AI-enabled payments.' Product Roadmap Visa kicked off its Global Product Drop by sharing how the combination of AI and digital commerce will mark a significant shift in the way consumers discover and buy products and services. In the near future, consumers will enable AI agents to browse, select, purchase and manage on their behalf. For this to be possible, agents will need to be trusted with payments, not only by users, but by banks and sellers as well. Visa will bring this trust to AI commerce by providing a simple way for our partners – AI platforms, tech players, banks, fintechs, merchants and more – to access the Visa network. This is the next step in Visa's journey to connect even more buyers and sellers through seamless, secure digital payments. Headlining the announcement, the company introduced Visa Intelligent Commerce , a groundbreaking initiative that opens Visa's payments network to developers and engineers building the first generation of true AI commerce. Visa also announced new stablecoin partnerships to reach more people and geographies. Finally, Visa shared the expansion of its Flex Credential platform, and new products and services that provide more ways for people to pay and get paid. The advancements introduced today will enable the next wave of commerce and money movement. Visa Intelligent Commerce: A New Era In the last 25 years, Visa's network has processed 3.3 trillion transactions. Visa will extend the infrastructure, standards and capabilities present in physical and digital commerce today to AI commerce. Soon consumers will enable AI agents via AI platforms to use a Visa credential (of which there are 4.8 billion today) at any accepting merchant location (currently totaling over 150 million) for any payment use case. 'Historically, Visa has used AI to protect consumers, harnessing it to help combat fraud. Now, we will also enable AI to empower consumers, fundamentally shifting digital commerce to make it more personal, more relevant and more delightful,' added McInerney. 'For any AI commerce use case to take hold, the payment is a critical enabler of success. If there is no payment, there is no commerce. That's the expertise and trust that Visa brings.' To move the needle on AI commerce at the speed and scale required, the company is collaborating with the AI platforms and brands that consumers and merchants are choosing to work with every day, including Anthropic, IBM, Microsoft, Mistral AI, OpenAI, Perplexity, Stripe and Samsung. 'We see tremendous potential for the role AI agents will play in commerce, from streamlining 'regular' transaction-driven tasks such as ordering groceries, to more sophisticated search and decision-making like securing that hard-to-get restaurant reservation or concert ticket,' said Jack Forestell, Visa's Chief Product and Strategy Officer. 'This will be a transformative change, bringing more magic and convenience to the consumer experience and creating a new world that will forever change how we shop and buy.' New Products, Advancements and Capabilities Visa continues to invest in new features and capabilities that help extend the reach of its network and provide secure and seamless payment experiences. Stablecoins: For over half a decade, Visa has been facilitating crypto transactions and is now further expanding the applications for stablecoins with stablecoin-linked cards, settlement and programmable money. Bridge, a Stripe company, is working with Visa on a new card product that enables fintech developers to offer stablecoin-linked Visa cards to their end customers in multiple countries through a single API integration. Flex Credential Expansion: Last year, Visa reinvented the card with the introduction of the Flex Credential, a next generation card that can seamlessly toggle between different payment methods (debit, credit, buy now, pay later). Today, millions of people around the world are using the Flex Credential and Visa plans to roll out new use cases like expanding access to lines of credit, investment accounts, rewards, commercial cards and more. Unveiled today, Visa and Klarna are partnering to bring the Flex Credential to the U.S. and will be the first in Europe to offer a debit-to-buy now pay later use case that gives consumers more flexibility in how they pay. More details will be announced later this year. Introducing More Ways to Pay and Get Paid: Visa is also announcing more ways for consumers, merchants and partners to pay and get paid around the world. • Visa Pay is a new service designed to connect any participating wallet to any Visa-accepting merchant, local or international, in-store or online. Visa Pay is set for beta release in select markets in Asia, Europe and Latin America. • Visa Accept is a new offering to give micro-sellers a 'way to get paid' to their eligible Visa debit card, from any NFC-capable smartphone with just a few clicks, providing access to billions of credentials with just one card in your pocket. Visa Accept is being released for Visa beta partners in July, with the first activations in Latin America and Asia.

