26-05-2025
- Business
- South China Morning Post
Shein risks fines over breaches of EU consumer law
Shein risks potential fines after the European Union warned the e-commerce platform on Monday over a series of practices that infringe the bloc's consumer laws, from fake discount deals to misleading product information.
France ,
The
Chinese -founded e-commerce platform has a month to reply and offer commitments on addressing the issues found during an investigation launched in February by the European Commission with consumer authorities in
Belgium
Ireland and the
Netherlands
Shein said it was working with the authorities to tackle the concerns.
Consumers using
Shein faced a range of tactics including 'false purchase deadlines' to put them under pressure to buy quickly from the platform, the commission said.
It also said there was 'missing, incorrect and misleading information' about consumers' legal rights to return goods and receive refunds, and deceptive labels that suggested a product offered something special that was already required by law.
