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Prospect, Mulk unveil 71-unit boutique office, retail project in Dubai
Prospect, Mulk unveil 71-unit boutique office, retail project in Dubai

Zawya

time2 days ago

  • Business
  • Zawya

Prospect, Mulk unveil 71-unit boutique office, retail project in Dubai

UAE - Prospect, a leading real estate developer, has joined hands with Mulk Properties, for the official launch of its boutique office and retail development - The LX - within Arjan community in Dubai featuring 71 office units and two curated retail spaces. The new project comes in line with its strategic move to address Dubai's growing demand for premium commercial spaces. One Broker Group (OBG) will be the exclusive sales partner for the project which was unveiled at a high-profile launch event at the Waldorf Astoria, Palm Jumeirah. A landmark project being set up at an investment of AED350 million ($95.2 million), the LX features 71 premium boutique office units and 2 curated retail spaces, offering modern businesses and discerning investors a rare opportunity to own commercial assets in a location experiencing unprecedented growth. Set for handover in Q3 2027, The LX X is positioned to fill a significant gap in Dubai's evolving commercial real estate sector. Mulk Properties, known globally for projects like Zim Cyber City and the Ajman Sports Complex, brings international development expertise and long-term vision to the partnership. "The LX marks our strategic entry into Dubai's commercial property segment, and we've done so with intention and insight," said its Chairman Nawab Shaji Ul Mulk. "Our focus has always been on high-impact, future-proof developments. With Arjan's explosive growth and limited premium office supply, The LX provides the kind of asset that can define the district. Together with Prospect and OBG, we're setting a new benchmark for what boutique commercial development in Dubai should look like," he stated. The launch comes at a time when Dubai's commercial market is seeing a paradigm shift - away from generic office towers toward purpose-built, design-led spaces that prioritize community integration, functionality, and long-term investment value. Arjan, as a well-connected and increasingly sought-after destination, ticks all these boxes, making it the ideal location for Prospect's newest venture. "The LX isn't just another commercial development - it's a targeted solution to an urgent market demand," said Rajat Verma, Co-founder of Prospect. "Our goal has always been to develop where demand is real and rising. As Dubai grows, so does the need for smart, well-located business infrastructure. Arjan is on the cusp of a commercial renaissance, and The LX will be at the forefront of that transformation. This project exemplifies Prospect's vision of delivering high-return assets in high-potential areas," he stated. With One Broker Group leading the exclusive sales mandate, The LX is already drawing strong interest from investors, SMEs, and entrepreneurs looking to establish themselves in a growth-focused location with excellent ROI potential. "What sets The LX apart is not just its design or pricing - it's how perfectly it aligns with the market's future," said Umar Bin Farooq, Founder & CEO of One Broker Group. "We're witnessing a major shift in how commercial real estate is being utilized in Dubai. Businesses want flexibility, quality, and connectivity. Arjan offers all three, and The LX delivers on them at a premium standard. We're proud to represent a development that understands what the market truly needs," he added. Copyright 2024 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (

Prospect, Mulk unveil 71-unit boutique office, retail project in Dubai
Prospect, Mulk unveil 71-unit boutique office, retail project in Dubai

Trade Arabia

time3 days ago

  • Business
  • Trade Arabia

Prospect, Mulk unveil 71-unit boutique office, retail project in Dubai

Prospect, a leading real estate developer, has joined hands with Mulk Properties, for the official launch of its boutique office and retail development - The LX - within Arjan community in Dubai featuring 71 office units and two curated retail spaces. The new project comes in line with its strategic move to address Dubai's growing demand for premium commercial spaces. One Broker Group (OBG) will be the exclusive sales partner for the project which was unveiled at a high-profile launch event at the Waldorf Astoria, Palm Jumeirah. A landmark project being set up at an investment of AED350 million ($95.2 million), the LX features 71 premium boutique office units and 2 curated retail spaces, offering modern businesses and discerning investors a rare opportunity to own commercial assets in a location experiencing unprecedented growth. Set for handover in Q3 2027, The LX X is positioned to fill a significant gap in Dubai's evolving commercial real estate sector. Mulk Properties, known globally for projects like Zim Cyber City and the Ajman Sports Complex, brings international development expertise and long-term vision to the partnership. "The LX marks our strategic entry into Dubai's commercial property segment, and we've done so with intention and insight," said its Chairman Nawab Shaji Ul Mulk. "Our focus has always been on high-impact, future-proof developments. With Arjan's explosive growth and limited premium office supply, The LX provides the kind of asset that can define the district. Together with Prospect and OBG, we're setting a new benchmark for what boutique commercial development in Dubai should look like," he stated. The launch comes at a time when Dubai's commercial market is seeing a paradigm shift - away from generic office towers toward purpose-built, design-led spaces that prioritize community integration, functionality, and long-term investment value. Arjan, as a well-connected and increasingly sought-after destination, ticks all these boxes, making it the ideal location for Prospect's newest venture. "The LX isn't just another commercial development - it's a targeted solution to an urgent market demand," said Rajat Verma, Co-founder of Prospect. "Our goal has always been to develop where demand is real and rising. As Dubai grows, so does the need for smart, well-located business infrastructure. Arjan is on the cusp of a commercial renaissance, and The LX will be at the forefront of that transformation. This project exemplifies Prospect's vision of delivering high-return assets in high-potential areas," he stated. With One Broker Group leading the exclusive sales mandate, The LX is already drawing strong interest from investors, SMEs, and entrepreneurs looking to establish themselves in a growth-focused location with excellent ROI potential. "What sets The LX apart is not just its design or pricing - it's how perfectly it aligns with the market's future," said Umar Bin Farooq, Founder & CEO of One Broker Group.