The Future is Here: Visa Announces New Era of Commerce Featuring AI
The Future is Here: Visa Announces New Era of Commerce Featuring AI

Al Bawaba

time01-05-2025

  • Business
  • Al Bawaba

The Future is Here: Visa Announces New Era of Commerce Featuring AI

The future of commerce is on display at the Visa Global Product Drop with powerful AI-enabled advancements allowing consumers to find and buy with AI plus the introduction of new strategic partnerships and product innovations. 'As new ways to pay emerge, they need to run on a network that is always on – that is safe, secure, scalable and relentlessly innovating,' said Visa CEO Ryan McInerney. 'We are taking the power of our network and our decades-long expertise to bring new products and solutions that will transform commerce and bring trust and security to AI-enabled payments.' Product Roadmap Visa kicked off its Global Product Drop by sharing how the combination of AI and digital commerce will mark a significant shift in the way consumers discover and buy products and services. In the near future, consumers will enable AI agents to browse, select, purchase and manage on their behalf. For this to be possible, agents will need to be trusted with payments, not only by users, but by banks and sellers as well. Visa will bring this trust to AI commerce by providing a simple way for our partners – AI platforms, tech players, banks, fintechs, merchants and more – to access the Visa network. This is the next step in Visa's journey to connect even more buyers and sellers through seamless, secure digital payments. Headlining the announcement, the company introduced Visa Intelligent Commerce, a groundbreaking initiative that opens Visa's payments network to developers and engineers building the first generation of true AI commerce. Visa also announced new stablecoin partnerships to reach more people and geographies. Finally, Visa shared the expansion of its Flex Credential platform, and new products and services that provide more ways for people to pay and get paid. The advancements introduced today will enable the next wave of commerce and money movement. Visa Intelligent Commerce: A New Era In the last 25 years, Visa's network has processed 3.3 trillion transactions. Visa will extend the infrastructure, standards and capabilities present in physical and digital commerce today to AI commerce. Soon consumers will enable AI agents via AI platforms to use a Visa credential (of which there are 4.8 billion today) at any accepting merchant location (currently totaling over 150 million) for any payment use case. 'Historically, Visa has used AI to protect consumers, harnessing it to help combat fraud. Now, we will also enable AI to empower consumers, fundamentally shifting digital commerce to make it more personal, more relevant and more delightful,' added McInerney. 'For any AI commerce use case to take hold, the payment is a critical enabler of success. If there is no payment, there is no commerce. That's the expertise and trust that Visa brings.' To move the needle on AI commerce at the speed and scale required, the company is collaborating with the AI platforms and brands that consumers and merchants are choosing to work with every day, including Anthropic, IBM, Microsoft, Mistral AI, OpenAI, Perplexity, Stripe and Samsung. 'We see tremendous potential for the role AI agents will play in commerce, from streamlining 'regular' transaction-driven tasks such as ordering groceries, to more sophisticated search and decision-making like securing that hard-to-get restaurant reservation or concert ticket,' said Jack Forestell, Visa's Chief Product and Strategy Officer. 'This will be a transformative change, bringing more magic and convenience to the consumer experience and creating a new world that will forever change how we shop and buy.' New Products, Advancements and Capabilities Visa continues to invest in new features and capabilities that help extend the reach of its network and provide secure and seamless payment experiences. Stablecoins: For over half a decade, Visa has been facilitating crypto transactions and is now further expanding the applications for stablecoins with stablecoin-linked cards, settlement and programmable money. Bridge, a Stripe company, is working with Visa on a new card product that enables fintech developers to offer stablecoin-linked Visa cards to their end customers in multiple countries through a single API integration. Flex Credential Expansion: Last year, Visa reinvented the card with the introduction of the Flex Credential, a next generation card that can seamlessly toggle between different payment methods (debit, credit, buy now, pay later). Today, millions of people around the world are using the Flex Credential and Visa plans to roll out new use cases like expanding access to lines of credit, investment accounts, rewards, commercial cards and more. Unveiled today, Visa and Klarna are partnering to bring the Flex Credential to the U.S. and will be the first in Europe to offer a debit-to-buy now pay later use case that gives consumers more flexibility in how they pay. More details will be announced later this year. Introducing More Ways to Pay and Get Paid: Visa is also announcing more ways for consumers, merchants and partners to pay and get paid around the Pay is a new service designed to connect any participating wallet to any Visa-accepting merchant, local or international, in-store or online. Visa Pay is set for beta release in select markets in Asia, Europe and Latin America. Visa Accept is a new offering to give micro-sellers a 'way to get paid' to their eligible Visa debit card, from any NFC-capable smartphone with just a few clicks, providing access to billions of credentials with just one card in your pocket. Visa Accept is being released for Visa beta partners in July, with the first activations in Latin America and Asia.

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