Aroma 360 Fragrance Expands Its Body Line And Retail Footprint
Aroma 360 Fragrance Expands Its Body Line And Retail Footprint

Forbes

time11-05-2025

  • Business
  • Forbes

Aroma 360 Fragrance Expands Its Body Line And Retail Footprint

Aroma 360 has undergone an impressive evolution, transitioning from its roots as a luxury home fragrance brand to becoming a comprehensive lifestyle destination offering perfumes, body care, and experiential retail. The brand's expansion into personal care products was a natural next step, sparked by customers - including founder Benzion Abboud - repurposing its room sprays as personal fragrances. Aroma 360 has had a remarkable transformation, evolving from an illustrious home fragrance brand into a leading luxury perfume, body care, and lifestyle company. Entering the space with body fragrance and aroma brands like Veronique Gabai, and lifestyle retail spaces like Blind Barber providing body care and scents for men, Aroma 360 finds its success in its core room scents that are filling the air in high-end commercial spaces other than its own. Aroma 360 expansion into personal care products was a natural next step, sparked by customers - including founder Benzion Abboud - repurposing its room sprays as personal fragrances. The shift into personal fragrances was a natural progression, driven by customer demand. Founder Benzion Abboud explains it, "People have actually been using our room sprays as perfumes. I do it myself. So we thought, why not take our best-selling scents and adapt them into a body collection?" This insight led to developing Aroama 360's body line, which is currently being tested by select retailers. The initial focus is on their most popular fragrances of Blue, Black, and Red, with plans to expand into a full range of lotions, creams, and washes. Aroma 360 is transitioning from its roots as a luxury home fragrance brand to becoming a comprehensive lifestyle destination offering perfumes, body care, and experiential retail. Aroma 360's fragrance portfolio showcases its versatility, featuring the Original Collection with top sellers like Blue, Red, and Green, alongside the exclusive metallic Limited Collection and the vibrant Miami line. An upcoming Dubai Collection will cater to Middle Eastern tastes with rich Oud-based scents. Abboud notes, "Our Dubai line is focused on Oud. [They] love it there! In the U.S., people prefer freshness or florals, but we're creating collections inspired by lifestyles." This tailored approach ensures each fragrance resonates with its audience while maintaining the brand's signature luxury. Aroma 360 has undergone an impressive evolution, transitioning from its roots as a luxury home fragrance brand to becoming a comprehensive lifestyle destination offering perfumes, body care, and experiential retail. Aroama 360's original business of room fragrances adds a dimension to its retail strategy, revolutionizing the fragrance industry. The brand's stores are designed as immersive experiences. "Malls love us because we're not just another clothing store," says Abboud. "We offer something new—luxury, wellness, and an unforgettable scent journey." Aroma 360 has undergone an impressive evolution, transitioning from its roots as a luxury home fragrance brand to becoming a comprehensive lifestyle destination offering perfumes, body care, and experiential retail, sparked by customers - including founder Benzion Abboud - repurposing its room sprays as personal fragrances. With customers spending 30 to 45 minutes exploring over 95 scents, Aroama 360 has become a destination in high-end malls. The brand currently operates 23 locations, with plans to reach 44 by year's end, including premier spots like Hudson Yards and Dubai's Trade Center. The long-term goal is 100+ international stores, a critical step for the perfume and body line's growth. "People still want to sample fragrances in person," Abboud asserts. "Retail is key to our expansion." Aroma 360 has undergone an impressive evolution, transitioning from its roots as a luxury home fragrance brand to becoming a comprehensive lifestyle destination offering perfumes, body care, and experiential retail. Quality and consistency are the cornerstones of Aroama 360's success. The brand uses only the finest ingredients, prioritizing wellness and safety. "Scent is the strongest memory you'll have," the founder prescribes. "We want ours to be unforgettable." The company collaborates with top perfumers to anticipate trends years in advance, much like the fashion industry. This forward-thinking approach by Abboud ensures Aroama 360 remains at the forefront, offering everything from fresh florals to deep, smoky Ouds. Aroma 360's expansion into personal care products was a natural next step, sparked by customers - including founder Benzion Abboud - repurposing its room sprays as personal fragrances. The brand will continue launching new body care products annually, catering to the evolving luxury market. Abboud states, "Our goal is to dominate the home fragrance market while making our perfume and body line a global sensation." Blending innovation, retail excellence, and uncompromising quality, Aroama 360 reimagines luxury fragrances for consumers.

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